With nearly every consumer now using the Internet at one time or another to gather information and purchase products and services, distinguishing yourself from the many other websites in your niche is critically important for your success. Doing so will allow visitors to identify your brand, explore your offerings, develop trust in your business, and, ultimately, choose to engage your services. While it may be tempting to save time and money by throwing together a site on your own, or by leaving your outdated site the way it is, engaging the services of a web development company in Austin to improve your web design may be one of the most important steps you can take. Following are five reasons to pursue a better web design.