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Roberto Saucedo roberto@robertosaucedo.com

My greatest strength is the ability to put the right people together to find solutions for any size challenge.

1438 Sara Ct Allen, TX 75002 214.402.5770 www.robertosaucedo.com

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Cultur8

Executive Creative Dir.

Dallas Tx- Launched a DBA of Dieste (with a strategic alliance with TMA) that specialized in strategically based multicultural marketing. I co-led a team of 40 with core specialties in print promotion, strategic insights and on-site activation.

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Inc. 10 Dieste, Executive Creative Dir. Dallas Tx-Supervised promotions team of 14, including brand leadership, creative, project management and print production. Created trimester on- and off-premise trade campaigns that included POS and digital sweepstakes.

Dieste Harmel Creative Director

Harmel 03 Dieste Director of Production

Dallas Tx-Returned to Creative to manage 5 creatives on retail accounts that included Taco Bell and Pizza Hut.

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Dallas Tx-Created print production, art buying departments and print studio. Managed 10 people over 3 profit centers. These profit centers are still functioning at Dieste.

Dieste & Partners Art Director

Dallas Tx-Created and oversaw direct mail and promotions capability. Managed a team of 7 creatives that produced direct response materials, as well as POP materials for various clients.

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& Partners 97 Dieste Art Director Dallas TX-Joined Dieste as the 15th employee. Responsible for art direction on accounts that included Pepsi, Frito Lay, Mrs. Baird’s, Wrangler and Gatorade.

The Laster Group Art Director

El Paso Tx-Brand development, collateral print, print promotions.

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Touch Design 91 Artist Art Director El Paso Tx-Brand development, collateral print, print promotions and ad specialties.

KTXH-TV20 Art Director

Houston Tx-Created print advertising, collateral print and on-air graphics.

Clients Hershey’s, Southwest Airlines, HBO, Miller Genuine Draft, Pepsi, Frito Lay, Heineken, Taco Bell, Wrangler, Cingular, Jose Cuervo, AT&T, Bud Light, Pizza Hut, Gatorade, Carnival, Dos XX, 7-Eleven, Tropicana, HEB, Sabritas, Origin Foods, Providence Memorial Hospital, H&R Block, Schering Plough, Interstate Batteries, Quaker, Tecate Light, Dallas Latino Cultural Center, Kraft, Brandy Don Pedro, Washington Mutual, Western Union, Orlandi Valuta.

My most recent work was a combined 18 years at Dieste and Cultur8 where our focus was in the multicultural market with an emphasis on Hispanic. My extensive category experience includes fast food, beer & spirits, carbonated soft drinks and apparel. Through-the-line experience includes branding, promotions and retail. For 4+ years at Dieste, I had a hybrid position where I oversaw the entire promotions group. This was a complete team of 14 that included Creative, Account and Production Specialists where we managed the Heineken Hispanic below-the-line account. I oversaw the complete creative output as well as day-to-day management of client business. The highlight was taking an account that over-delivered 18,000 hours in 2010 to a very profitable one that saw a 25% increase in scope in 2013.

Awards and Recognitions Local and regional Addys, Clios, FIAP in Buenos Aires, London Festivals, Effies 2012 Hispanic Ad/AHAA Creative Director of the Year 2012 Omnicom Advanced Management Program at Babson College 2008 SMU Senior Management Training


Roberto Saucedo resume