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15

ARTIST’S CORNER

carlos fernandez

MATTHEW HOFFMAN • STAFF WRITER

After studying the business side of Advertising at the University of Illinois at Urbana-Champaign, Carlos Fernandez went to the Miami Ad School where he studied and worked on developing a portfolio; he spent one year in Miami, and another in Hamburg, London, Minneapolis, and San Francisco.After that, Fernandez had a decent idea of what it means to do Art Direction and took an internship at Crispin, Porter + Bogusky in Miami.After 6 months of no sleep and no pay — which he describes as “Completely worth it� — he was hired in NewYork at Deutsch Inc. and that’s where he’s been for the past two and a half years. Currently, Fernandez is working on putting together a new art magazine calledVaccine.

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He describes his average day as follows: “Come in late, leave really late. Concept with my writer, pick photographers /directors,Try and think of new ways to sell stuff to people in ways that they care about, complain to account people, get taken to lunch by reps who want my business, concept on the patio, complain about the brief, do layouts on the computer, talk about girls, get ideas killed by creative director, keep thinking of ideas. Never look at the clock.� Do you also create your own art? What mediums do you work with and do you exhibit, or do you do it mainly for yourself?

I use acrylics and oils mostly. I recently finished seven paintings, each one 3’x5’, for an outdoor art installation which should be going up mid-summer. More about you personally, what drives you and inspires you? Who are your influences in your art and work, and what do you hope to accomplish?

At the end of the day I just want to feel happy with what I do. I have been very fortunate in how my life has been unfolding. I mostly look around me for inspiration. In New York, everyone has got their hustle on for something, and I think everyone just feeds off of that energy. I also stay up on the art shows and

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CARLOS FERNANDEZ

emerging artists scene. I also try to do things that I have never done, whether that be an event, show, concert or simply the way I get to work everyday. In the same vein as the above question, or perhaps because I’m such a music lover, what do you listen to? Who are your favorite musicians?

Since my ipod broke, I have been listening to the things around me and imagining that as a kind of music. Right now I hear cars honking. But again, New York has so much great music to hear it’s hard to limit yourself to one artist or another. But when I have been listening to music lately it’s either Johnny Cash or anything that comes out of the 80s station.

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Buzz Magazine: May 4, 2006  

May 4, 2006

Buzz Magazine: May 4, 2006  

May 4, 2006

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