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The Poly Post We keep you Posted.

2010-2011 Media Kit Advertising Rates + Information California State Polytechnic University, Pomona


Welcome to The Poly Post Awards

Our Story

CCMA Awards 2010

First published in 1945, The Poly Post is the official independent

Best Orientation Issue

student publication of California State Polytechnic University, Pomona.

Second Place, Best Photo Illustration

The 1,400-acre campus, once the winter ranch of cereal magnate

Second Place, Best Headline Portfolio

W.K. Kellogg, now offers a polytechnic approach to education

Second Place, Best Color Ad

through programs such as agriculture, engineering,

Second Place, Best Online Ad

and animal sciences.

Student Demographics

The Poly Post has over 65 years of award-winning journalistic coverage of Cal Poly Pomona and the surrounding community.

Total Undergraduate

19,569

It is the best and most affordable medium to reach more than 21,477

Total Graduate

1,908

students and 2,455 faculty and staff members in the midst of one of

Total Enrolled

21,477

the world’s most diverse and exciting metropolitan areas.

Female

44%

The Poly Post distributes 7,000 free copies of the newspaper every

Male

56%

TUESDAY at over 60 various locations both on and off campus. These

Average Age

24 yrs.

copies are free and frequently passed between classmates and friends. About 75% of the campus community reads the paper moderately to

Who We Reach

frequently, according to a recent market research survey.

Employed full or part time:

78%

Average monthly income:

$931.78

per month

Earns more than $2,000 per month:

19%

Lives on campus (1st time freshmen)

33%

Rents apartment or home:

35%

Lives at home:

32%

Uses the internet:

97%

Has shopped online recently:

77%

Since The Poly Post is a student-run publication, it provides employment for dozens of students in a professional and educational environment. The Poly Post is self-supporting; therefore, all advertising revenue directly benefits the advancement of students studying for careers in journalism, photography, business marketing, videography, web design and graphic design. The Poly Post also publishes online 24/7 at www.thepolypost.com. The online edition receives approximately

Contact Info Advertising Department (909) 869-3528 (909) 869-3533 advertise@thepolypost.com Business Department (909) 869-5483 Fax (909) 869-5179 Address The Poly Post 3801 W. Temple Avenue Building 1, Room 210 Pomona, CA 91768

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Web www.thepolypost.com

90,000 impressions per month.

In total, CPP students have an effective spending power of $20 million dollars a month.

Top 3 reasons to ADVERTISE in The Poly Post Target & Reach The Poly Post is specifically targeted to reach the Cal Poly student, faculty, and staff members. No other advertising vehicle has the reach of The Poly Post on the Cal Poly student body. Flexibility The Poly Post is printed weekly every TUESDAY to give you exposure for the whole week. Convenience The Poly Post is portable and convenient, through its print edition available at over 60 newsstands both on & off campus and through the online edition available 24/7 at www.thepolypost.com


Display Ads

The Poly Post publishes a broadsheet newspaper with printable dimensions of 10.5” wide by 21” tall. The paper is broken into six columns with 1/9” gutters. Ads are measured in terms of column inches expressed in the number of columns wide multiplied by the number of inches tall.

Ad Sizes 4 col. 8 col. 12 col. 20 col.

Cal Poly

Local

Open

2 col. x 2” 2 col. x 4” 2 col. x 6” 4 col. x 5”

$24 $48 $72 $120

$28 $56 $84 $140

$34 $68 $102 $170

2 col. x 8” 4 col. x 4” 3 col. x 10” 6 col. x 5” 3 col. x 20” 6 col. x 10” 6 col. x 20” 12 col. x 20” 6 col. x 2” 6 col. x 2”

$96 $96 $180 $180 $360 $360 $720 $1440 $375 $200

$112 $112 $210 $210 $420 $420 $840 $1680 $375 $200

$136 $136 $255 $255 $510 $510 $1020 $2040 $375 $200

Modular Sizes Eighth Page Vertical Eighth Page Horizontal Quarter Page Vertical Quarter Page Horizontal Half Page Vertical Half Page Horizontal Full Page Double Truck Front Page Advertising (free color) Front Page Section

Standard Rates (per column inch) Cal Poly

$6.00

Local

$7.00

Open/National

$8.50

B+W

A COLOR Ad gets noticed {60% more} than a B+W ad

Col. Width x Inches Height x Standard Rate = $ AD PRICE *Formula used to calculate custom ad sizes

FULL COLOR

SPOT COLOR

Column Widths

Color Rates

1 column

1.65” wide

Spot

$30 flat rate per color

ONE COLUMN INCH

2 columns

3.41” wide

Full Color Process

$2.50 per col. inch (min. $15)

Actual Size: 1.65” x 1”

3 columns

5.18” wide

Eighth Page

$40

4 columns

6.95” wide

Fourth Page

$75

5 columns

8.72” wide

Half Page

$150

6 columns

10.5” wide

Full Page

$300

Sample Layouts

Display pages are oriented in 6 columns wide and 20 inches tall.

*The Poly Post has not increased display rates in over 10 years

Vertical Half 3 col. x 20” Full Page 6 col. x 20”

Vertical Quarter 3 col. x 10”

Horizontal Half 6 col. x 10”

Full Page Business & Marketing Office

Half Page |

Tel: (909) 869-5483

Horizontal Quarter 6 col. x 5”

Vertical Eighth 2 col. x 8” Horizontal Eighth 4 col. x 4”

Quarter Page |

Fax: (909) 869-5179

Eighth Page |

Front Page 6 col. x 2” Front Page

E-mail: advertise@thepolypost.com

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Online Ads Online Rates Top Banner (468 x 60 px)

$300/month

Medium Rectangle (300 x 250 px)

$250/month

Vertical Banner (160 x 600 px)

$200/month

Online Advertising Discounts 25 % discounts available for package deals with display ads *all sizes and locations of the ad are subject to change to fit the Poly Post website

Online Ad Submissions To place an online ad, submit your artwork, graphic, or animation to: advertise@thepolypost.com Please include your contact information and URL of the page you would like to be linked to. For questions or to place an ad by phone, please call (909) 869-3528 or (909) 869-3533

Website The Poly Post’s official website is:

www.thepolypost.com This site offers non-stop news, lifestyle, sports, and opinion articles throughout the week.

Classifieds http://thepolypost.campusave.com PRINT $5.50 first 20 words $.30 per word after ONLINE ONLY $25.00 for 30 days

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Submissions + Technical Specifications Inserts

Submit all ad materials in PDF format to: advertise@thepolypost.com by 12PM Friday prior to the publication date. (see special deadlines for weeks that contain holidays on page 6)

Free standing inserts are a flat rate of $500 for a 1-2 page insert and must be 8.5” x 11” only. Please call for alternate size and pages for approval and pricing.

Ads must be properly sized and must have the correct aspect ratio. Resolution should be at 300 dpi. Ads that do not contain a border will have a black 0.5 point border added.

Pre-printed insert material must be received at least one week prior to publication date for proper distribution.

The Poly Post recommends using open type fonts (OTF) or Mac compatible fonts. Please embed and list fonts utilized in artwork. The Poly Post reserves the right to substitute corrupt font files.

Publication Date and Advertiser Name must be clearly marked on package and sent to:

Process color ads should be created as an illustrator EPS or Photoshop TIFF. The Poly Post is printed using cyan, magenta, yellow, and black ink (CMYK). Please design your ads accordingly. Because of the inherent limitations of newspaper printing, The Poly Post strongly recommends that text in process color ads be 100% K black. Rich black should never be used because the text will appear fuzzy and may not be legible.

The San Bernardino Sun 2239 Gannett Parkway San Bernardino, CA 92407

Black & white ads should be grayscaled. RGB colors (created by combining red, green, and blue), even those that appear gray onscreen,

Publication: The Poly Post Publication Date: Advertiser Name:

will not correctly separate into four color and may also not be legible. The Poly Post will not be held responsible for ads that do not follow these guidelines.

Terms of Conditions + Policies Advertising Policy

Payment Terms

The signed ad agreement for publication signifies acceptance of the policy and provisions in the media kit.

Payment in advance is required unless credit has been established.

The Poly Post is inclined to run ads for a wide variety of products, services, or beliefs that an advertiser thinks will appeal to members of the newspaper’s diverse adult reading audience. The decision to run an ad is neither an implicit or explicit endorsement of the product, service, or belief being advertised.

purchase orders, and IDT. Billing terms are net amount due and payable

The Poly Post reserves the right to reject or revise any advertising deemed to adversely affect the integrity, credibility and business function of the newspaper as a source of truthful and accurate information or be repugnant to a significant number of readers served by the paper.

Liability for errors is limited to the cost of the space or time purchased

The advertiser and/or agency agree to assume full and complete responsibility and liability for the content of any ads placed in The Poly Post.

and legible.

Accepted forms of payment are cash, check, major credit cards,

in 30 days from invoice date.

Errors + Adjustments and is limited to the first insertion of such error. Claim for allowance must be made within 10 business days. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear

The Poly Post is not responsible for incorrect copies submitted by the client and is not liable for damage caused by content of paid

Ad Placement

advertisement or by poor production quality due to printing flaws.

Ad placement in any given publication is at the discretion of those employed at The Poly Post. Page position can be sold for an additional 15% to original cost for the back page for ads which are half page or larger running in color. Every effort is made to honor other special placement requests when possible, subject to availability, but not guaranteed.

It is the advertiser’s responsibility to proofread display ads for accuracy and errors. The Poly Post is not liable for typographical errors.

Rates + Contracts

Deadlines

All rates are net (non-commissionable).

Ad insertion and payment arrangements must be completed by 12PM on the Friday prior to publication date, except on weeks that may contain a holiday. If ad materials are not received by the deadline, payment is still required and ad space shall be forfeited. Please contact the advertising office for deadline extensions.

A contract must be signed with The Poly Post to receive frequency and/or

Business & Marketing Office

|

Tel: (909) 869-5483

|

other discounts and approved by the Business & Marketing Director. All contracts not completed by the term of the contract will be charged the remainder of unused space agreed to.

Fax: (909) 869-5179

|

E-mail: advertise@thepolypost.com

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Publication Calendar October 2010

September 2010 W T

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Notes on Publication Dates The Poly Post publishes every TUESDAY and on the first day of school, Thursday, September 23, 2010.

12 13 14 15 16 17 18

10 11 12 13 14 15 16

Deadlines for all contracts and artwork submissions are

19 20 21 22 23 24 25

17 18 19 20 21 22 23

the Friday prior to the publication date, except for weeks

26 27 28 29 30

24 25 26 27 28 29 30 31

containing holidays (see below).

Special Deadlines Wednesday, November 24, 2010 for the

November 2010 S

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November 30, 2010 issue.

December 2010 M

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Insertion: June 14, 2011 Deadline: April 29, 2011

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21 22 23 24 25 26 27

19 20 21 22 23 24 25

Career Fair Dates

28 29 30

26 27 28 29 30 31

Part-Time Job Fair

Thurs, Sep. 30, 2010

Fall Career Day + Expo

Weds, Oct. 27, 2010

Engineering/Hi-Tech Job Fair

Thurs, Oct. 28, 2010

Hospitality Career Expo

Thurs, Feb. 17, 2011

Spring Career Fair

Thurs, April 21, 2011

January 2011 S

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10 11 12 13 14 15

13 14 15 16 17 18 19

Publication Dates

#

Deadlines

16 17 18 19 20 21 22

20 21 22 23 24 25 26

Special Issue

#

Campus Holidays

23 24 25 26 27 28 29

27 28

#

Career Fair Dates

4

W T

February 2011

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30 31

March 2011 S

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April 2011

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13 14 15 16 17 18 19

10 11 12 13 14 15 16

20 21 22 23 24 25 26

17 18 19 20 21 22 23

27 28 29 30 31

24 25 26 27 28 29 30

May 2011

6

Special Orientation Issue

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T 3

June 2011

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10 11 12 13 14

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2010 Media Kit  

2010 Poly Post Media Kit

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