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ROBERT ALEXANDER CREATIVE CONTENT

SOUND DESIGN INFO GUIDE


MUSIC IS POWER

“The art of arranging sounds in time so as to produce a continuous, unified, and evocative composition, as through melody, harmony, rhythm, and timbre.” - The American Heritage Dictionary “Music can be beneficial for anyone. Although it can be used therapeutically for people who have physical, emotional, social, or cognitive deficits, even those who are healthy can use music to relax, reduce stress, improve mood, or to accompany exercise. There are no potentially harmful or toxic effects. Music therapists help their patients achieve a number of goals through music, including improvement of communication, academic strengths, attention span, and motor skills. They may also assist with behavioral therapy and pain management.” - Encyclopedia.com “Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything.” - Plato “Music, or sound therapy has been used to treat disorders such as stress, grief, depression, schizophrenia, and autism in children, and to diagnose mental health needs.” - Music Therapy Association “To keep the body in good health is a duty, otherwise we shall not be able to keep our mind strong and clear.” - Buddha Based on these quotes and observations alone, it’s obvious that the power of music can create a tremendous impact in film, television, informational videos, even in our daily playlists in our media players! This is why it’s incredibly important to have music in your marketing materials and physical establishment that will help you engage, motivate and inspire your employees as well as your prospective and existing clients.


MUSIC CREATES SUCCESS

The more that you are in the energy and the feeling of success, the more of that energy and success will come to you. Scientists have broken down music into frequency that is measured into brainwave patterns & vibrations. Brainwaves from subliminal messages are also measured to help create success. There are many ways to explore and experience the varieties of brainwaves that can literally help you pave incredible results. No wonder why music and success go hand in hand!


THE POWER OF HAVING CUSTOM-DESIGNED MUSIC PLAYING IN YOUR BUSINESS Can you relate to these two scenarios? 1) Have you visited a local business and the music playing in the background was not matching the look and feel of the establishment? 2) Have you ever browsed on the internet and listened to a podcast or watched a video that has music that is not matching the tone of the message?

There is a time and a place when to use specific pieces of music for commercial use. This is a critical issue, especially when utilizing this music for your own marketing and promotional material. And this is where I can definitely help you.


ABOUT ROBERT Robert Alexander is a content creator (graphic designer and sound designer) for various businesses all around around the globe. Since 1999, he has worked as a graphic designer and has been producing unique audio content since 1995. Robert is also a globally signed recording artist with his Evlov music project. His music can be found on various videos, radio shows, immersions and many other places online such as iTunes, Pandora, Spotify, Bandcamp, SoundCloud and the Insight Timer App. His “Music for Peaceful Rest During Cosmic Transition” is featured on Insight timer and has over 16,000 plays. Lastly, in 2012, Robert Alexander founded LifeRhythms - a small wellness business in Southern California that focuses on helping individuals find greater wellbeing through the power of personalized music and authentic human relating. In 2018, he hosted and produced content for his own online radio show on the Mercury Broadcasting Network titled: “LifeRhythms Radio: Your Life. Your Rhythm. Your Radio Show”. Roberts love and appreciation for music, authentic community and creativity inspired him to engage with various businesses and institutions all around the world.


WHAT TO LOOK OUT FOR WHEN USING COMMERCIALLY LICENSED MUSIC IN YOUR PROJECT: Potential for Licensing / Copyright Infringement If you are using someone else’s music in your project without their permission, you can be fined or possibly even jailed! Expensive Licenses You may be paying outrageous amounts of money to use a music license. Basically, you are paying good money to borrow a song versus owning your own. Licensing Music Can Be Tricky It is highly advisable pay close attention to your license user agreement. Requesting Permission Music laws state that you need to request permission or acquire a license to use music in a product, service or advertisement. Poor Music Selections May Detract Your Ideal Client Some licensed music that is available for use (especially for a super affordable price) may not reflect the true essence of your business and/or incapable of providing the ideal background for your project. Proceeding with this type of music can result in detracting your ideal clientele and having less than favorable results with your marketing strategy.


YOUR CUSTOMIZED MUSIC IS PERFECT FOR: - Background music for Yoga Studios / Meditation Classes, Spas, Lounges, and Session Work (Coaching, Hypnotherapy, Massage, etc.) - Office Environments (Waiting Rooms, Conference Lines, Hold Music, etc.) - Podcasts (Intro / Outro/ Background) - Television / Radio Show / Podcast Commercials - Backgrounds for Promotional and Informational Videos - Public Speaking Engagements - Motivational Presentations - Trade Show & Seminar Content - Promotional Giveaways (for email signups, etc.) - Video Games, Virtual Reality & App Development - Guided Imagery / Meditations (with or without facilitation) - Intros and Outros for Promotional Videos - Helping your employees and clients feel more centered, relaxed and calm - Helping, Calming, Motivating and Engaging your clients while they are in your care - Online Training Modules - Wellness Packages (Stress Relief, Anxiety, etc.) - Sellable White-Labeled Content - Additional Marketing Purposes


TYPES OF BUSINESSES WHO GREATLY BENEFIT FROM UTILIZING CUSTOMIZED AUDIO: - Life Coaches, Spiritual Leaders and Well Known Public Figures - Healers (Reiki, Massage, Bodyworkers, Cranialsacro) - Psychics / Intuitives / Clairvoyants - Hypnotherapists - Psychologists / Therapists - Yoga / Fitness Instructors - Acupuncturists - Holistic Practitioners - Medical / Day Spas - Education - Small / Mom & Pop - Medical and Cosmetic Practitioners - Med Size - Startup Businesses - Corporate / Global - Attorneys - Meditation Centers / Retreats - Lounges - Virtual Reality / Augmented Reality - Video Editors - Branding / Advertising Agencies - Non-Profit - Corporate Marketing Departments

SIZES OF BUSINESSES ROBERT HAS WORKED WITH:


ADDITIONAL AUDIO DESIGN SERVCES:

EXTRA SERVICES (ADD-ONS):

- Ringtone Creation

- Project Management

- Audio Editing

- Project Coordination

- Curated Content (Playlists / Recorded DJ Sets)

- Liaison Work / Procurement

- Podcast Production

- Data Asset Management / Organization

- Voice-over work

- Blue Sky Development / Think Tank / Brainstorming - Podcast Setup - Consulting Services - Social Media Account Creation / Setup - Tech Support & Education (Troubleshooting) - Graphic Design


FEATURES AND BENEFITS OF CUSTOM DESIGNED AUDIO - TAILORED EXACTLY TO YOUR LIKING Your customized music is literally tailored to your specific needs. No questions asked!

- SAME TRACK WITH DIFFERENT LENGTHS OF TIME Looking for the same song that can be modified for different lengths of time? No problem! Robert has you covered!

- CUSTOM TAILORED PROCESS SUPPORT AND CO-CREATIVE PROCESS From concept to completion, Robert believes in a co-creative process. Yes! Your input is very much needed and you are informed of every step of the process and your participation and feedback is greatly valued.

- PERSONABLE, PROFESSIONAL & QUALITY SERVICE Your time, financial and investment is greatly appreciated. As you work with Robert, he will do everything he can to create as much simplicity, fun, ease and satisfaction as possible.

- ORIGINAL MUSIC = 100% COOKIE-CUTTER FREE Let’s leave the cookie-cutter molds at home. Nobody wants to be treated like a number! Your music is created for YOUR BUSINESS – not mass-marketed to other people! There is a time and a place for that. Not with original content! When Robert creates unique content, that means not one product is exactly the same. He creates everything from scratch and caters specifically to your direct needs.

- UPON COMPLETION, YOU ARE FULL OWNER OF YOUR MUSIC You own all of the rights to your music (*you are responsible for copywriting). That means you are not obligated to pay any for licensing fees or user agreements!

- FRIENDLY AND EFFICIENT CUSTOMER SUPPORT / EXPERIENCE Robert believes in offering an experience that is informative, authentic, transparent, fun, supportive and efficient.


ADDITIONAL BENEFITS OF OWNING AND UTILIZING CUSTOM DESIGNED AUDIO: - Free from Legal Issues concerning Copyright and Licensing Use - Higher Chances of Client Engagement and Retention - Increase of Employee and Customer Morale, Productivity and Engagement - Business Uniqueness (Standing out against Your Competition) - Owning Original Audio Content that is Uniquely Yours - Saving Significant Amounts of Money on Music Licenses (Music Designed for the Masses)


You deserve the best results in all that you do. I’m here to help in any way possible so you can receive your most desired favorable fevorable outcome.


LOOKING FORWARD TO WORKING WITH YOU!

FOR MORE INFORMATION CONTACT: ROBERT ALEXANDER 310.383.4713 LIFERHYTHMSCREATIVESTUDIO@GMAIL.COM

Profile for Robert Alexander - Graphic Designer

Robert Alexander - Creative Content - Sound Design Info Guide  

A comprehensive information guide showcasing my background and experience as a content creator. This guide is sent out as marketing and info...

Robert Alexander - Creative Content - Sound Design Info Guide  

A comprehensive information guide showcasing my background and experience as a content creator. This guide is sent out as marketing and info...

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