Reaching Out Charity Newsletter - December 2016

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Dec. 2016 | Issue No. 5



Tr u s

O ia T S it P AT I N G In n ti o

nd t Gi b r a lt a r & P J I F o u












A Kusuma Trust & PJI Foundation Charity Newsletter



In this, our summer edition of , we look forward to this year’s edition of the Gibraltar World Music Festival Inentitled this, our‘Obrigado!’ December which editionwill of Reaching are pleased to announce an exciting new charitable initiative which willfor see celebrateOut, the we culture of Lusophone (Portuguese-speaking) countriesgiving with music, workshops popular local retailers making sizeable donations to Gibraltar charities in the form of vouchers and stock goods. The ‘Gifts that Give Back’ schools and a street party. One of the main aims of the Festival has always been to create a platform for the youth to get involved initiative aims to offer local shoppers of Kusuma giving back to the community this season as they goan about their Christmas gift in cultural activities. This year, withhassle-free the supportways of the Trust, Gibraltar Productions has prepared extensive programme shopping by encouraging them toThe visitprogramme, participating stores the month December the incentive beingathat, in return forand their of activities for local students. ‘Come toover my School’ , wasofconceived bywith Driss Alaoui Mdaghri, former minister purchases, each retailer will makecivil a charitable contribution to ascientific, local non-profit The participating stores different are: Marks very active figure in Moroccan society, and will include culturalorganisation. and artistic events. The projectlocal embraces and Spencer, Next, F&F, Marble Arc, Express Convenience Stores, Eroski, U-mee, Music Corner, Vijay, Digital Corner, Netgear, Kaycee, SM cultures, nationalities, and art forms, with a view to fostering greater freedom of expression, collaborative creativity, and fusion of Seruya, The Toy Box, L Sacarello, The Cellar, values Isolabella, andWorld Top Choice Appliances. To This support the ‘Giftsprogramme that Give Back’ initiative diverse cultures; these being the cardinal of the Culture Foundation. educational will no doubt please help look for our logo in participating stores and in at these knowing that you feel happier about spendinginyour Gibraltarian students to cultivate a love forstop literature, art, retailers and music, with artists fromcan across the globe participating the money excitingon gifts which will ultimately give back to local charities! cultural activities which have been organised in conjunction with the Department of Education.

A Spotlight on

Cancer Relief Gibraltar Cancer Relief Gibraltar is a locally-registered charity which has been providing support to people living with cancer in the community for over 30 years. The organisation runs the nonmedical Cancer Relief Centre which provides a comprehensive service and is staffed by a dedicated team of professionals including 4 fulltime registered nurses with special interest in cancer care, 2 of whom are also qualified to provide hospice at home care. The Centre is predominantly charity-funded and works in close conjunction with the Gibraltar Health Authority (GHA), in a similar setup to Macmillan Cancer Support and Marie Curie in the UK, providing support and coordination of care supplementary to the local Health Authority’s services. The Cancer Relief Centre offers a range of complimentary therapies for anyone affected by cancer, including people locally who are not registered with the GHA. Service users are able to take advantage of the Centre’s pampering treatments such as massages, facials and pedicures, or attend sessions with the various drop-in specialists who include an aromatherapist, a trichologist (a hair and wig specialist who can also provide headgear such as from the stylish ‘Suburban Turban’ range), beauticians, and even specialised talk therapists who are also trained

in bereavement counselling. The Centre can also coordinate with the GHA’s dieticians, occupational therapists, physicians, physiotherapists and GP with special interest in palliative care to hold their sessions at the Centre, which many service users find more comfortable than a clinical environment. Gráinne, the Centre’s nurse manager explains that her team are committed to providing whatever level of support users desire, whether that means just a one-off chat or more continued support: “The Centre is non-prescriptive, we can provide everything from palliative care to respite for carers, hospice at home care even over weekends and nights, support for those who have finished treatment and are cancer-free, and also an excellent bereavement service. We’ve even got a small gym! We work around the needs of our users; some of whom may just want to come in to the Centre for a chat with one of our nurses over coffee, or simply to relax and read a book outside on the grounds around our beautiful colonial building. It’s important to us to make sure that just because we’re talking about cancer doesn’t mean it has to be negative. More people are living with cancer than ever before and it’s our aim to empower these people to live their lives to the full.” Visit to find out more.

upcoming events 14th Dec GBC Open Day

16th Dec Save the Children's Christmas Jumper Day

17th Dec Santa’s Grotto at SFA Home in aid of Calpe House

Reach Out with Social Media In today’s world, technology plays an important role in practically every industry and the charitable sector is no exception. As a charity, it is vital to have an online presence so that your supporters know how to donate, volunteer and make use of the services you provide. In Gibraltar, Facebook seems to be the go-to social media platform used by charities but it is worth considering Instagram and Twitter (the preferred choices among younger audiences) as useful vehicles to turn supporters into lifelong advocates. Here we try to dispel the fear associated with these platforms…


With 500 million users, Instagram has surpassed Twitter as the on-trend media tool, offering a vast audience of potential supporters. It is a social platform where users can share photos and videos of up to a minute in length. They say a picture is worth a thousand words, and connecting with your audience through visual content which is easy to assimilate is a great way to highlight the impact your charity is making. Fundraising events are good photo opportunities, with every photo you share helping build a catalogue of your charity’s hard work. Having a local focus and not being a faceless organisation can also help attract supporters and build a virtual relationship with your audience. Sharing photos of your team at work promotes the good that they are doing and will make them feel appreciated. It can also help encourage supporters to become more practically involved in your charity’s work by showcasing how rewarding the experiences they gain from your organisation can be. Help your supporters gauge the impact of your work by posting regular updates that demonstrate your progress.

23rd Dec Mental Welfare Society Annual Flag Day

The Convent Christmas Fair 12 pm - 7 pm

TWITTER QUICK TIPS... Use media managing apps such as Hootsuite to help you centralise all your social media platforms. This is especially useful if you are running the social media accounts for more than one charity but remember that each social media outlet should be targeting different groups and your posts should reflect this. For more ideas, check out our top social media charities... Our top 3 charities on Instagram: Amnesty International NSPCC The Prince’s Trust Our top 3 charities on Twitter: Childline Gibraltar Calpe House Trust Gibraltar Barnardo’s

26th Dec Polar Bear Swim

Twitter is a networking messenger board where you can post mini statuses of up to 140 characters in length, and it is a must for charities! Key terms to familiarise yourself with include ‘retweet’ (sharing a tweet (post) from another user), and ‘hashtag’ (a label which helps you categorize your tweets and make it easier for users to find messages with a specific theme or content). Create a hashtag ahead of a campaign and ask supporters to use it when posting related photos or messages. Don’t, however, overuse hashtags as it’s #annoying to read #irrelevant #hashtags and you will lose followers, so please #hashtagresponsibly! Follow organisations or individuals who share an interest in your cause to build an online community and raise your charity’s profile. It is also useful to @mention followers and ‘favourite’ any tweets your charity is mentioned in. Posting photo and video content will give you higher engagement rates, and Twitter allows you to see the data on your posts so don’t be afraid to use the analytics tool to help you understand which of your tweets receive most attention and use this to adapt your posts accordingly.

WHAT’S BEEN HAPPENING? To feature in our next edition, email: A big thank you to all our contributing photographers!

Deloitte Spinathon for Calpe House

Pathway through Pain Strait Swim

World Alzheimer’s Day

FSC’s Free the Knee Challenge

Miss Gib Skydives for Calpe House

Vinyasa Yoga Class for Cancer Relief

Gib Fitness Day for Cancer Research

Jyske & Dacta Galt Lego Fundraiser

Portugal to Gibraltar Charity Cycle

Distinguished Gentleman’s Ride PwC Bake Sale for GBC Open Day

10k Run for Reverse Rett

Miss Glamour Raise £1000

Breast Cancer Support Flag Day Casino Calpe Give £1000 to Childline

World Mental Health Day

Relay for Life 2017 Launch

Don’t forget to tell us about the good work your charity is doing by emailing us at: and follow us on Twitter at: @ReachingOutGib and Facebook!

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