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Star City


Project: TVS Dumdaar Chaunati Mission: Highlighting the strength of the bike Category: Brand Building Agency: RC&M Client: TVS Star city


Star City •

4-stroke bike, launched in 2006

Launched with two key features apt for rural India: • Healthy mileage of 65+km/ltr and • Strong shock absorbers apt for the bad road condition of hinterland.


Strong Cpmpetition •

Continuous upgradations its range •Availability of finance facility •Good resale value.


So Driving Results from the territory


Where the competitors holds the leading position‌


Was a challenge..


Challenge to fight and conquer...


Challenge to increase top of the mind recall for TVS Star City


Challenge to motivate and increase the footfalls at the sub dealer points


Challenge to bring the TG together for a rugged and robust show‌called


Strategy to meet the challenge


And the passion for physical challenges in rural india


Relating the need to carry multiple load on the bike


On this platform, Dumdaar chunauti was evolved


What was Dumdar Chunauti

â—?

Build a team and maximum people ride star city at a given point of time


Team effort leading to positive word of mouth


How the challenge was met?


Main Event to Initiate a Challenge

A power packed carnival catering to sub-dealer town & 50 satellite villages


Other Highlights

Rally and Power game


Supported by service camps


Dumdaar chunauti teams (25 teams)


Awarding the challengers

Team with maximum riders on Star city


Huge Impact

15 lacs customers contacted


Thank you


TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India