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BRAND OVERVIEW

CREATIVE TOOLS

ABOUT CELEBRITY

TARGET AUDIENCE

LEGAL INFORMATION

Welcome Aboard You have been invited to travel with one of the industry’s most extraordinary brands. Celebrity Cruises® offers a comfortably sophisticated, upscale cruise vacation that really takes care of you, delivering memorable service, best in class dining, understated elegance and inspiring attention to detail. These Brand Identity Guidelines have been created to assist you, our team members, our marketing partners and our travel partners, along the journey — providing you with the background knowledge and hands-on tools necessary to help build and enhance the Celebrity brand. Our collective goal, from online communications to advertising, direct mail and trade marketing, is to communicate one consistent brand promise—Celebrity’s Star TreatmentSM .

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BRAND OVERVIEW

CREATIVE TOOLS

ABOUT CELEBRITY

TARGET AUDIENCE

LEGAL INFORMATION

About Celebrity From The Beginning... In 1989 the Chandris family introduced the first Celebrity Cruise ship—promising cruisers a new kind of vacation that would surpass all others in terms of service, value, sophistication, and exceptional quality. The inspiration for the “X” logo came from the Greek alphabet, as “X” is the symbol for the Greek letter “Chi,” which is the first letter in the Greek spelling of Chandris. However, more than a reference to the Chandris family, the “X” now serves as the face of the brand. It is a powerful graphic emblem with strong recall, perfect in balance, harmony, and symmetry. The Celebrity “X” has always stood for one thing: First in quality. The brand’s understated elegance and superior service set it apart from the rest of the pack. Compared to other main line choices which continue to offer bigger and bolder, Celebrity Cruises® continues to win loyal guests seeking a more sophisticated, comfortable experience. No other cruise line can provide the personal service that Celebrity can — giving everyone the chance to feel enlivened, recharged, and reconnected with family and friends.

Celebrity’s Star Treatment

SM

Is our commitment to celebrate our guest while they enjoy exquisite ships, award-winning cuisine, a state-of-the-art AquaSpa® by Elemis®, boundless enrichment and entertainment, and unparalled personal service with style that celebrates them. Making every moment with us their moment in the sun.

Brand Personality Stylish...but not trendy

Intelligent...but not scholarly

Enriching...but not life changing

Sophisticated...but not snooty

Clever...but not contrived

Authentic...but not predictable

Elegant...but not formal

Confident...but not cocky

Playful...but not juvenile

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BRAND OVERVIEW

CREATIVE TOOLS

ABOUT CELEBRITY

TARGET AUDIENCE

LEGAL INFORMATION

DOWNLOADS

Target Audience With a Youthful Heart... 40-60 YEARS YOUNG and turning convention on its head—the big Boomer generation has arrived! 78 million strong, this forward thinking generation is ready for a little “me time.” Far from considering themselves old and ready for retirement, they’ve redefined middle-age and are primed to make the most of this time in their lives. This is the “I can do that” generation who rewrote the rules; who pushed all the boundaries...who continues to be in the center of it all—career, community, and as always, family. Celebrity is a preferred choice among cruisers who have traveled enough to know that not all cruise lines are the same (70% of Celebrity’s guests are experienced cruisers). These discerning guests are choosing quality experiences. They aren’t as wooed by bells and whistles as they are the comfortable sophistication and first class service that Celebrity delivers like no other. As a snap-shot of our amazing guests, these photos are meant to introduce and inspire you to this active and vibrant audience. Our goal is to show their hearts, emotions and passions. So let’s get ready for the greatest ride of our lives. Celebrity Image Library: You can access these and hundreds of other hi-resolution images by going to celebrityimagelibrary.com. CelebrityTravel professionals can access the Celebrity Image Library by going to CruisingPower.com.

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BRAND OVERVIEW

CREATIVE TOOLS

ABOUT CELEBRITY

TARGET AUDIENCE

LEGAL INFORMATION

DOWNLOADS

04


BRAND OVERVIEW

CREATIVE TOOLS

ABOUT CELEBRITY

TARGET AUDIENCE

LEGAL INFORMATION

DOWNLOADS

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

TYPOGRAPHY

PRINT COMMUNICATIONS

Creative Tools If you have a hand in creating anything to do with the Celebrity brand, you’ve come to the right place. From our revised brand voice, new Starring You◊ campaign and tagline, to our revised logo and horizon ribbon design system, this is where to find all the details on typography, color and photography. As well as a sampling of communication design standards that are intended to inspire and guide you along your creative voyage, all with the intention to help create a singular brand look and feel, from top to bottom, consumer to trade.

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

TYPOGRAPHY

PRINT COMMUNICATIONS

Brand Voice Strong Emotional Truths... The Celebrity voice is inspirational, motivating and always positive. All consumer-facing copy should clearly support the idea that the Celebrity brand is comfortably sophisticated. Language, whether written or spoken, should be very visual in nature, painting a vivid picture for the consumer and delivering features and benefits in a more personal manner. AVOID USING EXPECTED LANGUAGE. By describing surroundings or experiences visually, we will connect with the consumer on a deeper level and stand out more clearly.

Headlines: Whether full headlines or teasers, it’s important that leading copy conveys sophistication without alienating consumers. To do this effectively, headlines must be smart and inspirational. Language that touches on strong emotional truths, twists expected language or motivates consumers into deeper thought make for great headlines.

Sample Headline:

“It just so happens your moment in the sun happens on our ships.” Brand Body Copy: Sample body copy:

“Be recognized, celebrated and indulged every time you sail with Celebrity Cruises®. We’ll be delighted to lavish attention on you, or just let you enjoy some wonderfully uninterrupted solitude. When you cruise with us, it’s all about you.”

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Body Copy: Wherever long blocks of copy are used to convey information, focus on capturing a moment in addition to showcasing features and benefits. Writing from a second person narrative point of view will help consumers put themselves in the environments we create, whether it’s describing our ships, the destinations we visit or even special offers.

Sample Body Copy:

“When you travel with Celebrity Cruises® you’ll be taken to a place where you’re indulged in ways you’ve always dreamed of, and some you’ve never imagined. Where our award-winning cuisine is one of the centerpieces of your time onboard. Whether you choose to eat in our lavish main dining room, a specialty restaurant, or a more casual eatery, a special experience awaits. Our exquisitely designed ships have received countless accolades —each stateroom and suite has been thoughtfully created to envelop you in a welcoming embrace, serving as a serene home away from home. ” AVOID USING CLICHÉ sales language like: Act now; So, what are you waiting for; Chance of a lifetime, etc

Preferred Celebrity Terminology: Please use the following common terms in the appropriate and preferred way: • guests instead of passengers • stateroom rather than cabin • veranda instead of balcony • onboard instead of on board

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

TYPOGRAPHY

HORIZON RIBBON

PRINT COMMUNICATIONS

STARRING YOU◊

Celebrity Logo Perfect Balance And Symmetry... To achieve a more pleasing relationship, we adjusted the thickness and spacing of each letter of the logotype and decreased the logotype to the proportion of the X logo. Increasing the weight of the logotype increases the prominence of both logotype and logo while unifying them as one. The registration marks plays a critical role in the balance and symmetry of the final design. The proportions should never be altered, as it creates the true center of the logo as well as it’s flush right and flush left measurements. All too often this important element is not considered in the design of a logo.

TRUE CENTER

FLUSH LEFT

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

TYPOGRAPHY

HORIZON RIBBON

PRINT COMMUNICATIONS

STARRING YOU◊

The Celebrity Master Logo The Celebrity brand master logo is composed of the Celebrity Cruises logotype and the Celebrity brand logo “X”. Under no circumstances should this master logo lock-up be altered. The Celebrity Cruises logotype has been designed for maximum legibility when viewed in both positive and reversed presentations—both large and small. The logotype’s position and proportions have been carefully crafted to the size and position of the brand logo “X”. Together they communicate the quality of the brand. This proportion should never be altered.

The Celebrity logo can either be used in PMS 648 (or its CMYK/RGB equivalent), on a white background, or knock-out in white from a field of PMS 648 (or its CMYK/RGB equivalent). When the logo must appear on an alternative dark colored background or photograph, it should always knock out of the background in white.

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

TYPOGRAPHY

HORIZON RIBBON

PRINT COMMUNICATIONS

STARRING YOUâ—Š

The Celebrity Alternative Logo An alternative stacked logo lock-up has been designed only for situations in which the preferred horizontal master logo lock-up will not work because of size or design limitations. Under no circumstances should this alternative logo lock-up be altered.

Black And White: If the presentation color is limited to black and white, the logo should appear black. If the logo is shown on a black background, the logo should be knocked out in white.

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

TYPOGRAPHY

HORIZON RIBBON

PRINT COMMUNICATIONS

STARRING YOU◊

Minimum Size Requirements: To ensure legibility and accurate reproduction, a minimum size has been set at 1 inch wide for the master horizontal lock-up and .75 inch wide for the alternative stacked logo lock-up.

1 inch

.75 inch

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

TYPOGRAPHY

HORIZON RIBBON

PRINT COMMUNICATIONS

STARRING YOU◊

The Celebrity Horizon Ribbon The new Celebrity Horizon Ribbon has been designed to symbolize the horizon at sea. It gives new meaning and freshness to the brand and sparks the fantasies of travel. The Horizon Ribbon is made up of a defined proportion of white, PMS 2935 and PMS 298. These secondary colors serve in a supporting role to invigorate the traditional elegance of the classic Celebrity PMS 648 blue.

The Horizon Ribbon’s blues visually add sparkle and power to the brand, while communicating the peace, tranquility and perfect balance of sky and water—it signifies the journey ahead, the adventures yet to be had and the sights yet to be seen. The new Celebrity Horizon Ribbon adds another dimension to the brand’s graphic communications.

Wherever possible the Horizon Ribbon should be used graphically to split the page in half, often separating two images while defining a clear hierarchy of information above and below its central threshold. When the design prohibits this from happening, the graphic element of the Horizon Ribbon should be locked-up with the logo in its exact proportions to add a brand spark of color and consistency to all communications—from inaugural ribbon cuttings to online and printed marketing manifestations. Example:

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Brand Signifier... The Horizon Ribbon system is a brand signifier and therefore it should not be used as a graphic element to house headlines or taken out of context to visually decorate the printed page. Once this identifier is established, you may choose to use the Horizon Ribbon elsewhere within the design, but only in balance and proportion to the guidelines that are established here. Remember, less is more.

Fight the urge to use the Horizon Ribbon as a decorative element as this will quickly erode its impact and purpose.

Give The Logo Space: The one rule to adhere to is that the proportion of the logo to the thicknesses of color banding should not be altered. Meaning that if you desire to have a larger logo or a smaller logo on the page, the color banding scales up or down accordingly.

Example 1: Because we have a field of white, always use the version of the Horizon Ribbon that works for this situation (shown here with the ribbons of color on the top). The headline is set within the Horizon Ribbon, while this works here, a caution should be noted to adding too much copy within the bar as it will invade the space and erode the branding of the Celebrity logo (this area is best reserved for the title of the collateral only).

Your vacation photos have arrived.

1.

2.

Example 2: Another design solution that could be explored would be to use color-blocking to house the Horizon Ribbon system and create the concept of the “horizon� with a continuum of photography, this allows the headline to comfortably sit in the field of blue above. Note that the Celebrity logo always is located in relationship to the Horizon Ribbon.

DO NOT: Do not use the Horizon Ribbon as a graphic or as a graphic housing for headlines with the Celebrity logo located elewhere on the page. The Celebrity logo should always be locked-up with the Horizon Ribbon as the primary brand communicator of the design. Headlines should avoid crowding.

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Horizon Ribbon Proportions: The size of the logo dictates the proper proportions of the Horizon Ribbon. A simple 1 - 2 ratio is followed to define the measurements of each color band that makes up the Horizon Ribbon. The thickness of the logo letterforms define the thickness of the white bar. The light blue bar is twice as thick as the white bar. The medium blue bar is twice as thick as the light blue bar. And the dark blue bar is defined by the thickness of all three color bars on top and bottom of the X in the logo. White Bar = 1 Light Blue Bar = 2 Medium Blue Bar = 4

Give The Logo Space: When using the logo in the Horizon Ribbon, do not crowd it into the band of blue. If a larger logo presence is desired, increase the logo and the entire Horizon Ribbon as one complete visual system.

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There are several options to work with, depending on your design. When you are using the Horizon Ribbon over a photo it is best to use the option with the color bands located on the bottom, allowing the white to be seen. The options below show the color banding across the top. These work well when the Horizon Ribbon is being used against white so that the white bar is always visible. The Celebrity logo can be positioned flush right, centered, or flush left, depending on your desired design vision. The color bands also have the option of fading to the solid Celebrity PMS 648 blue (this option works well when you wish to activate the printed page and create a natural optical flow to the logo).

Balance And Proportion: The one rule to adhere to is that the proportion of the logo to the thicknesses of color banding should not be altered. Meaning that if you desire to have a larger logo or a smaller logo on the page, the color banding scales up or down accordingly.

Example: Always scale the Celebrity logo and the Horizon Ribbon in proportion. The left-to-right measurement will change depending on the size of your document.

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Horizon Ribbon Options: When the Horizon Ribbon is located on the bottom, it is best to use over a photo or within a field of the solid PMS 648 blue so that the white of the Horizon Ribbon visually shows up (see example). The Celebrity Cruises logo can be located left (as shown), centered or to the right within the band of color.

Celebrity’sAlaska

Gentle pampering meets jagged beauty. Tucked way up in the north, Alaska sits waiting to show us what grand living is really about. Unspoiled and vast, it’s a great big haven with countless miles of untouched splendor, willing us to reconnect with the frontier spirit.

mercury May 8, 2006

®

11-Night Ultimate Alaska

Ensenda, Mexico | San Francisco, California | Ketchikan, Alaska | Juneau, Alaska | Skagway, Alaska | Hubbard Glacier (cruising) | Prince Rupert, British Columbia | Inside Passage (cruising) | Seattle, Washington

INSIDE CRUISE ONLY GUARANTEE STARTING FROM:

OCEAN VIEW CRUISE ONLY GUARANTEE STARTING FROM:

$850*

$1,200* FOR INFORMATION OR RESERVATIONS, PLEASE CONTACT:

Enter Agency Name Here Enter Agency Address Here Enter City, State, Zip. Enter Agency Telephone Enter Extra Information *All prices are per person, double occupancy, cruise only and in U.S. dollars. The staterooms available at these prices are limited and are available only on select sailings. All prices are current at the time of printing and subject to change without notice. Government taxes and fees are additional. Certain restrictions apply. **Only applicable on 10/30/06. ©2006 Celebrity Cruises Inc. Ship’s registry: The Bahamas. L06-125197 | 9/1/2006

Horizon Ribbon Options: When the Horizon Ribbon is used against white the Horizon Ribbon should be located on the top so that the white bar is clearly visible.

Horizon Ribbon With Fade Options: The Horizon Ribbon can fade from left or right in 4-color or the RGB equivilent of Celebrity PMS 648 when you wish to activate the printed page and create depth, motion and a natural flow. Always use the fade on the opposite end of the logo and allow for plenty of pure color to be seen.

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Ghosted Horizon Ribbon Options: The Horizon Ribbon is also used as a graphic treatment over photography to brand an otherwise generic image and communicate a specific purpose or copy detail (see samples below). In order to achieve this effect, the band of Celebrity PMS 648 blue is turned white and ghosted back to approximately a 70-75% opacity (this percentage will need to change and vary depending on the density and complexity of the photograph).

Introducing The Lawn Club

T“firsts” he Lawn Club is just one of the many found on Solstice Class.

– Feel the soft grass gently give way to each footstep, as the breeze conveys an evocative aroma never before experienced at sea.

contact your travel agent | 800-852-7239 | celebritysolstice.com 05

Inspired by land, elevated at sea. — Solstice Class transforms the dreams of our childhood into the pleasures of the voyage.

Above: Freshly watered grass in The Lawn Club; the expansive view from the upper deck and the Sunset Bar. Right page: Afternoon bocce.

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Color Blocking: The proportion of PMS 648 blue can be expanded to house headlines and create large dynamic fields of solid color. However the band of PMS 648 blue should never be used in a thinner proportion to the original ratio. Example: These examples show how effective color blocking of the PMS 648 blue can house headlines and produce dramatic visual proportions. Only use PMS 648 blue to color block.

Too much of a good thing, can be a very good thing.

CruiseCentury.com

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Black And White: In addition to PMS colors and the CMYK/RGB equivalents, a complete set of black and white options (100%K, 70%K and 40%K) are available when color simply is not an option.

100% Black

70% Black 40% Black White

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

TYPOGRAPHY

HORIZON RIBBON

SIGNATURE LOGO

MASTER LOGO

PRINT COMMUNICATIONS

STARRING YOU® VECTOR LOGO

CELEBRITY’S STAR TREATMENT◊

”Starring You“ is a promise to recognize, celebrate, and indulge every guest on every ship, so they feel their days onboard truly are their days in the sun. ”Starring You“ is grown-up. It’s sophisticated, and elegant, but it’s also comfortable. It’s the ultimate combination of pampering and relaxation. ”Starring You“ is stylish, sharp, contemporary, and at the same time, accessible. It’s not just the famed Celebrity service; it’s Service with Style. ”Starring You“ is distinctive. No other cruise line offers Service with Style that delivers the way Celebrity does. It’s what sets us apart and helps us rise above and beyond other vacation options. ”Starring You“ is a commitment; to travel agents, that every interaction with the Celebrity brand demonstrates that we really do make our guests feel like stars. And to our guests, that anytime the Celebrity brand touches them, they’ll feel special. And every time they sail with us, they’ll experience the hallmark of a Celebrity cruise: Service with style that celebrates you. It’s why every day onboard is another day beyond compare. Starring You®.

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

HORIZON RIBBON

SIGNATURE LOGO

The

TYPOGRAPHY

MASTER LOGO

PRINT COMMUNICATIONS

STARRING YOU® VECTOR LOGO

CELEBRITY’S STAR TREATMENT◊

Signature Logo

Starring You® is the new tagline for Celebrity Cruises®, and it should appear on all communications. The Starring You tagline has been manifested into a distinct signature logo lock-up. This logo lock-up should be used across all marketing materials. The Starring You signature logo lock-up should appear at least once on every piece of collateral. For example, on a brochure the lock-up may fit better on the back cover instead of the front cover. While the Celebrity Cruises logo can be used without the Starring You signature, the Starring You signature should not be used without the logo. Starring You is a trademark of Celebrity Cruises, always include a service mark to legally protect the trademark. The trademark must always be used as a standalone. Including Starring You® in a complete sentence with other words is considered improper legal usage. The Starring You® signature position and proportions have been carefully crafted to the size and position of the Celebrity Cruises logo. Together they communicate the quality of the brand. The Starring You signature graphic is centered underneath the Celebrity Cruises logo and is roughly 1.7 times the width of the Celebrity logo. The Starring You signature is placed so the top of the ”Y“ in Starring You is on the same base line as the Celebrity Logo.

TRUE CENTER

TRUE CENTER

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

HORIZON RIBBON

SIGNATURE LOGO

The

TYPOGRAPHY

MASTER LOGO

PRINT COMMUNICATIONS

STARRING YOU® VECTOR LOGO

CELEBRITY’S STAR TREATMENT◊

Master Logo

The Starring You® signature logo lock-up has been designed for maximum legibility. This logo lock-up should not be altered. When the Celebrity logo is to be used on a white or light background, the Celebrity Cruises logo prints in PMS 648 (or its CMYK/RGB equivalent), and the Starring You signature prints in 75% black.

When the Celebrity logo needs d tto appear on a fi field ld off PMS 648 ((or it its CMYK/RGB equivalent) i l t) kknock-out k t th the C Celebrity l b it C Cruises i logo in white and print the Starring You signature and ® in a 30% tint of black.

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

HORIZON RIBBON

SIGNATURE LOGO

The

TYPOGRAPHY

MASTER LOGO

PRINT COMMUNICATIONS

STARRING YOU® VECTOR LOGO

CELEBRITY’S STAR TREATMENT◊

Vector Logo

A vector version of the Starring You® signature logo lock-up has been created for large media applications where the logo lock-up is larger than 7 inches wide. The vector file must be used in these cases to ensure the signature does not pixelate, or visually break apart. When the Celebrity logo is to be used on a white or light background, the Celebrity Cruises logo prints in PMS 648 (or its CMYK/RGB equivalent), and the Starring You signature prints in 85% black.

Minimum Size Requirements: To ensure legibility and accurate reproduction, a minimum size has been set at 1 inch wide for the Celebrity Cruises logo and 1.7 inch wide for the master Starring You Signature lock-up.

1 inch

11.7 7 inch

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS CELEBRITY LOGO

LEGAL INFORMATION COLOR PALETTE

MASTER LOGO

PHOTOGRAPHY

ALTERNATIVE LOGO

TYPOGRAPHY

HORIZON RIBBON

SIGNATURE LOGO

MASTER LOGO

PRINT COMMUNICATIONS

STARRING YOU® VECTOR LOGO

CELEBRITY’S STAR TREATMENT◊

Celebrity’s Star Treatment. The trademarked phrase, “Celebrity’s Star Treatment.◊”, is Celebrity Cruises' commitment to our guests, featuring exquisitely designed ships, award-winning cuisine, state-of-the-art spa facilities, and unparalleled onboard service. When referring to Celebrity's Star Treatment, it must always be said or written as,“Celebrity’s Star Treatment.◊” in its own sentence with reference to the four components as support.

Celebrity’s Star Treatment◊ should always be said or written exactly as, “Celebrity’s Star Treatment.◊” in its own sentence with reference in the proceeding body copy to the four components as support. Always include a service mark to legally protect the trademark. The trademark must always be used as a standalone. Including Celebrity’s Star Treatment.◊ in a complete sentence with other words is considered improper legal usage.

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

PRIMARY COLORS

SECONDARY COLORS

TYPOGRAPHY

PRINT COMMUNICATIONS

TERTIARY COLORS

Primary Colors The Serenity of Blue The Celebrity brand colors are PMS 648 blue and white. PMS 648 should always be the prominent color across all communications. We recommend using PMS 648 for headlines and primary background colors. The Celebrity logo when viewed in color should only be seen in PMS 648 (or its CMYK, RGB equivalent) or knocked out of a field of PMS 648 to white. White should also play a lead role in all communications. The designed page should never become cluttered with imagery and text to the point of confusion. Instead, a clean, well organized grid should always be the goal. A peaceful sense of quality and serenity is the desired effect.

PRIMARY BRAND COLORS

PANTONE速 648 C C100 M65 Y0 K55 R0 G47 B98

BRILLIANT WHITE

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

PRIMARY COLORS

SECONDARY COLORS

TYPOGRAPHY

PRINT COMMUNICATIONS

TERTIARY COLORS

Secondary Colors The secondary colors of PMS 2935 and PMS 298 serve in a supporting role to visually enhance the serenity of sky and water or simply to add another dimension to the graphic page. They make-up the Horizon Ribbon and add a sparkle of color to the printed page, but they should be used in a limited and controlled fashion as specified in the Horizon Ribbon pages within the Logos & Graphics section of these guidelines. Online communications are allowed to use Pantone速 298 for headlines and special highlights, but this should be reserved to the virtual world only where we are not dependent on traditional ink on paper.

PANTONE速 2935 C C100 M60 Y0 K0 R10 G87 B164

PANTONE速 298 C C69 M3 Y0 K0 R0 G186 B238

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

PRIMARY COLORS

SECONDARY COLORS

TYPOGRAPHY

PRINT COMMUNICATIONS

TERTIARY COLORS

Tertiary Colors Tertiary colors of a rich red Mahogany wood texture, PMS 424, PMS 167, PMS Metallic 8201, and a special “cool metallic blend” are available to help tell a more enticing brand story of quality and ahhh. These colors should be utilized for callouts, highlights and details. The secondary and tertiary colors have been introduced to the Celebrity brand palette to better communicate the 3 natural elements of the brand: the beauty of water, the precision of the fleet, and our rich warm interiors. Together, they all work to communicate—the extraordinary feeling of ahhh.

TERTIARY SUPPORT COLORS

MAHOGANY WOOD

PANTONE® 167 C C0 M60 Y100 K17 R212 G84 B0

PANTONE® 8201 C C25 M0 Y0 K25 R144 G180 B198

COOL METALLIC BLEND

PANTONE® 424 C C0 M0 Y0 K61 R99 G99 B99

ALTERNATIVES

PANTONE® 549 C C25 M0 Y0 K25 R144 G180 B198

PANTONE® 8402 C C0 M0 Y0 K61 R99 G99 B99

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Color Example: These two examples show the use of the primary and secondary colors. The cover example on the left is made up of the primary Pantone® 648 and the Horizon Ribbon Detail of Pantone® 2935 and 298 with just a touch of the tertiary color of Pantone® 8201 (25, 0, 0, 25) used to highlight the destination. The example on the right demonstrates an overall clean white palette with the headline and main copy block made up out of the primary and secondary colors of Pantone® 648 and 2935. The secondary color of Pantone® 298 is used as a bright spark of color to bring attention to the ship name, while the tertiary colors of Pantone® 424 and 8201 (25, 0, 0, 25) are used for the remaining information of itinerary and graphic bar highlighter.

Celebrity’sAlaska

Celebrity’s Caribbean

2008/09 Celebrity’sCaribbean

Gentle pampering meets jagged beauty. Tucked way up in the north, Alaska sits waiting to show us what grand living is really about. Unspoiled and vast, it’s a great big haven with countless miles of untouched splendor, willing us to reconnect with the frontier spirit.

mercury May 8, 2006

®

11-Night Ultimate Alaska

Ensenda, Mexico | San Francisco, California | Ketchikan, Alaska | Juneau, Alaska | Skagway, Alaska | Hubbard Glacier (cruising) | Prince Rupert, British Columbia | Inside Passage (cruising) | Seattle, Washington

INSIDE CRUISE ONLY GUARANTEE STARTING FROM:

OCEAN VIEW CRUISE ONLY GUARANTEE STARTING FROM:

$850*

$1,200* FOR INFORMATION OR RESERVATIONS, PLEASE CONTACT:

Enter Agency Name Here Enter Agency Address Here Enter City, State, Zip. Enter Agency Telephone Enter Extra Information *All prices are per person, double occupancy, cruise only and in U.S. dollars. The staterooms available at these prices are limited and are available only on select sailings. All prices are current at the time of printing and subject to change without notice. Government taxes and fees are additional. Certain restrictions apply. **Only applicable on 10/30/06. ©2006 Celebrity Cruises Inc. Ship’s registry: The Bahamas. L06-125197 | 9/1/2006

Color Example: This example shows the use of the tertiary colors as callouts, highlights and details. The headline and main copy block are made up of the primary Pantone® 648 while Pantone® 424 serves as the primary copy color. Pantone® 167 is used as a small copy highlight as well as the highlighted box (the mahogany wood texture is used to draw special attention to this detail).

Morning coffee on the veranda, courtesy your stateroom butler; a night of fun in Fortunes Casino, unwinding pool-side; fresh-cut flowers and luxurious European bedding.

Celebrity’s Onboard Experience

The extraordinary feeling of ahhh. A Celebrity cruise is more than a vacation. It’s a voyage into a world where all your needs are met by a staff dedicated to ensuring that every moment exceeds your expectations. From spectacular dining to indulgent spa treatments, you can satisfy body and soul. There are countless entertainment possibilities — from activities that have been created just for kids to entertaining nightlife for adults. Celebrity Cruises® plans every facet of your cruise to ensure a totally seamless experience. That way you’re able to savor every moment. We pay attention to detail. And you. Sleep a little more blissfully upon Egyptian cotton linens. Enjoy butler service in all suites, or Concierge Class◊ staterooms with special amenities, something offered by no other premium cruise line.

Dine in restaurants that have received some of the highest culinary awards at sea, or arrange for a gourmet masterpiece to be brought to your private veranda.

And because all Celebrity Cruises feature one staff member for every two guests, we’re able to provide you with a level of attention to which you’ll gladly become accustomed. Whether that means complimentary cold towels upon your return from a shore excursion or nightly turndown service, you can be certain that we will go to great lengths to ensure your uninterrupted enjoyment.

Oases of tranquility. Oceans of possibilities. Celebrity is the only cruise line to offer Sensory Heaven treatments at the AquaSpa® by Elemis®†, as well as the first to offer acupuncture, both of which complement our wide range of health and fitness options. And even though the Caribbean sun is the region’s main attraction, we offer a dizzying array of nightlife possibilities. There’s something interesting going on nearly every night. Experience Las-Vegas-style shows in the Celebrity Theater. Enjoy the last dance in the Rendez-Vous

Lounge, or a first-run movie in the cinema. Feeling lucky? Pay a visit to Fortunes Casino. And if you’re looking for relaxation, slip into something more comfortable, like the Martini Bar, the Champagne Bar, or Cova® Cafe di Milano, or just enjoy a romantic stroll through the gardens in the Conservatory.* †An additional charge will apply. *Available on Millennium-class vessels only.

MAY WE SUGGEST Visit celebritycruises.com to explore the vast number of amenities offered onboard your ship of choice or to take a 360° virtual tour of many of our ships, suites, and staterooms. Enjoy.

celebritycruises.com | 800-852-7239 | contact your travel agent 05

29


BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

TYPOGRAPHY

PRINT COMMUNICATIONS

Photography Every impression should tell a story, and together the images should communicate a passion. Details should be captured and brought to a heightened sense of awareness. Remember, we recall the details of our life journeys—in those details we can communicate impeccable style and quality. When selecting images, try to include a beautifully shot still life in combination with a glimpse of a location, set the mood to your story and try to create a memory. When selecting people, never focus on just the individual, but instead try to communicate a feeling, a moment of wonderment, laughter, love, or simply—the extraordinary feeling of ahhh.

These photos are meant to inspire you through example. Our goal is to show a collection of images that when viewed side-by-side begin to communicate a larger vision. So remember, every image is worth a thousand words—consider carefully what they are saying. Celebrity Image Library: You can access these and hundreds of other hi-resolution images by going to celebrityimagelibrary.com. CelebrityTravel professionals can access the Celebrity Image Library by going to CruisingPower.com.

Colorful Memories : Select images that are rich in color and strong in meaning. Pay special attention to the stories that you are communicating through imagery—an amazing sunset displayed next to the details of the day and warmly lit in the morning’s early light, speaks of exotic travel and romantic get-aways.

30


Soft Light/Crop Tight : Pay special attention to the cropping of the image and the visual space around the subject. Keep it simple and clean. Crop tightly to create iconic images you can remember at a glance, avoiding visual clutter. Select images that relate to each other in color and tones. When creating a visual memory, visualize the sights and sounds of the location and select imagery that communicates that vision—the feel of the wind, the sound of the surf, the soothing colors of blues and the warmth of sunsets at sea.

Let The Journey Begin : From warm to cool, from morning to night, we have the opportunity with imagery to transport the viewer to the destination of their dreams. Look to take the viewer through a day in the life on a Celebrity cruise. Mix in beautiful select-focused still lifes with amazingly lit locations. Tell the story from the morning coffee on the veranda to the land amazing shore excursion, bringing to life the details of the journey. Focus on the special touches, the smiles, the romance, and bring to life—the extraordinary feeling of ahhh.

31


BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

TYPOGRAPHY

PRINT COMMUNICATIONS

Typography Just as important as the color, imagery, and design of the brand is the typography used to communicate the brand’s message. The Celebrity brand is clean, well organized and efficient, and our typography guidelines serve to communicate in a similar fashion. Primarily for collateral we use Helvetica Neue for all headlines with Shelly AndanteScript and Garamond used for special headlines and Whitney for all body copy, while Shelly AndanteScript and Garamond are used for advertising (see pages 36 & 37 for specific examples).

H elv et i c a N e ue W h itney Shelly Andante Script Adobe Garamond 32


Large Creative/Primary Collateral Headlines Only: Helvetica Neue 25 Ultra Light should be used for extra large headlines only where size allows for the ultra thin type to be clearly seen. When in doubt use Helvetica Neue 35 Thin. A good rule of thumb to follow is: the larger the size, the thinner the weight. Headlines are primarily set in initial cap. HELVETICA NEUE 25 ULTRA LIGHT

AB CD EFG HI J KL M NO P Q R S TU V W X Y Z ab cd ef g h ijklm n o pqr s tuv w x y z 1 2 3 4 5 6 7 8 9 0 ! @# $ % ^ &*() HELVETICA NEUE 26 ULTRA LIGHT ITALIC

AB CD E FGHI J KL MN O P QR S TU V W XYZ ab cd ef g h ijklm n o pqr s tuv w x y z 1 2 3 4 5 6 7 8 9 0 ! @# $ % ^ &*() Large Collateral Headlines: HELVETICA NEUE 35 THIN

AB CD EF G H IJ K LM N O P Q R S TUV W X YZ abc de f g h i j k l mn op q r s t uv wx y z 1 2 3 4 5 6 7 8 9 0 !@# $ %^&*() HELVETICA NEUE 36 THIN ITALIC

ABCDEF G H IJ K L M N O PQR S TUVW X Y Z abc de f g h i j k l m n o p q r s t uv wx y z 1 2 3 4 5 6 7 8 9 0 !@# $ %^ &*() Primary Collateral Headlines/Subheads: HELVETICA NEUE 45 LIGHT

AB C DE F G HI J KL M N O P QRS T U V W XY Z ab c d e fgh ijk lm n o p q r s tuvwx yz 1 2 3 4 5 6 7 8 9 0 !@# $ %^&*() HELVETICA NEUE 46 LIGHT ITALIC

AB C DE FG HI J KL MNO P QR S T UV W XYZ ab c d e fgh ijk lm n o p q r s tuvwxyz 1 2 3 4 5 6 7 8 9 0 !@# $ %^&*()

Folio/Caption Highlights: HELVETICA NEUE 55 ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c de f gh i j k l mn o p q r s t u v w x y z 1234567890! @ #$% ^ & * ( ) HELVETICA NEUE 56 ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ a bc de f gh i j k l m n o p q r st u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) 33


Folio/Caption Highlights Option: HELVETICA NEUE 65 MEDIUM

A B C D E F G H IJ K L M N O P Q R ST U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890! @ # $ % ^ & *( ) HELVETICA NEUE 66 MEDIUM ITALIC

AB C D E F G H I J K L M N O P QR S T U V W XY Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890! @ # $ % ^ & *()

Primary Body Copy: WHITNEY BOOK

A B C DE FG H I J K LM N O P Q R ST U V WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() WHITNEY BOOK ITALIC

A B C D E FG H I J K L M N O P Q R ST U V WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Primary Body Copy Highlights: WHITNEY MEDIUM

A B C D E FG H I JK L M N O P Q R ST U V WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() WHITNEY MEDIUM ITALIC

ABCD E FG H I J K LM N O P QR ST U V WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Small Body Copy Highlights/Photo Captions/Call-outs: WHITNEY SEMIBOLD

A B C D E FG H I J K L M N O P Q R ST U V WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() WHITNEY SEMIBOLD ITALIC

A B C D E FG H I J K L M N O P Q R ST U V WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() 34


Highlighter Headers: WHITNEY BOLD

A B C D E FG H I J KLM N O P Q R ST U V WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() WHITNEY BOLD ITALIC

A B C DE FG H IJ K L M N O P Q R ST U V WXYZ ab cd e fg h ij k l m n o p q r s t u v wx y z 1 2 3 4 5 678 9 0 ! @ # $ % ^ & * ( )

Special Headings/Special Callouts Only: SHELLY ANDANTE SCRIPT

ABC DE F GHIJ K LM N O P Q R S T U V W X Y Z a bcdef ghi j kl m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^&*() Advertising Headlines & Body Copy/Collateral Special Subheads & Call-outs: ADOBE GARAMOND REGULAR

A BCD EF GH I J K L M N OP QRSTU V WX YZ ab c defgh ij k lm n opqr s t uvwxyz 1234567890!@#$%^&*() Advertising Photo Captions/Collateral Special Call-outs Highlights: ADOBE GARAMOND ITALIC

ABCD EF GH IJ K L M N O PQRST UV WXYZ abc d e fg hij k l m n o p q rst u v w x yz 1234567890! @ #$% ^ & *() Call-To-Action/Special Call-outs & Highlights: ADOBE GARAMOND SEMIBOLD

AB CD E F G H I J KL M N OPQRSTUVWXY Z a b c d ef g h ij k l m nop q r st uv w xyz 1234567890! @#$%^&*() ADOBE GARAMOND SEMIBOLD ITALIC

AB C D E F G H I JK L M N O PQ R S TU VW XYZ a bcd efg hi j k l m n o pq rs tu vwx yz 1234567890!@#$%^&*() 35


BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

TYPOGRAPHY

PRINT COMMUNICATIONS

Collateral Typography Example: This sample demonstrates the proper usage and proportions of typography. While every case is slightly different, the balance and choice of fonts should be fairly consistant across all mediums. The proper interaction of typography— font, size, weight, color and scale is important to communicate the comfortably sophisticated nature of the brand Note: See PRINT COMMUNICATIONS for more collateral design references.

Section title is set in Helvetica Neue Thin and Helvetica Neue Light set tight.

The special highlight headline is set in Shelly Andante Script.

Main headline is set in Helvetica Neue Helvetica Neue Thin or Light depending on size or if it is positive or a k.o.

Introducing Solstice Class

Your ship has arrived.

Adobe Garamond Italic and Adobe Garamond Semibold are used for the special subhead and call-to-action

contact your travel agent | 800-852-7239 | celebritysolstice.com 01

Introducing a new class of ship in a class all its own. — Discover the wonders of the most innovative ships at sea.

Cover: Celebrity Solstice; the Pool Deck; the fresh grass of The Lawn Club. Upper left page: Clear blue skies ahead. This page, top: The AquaClass specialty restaurant, Blu; a relaxing massage in the AquaSpa, morning dew clings to a blade of grass in the Lawn Club, glass detail from the Hot Glass Show®. Below: On the Pool Deck, cool and refreshing water features and distinctive shade canopies make the atmosphere both beautiful and relaxing. All images of Celebrity Solstice are artistic renderings and reflect the proposed design and layout. Design and layout subject to change without notice.

A Celebration of Solstice Class

Visit celebritysolstice.com

The special callout heading is set in Shelly Andante Script while the call-out heading are set in Whitney Semibold Italic and the call-outs are set in Whitney Medium Italic.

Photo captions are set in Whitney Semibold Italic and Italic.

Large body copy is set in either Whitney Light or Whitney Book depending on size or if it is positive or a k.o.

36


BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

PHOTOGRAPHY

TYPOGRAPHY

PRINT COMMUNICATIONS

Advertising Typography Example: This sample demonstrates the proper usage and proportions of typography. While every case is slightly different, the balance and choice of fonts should be fairly consistant across all mediums. The proper interaction of typography— font, size, weight, color and scale is important to communicate the comfortably sophisticated nature of the brand. Note: See Advertising in the PRINT COMMUNICATIONS section for proper usage and restrictions concerning the ghosted ”X“.

Headlines in advertising are set in Shelly Andante Script Drop Cap for the first letter and Adobe Garamond Regular for the remainer of the headline. The drop cap should be approximately 3 times the size of the remainer of the headline. The headline is loosely kerned to approximately 75 pt. Headline is set in 80% black.

Body copy is set in Adobe Garamond Regular at auto kerning with looser leading of about 1.75 times larger than the copy point size. Body copy should be ragged to follow the same angle as the ”X“ it juxtaposes. Copy is set in 80% black.

©2007 Celebrity Cruises Inc. Ships’ registry: The Bahamas and Ecuador.

I

t just so happens your moment in the sun happens on our ships. Be recognized, celebrated and indulged every time you sail with Celebrity Cruises. We’ll be delighted to lavish attention on you, or just let you enjoy some wonderfully uninterrupted solitude. When you cruise with us, it’s all about you.

JD

:fekXZkpflicfZXckiXm\cX^\ek#ZXcc($/''$:<C<9I@KPfi^fkfZ\c\Yi`kpZil`j\j%Zfd% Breakfast aft, overlooking Villefranche

Photo captions are set in Adobe Garamond Italic.

Voted the World’s Best Large Ships by Condé Nast Traveler for the fifth year in a row (2002-2006 Condé Nast Traveler Cruise Poll)

The call-to-action is placed in the Horizon Ribbon in advertising and is set in Whitney Medium. The Condé Nast Traveler accolade is set in Adobe Garamond Regular.*

Legal copy in advertising is set in Helvetica Neue 45 Light. When space is tight - Helvetica Neue Condensed.

* Please refer to page 63 for legal requirements. 37


BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

CAMPUS SIGNAGE

PHOTOGRAPHY

PRODUCT SHEETS

TYPOGRAPHY

BROCHURES

PRINT COMMUNICATIONS

DIRECT MARKETING

EMAIL BLASTS

ADVERTISING

Campus Signage These design examples are intended to help guide your creative vision—providing you with a set of tools and a road map to assist you in creating a unified Celebrity brand vision. They are not meant to limit or substitute for creativity. Instead they are provided here to inspire and help define new creative solutions, allowing the flexibility necessary to address unique marketplace needs. All sizes and specs given should be used as a guide only, verify all measurements and specs per specific project. 4-Color Window Graphics: 4-color window graphics bring the fantasies of travel to the work place (printed digitally on mesh vinyl, these graphics allow for an unobstructed view from within). Take the communications a step further and apply copy in frosted transfer decals to the glass door entrances. This technique questions the norm with thought-provoking statements, making the graphic experience real. Create a buzz and transport the viewer to another place.

1

2

1 Building 1080 End Panels (32”x 33”)

1A Building 1080 Center Panel (71”x 33”)

2 Building 1040 End Panels (32.5”x 112”)

2A Building 1040 Center Panel (69”x 32”)

38


Frosted mylar window transfer decals (simulate etched glass) — applied across entrance doors at shoulder height.

Too much of a good thing,

1 Headline. Helvetica Neue Light

can be a very good thing.

1

CruiseCentury.com

2

CruiseCentury.com

3

2 Web. Helvetica Neue Light

3 Callout Copy. Whitney Semi Bold

2-Panel Desk Wrap - 120” x 30” The main desk receives two large banners 120”x 30” each that join perfectly at its peak. Bold color and a rhythmic continuum of images help to define the space creating a continuous horizon of graphics. This main entrance location, is the perfect setting to showcase the new and improved. Left and right panels (logos are located to the front of the desk).

39


Elevator Door Graphics: Each panel is divided evenly in two to allow for the opening of the elevator doors. Building 1050 consists of 4 elevator banks at (42.5”x 84”) each, building 1080 consists of 3 elevator banks at (42.5”x 84”) each, and the Miramar building consists of 3 elevator banks at (43”x 96”) each.

It’s the difference between going somewhere, and being somewhere.

Leave your reality behind, it’s not going anywhere.

Let yourself go, we’ll bring you back.

Too much of a good thing, can be a very good thing.

Large (36”x 72”) & Small (24”x 72” ) Digital Banners: Digital banners are the perfect tool to communicate a special launch or promotion. Always, as seen here, work to communicate a clear brand vision and promise. Remember that every visual seen is a reflection on who we are and what we stand for.

40


Sidewalk Talkers (24” x 36”): Reinforce the brand identity throughout our campuses with the use of color-blocking and dynamic imagery highlighting the “new”, and bring the online experience one step closer to our customers.

Table Tents (5” x 7” folded panels): Variety is the spice of life. The idea is to mix it up and engage the viewer. Never the same card, always changing, always new. In these examples, the key word in the navigation is activated depending on the photo used, making the campaign more interactive as you move from table to table.

41


BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

CAMPUS SIGNAGE

PHOTOGRAPHY

PRODUCT SHEETS

TYPOGRAPHY

BROCHURES

PRINT COMMUNICATIONS

DIRECT MARKETING

EMAIL BLASTS

ADVERTISING

Product Sheets 4-Color Product Sheets Consistent graphic headers bring continuity to the system and provide clear and telegraphic branding. Clean and simple, these product sheets juxtapose breath-taking location photography with eye-catching images of the journeys details to draw the viewer into the location.

Celebrity’sAlaska

Gentle pampering meets jagged beauty. Tucked way up in the north, Alaska sits waiting to show us what grand living is really about. Unspoiled and vast, it’s a great big haven with countless miles of untouched splendor, willing us to reconnect with the frontier spirit.

mercury May 8, 2006

®

11-Night Ultimate Alaska

Ensenda, Mexico | San Francisco, California | Ketchikan, Alaska | Juneau, Alaska | Skagway, Alaska | Hubbard Glacier (cruising) | Prince Rupert, British Columbia | Inside Passage (cruising) | Seattle, Washington

INSIDE CRUISE ONLY GUARANTEE STARTING FROM:

OCEAN VIEW CRUISE ONLY GUARANTEE STARTING FROM:

$850*

$1,200* FOR INFORMATION OR RESERVATIONS, PLEASE CONTACT:

Enter Agency Name Here Enter Agency Address Here Enter City, State, Zip. Enter Agency Telephone Enter Extra Information *All prices are per person, double occupancy, cruise only and in U.S. dollars. The staterooms available at these prices are limited and are available only on select sailings. All prices are current at the time of printing and subject to change without notice. Government taxes and fees are additional. Certain restrictions apply. **Only applicable on 10/30/06. ©2006 Celebrity Cruises Inc. Ship’s registry: The Bahamas. L06-125197 | 9/1/2006

42


BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

CAMPUS SIGNAGE

PHOTOGRAPHY

PRODUCT SHEETS

TYPOGRAPHY

BROCHURES

PRINT COMMUNICATIONS

DIRECT MARKETING

EMAIL BLASTS

ADVERTISING

Brochures Destination Brochures: The Horizon Ribbon is used throughout the design to visually separate images and define navigation. Large breath-taking images transport the viewer to the destination of choice while a clean and simple grid of typography communicates the many levels of information.

Celebrity’s Caribbean

2008/09 Celebrity’sCaribbean

43


®

CelebrityCruises

We’ve elevated the Celebrity experience. We’ve made our award-winning experience even better, adding new amenities, creating new dimensions in comfort, and opening new worlds of wonder. With all-new bedding, pleasant dreams are a nightly event. Through a new partnership with the famed Las Vegas restaurateur Elizabeth Blau, we’ve made our dining even more delicious and added a comprehensive wine enrichment program with Riedel Crystal® to complement those new flavors. To help you stay in shape, our fitness centers have gotten their own makeover with new state-of-the-art equipment. And to help you stay in touch, we’ve added new wireless internet-use areas*, as well as an enhanced cellular phone program.

Contents Welcome Aboard

Get to know the new Celebrity Cruises. You’ll discover that the experience has never been more exciting. And the time has never been better — to enjoy the vacation of a lifetime with us. • New Bedding in Every Stateroom and Suite • New Dining Experience with Famed Restaurateur Elizabeth Blau • New Wine Enrichment Program with Riedel Crystal

• New Ways to Stay in Touch with Wi-Fi areas* and Cell Service • New State-of-the-Art Fitness Equipment with LifeFitness® Cardiovascular and Weight-Training Equipment * Available for an additional charge.

Cover: Color fills the Caribbean sky; tropical fish dance with the coral. Left page: Wine enrichment program with Riedel Crystal. This page: The colors of the islands; starfish abound.

01-13

14-17

18-35

02 Planning Your Vacation

14 Introduction

18 Introduction

04 Onboard Experience

16 A New Class of Ship

22 Overview Map

Celebrity’s Caribbean

Introducing Celebrity Solstice◊

Welcome to Your Caribbean

24 Shore Excursions 25 Caribbean Ports of Call 30 Itineraries

36-59

61-65

36 Seven Ships. One Amazing Voyage

61 Preparing For Your Cruise

38 Celebrity Solstice Staterooms & Deck Plans

63 During Your Cruise

Ships & Staterooms

35 What to Pack

Essential Information

64 Terms & Conditions

42 Millennium® Class Staterooms 44 Constellation® Deck Plans 46 Infinity® Deck Plans 48 Millennium Deck Plans 50 Summit® Deck Plans 52 Century◊ Staterooms & Deck Plans 56 Galaxy◊ Staterooms & Deck Plans Celebrity Xpedition® sails only to the Galapagos Islands and is not subject to the features and terms found in this Destination Brochure.

contact your travel agent | 800-852-7239 | celebritycruises.com 01

Morning coffee on the veranda, courtesy your stateroom butler; a night of fun in Fortunes Casino, unwinding pool-side; fresh-cut flowers and luxurious European bedding.

Celebrity’s Onboard Experience

The extraordinary feeling of ahhh. A Celebrity cruise is more than a vacation. It’s a voyage into a world where all your needs are met by a staff dedicated to ensuring that every moment exceeds your expectations. From spectacular dining to indulgent spa treatments, you can satisfy body and soul. There are countless entertainment possibilities — from activities that have been created just for kids to entertaining nightlife for adults. Celebrity Cruises® plans every facet of your cruise to ensure a totally seamless experience. That way you’re able to savor every moment. We pay attention to detail. And you. Sleep a little more blissfully upon Egyptian cotton linens. Enjoy butler service in all suites, or Concierge Class◊ staterooms with special amenities, something offered by no other premium cruise line.

Dine in restaurants that have received some of the highest culinary awards at sea, or arrange for a gourmet masterpiece to be brought to your private veranda.

And because all Celebrity Cruises feature one staff member for every two guests, we’re able to provide you with a level of attention to which you’ll gladly become accustomed. Whether that means complimentary cold towels upon your return from a shore excursion or nightly turndown service, you can be certain that we will go to great lengths to ensure your uninterrupted enjoyment.

Oases of tranquility. Oceans of possibilities. Celebrity is the only cruise line to offer Sensory Heaven treatments at the AquaSpa® by Elemis®†, as well as the first to offer acupuncture, both of which complement our wide range of health and fitness options. And even though the Caribbean sun is the region’s main attraction, we offer a dizzying array of nightlife possibilities. There’s something interesting going on nearly every night. Experience Las-Vegas-style shows in the Celebrity Theater. Enjoy the last dance in the Rendez-Vous

Lounge, or a first-run movie in the cinema. Feeling lucky? Pay a visit to Fortunes Casino. And if you’re looking for relaxation, slip into something more comfortable, like the Martini Bar, the Champagne Bar, or Cova® Cafe di Milano, or just enjoy a romantic stroll through the gardens in the Conservatory.* †An additional charge will apply. *Available on Millennium-class vessels only.

MAY WE SUGGEST Visit celebritycruises.com to explore the vast number of amenities offered onboard your ship of choice or to take a 360° virtual tour of many of our ships, suites, and staterooms. Enjoy.

celebritycruises.com | 800-852-7239 | contact your travel agent 05

44


21

Ancud, Chile

Angra Dos Reis, Brazil

K_`jjdXcc\eZcXm\j`kjfek_\efik_\iedfjk \e[f]k_\:_`cf„XiZ_`g\cX^f#j\gXiXk\[ ]ifdk_\dX`ecXe[YpYfk_d`c\jXe[ Z\ekli`\j%I\j`[\ekjjk`cc\dYiXZ\dXep f]k_\]fcbcfi`ZkiX[`k`feji\cXk`e^kfk_\ j\XXe[k_\]fi\jk#n_`Z_jliifle[Xe[ [fd`eXk\`jcXe[c`]\%

N_\i\k_\ale^c\_XjY\\ejlY[l\[`e gfglcXk\[Z`k`\jc`b\JfGXlcf#`e8e^iX ;fjI\`j`kifXdji`^_k[fnekfk_\nXk\iËj \[^\#^`m`e^k_`jgXikf]9iXq`c`kjeXd\#k_\ >i\\e:fXjk%EXm`^Xk`e^Xcfe^k_\ZfXjk$ c`e\gifm`[\jXe\ogXej`m\ g\ijg\Zk`m\f]k_`ji`Z_\Zfjpjk\d%

Basse-Terre, Guadeloupe K_`jjdXccZ`kp#]fle[\[`e(-+'#`jfe\f] k_\fc[\jk=i\eZ_Zfcfe`Xcj\kkc\d\ekj`e k_\:Xi`YY\Xe#n_\i\k_\Xccli\f]GXi`j`Xe XiZ_`k\Zkli\#cXe^lX^\#Xe[Zlckli\`j[\]kcp j\Xjfe\[n`k_:i\fc\]cXmfijXe[j\kkf kiX[`k`feXc8]if$:Xi`YY\Xei_pk_dj%

Camarones, Argentina

Cape Horn, Chile

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K`\iiX[\c=l\^f#CXe[f]=`i\#`jk_\dfjk `jfcXk\[gcXZ\`ek_\8d\i`ZXjXe[:Xg\ ?fie`j`kjjflk_\iedfjkgf`ek%K_\j\ il^^\[Zc`]]jXe[n`e[jn\gkj_fi\jXi\ jkXib#il^^\[Y\Xlkpg\ijfe`]`\[#Zi\Xk`e^ X[iXdXk`Zj\kk`e^]fik_\Zfcc`j`feY\$ kn\\ek_\8kcXek`ZXe[GXZ`]`ZfZ\Xej%

Comodoro Rivadavia, Argentina E\jkc\[[\\g`ek_\JXeAfi^\>lc]#k_`j jdXccGXkX^fe`XeZ`kp`jfe\f]k_\nfic[Ëj dfjki\dfk\%K_\jk\X[pf]]j_fi\Yi\\q\j k_XkZfd\]ifdk_\j\XefkfecpXccfnX]`]k_ f]:fdf[fifËjgfn\ikfY\[\i`m\[]ifd n`e[#k_\pXcjf_\cgdXb\gfjj`Yc\ k_\lj\f]n`e[$gfn\i\[ZXijfek_\cfe^ Y\XZ_\jf]M`ccXIX[XK`ccp%

celebritycruises.com/shorex

Ports of call

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Bridgetown, Barbados

Buenos Aires, Argentina

Cabrits, Dominica

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@]fecpfe\nfi[Zflc[Y\lj\[kf[\jZi`Y\ k_`jm`YiXekXe[i`Z_cpZfjdfgfc`kXeZ`kp#`k nflc[Y\ÈdfjX`Z%ÉJkifccXcfe^k_\j\YifX[ k_fifl^_]Xi\j#c`jk\e`e^kfXZZ\ekj]ifd [fq\ejf]<lifg\XeZ`k`\jÇ]ifdD`cXe kfDX[i`[kfDle`Z_%K_\Xik]lcZlckliXc d\c[`e^]fle[_\i\`jY\jk\o\dgc`]`\[Yp k_\eXk`feXc[XeZ\1k_\kXe^f%

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Note: Ports of call are subject to change.

Celebrity’s Caribbean

Coronation Island, Antarctica

Deception Island, Antarctica

Elephant Island, Antarctica

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Life here takes on its own laid-back rhythms, set to the tempo of warm waves gently caressing whitesand beaches and gentle breezes that riffle through the palm fronds overhead. This is Celebrity’s Caribbean experience — a fragrant blend of tropical flavors, unhurried attitudes, and island smiles.

The colors of the Caribbean come alive with the arrival of frozen daiquiris.

19

45


Celebrity Solstice◊ Brochure Cover and Internal Spreads: The Horizon Ribbon is used on the cover for the Solstice Class brochure, however here the horizon ribbon extends only halfway across the page, creating a column of the Celebrity blue. This technique is used here to associate the brochure to the existing destination brochure system while setting it apart at the same time. The Horizon Ribbon has been altered slightly with the inclusion of the metallic blend to further define this best-in-class brochure and create a more elegant presentation. The typography on the cover and throughout the brochure is a sophisticated blending of our three primary headline fonts; Shelly Andante Script, Helvetica Neue, and Adobe Garamond.

Introducing Celebrity’s Solstice Class – E mbark on a Feast for the Senses

46


Introducing Solstice Class

Your ship has arrived.

contact your travel agent | 800-852-7239 | celebritysolstice.com 01

Introducing a new class of ship in a class all its own. — Discover the wonders of the most innovative ships at sea.

Cover: Celebrity Solstice; the Pool Deck; the fresh grass of The Lawn Club. Upper left page: Clear blue skies ahead. This page, top: The AquaClass specialty restaurant, Blu; a relaxing massage in the AquaSpa, morning dew clings to a blade of grass in the Lawn Club, glass detail from the Hot Glass Show®. Below: On the Pool Deck, cool and refreshing water features and distinctive shade canopies make the atmosphere both beautiful and relaxing. All images of Celebrity Solstice are artistic renderings and reflect the proposed design and layout. Design and layout subject to change without notice.

A Celebration of Solstice Class

Visit celebritysolstice.com

Introducing The Lawn Club

T“firsts” he Lawn Club is just one of the many found on Solstice Class.

– Feel the soft grass gently give way to each footstep, as the breeze conveys an evocative aroma never before experienced at sea.

contact your travel agent | 800-852-7239 | celebritysolstice.com 05

Inspired by land, elevated at sea. — Solstice Class transforms the dreams of our childhood into the pleasures of the voyage.

Above: Freshly watered grass in The Lawn Club; the expansive view from the upper deck and the Sunset Bar. Right page: Afternoon bocce.

47


Celebrity Enrichment

contact your travel agent | 800-852-7239 | celebritysolstice.com 13

Ejustmbark on a voyage that inspires the mind as it delights the senses.

Art brought to life.

– Everywhere you look you’ll find dazzling displays — from hot glass to wine tastings. Watch as living art takes shape at the Hot Glass Show — a custom-designed, outdoor glassblowing studio created through a collaboration with the Corning Museum of Glass — something never before seen on a cruise. Browse through art galleries or take a moment to peruse the collections found on each ship. For more perspective, attend an art appreciation seminar, or put your newfound knowledge to the test at an onboard art auction.

— The Hot Glass Show is just one of the amazing onboard spectacles you’ll witness. SM

If you want to look beyond the world of art, raise a glass with Riedel Crystal®, at the Riedel Comparative Wine Glass Workshop, where you’ll see how a wine glass’s size and shape impact perception. Watch as our chefs give away their secrets in an onboard culinary demonstration. Or take part in the Celebrity Discovery Enrichment Series◊, where you can learn about everything from the history and culture of the places on your itinerary to the mysteries of your digital camera. Watch a show or a first-run move in Solstice Theatre, or simply immerse yourself in The Library’s two stories of classic tales, best sellers, current periodicals, and comfortable places in which to absorb them. If shopping is on your agenda, we offer two spectacular venues inspired by Fifth Avenue and Rodeo Drive. The Shops on the Boulevard on Deck 4, features Glitz, Serendipity, Sound Waves, Sundialer, Travel Made Easy, Spirits & Such, and The Solstice Shop, while in the Galleria Boutiques on Deck 5 you’ll find Exquisites, Pieces of Time, Moda, The Collection, The Men's Shop, The Showcase, Jasmine, Adagio, Boutique C, Artisan Studio.† Onboard Solstice Class, every voyage will expand your personal horizons. †Venue names may differ from ship to ship.

Above: The Solstice Theatre; one of several onboard art galleries; shopping along the Shops on the Boulevard. Right page: Molten glass is masterfully transformed at the Hot Glass Show.

contact your travel agent | 800-852-7239 | celebritysolstice.com 27

European Itineraries – F eel the collective warmth of a continent and its people.

Celebrity Solstice

Celebrity Equinox

Celebrity Equinox

Celebrity Equinox

Celebrity Equinox

Celebrity Solstice

11 Night

13 Night

13 Night

13 Night

14 Night

15 Night

Eastern Mediterranean Cruise

Ancient Empires Cruise

Ancient Empires Cruise

Ancient Empires Cruise

Ancient Empires Cruise

Transatlantic Cruise

Rome Round-trip

Rome Round-trip

Rome Round-trip

Rome Round-trip

Rome Round-trip

Fort Lauderdale to Rome

2009 Departure Date: (Cruise departs on Monday)

2009 Departure Date: (Cruise departs on various days)

2009 Departure Date: (Cruise departs on Sunday)

2009 Departure Date: (Cruise departs on various days)

2009 Departure Date: (Cruise departs on Saturday)

2009 Departure Date: (Cruise departs on Sunday)

May 4, 25 | Jun 15 | Jul 6, 27 | Aug 17 | Sep 7, 28 Oct 19 | Nov 9

Aug 18, 31

Sep 13

Oct 10, 23

Sep 26

Apr 19

SM

SM

Atlantic Ocean

Europe Europe Rome Rome

Rome

Naples Athens

Santorini

Rome

Athens

Ephesus

Mykonos Ephesus

La Spezia Provence

Naples

Naples Athens

Europe

Europe

Rome

Naples

Istanbul

Europe

Europe

Rhodes

Lisbon

Ephesus Mykonos Ephesus

Athens

Rhodes

Rhodes

Ponta Delgada

Rhodes Haifa Ashdod

Haifa Ashdod

Alexandria Port of departure Port of call Cruise

Port of departure Port of call Cruise

Africa

Day

Ports of Call

1

Rome (Civitavecchia), Italy

2

At Sea

Arrive

Depart

Day

Ports of Call

6:00 PM

1

Rome (Civitavecchia), Italy

2

Naples / Capri, Italy

3

Santorini, Greece

2:00 PM

4

Mykonos, Greece

7:00 AM

5

Istanbul, Turkey

10:00 PM

3

At Sea

5:00 PM

4

Athens (Piraeus), Greece

8:00 AM

6:00 PM

5

Rhodes, Greece

9:00 AM

6:00 PM

6

Istanbul, Turkey

2:00 PM

6

Ephesus (Kusadasi), Turkey

7:00 AM

7:00 PM

7

Ephesus (Kusadasi), Turkey

9:00 AM

6:00 PM

7

At Sea

8

Rhodes, Greece

8:00 AM

5:00 PM

8

Haifa, Israel

7:00 AM

9

Athens (Piraeus), Greece

7:00 AM

5:00 PM

9

Ashdod, Israel

7:00 AM

10

At Sea

11

Naples / Capri, Italy

7:00 AM

6:00 PM

12

Rome (Civitavecchia), Italy

7:00 AM

1:00 PM

10

Alexandria, Egypt

11

Alexandria, Egypt

12 13 14

Rome (Civitavecchia), Italy

Arrive

7:00 AM

Depart

Day

Ports of Call

6:00 PM

1

Rome (Civitavecchia), Italy

7:00 PM

2

At Sea

3

Santorini, Greece

2:00 PM

4

Athens (Piraeus), Greece

7:00 AM

5

Ephesus (Kusadasi), Turkey

7:00 AM

6

At Sea

7

Alexandria, Egypt

10:00 PM

8

Alexandria, Egypt

7:00 PM

9

Ashdod, Israel

10:00 AM

Arrive

Depart

Day

Ports of Call

6:00 PM

1

Rome (Civitavecchia), Italy

2

At Sea

10:00 PM

3

Athens (Piraeus), Greece

10:00 AM

6:00 PM

4

Rhodes, Greece

9:00 AM

7:00 PM

5

Ephesus (Kusadasi), Turkey

7:00 AM

7:00 PM

6

At Sea

7

Alexandria, Egypt*

7:00 PM

8

Alexandria, Egypt*

10:00 AM

10:00 PM

9

Ashdod, Israel*

7:00 AM

10:00 PM

10

Haifa, Israel*

11

At Sea

12

At Sea

13

Naples / Capri, Italy

7:00 AM

14

Rome (Civitavecchia), Italy

7:00 AM

7:00 AM

10

Haifa, Israel

11

At Sea

At Sea

12

At Sea

At Sea

13

Naples / Capri, Italy

7:00 AM

14

Rome (Civitavecchia), Italy

7:00 AM

10:00 PM

7:00 AM

7:00 PM

Arrive

Africa

Depart

Day

Ports of Call

1

Rome (Civitavecchia), Italy

2

At Sea

7:00 PM

3

Athens (Piraeus), Greece

6:00 PM

4

Rhodes, Greece

5

At Sea

6

Haifa, Israel

7:00 AM

7

Ashdod, Israel

7:00 AM

7:00 PM

8

Alexandria, Egypt

10:00 AM

10:00 PM

9

Alexandria, Egypt

7:00 AM

10:00 PM

10

At Sea

11

Ephesus (Kusadasi), Turkey

7:00 AM

7:00 PM

12

Mykonos, Greece

7:00 AM

6:00 PM

13

At Sea

14

Naples / Capri, Italy

7:00 AM

15

Rome (Civitavecchia), Italy

7:00 AM

7:00 AM

7:00 PM

Port of departure Port of call Cruise

Alexandria

6:00 PM

*October 23 sailing visits Haifa on day 7 arriving at 7:00 AM departing at 10:00 PM, Ashdod on day 8 arriving at 7:00 AM departing at 7:00 PM, Alexandria on day 9 arriving at 10:00 AM and departing at 10:00 PM on day 10.

Italy Cruisetour available with this itinerary. Inside Stateroom starting at $2,199. Ocean View Stateroom starting at $2,399. Concierge Class Stateroom starting at $2,799.

Port of departure Port of call Cruise

Africa

Africa

Haifa Ashdod

Alexandria Port of departure Port of call Cruise

Africa

Arrive

Seville (Cadiz) Malaga

From Fort Lauderdale

Haifa Ashdod

Alexandria Port of departure Port of call Cruise

Africa

Ro

Barcelona

Naples

Athens

Ephesus Santorini

Depart

Day

Ports of Call

6:00 PM

1

Fort Lauderdale, Florida

2

At Sea

10:00 AM

6:00 PM

3

At Sea

9:00 AM

6:00 PM

4

At Sea

5

At Sea

10:00 PM

6

At Sea

7:00 PM

7

Ponta Delgada, Azores

8

At Sea

9

Lisbon, Portugal

10

Seville (Cadiz), Spain

11

Malaga, Spain

12

At Sea

13

Barcelona, Spain

14

Provence (Marseilles), France

10:00 AM 10:00 PM

7:00 PM

Arrive

Depart 5:00 PM

9:00 AM

4:00 PM

9:00 AM

5:00 PM

10:00 AM

6:00 PM

7:00 AM

7:00 PM

7:00 AM

7:00 PM

7:00 AM

5:00 PM

15

La Spezia, Italy

7:00 AM

7:00 PM

16

Rome (Civitavecchia), Italy

7:00 AM

Italy Cruisetour available with this itinerary. Inside Stateroom starting at $3,099. Ocean View Stateroom starting at $3,299. Concierge Class Stateroom starting at $3,799.

Inside Stateroom starting at $3,099. Ocean View Stateroom starting at $3,299. Concierge Class Stateroom starting at $3,799.

Prices are cruise only, in USD, per person, double occupancy. Government taxes are additional. See the Essential Information section for more details.Note: For North America reservations, a fuel supplement of $5.00 per day per person for the first two occupants of the stateroom (subject to a maximum of $140 per stateroom) will apply to all sailings departing on or after February 1, 2008.

Inside Stateroom starting at $2,799. Ocean View Stateroom starting at $2,999. Concierge Class Stateroom starting at $3,499.

Inside Stateroom starting at $2,999. Ocean View Stateroom starting at $3,199. Concierge Class Stateroom starting at $3,699.

Inside Stateroom starting at $1,199. Ocean View Stateroom starting at $1,399. Concierge Class Stateroom starting at $1,699.

Prices are cruise only, in USD, per person, double occupancy. Government taxes are additional. See the Essential Information section for more details.Note: For North America reservations, a fuel supplement of $5.00 per day per person for the first two occupants of the stateroom (subject to a maximum of $140 per stateroom) will apply to all sailings departing on or after February 1, 2008.

48


Destination Specific - Why Sail Celebrity 4-Pagers: The Horizon Ribbon is used on the cover to visually connect these mini 4-page brochures back to the destination brochures. While the insides follow a clean and simple grid of typography, and color used to communicate the many levels of information. Here the large field of Celebrity blue on the inside sets the stage for the Celebrity CruisesÂŽ Starring Youâ&#x2014;&#x160; signature logo.

49


BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

CAMPUS SIGNAGE

PHOTOGRAPHY

PRODUCT SHEETS

TYPOGRAPHY

BROCHURES

PRINT COMMUNICATIONS

DIRECT MARKETING

EMAIL BLASTS

ADVERTISING

Direct Marketing Multi-Destination DM Samples: By designing the mailing as a vertical, we are able to utilize the Horizon Ribbon system as a central divider for large fields of color-blocking and images. The central horizon theme works well to organize and communicate our many features, and by utilizing color-blocking, we are able to avoid a consistent bar graphic throughout the piece, possibly interrupting the natural flow and beauty of the communications.

Relax. Your vacation has arrived.

Celeb

rity’s A

Celebrity’sC en

laska

tury ™

Start looking forward to the memories. This is position copy only. It is set in Whitney light 15/19 in the cmyk equivilent of Pantone 2935 C. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu

shipname 11-Night Ultimate Alaska ®

Month 00, 2007; Month 00, 2007; Month 00, 2007; This is position copy only, it briefly describes the amazing cruise to Alaska. Tijgj ohk bedhkt tulhg culfg.

Save up to $100 per stateroom.

shipname 11-Night Ultimate Caribbean ®

Month 00, 2007; Month 00, 2007 This is position copy only, it briefly describes the amazing cruise to the Caribbean. Tijgj ohk bedhkt tulhg culf ohk bedhkt tulhg culfg.

shipname

®

This is position copy only. It is set in Whitney medium 12/14 in the 50% black. This is to highlight a special callout, it is set in Whitney semibold. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu

11-Night Ultimate Europe

Month 00, 2007; Month 00, 2007; Month 00, 2007; This is position copy only, it briefly describes the amazing cruise to Europe. Tijgj ohk bedhkt tulhg culfg.

50


Multi-Destination DM Postcards: The interior cards show the Horizon Ribbon system continuing as a central divider. Both destination cards and ship focused cards are handled in a similar fashion—positioning two compelling images together that help to tell a more complete story. The back of the cards follow the clean grid established by the central theme of the Horizon Ribbon system, with the top portion communicating the destination/trip details while the bottom half sets the mood with a strong headline and a simple paragraph describing the adventures ahead.

Century™ Welcome to the new Century.

Celebrity’sCentury

This is position copy only. It is set in Whitney medium 9/13 in the cmyk equivilent of Pantone 424. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf.

Let yourself go, we’ll bring you back. This is position copy only. It is set in Whitney light 15/19 in the cmyk equivilent of Pantone 2935 C. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu

alaska Starting from $899* 7 - Night cruises aboard Summit from Vancouver to Seward or Seward to Vancouver: A cruise to Alaska is cruising at its most memorable. In Alaska, Mother Nature is in rare form — from the peaks of Mt. McKinley to the clean, cold waters teeming with life in the Inside Passage to hundreds of thousands of pristine forests. Don’t miss this opportunity to discover a place that truly is unlike anything else you’ve ever seen.

Celebrity’sAlaska

Alaska. The very picture of serenity. This is position copy only. It is set in Whitney light 15/19 in the cmyk equivilent of Pantone 2935 C. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu sikkk comhj kulvd ticnf. Tgju jjvbvcute ncksgjbc thsiuf jsxkkz cdtu

51


Multi-Destination Brand Postcards: The Horizon Ribbon system carries across these destination Celebrity brand postcards. The fronts feature a bold single image of each destination with the Horizon Ribbon represented in a ghosted bar graphic used to house the destination and Celebrity CruisesÂŽ logo. The backs are simple 1-color designs branded with the Celebrity Starring Youâ&#x2014;&#x160; signature logo.

52


Dual Branded Captain’s Club Newsletters: To break through the visual clutter, a single bold and colorful image is used on the cover with a consistent branded masthead and content highlighters. The insides follow the same branded system, switching between Azamara Cruises◊ and Celebrity Cruises® to lead the viewer through the rich content.

Experience a First — SM

SM

Celebrity Solstice and Celebrity Equinox are Setting Sail for Europe.

It’s been our distinct pleasure to provide Captain’s Club members like you with a first look at what will make Celebrity Solstice such an unforgettable masterpiece, including new dining, new staterooms, new entertainment venues, and of course, the half acre of pure imagination found at The Lawn Club. Now you’re invited to celebrate another incredible introduction — Celebrity Equinox, the second of what will ultimately be four Solstice Class ships. To help commemorate the unveiling of these ships, we invite you to join us on their first voyages to Europe as Celebrity Solstice and Celebrity Equinox embark on several exciting itineraries that are new to Celebrity Cruises®.

Setting Sail While Setting the Standard Even if you’ve seen Europe, you’ve never experienced it quite like this. Traveling onboard Solstice Class to these incredible destinations promises to be a voyage like no other — a delightful combination of undiscovered ports of call, exotic cultures, and a rich onboard environment offering levels of comfort, refinement, and sophistication beyond anything found on a premium cruise line. The Eastern Mediterranean with Celebrity Solstice In the spring of 2009, Celebrity Solstice will set sail on the first of several cruises through the eastern Mediterranean and the Greek Islands. These delightful voyages will deliver the exhilaration of larger cities like Rome, Athens, and Istanbul, where views of ancient ruins are intertwined with the aromatic pleasures of open air spice markets and a zest for life found nowhere else in the world. But stops at smaller, more idyllic ports can also be found on each itinerary. You’ll experience the

tranquility of idyllic islands like Rhodes, Mykonos, and Sicily, where the joys of a simpler, more relaxed pace rule the day, whether you’re letting the afternoon drift by from the shade of a café, standing in awe of some of the world’s most breathtaking ocean views, or perusing art and architecture that speaks to all the senses.

Celebrity Solstice

11Night

Eastern Mediterranean Cruise

Rome

Europe

Istanbul

Naples Athens

Mykonos Ephesus

Santorini

Port of departure Port of call Cruise

Rhodes

Left page: A striking sunset over Istanbul, Turkey. Top clockwise: The coastline of Santorini, Greece; ruins in Ephesus, Turkey; the rocky coastline of Rhodes, Greece; Sphinx and Pillar in Alexandria, Egypt. Right: Two of many exciting Solstice Class European itineraries. For a complete lising visit celebritycruises.com.

Ancient Empires with Celebrity Equinox While the Solstice Class will make history in so many ways, traveling onboard Celebrity Equinox will allow you to experience antiquity. Scheduled to launch at the beggining of August, 2009, this second of four ships Solstice Class sh hips will willl make makke its own European European debut, deb but, offering a series seriies of Ancient Empires cruises that will bring the pastt to life in a most compelling way. You’ll Y u’ll Yo experience a multitude of destinations new to Celebrity Cruises, including Ashdod and Haifa, Israel, Alexandria, E gypt, and Ephesus, Tu T rkey. On these Egypt, Turkey. voyages you’r re doing more than traveling back in time, you’re

you’re experiencing the very origins of time. See where Philistines hid the stolen Ark of the Covenant, or the fascinating ways in which the influences of the ancient Greeks and Romans endure to this day in Egypt. Egypt. Feel Feell the th he drama drama off b iblicall setti ings in in Haifa. Haiifa. in biblical settings Or count yourself among the fortunate few to have T mple of Artemis, one of viewed the remains of the Te Temple the Seven Wonders of the Ancient World. Visit celebritycruises.com/c / elebrityequinox for more on celebritycruises.com/celebrityequinox our exciting European itineraries.

Captain’s ClubNews

Your Solstice Class Awaits Your Y With th iling of these latest details and new wonder of Solstice Class and its pean debut is now on full display ow all that’s missing is you. We invite t celebritysolstice.com to learn iting element of this experience of the first to experience Europe as only Solstice Class can deliver it.

Spring 2008

Africa Call your travel agent age g nt | 1-877-202-4344 1-8777 202-4344 | celebrity celebritycruises.com t cruises.com

Captain’s ClubNews Fall 2007

04

Captain’s ClubNews Winter 2007 / 2008

DISCOVER

Celebrity Solstice◊

EXPERIENCE

Azamara Cruises◊ The world’s wonders await

EMBRACE

The essence of the Caribbean

UNVEIL

The beauty of Celebrity Solstice◊

EXPLORE

Europe with Azamara Cruises◊

SURRENDER To the majestic awe of Alaska

THE FINAL COURSE Celebrity Cruises® Unveils The “Top 10” on Celebrity Solstice

SM

EXPERIENCE A FIRST Celebrity Solstice and Celebrity Equinox◊ are Setting Sail for Europe

DISCOVER

Amazing New Ports of Call on Azamara Cruises◊

INVESTIGATE

The World’s Exotic Destinations

53


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Email Blasts Email Design: Increased visual window captures attention and allows for hard-sell of lead story. Large headline draws you into the promotion, with an immediate link provided. A clean and well organized grid leads the viewer comfortably through the presentation. Having trouble viewing the graphic? Click here or visit: http://

Discover a beautiful half-acre of green grass at sea.

Introducing the Lawn Club on Celebrity Solstice◊.

While all the ships of Solstice Class will feature an astounding number of firsts never before experienced at sea, perhaps the most memorable will be the Lawn Club. This evocative expanse of manicured grass, located on the uppermost deck, provides a casually sophisticated setting for morning strolls, afternoon bocce tournaments, and evening cocktails under the stars. Come feel the grass beneath your feet

Onboard Celebrity Solstice.

Unveiling the beauty of Celebrity Solstice – Introducing the Hot Glass Show◊ As the amazing new Solstice Class of ships begins to take shape, we invite you, our most loyal guests, to learn how the first of these majestic vessels, Celebrity Solstice, will be a true feast for the senses. Become one of the first to experience the array of nightlife possibilities and see how a collaboration with the renowned Corning Museum of Glass will offer something never before seen on a cruise — the Hot Glass Show. Take a virtual tour of Solstice Class

Introducing Celebrity Cruises® Triple Star Celebration. Get an onboard credit of up to $200, when you book a cruise through February 29, 2008 to any of our triple star destinations – Alaska, the Caribbean, and Europe. Use your onboard credit any way you like, from shore excursions to spa treatments and shopping to specialty dining — it’s your choice. To learn more about, visit www.celebritycruises.com/promotions

Explore Europe with Azamara Cruises◊.

Receive an onboard credit for select sailings* onboard Azamara Cruises, when you book through February 29, 2008 Come see a side of Europe few have ever seen in a way that you’ll always remember. Our smaller, more intimate ships will guide you to exotic destinations like St. Petersburg, Scotland’s North Coast, out-of-the way Turkish ports, and the Black Sea. Explore Europe with Azamara Cruises

Captain’s ClubNews Winter 2007

/ 2008

Your Captain’s Club Newsletter Log on to My Celebrity

UNVEIL of The beauty

◊ Celebrity Solstice

RE EXPLO with

Europe Azamara Cruises◊

NDER SURRE majestic To the awe of Alaska

Terms & Conditions: *NOTE: FOR NORTH AMERICA RESERVATIONS, A FUEL SUPPLEMENT OF $5.00 PER DAY PER PERSON FOR THE FIRST TWO OCCUPANTS OF THE STATEROOM (SUBJECT TO A MAXIMUM OF $140 PER STATEROOM) WILL APPLY TO ALL SAILINGS DEPARTING ON OR AFTER FEBRUARY 1, 2008. *Onboard credit offer of $300 for outside stateroom, $500 for Veranda staterooms and $800 for Suites is applicable to sailings booked on Azamara Journey April 25 - November 21, 2008 or Azamara Quest, April 26 - November 18, 2008. Booking must be made between December 20 and February 29, 2008. Offer is subject to change without notice. Certain restrictions apply. © 2007 Celebrity Cruises, Inc. Azamara Journey, Azamara Quest Ships’ registry: Malta If you’d like to discontinue receiving emails and learning about special offers from Azamara Cruises and Celebrity Cruises,

click here ©2008 Celebrity Cruises, Inc.

We hope you have enjoyed this email from: Azamara Cruises & Celebrity Cruises 1050 Caribbean Way Miami, FL 33132

www.azamaracruises.com www.celebritycruises.com Privacy Information

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Advertising — The Power of the “X” When To Use It... The “X” in the Starring You◊ campaign is taken directly from the Celebrity Cruises® logo. It is the heart and soul of our brand and should not be over used. However, in advertising it is a key branding tenet intended to reveal and place emphasis on a Starring You moment, making it a focal point. The purpose of the ghosted “X” placement is to highlight a photograph or image of a special moment, person, landmark or symbolic part of a destination. The “X” is to be used with photography only. It is not to be used as a decorative element or used alone without a focal point. It must be used strategically with the intent to maintain the power of the brand and the purpose of the “X”. When used with full color photography, the “X” reveals full color in an image while everything around it is de-saturated in color, and contains a small amount of grit and grain. For black and white photography, such as in newspaper, the “X” reveals the featured part of the image while the rest of the image is de-saturated. As a rule of thumb when working with the “X” and the photograph surrounding it, de-saturate the surrounding color to 20% opacity and add a 2.0 noise level. When working with large signage, noise should not be applied.

JD

:fekXZkpflicfZXckiXm\cX^\ek#ZXcc($/''$:<C<9I@KPfi^fkfZ\c\Yi`kpZil`j\j%Zfd% ©2007 Celebrity Cruises Inc. Ships’ registry: The Bahamas and Ecuador.

Voted the World’s Best Large Ships by Condé Nast Traveler for the fifth year in a row (2002-2006 Condé Nast Traveler Cruise Poll).

55


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Advertising — The Power of the “X” Placement Of The “X”... The “X” should never be placed dead center of a layout. It works best if the “X” is placed to the left. The “X” should always slightly fall off the image at the top, bottom and left sides. How much “fall off” is determined by the image and what is being revealed. The “X” should be placed so that the maximum amount of the image’s focal point (Starring You moment) is revealed. When using the “X” in a vertical layout, all horizontal layout rules apply, while being mindful of how large the “X” gets. Rather than just scaling the “X” to make it large enough to fit the vertical layout or large signage, careful attention should be given to keep the strokes of the “X” narrow and proportional. Each stroke should be elongated manually while maintaining the integrity of the “X”.

©2007 Celebrity Cruises Inc. Ships’ registry: The Bahamas and Ecuador.

ometimes the best escapes don’t even require a port of call. Introducing AquaClass staterooms onboard Celebrity Solstice. SM

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Our newest and most innovative ship is where you’ll find an entirely new category of veranda staterooms designed with the spa lover in mind. Welcome to AquaClass, only on Celebrity Solstice.

Sailing December 2008

Situated adjacent to the ship’s AquaSpa® for maximum accessibility, AquaClass provides the ultimate experience in pampering and relaxation. Enjoy your own specialty dining room, Blu, with delectable menus from Las Vegas consulting team Elizabeth Blau & Associates. And revel in complimentary access to the Relaxation Room, as well as unlimited extras like bottled water, juices and teas. AquaClass on Celebrity Solstice. A completely holistic journey at sea.

JD

=fidfi\`e]fidXk`fe#ZXccpflikiXm\cX^\ek#ZXcc($/''$:\c\Yi`kpfim`j`kZil`j\Z\c\Yi`kpjfcjk`Z\%Zfd% Voted The World’s Best Large Ships by Condé Nast Traveler for the fifth year in a row (2002-2006 Condé Nast Traveler Cruise Poll)

56


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Advertising — The Power of the “X” “X” And The Horizon Ribbon... In advertising the Horizon Ribbon is used to house the call to action. The Horizon Ribbon should be placed on the bottom half of the ad, about 1/10th of the way up from the bottom. The Horizon Ribbon should always appear on top of the ghosted “X”. The “X” should never sit on top of the Horizon Ribbon. The Horizon Ribbon should scale down to roughly twice the height of the call to action.

Contact your local travel agent, call 1-800-CELEBRITY or go to celebritycruises.com.

Whitney Medium - 11 pt Kerning - 0 pt Color - White

The Starring You signature logo lock-up should reside next to the headline and body copy in advertising. These three elements work as a unit. Body copy is placed beneath the headline with vertical space slightly greater than the leading of the body copy. The Starring you signature logo should either appear inside or outside of the ghosted “X”, not halfway in between. Body copy and headlines may cross over the ghosted “X” as needed.

©2007 Celebrity Cruises Inc. Ships’ registry: The Bahamas and Ecuador.

I

t just so happens your moment in the sun happens on our ships. Be recognized, celebrated and indulged every time you sail with Celebrity Cruises. We’ll be delighted to lavish attention on you, or just let you enjoy some wonderfully uninterrupted solitude. When you cruise with us, it’s all about you.

JD

:fekXZkpflicfZXckiXm\cX^\ek#ZXcc($/''$:<C<9I@KPfi^fkfZ\c\Yi`kpZil`j\j%Zfd% Breakfast aft, overlooking Villefranche

Voted the World’s Best Large Ships by Condé Nast Traveler for the fifth year in a row (2002-2006 Condé Nast Traveler Cruise Poll)

57


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Consumer/Trade Advertising The Celebrity Starring You◊ campaign is manifested through the graphic power of the “X”, resulting in advertising with a strong trade and consumer recall. Full page ads, spreads and powerful fold-outs make up the visual force of the Celebrity Starring You campaign.

I

magine a resort designed to satisfy your client’s every desire…

©2008 Celebrity Cruises Inc. Ships’ registry: The Bahamas and Ecuador.

A

nd here, and here, and here...

...then imagine it at sea. From lavishly appointed staterooms, including an entirely new category for spa-lovers called AquaClass, to superb restaurants developed in partnership with famed Las Vegas consulting group Elizabeth Blau and Associates, Celebrity Solstice is far and away our most innovative ship yet. Dramatic, world-class design and the first ever Lawn Club add to the uniqueness of Celebrity Solstice, so that on every level, surprises and delights await. SM

Sailing December 2008

SM

JD

The Lawn Club

Spectacular Design

Luxurious Accommodations

Exquisite Restaurants

Situated on the top deck, and truly the only one of its kind, The Lawn Club is a half-acre of beautifully manicured grass, inspiring moments of ultimate indulgence. They’ll play bocce, sip a cold drink on the patio, or simply sit and be taken in by the smell of freshly cut grass in the middle of the ocean. Your clients can even enjoy a live demonstration of the Hot Glass Show at The Lawn Club’s glass blowing studio.

It took a world-class team of architects, designers and stylists to create the masterpiece that is Celebrity Solstice. From the overall design and layout, down to the fabrics and color palettes, no detail was overlooked, leaving your clients to absorb an utterly complete experience on a ship like no other.

The living quarters on Celebrity Solstice are nothing short of exceptional. Our staterooms have been redefined by our Leading Ladies —an experienced cruiser, a hotelier, a travel agent, a travel writer, and a potential cruiser—so that each one is tailored to the very same people who relax, indulge and live in them. And the introduction of AquaClass, a new category of staterooms designed with the spa life in mind, promises guests the ultimate combination of pampering and relaxation complete with their own specialty dining room.

With distinct specialty restaurants spanning a world of culinary delights, dining on Celebrity Solstice is truly a tantalizing experience. We’ve teamed up with Elizabeth Blau & Associates to pair innovative menus, wine lists and unmatched service with an immersive atmosphere sure to capture every mood. In the end we’ve created a refreshed, contemporary dining experience, that promises to elevate your client’s culinary journey.

SM

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To learn more about Celebrity Solstice, or to book your clients, go to cruisingpower.com.

JD

:fekXZkpflicfZXckiXm\cX^\ek#ZXcc($/''$:<C<9I@KPfi^fkf:\c\Yi`kpJfcjk`Z\%Zfd% Voted The World’s Best Large Ships by Condé Nast Traveler for the fifth year in a row (2002-2006 Condé Nast Traveler Cruise Poll)

58


E

xquisite style from the entrance to the entrĂŠe. And everything in between. Dining on the new Celebrity Solstice is truly enchanting. Our inspired culinary creations by premiere Las Vegas restaurant consulting team, Elizabeth Blau & Associates, delight the palate. While chic dining rooms, by renowned designer Adam Tihany, create an inviting and elegant atmosphere that turns any meal into a special occasion. s4USCAN'RILLEPRIMESTEAKSANDSEAFOODs"ISTROON&IVESIMPLEYETDELECTABLEBISTROMENU s-URANO%UROPEANSTYLEs3ILK(ARVEST2ESTAURANT!SIAN FUSIONDELIGHTSs"LUUPSCALESPACUISINE

Sailing December 2008

!SWITHTHEMANYOTHERIMPRESSIVEFEATURESONTHENEW#ELEBRITY3OLSTICE WERETAKING#ELEBRITY #RUISESTRADITIONOFEXCEPTIONALSERVICETOTHENEXTLEVEL SOOURGUESTSTRULYFEELLIKESTARS

JD

:fekXZkpflicfZXckiXm\cX^\ek#ZXcc($/''$:<C<9I@KPfi^fkf:\c\Yi`kpJfcjk`Z\%Zfd% Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the sixth year in a row (2002-2007 CondĂŠ Nast Traveler Cruise Poll)

Š2008 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; registry: The Bahamas, Ecuador, and Malta.

O

I

ur many indulgences will go straight to your head. And shoulders. And toes.

snâ&#x20AC;&#x2122;t it nice someone finally realized it is all about you?

Be recognized, celebrated and indulged every time you sail with Celebrity. Whether itâ&#x20AC;&#x2122;s the olives

Be recognized, celebrated and indulged every time you sail with Celebrity Cruises. From the

in your glass or the chocolates on your pillow, weâ&#x20AC;&#x2122;ll ensure your experience will be a pampered

wonderfully decadent AquaSpaÂŽ by ElemisÂŽ to the soothing waters of the Thalassotherapy Pool,

one from the moment you come aboard. Youâ&#x20AC;&#x2122;ll be the center of attention, miles out to sea.

youâ&#x20AC;&#x2122;ll ďŹ nd when you sail with us, itâ&#x20AC;&#x2122;s all about you.

JD

JD

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:fekXZkpflicfZXckiXm\cX^\ek#ZXcc($/''$:<C<9I@KPfi^fkfZ\c\Yi`kpZil`j\j%Zfd% Š2007 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; registry: The Bahamas and Ecuador.

Š2007 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; registry: The Bahamas and Ecuador.

Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the ďŹ fth year in a row (2002-2006 CondĂŠ Nast Traveler Cruise Poll).

C

elebrityâ&#x20AC;&#x2122;s Alaska & Canada Cruisetours. Star Treatment. By land and sea.

Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the ďŹ fth year in a row (2002-2006 CondĂŠ Nast Traveler Cruise Poll)

Celebrityâ&#x20AC;&#x2122;s Australia Cruisetours.

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Celebrityâ&#x20AC;&#x2122;s South America Cruisetours. Star Treatment. By land and sea. SM

Star Treatment. By land and sea. SM

European Cruisetours. CStarelebrityâ&#x20AC;&#x2122;s Treatment. By land and sea. SM

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Celebrity Cruisetours offer your clients multi-night journeys on land before or after their cruise. Theyâ&#x20AC;&#x2122;ll experience Celebrityâ&#x20AC;&#x2122;s famed service, pampering and indulgences while exploring spectacular destinations throughout Alaska and Canada, blending land with sea for a truly unique travel experience. Activities include: Tours of Denali National Park including Mt. McKinley, getting up-close and personal with wildlife in Seward, and rodeos in Calgary, Alberta Enjoy Alaskaâ&#x20AC;&#x2122;s pristine scenery aboard Celebrityâ&#x20AC;&#x2122;s luxurious and spacious glass-domed traincar, The Wilderness Express ÂŽ

Celebrity Cruisetours offer your clients multi-night journeys on land before their cruise. Theyâ&#x20AC;&#x2122;ll experience Celebrityâ&#x20AC;&#x2122;s famed service, pampering and indulgences while exploring spectacular destinations throughout Europe, blending land with sea for a truly unique travel experience.

Celebrity Cruisetours offer your clients multi-night journeys on land before or after their cruise. Theyâ&#x20AC;&#x2122;ll experience Celebrityâ&#x20AC;&#x2122;s famed service, pampering and indulgences while exploring spectacular destinations throughout Australia, blending land with sea for a truly unique travel experience.

Celebrity Cruisetours offer your clients multi-night journeys on land before their cruise. Theyâ&#x20AC;&#x2122;ll experience Celebrityâ&#x20AC;&#x2122;s famed service, pampering and indulgences while exploring spectacular destinations throughout South America, blending land with sea for a truly unique travel experience.

Activities include: Private canal cruises in Amsterdam, exploring the Roman Pantheon, touring the Spanish Royal Palace and visiting the Eiffel Tower

Activities include: Exploring the Great Barrier Reef, touring Sydney and the Sydney Opera House, and an Aboriginal tour in Ayers Rock (Uluru)

Activities include: Touring Argentinaâ&#x20AC;&#x2122;s Gaucho Ranch Country, IguazĂş Falls Exploration, and visiting the Moais of Easter Island

100% escorted tours exclusive to Celebrity guests at no extra cost

100% escorted tours exclusive to Celebrity guests at no extra cost

100% escorted tours exclusive to Celebrity guests at no extra cost

100% escorted tours exclusive to Celebrity guests at no extra cost

Destinations include: Sydney, Ayers Rock (Uluru), Cairns and Port Douglas

Destinations include: Madrid, Barcelona, Paris, London, Brussels, Amsterdam, Stresa, Milan, Verona, Venice, Florence and Rome

Destinations include: (Alaska)-Seward, Alyeska, Anchorage, Talkeetna, Denali National Park, Fairbanks (Canada)-Vancouver, Whistler, Banff, Calgary, Jasper, Kamloops, Quesnel

Destinations include: Buenos Aires and IguazĂş Falls (Argentina), Easter Island, Santiago and Valparaiso (Chile)

Order your Celebrity Cruisetours Sales Kit at 800-211-4789

Order your Celebrity Cruisetours Sales Kit at 800-211-4789

Order your Celebrity Cruisetours Sales Kit at 800-211-4789 Florence, Italy

Order your Celebrity Cruisetours Sales Kit at 800-211-4789 Denali National Park, Alaska

IguazĂş Falls, Argentina

Sydney, Australia

=fidfi\`e]fidXk`feXYflkZil`j\kflijXe[gifdfk`feXcf]]\i`e^j#ZXcc///$*'.$/+'(fim`j`knnn%Zil`j`e^gfn\i%Zfd% Kf]`e[flkdfi\XYflk:\c\Yi`kp:il`j\kflij#ZXcc///$*'.$/+'(ficf^fekfZil`j`e^gfn\i%Zfd%

Kf]`e[flkdfi\XYflk:\c\Yi`kp:il`j\kflij#ZXcc///$*'.$/+'(ficf^fekfZil`j`e^gfn\i%Zfd%

Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the fifth year in a row (2002-2006 CondĂŠ Nast Traveler Cruise Poll)

Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the ďŹ fth year in a row (2002-2006 CondĂŠ Nast Traveler Cruise Poll)

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Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the ďŹ fth year in a row (2002-2006 CondĂŠ Nast Traveler Cruise Poll)

Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the fifth year in a row (2002-2006 CondĂŠ Nast Traveler Cruise Poll)

Š2007 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; registry: The Bahamas and Ecuador. Š2007 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; registry: The Bahamas and Ecuador.

Š2008 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; registry: The Bahamas and Ecuador.

Š2008 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; registry: The Bahamas and Ecuador.

59


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Celebrity Cruises to Alaska.

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Celebrity Cruises to the Caribbean.

What better place to have every whim indulged than in a land completely unspoiled?

Weâ&#x20AC;&#x2122;ll take you south of your worries, and beyond your expectations.

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Mount McKinley, Alaska Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the ďŹ fth year in a row (2002-2006 CondĂŠ Nast Traveler Cruise Poll)

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Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the sixth year in a row (2002-2007 CondĂŠ Nast Traveler Cruise Poll)

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NOTE: FOR NORTH AMERICA RESERVATIONS, A FUEL SUPPLEMENT OF $5.00 PER DAY PER PERSON FOR THE FIRST TWO OCCUPANTS OF A STATEROOM (SUBJECT TO A MAXIMUM OF $140 PER STATEROOM) WILL APPLY TO ALL SAILINGS DEPARTING ON OR AFTER FEBRUARY 1, 2008. *All prices are per person, double occupancy, cruise only (unless Cruisetour is speciďŹ ed) on select sailings, and subject to availability. All itineraries and prices are subject to change without notice. All prices are in U.S. dollars. Governmental taxes and fees are extra. Certain restrictions apply. Š2008 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; Registry: The Bahamas, Ecuador, and Malta. â&#x20AC; Cruisetour price includes the 7-night Alaska cruise plus 4-night pre-cruise package #18.

NOTE: FOR NORTH AMERICA RESERVATIONS, A FUEL SUPPLEMENT OF $5.00 PER DAY PER PERSON FOR THE FIRST TWO OCCUPANTS OF A STATEROOM (SUBJECT TO A MAXIMUM OF $140 PER STATEROOM) WILL APPLY TO ALL SAILINGS DEPARTING ON OR AFTER FEBRUARY 1, 2008. *All prices are per person, double occupancy, cruise only on select sailings, and subject to availability. All itineraries and prices are subject to change without notice. All prices are in U.S. dollars. Governmental taxes and fees are extra. Certain restrictions apply. Š2008 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; Registry: The Bahamas, Ecuador, and Malta.

Celebrity Cruises to Europe.

Celebrity Cruises to Europe.

Vintage wine. Imported cheese. Works of art. And thatâ&#x20AC;&#x2122;s just onboard.

Vintage wine. Imported cheese. Works of art. And thatâ&#x20AC;&#x2122;s just onboard.

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Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the ďŹ fth year in a row (2002-2006 CondĂŠ Nast Traveler Cruise Poll)

Tallinn, Estonia Voted the Worldâ&#x20AC;&#x2122;s Best Large Ships by CondĂŠ Nast Traveler for the sixth year in a row (2002-2007 CondĂŠ Nast Traveler Cruise Poll)

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To book a cruise or cruisetour, contact your travel agent, one of our Celebrity Certified Vacation Planners at 888-307-8485, or go to celebritycruises.com.

NOTE: FOR NORTH AMERICA RESERVATIONS, A FUEL SUPPLEMENT OF $5.00 PER DAY PER PERSON FOR THE FIRST TWO OCCUPANTS OF A STATEROOM (SUBJECT TO A MAXIMUM OF $140 PER STATEROOM) WILL APPLY TO ALL SAILINGS DEPARTING ON OR AFTER FEBRUARY 1, 2008. *All prices are per person, double occupancy, cruise only (unless Cruisetour is speciďŹ ed) on select sailings, and subject to availability. All itineraries and prices are subject to change without notice. All prices are in U.S. dollars. Governmental taxes and fees are extra. Certain restrictions apply. Š2008 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; Registry: The Bahamas, Ecuador, and Malta. â&#x20AC; Cruisetour price includes the 12-night Arctic Circle and North Cape Cruise plus 3-night Brussels and Amsterdam pre-cruise package #7EB. **Cruisetour must be booked between 11/12/07 and 4/30/08 on select Celebrity sailings to receive one $200 USD onboard credit per stateroom. Please reference Europe option code MXT7.

Tallinn, Estonia NOTE: FOR NORTH AMERICA RESERVATIONS, A FUEL SUPPLEMENT OF $5.00 PER DAY PER PERSON FOR THE FIRST TWO OCCUPANTS OF A STATEROOM (SUBJECT TO A MAXIMUM OF $140 PER STATEROOM) WILL APPLY TO ALL SAILINGS DEPARTING ON OR AFTER FEBRUARY 1, 2008. *All prices are per person, double occupancy, cruise only (unless Cruisetour is speciďŹ ed) on select sailings, and subject to availability. All itineraries and prices are subject to change without notice. All prices are in U.S. dollars. Governmental taxes and fees are extra. Certain restrictions apply. Š2008 Celebrity Cruises Inc. Shipsâ&#x20AC;&#x2122; Registry: The Bahamas and Ecuador. â&#x20AC; Cruisetour price includes the 10-night Eastern Mediterranean cruise plus 3-night pre-cruise package #3EB.

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BRAND OVERVIEW BRAND VOICE

CREATIVE TOOLS LOGOS & GRAPHICS

LEGAL INFORMATION COLOR PALETTE

CAMPUS SIGNAGE

PHOTOGRAPHY

PRODUCT SHEETS

THE POWER OF THE “X”

TYPOGRAPHY

BROCHURES

CONSUMER/TRADE

PRINT COMMUNICATIONS

DIRECT MARKETING

EMAIL BLASTS

BLACK & WHITE NEWSPAPER

ADVERTISING

PROMOTIONAL/TRADE

4-Color Promotional Trade Ads: A simple and graphic Horizon Ribbon system brands the communication while the clean simple grid and graphic colors set the tone for the hard-hitting content of the time sensitive sales promotion. Meant to stand-out from the rest of the advertising, while seamlessly bridging the efforts between brand advertising and collateral.

Celebrity Cruises . Starring You ®

SM

Starring You is our commitment to you, our Travel Agents, that we will always value the role you play in our success, and that every interaction with the Celebrity brand demonstrates our commitment to you.

Introducing the Celebrity Cruises® Triple Star Celebration — Now every Celebrity cruise you book to one of these three

Win the Ultimate Star Package — For every three (3) staterooms you book (consisting of one (1) stateroom each on cruises to

spectacular destinations — an Alaskan cruise, where breathtaking scenery rises from the seas, or a Caribbean cruise get-away, where warm waves gently caress white-sand beaches, or a European cruise, where old-world traditions converge with contemporary culture — promises to be a richly rewarding experience for not only your clients, but you as well. So show your brilliance and start accumulating your chances at winning the Ultimate Star Package.

Alaska, the Caribbean, and Europe) — between January 7 and February 29, 2008 you will earn one (1) entry into the Celebrity Cruises Triple Star Celebration contest. So enter now and begin rewarding yourself as you reward your clients with up to $200 per stateroom in onboard credit to spend on anything from shore excursions to spa treatments in any of these amazing triple star destinations.

To Enter: go to CruisingPower.com and click on Celebrity Cruises Triple Star Celebration Sweepstakes.

CELEBRITY CRUISES TRIPLE STAR CELEBRATION 3 Grand Prize Winners: Invitation for winner and one (1) guest to winner’s choice of one of the following: 1. Celebrity Eclipse◊ steel cutting event including hotel and airfare to Papenburg, Germany. 2. Celebrity Solstice◊ float out event including hotel and airfare to Papenburg, Germany. AND a trip for the winner and one (1) guest to the winner’s choice of one of the following itineraries in an ocean view stateroom including airfare for: A.) Galapagos cruise, or B.) Australia/New Zealand cruise, or C.) Alaska cruise, or D.) Europe cruise, or E.) Celebrity Solstice Inaugural cruise.

• Second Prizes (18) - An Apple® iPod Touch or a Nintendo® Wii. • Third Prizes (300) - stateroom on the Celebrity Solstice pre-inaugural.

For Sweepstakes Subject to Official Rules. Complete rules and entry details are available by visiting cruisingpower.com and clicking Celebrity Cruises Triple Star Celebration Sweepstakes. For Bookings Note: For North America reservations, a fuel supplement of $5.00 USD per day per person for the first two occupants of a stateroom (subject to a maximum of $140 USD per stateroom) will apply to all sailings departing on or after February 1, 2008. Onboard Credit is not redeemable for cash. This offer is valid for new individual bookings only. The booking window is from January 7, 2008 to February 29, 2008. Offer is not combinable with any other offer. This offer does not apply to groups. Offer is based on availability. Certain restrictions apply. Travel agents, access CruisingPower.com, Trip Details/Coupon Redemption, and submit your onboard credit online. Reservation number and option code (MXY8 -3-6 nights; MXY9 -7-9 nights; MXZ1 -10-13 nights; MXZ2 -14 nights plus) must be provided when submitting offer online. *All itineraries and prices are current at time of printing and subject to change without notice. Government taxes and fees are additional. Certain restrictions apply. ©2008 Celebrity Cruises, Inc. Ships’ registry: The Bahamas and Ecuador.

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BRAND OVERVIEW LEGAL NOTICES

CREATIVE TOOLS MANDATORIES

LEGAL INFORMATION

DISCLAIMERS

AWARDS & HONORS

Legal Notices Legal notices, mandatories and disclaimers are not as much fun as talking about our ships and the amazing destinations they take you to, but they are just as important. So please be sure to follow these few and simple rules.

Trademark Notice Symbols For Our Ships: Celebrity Century Class

Celebrity Solstice◊ Class

Celebrity Century®

Celebrity Solstice◊

Celebrity Galaxy®

Celebrity Equinox◊

Celebrity Mercury®

Celebrity Eclipse◊

Celebrity Millennium Class Celebrity Millennium®

Celebrity Xpedition®

Celebrity Infinity® Celebrity Summit® Celebrity Constellation®

Trademark Notice Symbols For Other Celebrity Services and Partner Services or Products: Celebrity Cruises®

CruiseCare®

Sea & Stay◊

AquaClass◊

LeapFrog®

Starring You◊

Leading Ladies◊

LeapFrog SchoolHouse®

Celebrity’s Star Treatment◊

Hot Glass Show◊

Ship Mates◊

AquaSpa®

Cova® Café

Celebrity Cadets◊

AquaSpa® Café

Frette® bathrobes

Ensigns◊

AquaSpa® by Elemis®

LifeFitness™

Admiral T’s◊

Celebrity Discoveries Enrichment Series◊

Riedel Crystal®

Acupuncture at Sea◊

Savor◊ the Caribbean

Boutique C◊ 62


BRAND OVERVIEW LEGAL NOTICES

CREATIVE TOOLS MANDATORIES

LEGAL INFORMATION

DISCLAIMERS

AWARDS & HONORS

Mandatories All Printed Consumer Pieces Should Include: celebritycruises.com © 2009 Celebrity Cruises Inc. Ships’ registry: Ecuador & Malta 800-852-7239

All Printed Pieces For The Trade Audience Should Include: cruisingpower.com Ship’s registry: (follow same rules as outlined for consumer pieces) 800-437-3111

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BRAND OVERVIEW LEGAL NOTICES

CREATIVE TOOLS MANDATORIES

LEGAL INFORMATION

DISCLAIMERS

AWARDS & HONORS

Disclaimers Many products are available only on our Millennium Class ships, including our specialty restaurants, Acupuncture at Sea and Paddle Tennis Court.

A Mention Of Any Of These Requires A Disclaimer: “Available on Millennium Class only.” For products not available on all ships, i.e. the cinema, Notes and Words,

Please Use This Disclaimer: “Not available on all ships.“ Any time an itinerary is listed in our communications,

It Must Include The Following Disclaimer: ”All itineraries are subject to change.“

To Be Used In All Communications That Include A Price: The general disclaimer must be included and should be edited to reflect the restrictions of the offer:

“Prices are cruise-only, per person, based on double occupancy, on select sailing and subject to availability. Certain restrictions apply. Prices quoted in U.S. dollars. Itinerary and prices subject to change without notice. Government taxes and fees are additional.”

Essential Information To Include: Celebrity reserves the right to change, whether via an increase or decrease, any published rates, including cruise rates and airfare charges, without prior notice. We reserve the right to impose on any existing booking or new bookings (whether paid in full or not) a supplement for fuel or other matters without prior notice as provided in our Passenger Ticket Contract which appears at http://www.celebritycruises.com/CCICruiseTicketcontractpdf. In addition, we reserve the right to pass through any third party imposed fuel or other surcharges, also without prior notice. The guest will remain liable for any applicable taxes, fees or surcharges that may be assessed by any governmental or quasi-governmental agencies.

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BRAND OVERVIEW LEGAL NOTICES

CREATIVE TOOLS MANDATORIES

LEGAL INFORMATION

DISCLAIMERS

AWARDS & HONORS

Awards & Honors 2008 – For the third consecutive year, the readers of Condé Nast Traveler vote Celebrity Constellation the number-one large ship in the world; Celebrity Summit tied for second place, Celebrity Millennium came in third, and Celebrity Infinity tied for sixth (the rankings place every Millennium-class ship in the brand’s fleet in the top 10, and retain Celebrity’s position as the world’s top-rated premium cruise line) Condé Nast Traveler’s annual “Best Cruise Ships” readers’ poll, February 2008.

2008 – Celebrity Cruises takes top honors in BACARDI Cruise Competition’s Rocks/Highball Cocktail category. 2007 – Rated “Best Cruise Value, Deluxe 5-Star” by Ocean & Cruise News. 2007 – The readers of SPA Magazine name Celebrity Cruises as a favorite in the Silver Sage Readers’ Choice Awards. 2007 – The readers of Agent@Home rate Celebrity Cruises “Best Premium Line”. 2007 – The readers of Travel & Leisure rate Celebrity Cruises number six in its “Top 10 Best Large Cruise Lines” poll. 2007 – The readers of Celebrated Living (American Airlines’ magazine for first- and business-class travelers) rate Celebrity Cruises number three on its annual “Platinum List” poll.

2007 – Seven Celebrity Cruises ships snare spots in the top ten “large (resort) ships” rating as scored by Berlitz Complete Guide to Cruising & Cruise Ships 2007: Celebrity Millennium, Celebrity Infinity, Celebrity Summit, Celebrity Constellation, Celebrity Century rank third through seventh, respectively; Celebrity Galaxy and Celebrity Mercury rank ninth and tenth, respectively.

2007 – Celebrity Century’s AquaSpa by Elemis rated “Best Overall Spa” CruiseCritic Editor’s Picks, April 2007. 2007 – Celebrity Summit ranks fourth, Celebrity Constellation ranks sixth, and Celebrity Infinity ranks ninth for best cruise ship entertainment World Ocean & Cruise Liner Society’s 12th Annual “Ship of the Year” ranking.

2007 – Best Overall Onboard Dining, Best Onboard Entertainment, Best Alternative Dining Facility TravelAge West WAVE Awards - Editor’s Picks 2007.

2007 – Celebrity Infinity’s Teen Disco wins 2007 ARCHI-TECH AV Award InfoComm International, April 2007. 2007 – Celebrity Constellation, Celebrity Summit, Celebrity Infinity and Celebrity Millennium rank first through fourth, respectively; Celebrity Galaxy snares the eighth-place spot Condé Nast Traveler’s annual “Best Cruise Ships” readers’ poll, February 2007.

2007 – One of the “World’s Best Cruise Lines” Condé Nast Traveler’s annual “Gold List,” January 2007. 65


BRAND OVERVIEW LEGAL NOTICES

CREATIVE TOOLS MANDATORIES

LEGAL INFORMATION

DISCLAIMERS

AWARDS & HONORS

Awards & Honors 2007 – 2007 Top Company Award for Excellence in Customer Service and Employee Relations Radio personality Kathryn Raaker of “Let’s Just Talk” – Victory WCVX 1050-AM.

2006 – Celebrity Summit named Environmental Ship of the Year and Innovative Ship of the Year by Royal Caribbean Cruises Ltd. Environmental Resources Management. 2006 – Celebrity Constellation, Celebrity Infinity and Celebrity Millennium earn Kuoni Switzerland’s Green Planet Award. 2006 – Best Northern Europe Itineraries Porthole Cruise Magazine Readers Choice Awards, December 2006. 2006 – Best Overall Dining Experience on a Specific Ship – Celebrity Infinity TravelAge West’s annual WAVE Awards, June 2006. 2006 – Celebrity Constellation, Celebrity Millennium, Celebrity Summit and Celebrity Infinity rank first through fourth, respectively; Celebrity Galaxy snares the seventh-place spot, and Celebrity Mercury nets ninth Condé Nast Traveler’s annual “Best Cruise Ships” readers’ poll, February 2006. CONTACT: Elizabeth Jakeway, Director, Brand Communications 305.539.6127 or ejakeway@celebritycruises.com Tavia Robb, Manager, Brand Communications 305.539.6721 or trobb@celebritycruises.com

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