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Roberto Saucedo

My greatest strength is the ability to put the right people together to find solutions for any size challenge.

1438 Sara Ct Allen, TX 75002 214.402.5770



Executive Creative Dir.

Dallas Tx- Launched a DBA of Dieste (with a strategic alliance with TMA) that specialized in strategically based multicultural marketing. I co-led a team of 40 with core specialties in print promotion, strategic insights and on-site activation.


Inc. 10 Dieste, Executive Creative Dir. Dallas Tx-Supervised promotions team of 14, including brand leadership, creative, project management and print production. Created trimester on- and off-premise trade campaigns that included POS and digital sweepstakes.

Dieste Harmel Creative Director

Harmel 03 Dieste Director of Production

Dallas Tx-Returned to Creative to manage 5 creatives on retail accounts that included Taco Bell and Pizza Hut.


Dallas Tx-Created print production, art buying departments and print studio. Managed 10 people over 3 profit centers. These profit centers are still functioning at Dieste.

Dieste & Partners Art Director

Dallas Tx-Created and oversaw direct mail and promotions capability. Managed a team of 7 creatives that produced direct response materials, as well as POP materials for various clients.


& Partners 97 Dieste Art Director Dallas TX-Joined Dieste as the 15th employee. Responsible for art direction on accounts that included Pepsi, Frito Lay, Mrs. Baird’s, Wrangler and Gatorade.

The Laster Group Art Director

El Paso Tx-Brand development, collateral print, print promotions.


Touch Design 91 Artist Art Director El Paso Tx-Brand development, collateral print, print promotions and ad specialties.

KTXH-TV20 Art Director

Houston Tx-Created print advertising, collateral print and on-air graphics.

Clients Hershey’s, Southwest Airlines, HBO, Miller Genuine Draft, Pepsi, Frito Lay, Heineken, Taco Bell, Wrangler, Cingular, Jose Cuervo, AT&T, Bud Light, Pizza Hut, Gatorade, Carnival, Dos XX, 7-Eleven, Tropicana, HEB, Sabritas, Origin Foods, Providence Memorial Hospital, H&R Block, Schering Plough, Interstate Batteries, Quaker, Tecate Light, Dallas Latino Cultural Center, Kraft, Brandy Don Pedro, Washington Mutual, Western Union, Orlandi Valuta.

My most recent work was a combined 18 years at Dieste and Cultur8 where our focus was in the multicultural market with an emphasis on Hispanic. My extensive category experience includes fast food, beer & spirits, carbonated soft drinks and apparel. Through-the-line experience includes branding, promotions and retail. For 4+ years at Dieste, I had a hybrid position where I oversaw the entire promotions group. This was a complete team of 14 that included Creative, Account and Production Specialists where we managed the Heineken Hispanic below-the-line account. I oversaw the complete creative output as well as day-to-day management of client business. The highlight was taking an account that over-delivered 18,000 hours in 2010 to a very profitable one that saw a 25% increase in scope in 2013.

Awards and Recognitions Local and regional Addys, Clios, FIAP in Buenos Aires, London Festivals, Effies 2012 Hispanic Ad/AHAA Creative Director of the Year 2012 Omnicom Advanced Management Program at Babson College 2008 SMU Senior Management Training

Roberto Saucedo resume  
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