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2015 PFP TRAINER OF THE YEAR AWARD - APPLY TODAY! (SEE PAGE 2) SPRING 2014 WWW.FIT-PRO.COM

2014

HELPING YOU PROSPER AS A FITNESS PROFESSIONAL

BUYER’S GUIDE

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The career of personal training: growth and opportunities

JOURNEY TO SUCCESS

Marc Lebert: A man as versatile as his products and as authentic as his brand

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EQUIPMENT IDEAL FOR YOUR STUDIO

on time and on budget Part 3 of the PFP 2014 7-part special series

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PFP ONLINE Visit | www.fit-pro.com

VOLUME 16 | ISSUE 3

FEATURES

publisher

josh vogt | josh@rbpub.com editor

lindsay vastola | lindsay@rbpub.com managing editor

mike beacom | mike@rbpub.com circulation manager

rachel spahr | rachel@rbpub.com

May exclusive web feature: WHO are you calling fat? Run a low-cost, high-profit studio If you’re ramping up your business to graduate to a larger studio space, Justin Yule shares his tactics for running a low cost, high profit studio. By Justin Yule

POLL RESULTS How many participants do you train on average in a single session?

OUR ONLINE COLUMNISTS

12.2% 19.5%

1

6-12

2-5

13+

Which factor plays the largest role in your decision of what equipment you invest in? a. Feedback from clients/members b. Budget/Cost c. Versatility d. Space requirements e. Reviews from other fitness professionals

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Exercise of the Week

Functionally Fit by Brian Schiff

EXTRA Training Wheels From prospect to lifetime client

NEXT POLL Visit: www.fit-pro.com to participate

VIDEO

Visit our website or YouTube channel to view weekly instructional videos from some of the most respected names in the fitness industry.

21.9% 46.3%

Join a powerful mission alongside Grant Roberts to abolish BMI and create real change in the way society measures and perceives positive fitness and health results. By Grant Roberts

Career Builder by Josh Bowen

Create a successful client funnel with programs that sell themselves.

SOCIAL MEDIA pfpmedia pfpmedia pfpmedia

Entrepreneur by Cabel McElderry

pfpmedia

president

chad griepentrog | chad@rbpub.com creative director

kelli cooke | kelli.c@rbpub.com contributing writers

michael cunico, cara eckerman

RB Publishing Inc. 2901 International Lane Madison WI 53704-3128 Tel: 608.241.8777 Fax: 608.241.8666 Email: rbpub@rbpub.com Print Subscription Information Subscriptions are free to qualified recipients: $36 per year to all others in the United States. Subscriptions rate for Canada or Mexico is $60 per year, and for elsewhere outside the United States is $80. Back-issue rate is $5. Send subscriptions to: By mail: PFP, P.O. Box 259098 Madison WI 53725-9098 Tel: 608.241.8777 E-mail: rbpub@rbpub.com Fax: 608.241.8666 Website: www.fit-pro.com Digital Print Subscription Information Digital Subscriptions to PFP are free to qualified recipients and may be ordered at www.fit-pro.com/subscribe. Reprints For high-quality reprints, please contact our exclusive reprint provider. ReprintPros, 949.702.5390, www.ReprintPros.com. All material in this magazine is copyrighted Š 2014 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to PFP, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or PFP. RB Publishing Inc. and/or PFP expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. PFP is published six times per year (Jan/Feb, March/ April, Spring 2014 Buyers Guide, July/Aug, Sept/Oct, Nov/Dec). PFP (ISSN 1523-780X) [Volume 16, Issue 3] Published by RB Publishing Inc. 2901 International Lane, Suite 100 Madison WI 53704-3128, Tel: 608.241.8777 Periodicals postage paid at Madison WI and additional offices. Postmaster: Send address changes to: PFP | P.O. Box 259098 | Madison WI 53725-9098.


LETTER FROM THE EDITOR

FOLLOW TOTY

Lindsay Vastola | lindsay@rbpub.com

Dan Ritchie | www.functionalaginginstitute.com

The power of thought on your potential, prosperity and profit Have you ever noticed that when you have your eye on buying a particular car, it seems that all you see on the road is that same model? Maybe even the same color you want? Or a restaurant you’ve been thinking about trying, and now everyone you know is talking about it? I’m sure there is some psychological theory behind this phenomenon, but regardless of the reason why this happens, it illustrates how much influence our thoughts have on what becomes our reality. Marc Lebert, this issue’s Journey to Success featured professional, states it succinctly: “Our thoughts become things and what we think about most is what will happen.” We coach our clients to shift their mindset to focus on what they can eat versus what they can’t; on what they enjoy about exercise rather than what they dread, and what successes they’ve achieved instead of what they’ve failed to do. What are you thinking about most: success or failure? Do you have a clear vision of where you want to be, down to the finest details? Are you so confident that you will succeed that you can practically see, taste and feel what it’s like to achieve it? How we train our mind and program our thought patterns are inextricably tied to the reality we create for ourselves and our businesses. In this Buyer’s Guide issue of PFP, we’re showcasing the newest products and industry’s leading resources. Our featured articles highlight opportunities and strategies to achieve success in your career, how to set your benchmarks of success and the skills necessary to make your thoughts of success become reality.

A few highlights: } If there is anyone who is a model of success and endless possibilities in our industry, it’s Marc Lebert…be sure to read his story in this issue’s Journey to Success. } As you peruse the fantastic new equipment available on the market, be sure to read Cara Eckerman’s tips on how to build out your studio on a timeline and on a budget in our Studio Series feature. } Michael Cumico, National Personal Training Manager for Fitness First Australia, shares the seven skills of highly successful fitness professionals…how do your skills line-up? I hope you keep this issue at arms-length – as a reference for the equipment and companies that help you deliver your products and services and also as a reminder of the power of thought in determining your potential, prosperity and profit.

How a TOTY succeeds 2014 PFP Trainer of the Year Dan Ritchie shares the lessons that shifted his fitness business and an emerging opportunity that shouldn’t be ignored.

What has been the most valuable lesson you’ve learned in your business? Sales is not a dirty word. Sales or selling is essential for your survival. When I learned the skills to sell personal training it changed our business; now every client that walks out who we did not sign up for training, we believe we have done them a huge disservice... or they just made a really big mistake.

Where do you think most fitness professionals miss the mark when it comes to building a successful business? I think many miss the business growth aspect of building a business. If you don’t have consistent lead generation (marketing) then your business won’t grow. The lifeblood of any business is new and repeat customers/clients. So even if your only strategy is referrals it better be well thought out.

What career opportunities do you see emerging for fitness professionals? I am biased towards the U.S. Longevity Economy — the third largest economy in the world. If fitness professionals want to take advantage of the biggest business opportunity in the industry over the next 20 years, be prepared for the 55+ population.

With prosperous thoughts,

Trainer of the

P.S. Don’t forget! 2015 PFP Trainer of the Year applications and nominations are now open! Apply today or nominate a deserving candidate by August 8. Visit http://www.fit-pro.com/traineroftheyear

Year 2014 SPRING 2014 | WWW.FIT-PRO.COM | 5


CONTENTS

SPRING 2014

2014 Buyer’s Guide

FEATURES

Departments 05 Letter from the Editor The power of thought on your potential, prosperity and profit

11 The Message Jen Sinkler

16 Exercise Spotlight: Braided Xertube

18 New on the Market 20 Product Profile:

MARC LEBERT

08

CardioCoach by KORR

A man as versatile as his products and as authentic as his brand By Lindsay Vastola

Cover Sponsors www.activmotionbar.com

www.lebertfitness.com

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Equipment ideal for your studio

www.spri.com

By Cara Eckerman

www.StrongBoardBalance.com

Building out your new studio on time and on budget

www.tagfitness.net

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Cover photos courtesy of Michael Dill Photography

Seven skills of highly successful fitness professionals By Michael Cunico

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Buyer’s Guide


Journey to Success

By Lindsay Vastola

A MAN AS

VERSATILE as his products and as authentic as his brand

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You probably know Marc Lebert as the inventor of the signature yellow and black Lebert Equalizers or maybe even by his newest product, the Lebert Buddy System or the Stretch Strap. You may follow him on social media where he displays his incredible artistic talent through pictures and posts that turn the simplest updates into captivating messages. But as I discovered over a much-needed Starbucks with Marc outside the quarter-milelong exhibit floor of the IHRSA convention, there is a whole lot more to learn from Marc Lebert than the infinite ways to train on his collection of innovative fitness equipment. Marc, hailing from Ontario, Canada, told me it all started about 10 years ago when one of his long-time clients told him she wanted to learn how to do a pull-up. When the conventional training methods weren’t going to work for her, Marc challenged himself to think outside of the box for a solution… and since leaving that box, he’s never returned.


MARC LEBERT WHAT IS YOUR CURRENT TITLE? Owner Lebert Fitness COMPANY NAME: Lebert Fitness EDUCATION: ACE, canfitpro, BA. Psychology, NLP Practitioner EDUCATION: University of Guelph, ON, Canada WHAT IS YOUR FAVORITE PIECE OF WORKOUT EQUIPMENT? It’s a toss up between the EQUALIZER and BUDDY SYSTEM ;) WHAT IS YOUR FAVORITE HEALTHY SNACK? Carrot sticks and hummus WHAT IS YOUR FAVORITE QUOTE OR SAYING? “Nothing works till you do.” CONTACT INFO: www.LebertFitness.com marc@lebertfitness.com www.facebook.com/marc.lebert.5

Marc asked a friend to weld him a pair of unibody handles that could be used to train the bodyweight movements of a pull-up. He then asked a group of his trainer-friends to play around with the new contraptions and see what uses and exercises they could come up with. And so were born the first Lebert Equalizers. But taking the Lebert Equalizers from concept to market wasn’t all that easy. After raising some seed capital, the growth of the Lebert Fitness brand has been organic and filled with many of the pains, frustrations and rewards of an evolving business. Marc, alongside his trusted partner John Ayton, takes accountability for virtually every part of the business – global branding, social media, marketing, trade shows, travel, speaking, designing and instructing the education and master trainer programs and, of

course, strategizing how Lebert Fitness will become a staple for every fitness professional and fitness center across the globe. And I

messages about his mission, his business and his vision, all of which I believe fitness professionals can apply in some way to their personal and professional lives. Here are just a few of “Marc’s messages” that illustrate his journey to success… Marc’s Message #1: Thoughts become things, and what you think about most of the time is what will happen The greatest lessons we can learn from others often come with understanding the comebacks from pitfalls and mistakes. When I asked Marc what mistakes or challenges he has faced he immediately responded unequivocally, “Thoughts become things… and what I think about most of the time is what will happen.” This was not his way of skirting the question or not admitting failure along his journey; quite the opposite. We talked

Marc’s Message #1: Thoughts become things, and what you think about most of the time is what will happen should not fail to mention that he is also the co-owner of Fitness Nation, a group fitness studio in Ontario, a Taekwondo black belt, an artist, a father and husband. Marc Lebert has a vision; a very clear vision. There is a strong sense of authenticity in every part of the Lebert Fitness brand, a pride that is so tangible one can’t help to feel the same enthusiasm when he shares his products and programs. In the handful of opportunities I’ve had to get to know Marc, I took away several

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about the mental strength and stamina required to withstand the adversity of running a growing global company, all while being the

zone, instead of speaking he just started demonstrating his equipment. A self-admitted introvert at times, he realized that to see his vision through, he needed to tackle his fear of public speaking and practice, practice, practice. He then told me a story about a time when he and his partner were in New York City for a show. They were lugging their Equalizers up and down subway stations, across the busy streets of Manhattan and on and off trains creating quite a scene. The reason? They didn’t have enough money for a cab. Their stamina and resilience may have been tested, but never their will. Marc’s Message #3: Enjoy a beer at lunch every day So what does a typical day look like for Marc Lebert? It’s pretty apparent that Marc keeps himself busy between his business ventures, his family and his commitment to the industry. But Marc doesn’t strike me as the type to use a busy schedule as a badge

Marc’s Message #2: If at first you freeze… just try, try again face of the brand. Marc has so sharply trained his mindset to stay laser-focused on his goals, that failure is just not an option. I then asked Marc about his why; about what drives him day-in and day-out. At that same moment of the conversation, a conference attendee walked by us with a pair of Equalizers hanging over his shoulder. The timing was impeccable. He looked at me and said, “That is why I do this.” He beamed with pride as if it was the first set he had ever sold. Marc’s Message #2: If at first you freeze… just try, try again Marc recounted a few poignant stories that illustrate his perseverance and determination for success. One story he shared was about the first time he was on stage to give a presentation about his products. He completely froze. He felt so far out of his comfort

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of honor. On most days, you’ll find Marc enjoying a beer at lunch. Whether the magic truly is that daily beer, or simply the fact that he takes time to recalibrate and refocus, we might all consider committing a few moments daily to step away from the daily mayhem and be present in our own journey to success. As is arguably true with most businesses, it’s not the product or the service that defines success, it’s the people behind it. Marc has an infectious energy; the kind of spirited determination that no doubt will propel Lebert Fitness to continue growing by leaps and bounds. Marc Lebert’s journey to success is a testament that authenticity and versatility breed success.

Marc’s Message #3: Enjoy a beer at lunch every day And what happened to Marc’s client who wanted to learn to do pull-ups? She far exceeded her pull-up goal and may have just been the catalyst of a major force in the fitness industry. We never know which of our clients may inspire our greatest ventures!


THE MESSAGE Website: www.jensinkler.com and www.liftweightsfaster.com | Facebook: facebook.com/thrive.as.the.fittest and facebook.com/liftweightsfaster | Twitter: twitter.com/jensinkler | Instagram: www.instagram.com/jensinkler

Jen Sinkler is a personal trainer at The Movement Minneapolis, an intuitive training gym she co-owns with her husband, David Dellanave. She’s a long time fitness writer and editor who writes for major magazines such as Men’s Health and Women’s Health, as well as other smaller, niche strength publications such as Performance Menu. She covers a range of health topics on her website, www.jensinkler.com, and recently launched a conditioning workout library called Lift Weights Faster as an alternative to traditional cardio pursuits.

My ideal client is open to approaching fitness in some wild ways. At The Movement Minneapolis, we use an intuitive training methodology that requires you to suspend your disbelief (until you see how well it works). And, we don’t do traditional cardio, unless you want to include it. My message is that physical strength has a way of seeping into every facet of your life, and that wonderful, empowering things start happening when you focus on strong. That said, I don’t believe there’s only one way to train. Experimentation is the name of the game — I incorporate a lot of different toys in the gym, because different methodologies and implements are going to click for different people. If I had only one way to share my message it would be through social media — Facebook and Twitter, specifically. This was a tough call, because I really enjoy the deep relationships you develop when you train clients in person, and I like the intimacy of email, as well, but I think my most valuable contributions have been around starting larger conversations, such as the one surrounding the phenomenon of the thigh gap. Social media allows more people into the same conversation. Community is everything when it comes to fitness, so building communities is my main focus. Successful messaging inspires action. It connects people to a movement, to an idea, to a suggestion and physically moves them. I have a friend whose wife says, “I don’t work out, but Jen Sinkler almost makes me want to.” I’ll know my messaging is on-point when she takes her first action, no matter how small. People follow me because I make training look fun, and I thoroughly believe it is. And, my background as a fitness writer allows me to present ideas in a way that feels accessible, and makes people willing to try new things.

Photo Credit : Jason Albus

We caught up with the busy fitness entrepreneur, writer, coach and all-around fitness maven to get the inside scoop on how she continues to grow her Thrive as the Fittest movement with her fiercely loyal following.


Michael Cunico 1. INFLUENCE From the first moment meeting a new client, a successful fitness professional is self-aware of how they project themselves. They practice open body language and choose a tone of language that mirrors the client’s. These are factors to consider even prior to the initial client meeting to set the foundation of influencing a person to change.

2. INCITE How can we commence the process of change without connecting with a client? People generally like people that are like them; a successful fitness professional finds commonality to begin the process of building trust. Pay attention to the style of questioning you are using to facilitate the flow of information. Open-ended questions allow the individual to give you more information, and in the process as they discuss themselves openly, they become more confident and relaxed. This is the start of inciting change.

3. EXPLORE

Seven skills of highly successful fitness professionals

he fitness industry is constantly evolving. The question is: does the changing landscape allow for fitness professionals to keep up? Global megatrends like obesity and an aging population mean that improving health is high on the agenda of conversation, both around the water cooler and in political circles. This has increased the demand for fitness services and has highlighted the need for fitness professionals to be at the top of their game. This game extends beyond your ability to effectively cue the perfect overhead squat or help maintain healthy body fat percentages. Steve Jobs changed the computer industry in the ’90s when he delivered Mac computers; computers that were beautiful, and you actually wanted to have one in your living room. The emotional response that Jobs was able to attach to a computer, previously renowned for being a beige box, changed consumer electronics forever. It was no longer enough to have a good product; the product needed to be beautiful, effective and illicit an emotional response from the consumer. Like Steve Jobs, fitness professionals need to have the ability to emotionally engage with their client to ensure they retain their loyalty. Listed below are seven skills fitness professionals should aim to master to successfully gain loyal clients in the new era of the fitness industry.

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A fitness professional’s most important quality is arguably the ability to uncover a person’s true motive for commencing an exercise program. Anthony Robbins simply refers to this as the ‘why.’ Find the why and you’ll find the way. What is their true underlying motive? We know that at the core, it is not weight loss or muscle tone. Mastering the previous two skills of influencing and inciting change should give you the permission to now explore an individual’s deeper desire to change. How will they feel when they reach their goal? What will change when they achieve their goal? Ask questions that may open conversation based on true motives. Express empathy here by actively listening and not passing judgment; support self-efficacy by asking them to discuss what they want to commit to moving forward. Finally, notice that the questions are stated as: ‘when they reach their goal’ as opposed to ‘if they reach their goal.’ Reframe negativity and encourage positive comments.

4. EXECUTE The ability to execute comes down to our ability to showcase our practical skills. We need options to which a client can adhere and show improvement quickly in order to maintain motivation and compliance. Executing the best program for your client is only possible when they


are actually in front of you, so setting small, achievable benchmarks for your client to achieve is critical. If required, focus your initial training program around improving these benchmarks specifically — this will provide early progress and will support longer-term motivation. Executive function is a mental process that ensures if a client doesn’t see a result from what they are currently doing within 12 weeks, they are unlikely to stay motivated. This is why a smoker will see warning labels on cigarettes for years but still continue to smoke. Yet they will quit immediately after having a stroke or heart attack – they can now link their actions to an immediate outcome. Effective execution on the side of the fitness professional will help the client experience immediate outcomes with a greater likelihood of remaining motivated longer-term.

5. EXCITE With more than 270,000 fitness professionals and more than 30,000 fitness facilities in the United States, what will differentiate your service or product to ensure it is not simply a commodity? Referred to as your unique selling point (USP), successful fitness professionals differentiate their service like Steve Jobs did. Seth Godin refers to this as your Purple Cow – a purple cow in the middle of a paddock on a lonely drive will turn your head and give people something to talk about. What will be your purple cow? What will excite your current and future clients?

6. BE ENIGMATIC Superheroes are enigmatic; the last Batman movie finishes and we are immediately wondering if there will be a Robin movie. Henry Cavill finishes the latest Superman movie walking into the Daily Planet, leaving us waiting for the next movie in the series. Fitness professionals can leave their clients wanting more as well. Use future talk when discussing a member or client’s goals, programming, future direction or new training opportunities. Use a systemized customer relationship manager (CRM) program to stay in contact with your customers, including a social media strategy to keep your clients wanting more.

7. BE ENLIGHTENED Successful fitness professionals remain open-minded in an industry that often tends to polarize. Do you have the commitment to read source material and try different strategies to help people achieve their goals, rather than take a one-size-fits-all approach? Are you looking at the coming trends such as the trend of wearable technology and ready to embrace a fitness consumer who will have more fitness data and graphs than they will probably ever need? A forward-looking fitness professional will educate themselves and be prepared for working alongside these trends rather than resist them. Clients will need an enlightened trainer to make sense of the industry as it evolves.

Michael Cunico is the National Personal Training Manager for Fitness First Australia. He is responsible for driving fitness programming innovations and the personal training business of the organization. With approximately 1,200 personal trainers in Fitness First, he has spent the majority of his fitness career working directly with trainers. He can be contacted at michaelcunico@fitnessfirst.com.au.

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Opening and operating a successful studio: A 2014 PFP Special Series STUDIO SERIES SPONSORS

www.powerblock.com

Part 3 of 7

www.sportsfitness.com

By Cara Eckerman

www.spri.com

EQUIPMENT IDEAL FOR YOUR STUDIO Building out your new studio on time and on budget

Getting ready to own and build out your first fitness studio is an exciting time. There is so much to get done before your doors open and lives can be transformed. From finding the perfect space to preparing marketing materials to purchasing equipment, opening a new studio can be confusing and a bit overwhelming. You want to be sure that every investment you make is the right one for your business; the good news is building out your gym doesn’t have to be as scary or costly as you might think. With the fitness industry making a huge shift towards functional training, long gone are the days of needing to purchase high-priced items such elliptical machines and treadmills. In fact, research proves we can get the same, if not better results without them. Before you run to your favorite fitness equipment store or website, here are a few important factors to consider: First, what is your equipment budget? Think one to two months out. Keep in mind that you can always add more equipment as your clientele grows; in fact, this is probably one of the best ways to keep your members engaged and challenged. Second, who is your target market, or your ideal client? You want to consider the equipment that will help them reach their goals. Finally, consider your space and map out how everything will fit in a way that will maximize the available square footage. After you’ve considered the tasks above, here

is a sample 12-month guideline on how you can build out your facility in a manner that is cost-effective, and still give you the most bang for your buck and help get your clients stellar results.

MONTHS 1-3: KEEP IT SIMPLE The first couple months of operating your training facility are crucial. You will be working with your clients to help them lose weight, become healthier and stronger. Results are critical because, at the end of the day, that is why they come to you. Consider opening up with this equipment: DUMBBELLS Dumbbells or a set of adjustable dumbbells such as PowerBlock are pretty much a no-brainer. There are other fancy weights out there but a good set of dumbbells should be one of the first pieces you invest in. It’s not necessary to have every set ranging from two to 50 pounds. Go back and think again about your ideal client and what they will need to be successful. You can always add on as your business grows and your clients become stronger. As a bonus, this is a great way to show them their progress as they graduate to using heavier weights. SUSPENSION TRAINERS Suspension trainers, such as TRX, are fantastic because of the various ways you can incorporate them into your clients’ workout. Suspension trainers can be integrated to increase cardio, strength and

www.TabataBootcamp.com

flexibility. Another benefit is they don’t take up much space. Three to five straps is a great place to start; you don’t necessarily need to invest in a whole wall. Circuit training and partner work will alleviate not having enough for every single person. SLIDERS Sliders, such as Val-slides or furniture movers, are inexpensive tools that are great because they can take any bodyweight or abdominal exercise up a notch. BATTLE ROPES Battle ropes are not only challenging but also add an element of fun with so many ways to incorporate them. Just like the suspension trainers, starting off with three to five ropes should be enough. JUMP ROPES Jump ropes are a simple, yet effective tool that hardly take up space and can be used as a warm-up, finisher or even during the workout to mix it up. Never discount incorporating simple yet effective bodyweight exercises. As fitness professionals we get star struck with the latest and greatest equipment, but for our clients, sometimes less is more. Movements like squats, burpees and push-ups can fill your workout in addition to the above-mentioned equipment.

MONTHS 3-6: KEEP IT FRESH Your clientele is growing and you are probably

Here’s a glimpse into what to expect in our exclusive 7-part series:

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Part 1 (Jan-Feb)

Part 2 (March-April)

Part 4 (June)

Seven keys to open and operate a successful fitness studio A glimpse into PFP’s exclusive 7-part series

Know your numbers: The real costs of opening a fitness studio and how to get financing Financials are often the Achilles heel of most business owners. Get clear on the real and hidden costs of a new studio, understand cash flow management and explore creative ways of financing your new business.

Before you sign: Negotiating contracts, leases and agreements A strong lease that works in your favor is worth its weight in gold; learn the art of negotiation and how to make your lease agreements work for you now and in the future.

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looking for ways to add excitement and fresh ideas into your training center. This is a great time to incorporate new equipment. SANDBAGS Sandbags are really making their way into the mainstream and have proven to be very versatile and can be used by all fitness levels. They are easy to store and clean, which is an added bonus. KETTLEBELLS Depending on your level of expertise, this is also a great time to introduce kettlebells. It’s a good idea to have a weight range from light to a bit heavier until your clients become more comfortable using them, but these are great for training the entire body. STABILITY BALLS Stability balls add variety to basic movements, especially core exercises. SLAM BALLS Slam balls can also be introduced at this time, or even earlier if desired. There is a wide variety on the market — from

light to heavy, ones that bounce and ones that don’t. Regardless of the type you choose to integrate, they are a great training tool that your clients will greatly benefit from, not to mention they add an element of play to the workout. STEP-UP/PLYO BOXES Step-up/plyo boxes can also be implemented as their main benefit is adding height. Step-ups, box jumps or even substituting as a training bench. There are some that can be stacked to save room and store easily.

MONTHS 6-12: MAKE IT UNIQUE It’s always a great idea to up your stock of more popular equipment and increase the weights that you currently have to keep your clients engaged and excited about working out with you. When you’re ready to invest in new equipment to keep your training unique, here is a list of equipment that will continue to add value to the programs you offer: squat racks, pull-up bars, parrallettes such as Lebert Equalizers, sleds and agility ladders.

Now that you hopefully have all the basic tools to give your clients an unforgettable training experience, continue to look further and add more tools to your equipment repertoire. Following this timeline will hopefully give you a game plan to set your budget and a timeline for building out your new studio or improving your current business. Keep it simple, stay in your budget and continue to keep it fresh and exciting for your clients; the equipment you offer is simply the tool you use to deliver an experience your clients won’t get anywhere else.

Cara Eckerman is a Texas native living in beautiful Southern California with her husband, John, where together they own and operate two successful Fit Body Boot Camp locations in Chino Hills and Brea California. Cara can be reached at cara@chinohillsfitbody.com.

Part 5 (July-August)

Part 6 (September-October)

Part 7 (November-December)

Your business backbone: Understanding legal and insurance regulations Understanding the implications of legal and insurance regulations is a common blindspot for businesses; know the resources and experts to consult and ensure your business is protected.

Put your plan in motion: What an entrepreneur must know Having a plan and a vision is just the beginning, now you must take action. Embrace your inner-entrepreneur and take your studio business to new levels.

Your grand opening: Marketing, driving sales and leading a team to keep the doors open You’re ready to open your studio, now we’ll dive into the marketing and sales strategies as well as the leadership skills necessary to set up your studio to be a well-oiled and profitable operation. SPRING 2014 | WWW.FIT-PRO.COM | 15


EXERCISE SPOTLIGHT Exercises designed by 2014 PFP Trainer of the Year Dan Ritchie and SPRI featuring the SPRI Braided Xertube and Step360.

Braided Xertube

The Braided Xertube offers all the benefits of the original SPRI Xertube resistance tubing and then some. While researching ways to improve rubber resistance tubing, SPRI discovered that four tubes are better than one. SPRI’s unique braided tubing harnesses the strength of the dependable, time-tested, rope-like construction that weaves four high-quality tubes together into a taut, braided configuration. These larger, stronger braided tubing products share the load across all four tubes rather than a single tube, making the Braided Xertubes the toughest tube on the market. They are attached with a patented connector, and the result is a more resilient, longer lasting training tool that is effective for even the most demanding strength training. The Braided Xertubes are available in five resistance levels.

Standing row in a lunge stance

For beginners, start in a lunge stance as pictured; for more advanced, drop down into a deeper lunge. Pull back in a rowing motion with palms facing each other (as pictured) to allow for more bicep activity; if you rotate your hands downward, the bicep activity will decrease, forcing the upper back to carry a higher percentage of the load. For a more advanced challenge to the core, try alternating arms or reciprocating arms.

Squat hold with a row

Start in a stable squat stance. Squat to a comfortable depth. Pull back in a rowing motion with palms facing each other (as pictured) to allow for more bicep activity; if you rotate your hands downward, the bicep activity will decrease, forcing the upper back to carry a higher percentage of the load. For a more advanced challenge to the core, try alternating arms or reciprocating arms.

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Alternating chest press in a split stance

For beginners, stand in a large split stance; for intermediate, drop into a lunge position similar to picture; for advanced, begin in a full lunge position. As you press forward with just one hand, focus on your core; stabilizing the one-arm press moves your body off-balance. For a more advanced working level, instead of alternating one arm at a time, use reciprocating movements so as one arm is pressing forward the other is returning. Be sure to alternate your front foot between sets.


For more information, visit www.spri.com or call 800.222.7774

Step360 deadlift

The Step360 allows for various placements of the exertube to increase the resistance. Be sure to use an exertube with the appropriate resistance for a deadlift. The Step360 will teach people as if they are lifting with unequal force. This forces people to realize their left and right sides have to work symmetrically. This method of fundamental training is helpful before transitioning to heavier deadlifts on the floor.

Step360 lateral raise

Add a balance challenge to the traditional lateral raise. This will help to slow down the lateral raises, as moving too quickly will throw a client off-balance on the Step360. The goal should be to remain still and quiet on the Step360, focusing on slow and intense repetitions. Lateral raises can be done at various angles lateral or out to the front (as pictured, approximately 45 degrees).

Step360 lunge with overhead press Step360 bicep curl

Add a unique twist to bicep curls with exertubing on the Step360 to add stability and balance to the exercise. This is an appropriate way to work on upper body strength while training lower body balance and coordination.

Position yourself in a lunge stance. Be sure to have the foot on the Step360 in the center. Start with the exertubing at shoulder/chest height then press overhead. Your palms can be facing each other as pictured or facing forward. For an advanced challenge, alternate pressing one arm overhead. Increase the challenge to the core while performing the press in a lunge stance on the Step360, making it a much more difficult pressing movement. SPRING 2014 | WWW.FIT-PRO.COM | 17


NEW ON THE MARKET AS SEEN AT IHRSA 2014 The latest trends in fitness equipment

18

THE QUBE

iCHOICE

The QUBE is the safest plyobox on the market. Firm, reinforced foam construction provides solid stability and resists compression over time. Its durable vinyl covering resists wear and maintains a tight, firm fit jump after jump. The QUBE may be turned on multiple sides to provide a stable jump height surface of 20, 24 or 30 inches. www.spri.com

All iChoice products are compatible with the free iChoiceLife App. iChoice WalkA30, iChoice Scale and iChoice Heart Rate help you focus on your everyday activities. You can track your weight, food intake, heart rate and sleep progress to help you stay on the path to fitness. iChoice WalkA30 are refined in appearance and multi-colored, with perfect performance and accurate calculation, recorded data can automatically synchronized to you mobile phone at anytime and anywhere. www.ichoicelife.com

PER4M QUICK HURDLES

XTREME ROLLERS

ZENERGY

PER4M Quick Hurdles are essential training tools to improve quickness and agility. What makes these hurdles unique is their ability to quickly adjust in height from 8 to 12 inches and collapse by simply rotating the legs inward for easy storage. Use PER4M Quick Hurdles for intense stepping and jumping drills to improve knee lift, leaping power and total body control. Hurdles also boost coordination and step efficiency to increase foot speed. PER4M Quick Hurdles come with 10 different drill cards. www.per4msports.com 312.265.6771

Xtreme Rollers is an all-in-one workout system designed for strength building, muscle toning, fat burning, core stability, cardiovascular endurance and flexibility. The unique design allows for a quick change from upper to lower body exercises and the nine omni-directional casters keep your body guessing. The Xtreme Roller System includes a pair of rollers, foam knee pad, instructional DVD, carrying bag and access to a nutrition plan. www.XtremeRollers.com

AGM Group (Home of Aeromat & EcoWise fitness products) is proud to introduce our Zenergy line of hydration products. The Zenergy line offers hydration and nutrition belts, waist and runner packs, hand bottles, reflective items, snow grips, accessories for your iphone and a whole lot more! All bottles are BPA-free. All dealer inquiries, please email ray@aeromats.com. www.zenergyproducts.com

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MODERN MOVEMENT M-BOARD Learning a new sport or activity? Shorten the learning curve, enable dynamic balance skills and strengthen your legs and core with the new M-Board. Gain a competitive edge with this unique training tool that allows for a wider range of movement more closely associated with the way our bodies move in balance, sports and everyday living. www.powersystems.com


CHALK BALLS

KEISER M3i

ESCAPE TIYR

Used by climbers all over the world. Now used by lifters all over the world. This works and doesn't make a mess. Greatly improves grip for weight lifting, rope climbing and gymnastics. Chalk balls produce less dust than loose chalk and last longer. Premium 100% pure magnesium carbonate chalk, packaged in refillable pouch. Each Chalk Ball weighs two ounces and two balls are included in each package. www.harbinger.com

The company that revolutionized indoor group cycling with magnetic resistance, the first bike with a computer, and that made power an industry training standard now introduces the most technologically advanced indoor group cycle ever, the Keiser M3i featuring Bluetooth wireless display. The computer can transmit to a receiver for projection onto a screen and can also partner up with a wireless phone or tablet. At first glance the Keiser M3i catches the eye with a sexy new black color scheme that also features a red flywheel guard. sales@keiser.com 800.888.7009

The Escape TIYR maintains the rawness of flipping strongman tires and delivers all the original fitness challenges but without the downsides of scrap tires. The TIYR is soft but strong, simple but innovative and tough just like the ‘real’ thing. With a patented design and construction with high quality materials, the TIYR allows people of all levels to benefit from this unconventional strength training tool that can be used in the studio, on the gym floor and even outside. The TIYR is available in three different weights. www.escapefitness.com 614.706.4462

COMPETITION COREFLEX BELTS

WEIGHT VEST RACKS

TOTAL GYM PRESS TRAINER AND PULL-UP TRAINER

HumanX Competition CoreFlex Belts are specifically designed to help weightlifters increase their load, reps and overall training intensity. Contoured to fit the natural shape of your front, sides and back, the ultra-light shaped flexible foam core fits around hips and ribcage, while the full-width support strap stabilizes the lower back and abdomen. The Competition CoreFlex Belt's exclusive core stabilization system features built-in back and front support panels. www.HumanX.com

Perform Better has come up with an easy way to keep your weight vests organized in your facility with their new Weight Vest Racks. Their Vest Rack with Wheels can hold up to nine weight vests of any size and have castors for easy movement. The bottom storage shelf can hold additional weights as well. If you are looking for something smaller, their new Wall Mounted Vest Rack can store two weight vests off the floor and mounts easily to any wall. These Weight Vest Racks are only available through Perform Better. www.performbetter.com 800.556.7464

Strengthen the muscles of the upper body with the Total Gym Press Trainer and Total Gym Pull-up Trainer. Simple, intuitive and challenging for all levels of fitness, the Press Trainer and Pull-up Trainer introduce a functional way to do traditional exercises on a machine. Seven adjustable levels allow users to select a percentage of their own bodyweight as resistance. Built on an incline, the unique design allows for plyometric movements as well as bilateral and unilateral strengthening. www.totalgym.com 800.541.4900 SPRING 2014 | WWW.FIT-PRO.COM | 19


PROFILE: CARDIOCOACH BY KORR By: Julie K Kofoed, BSN | Website: www.korr.com | Email: Support@korr.com | Phone: 800.895.4048

What can VO₂ Max Testing do for your facility? CardioCoach by KORR brings state of the art VO2 Max testing out of the fitness labs and into the gym. CardioCoach was developed for the NASA space station, meeting their requirements to be compact and portable with no calibration required. It utilizes a mixing chamber technology that has been the industry gold standard for over 50 years. You might ask yourself, why should I invest in high end testing equipment? Here are several reasons why: ELITE IMAGE: If you offer VO2 Max Testing you will elevate the image of your facility. Images of athletes intensely pushing themselves wearing the tell-tale VO2 mask is an icon associated with pro athletes and Gatorade commercials. New customers are sizing you up the minute they walk into your facility. One of the first chances you have to give them personal attention will be that one-on-one fitness assessment. Will you simply ask them questions with a clipboard in hand? Or will you offer them the same kind of assessment an NBA star gets? This is a new customer’s first impression, and just like a first date, you never have a second chance to make a first impression. RETURN ON INVESTMENT: This may seem like an overused phrase in the fitness industry, but it truly applies to the CardioCoach. While providing valuable information for trainers to design workouts, it also brings in revenue. You can either charge for the test as a stand alone service or include it as a value added service to your training packages. The entry level CardioCoach will pay for itself after just 40 tests. Because KORR doesn’t lock you into service or equipment contracts, all remaining income from tests drop directly to your bottom line. When did you ever purchase a treadmill that paid for itself, let alone made a profit? RESULTS: Customers expect results. Gyms rely on renewal memberships. Trainers live and die by referrals from happy clients. Results are the key and CardioCoach brings results. With measured VO2 Max, anaerobic threshold, calories burned during exercise, calories burned at rest, and custom designed workout zones, trainers have unique data to help clients succeed in ways they never have before. Clients will

understand how their body burns calories, how to exercise more efficiently and how to use heart rate zones to meet their goals. There is a reason professional athletes use this equipment. Now you can too. CardioCoach is an investment that makes sense. This is not a fad that will fall out of fashion next season. It is the science that has been the standard for fitness assessments for 100 years. Call a KORR representative today and let them answer your questions about VO2 Max testing with CardioCoach at (800) 895-4048.


2014 BUYER’S GUIDE The 2014 PFP Buyer’s Guide is a one-stop guide that you can hang on to for the rest of the year. Have a product in mind? Simply pick a category from the index below, flip to the corresponding page, and contact any or all of the listed companies within that category. That’s it!

INDEX Agility Equipment (Ladders/Hurdles/Cones/etc.)............................. 21 Aquatics Equipment & Tools ......................................................21-22 Associations.................................................................................... 22 Balance Equipment (BOSUs/Stability Balls/VersaDiscs/etc.) .......... 22 Barbells, Dumbbells, Kettlebells & Plates ....................................... 22 Boot Camps .................................................................................... 22 Boxing, Kickboxing & Martial Arts ...................................................23 Business Consulting .......................................................................23 Cardio Equipment (Treadmills/Bikes/etc.).......................................23 Certifications, CECs & Degrees ..................................................23-24 Core Equipment .........................................................................24-25 Educational Materials (DVDs/Books/etc. non-product specific) .......25-26 Events & Trade Shows ................................................................26-27 Exercise Accessories (Balls/Tubing/Mats/etc.) .......................... 27-28

Financing & Leasing .......................................................................28 Fitness Assessments (Calipers/Heart Rate Monitors/etc.) ..............28 Flooring ...........................................................................................28 Franchising & Licensing .................................................................28 Insurance Providers ........................................................................28 Locker Room & Spa Products ..........................................................28 Nutrition (Food/Beverages/Supplements) .......................................28 Pilates Equipment & Supplies .................................................. 28-29 Plyometric Equipment .....................................................................29 Software & Online Services ....................................................... 29-30 Strength & Circuit Equipment .........................................................30 Yoga Equipment & Supplies ............................................................30 Youth Fitness Equipment ................................................................30

To see our online Buyer’s Guide, where you can request information from specific companies, go to our website at www.fit-pro.com/buyersguide. Agility Equipment

Fitness First

www.fitness1st.com

(Ladders/Hurdles/Cones) Fitness First

www.fitness1st.com

Perform Better

www.performbetter.com

SPRI Products www.spri.com

Fitterfirst

www.gopherperformance.com

KIDSFIT

www.kidsfit.com

www.power-systems.com

Prism Fitness

www.prismfitnessgroup.com www.progymsupply.com

Lebert Fitness

Railyard Fitness

Makoto USA

SIL Fitness

www.makoto-usa.com

Hydro-Tone Fitness Systems NZ MFG.

Power Systems

Pro Gym Supply www.lebertfitness.com

www.gopherperformance.com www.hydrotone.com

www.fitter1.com

Gopher Performance

Gopher Performance

www.railyardfitness.com

StrongHold Fitness, LLC

www.nzmfg.com

www.StrongBoardBalance.com

TRX

www.trxtraining.com

Vicore Fitness

www.vicorefitness.com

Perform Better

www.performbetter.com

www.silfitness.com

Aquatics Equipment & Tools

Power Systems

SportSmith

AquaJogger

PurAqua Products

www.SportSmith.net

www.aquajogger.com

www.power-systems.com www.puraquaproducts.com SPRING 2014 | WWW.FIT-PRO.COM | 21


SIL Fitness

www.silfitness.com

United States Water Fitness Association www.uswfa.com

YogaFit

www.yogafit.com

Sprint Aquatics

www.sprintaquatics.com

www.afaa.com

GMP Fitness

www.personaltrainereducation.com

IART (International Association of Resistance Trainers) www.ExerciseCertification.com

IHRSA (International Health, Racquet & Sportsclub Association) www.ihrsa.org

International Fitness Association www.ifafitness.com

ISCA (International Sports Conditioning Association) www.ISCAfit.com

National Exercise & Sports Trainers Association www.nestacertified.com

Railyard Fitness

(BOSUs/Stability Balls/ VersaDiscs/etc.)

SIL Fitness

www.resistaball.com

www.powerblock.com

www.activmotionbar.com

SPRI Products www.spri.com

BOSU

www.bosu.com

Country Technology

StrongHold Fitness, LLC

www.StrongBoardBalance.com

www.fitnessmart.com

Exertools

TAG Fitness

www.exertools.com

www.tagfitness.net

Fitness First

TRX

www.fitness1st.com

www.trxtraining.com

Fitterfirst

VibePlate

www.fitter1.com

www.vibeplate.com

Gopher Performance

Vicore Fitness

www.gopherperformance.com

www.vicorefitness.com

Harbinger

YogaFit

Indo Board Balance Trainers www.indoboard.com

KIDSFIT

www.kidsfit.com

www.yogafit.com

Barbells, Dumbbells, Kettlebells & Plates

OPTP

Aeromat Fitness Products

www.performbetter.com

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www.SportSmith.net

SPRI Products www.spri.com

T-Grip Barbell

www.t-gripbarbell.com

TAG Fitness

www.tagfitness.net

Boot Camps www.adventurebootcamp.com

ActivMotion Bar

Perform Better

SIL Fitness

Adventure Boot Camp

Merrithew Health & Fitness www.merrithew.com

www.scwfitness.com

SportSmith

www.chponline.com

www.harbingerfitness.com

SCW Fitness Education

www.silfitness.com

Creative Health Products

www.activmotionbar.com

Fit Body Boot Camp

www.myfitbodybootcamp.com

www.aeromats.com

Kettlebell Cardio Fitness www.kettlebellcardio.org

Kettlebell Concepts

www.kettlebellconcepts.com

www.nsca.com

www.progymsupply.com

www.fitball.com

www.gopherperformance.com

National Strength and Conditioning Association

Pro Gym Supply

Ball Dynamics International

Gopher Performance www.npionline.org

www.power-systems.com

PowerBlock

ActivMotion Bar

www.optp.com

National Posture Institute

Power Systems

www.SportSmith.net

www.maddogg.com

www.nfpt.com

www.performbetter.com

www.silfitness.com

Mad Dogg Athletics National Federation of Professional Trainers (NFPT)

Perform Better

SportSmith

www.aeromats.com

www.acefitness.org

www.progymsupply.com

Resist-A-Ball

Aeromat Fitness Products American Council on Exercise

Pro Gym Supply

Balance Equipment

Associations Aerobics and Fitness Association of America (AFAA)

www.PlatformTrainer.com

www.railyardfitness.com

SPRI Products www.spri.com

PPF Sport Science

Tabata Bootcamp

www.TabataBootcamp.com

The Sure Victory Fitness Bootcamp

www.thefitnessbootcamp.com

Merrithew Health & Fitness Power Systems

www.power-systems.com

www.merrithew.com

VicteliB

www.bootcamp-challenge.com


Boxing, Kickboxing & Martial Arts Fit Interactive

www.fitinteractive.com

Harbinger

www.harbingerfitness.com

ISCA (International Sports Conditioning Association) www.ISCAfit.com

FreeMotion Fitness

Pro Gym Supply

Gopher Performance

Spinning

Hudson Fitness

SportsArt Fitness

Keiser

Star Trac

KIDSFIT

Technogym

www.freemotionfitness.com

Catalyst Fitness

www.catalystfitness.com

Fitness Consulting Group www.fitnessconsultinggroup

Globetrotter Fitness

www.globetrotterfitness.com

Keuilian Health & Fitness www.keuilian.com

www.gopherperformance.com www.hudsonfitness.com www.keiser.com www.kidsfit.com

Makoto USA

www.nestacertified.com

NPE, LLC

www.netprofitexplosion.com www.thefitnessprofitcenter.com

Power Systems

www.power-systems.com www.silfitness.com

VicteliB

www.bootcamp-challenge.com

Business Consulting

Cardio Equipment

American Gym Trader

(Treadmills/Bikes/etc.)

www.americangymtrader.com

www.sportsartamerica.com www.startrac.com www.technogym.com www.totalgym.com

The Fitness Profit Center

SIL Fitness

www.spinning.com

Total Gym

www.makoto-usa.com

National Exercise & Sports Trainers Association

www.progymsupply.com

Bodystat

www.vacumed.com

KORR Medical Technologies Life Fitness

Certifications, CECs & Degrees

Mad Dogg Athletics

Aerobics and Fitness Association of America (AFAA)

www.korr.com

www.lifefitness.com www.maddogg.com

www.afaa.com

Motus USA

American Academy of Health and Fitness (AAHF)

www.motususa.com

Nautilus

www.AAHF.info

www.schwinnfitness.com

Octane Fitness

www.octanefitness.com

Precor

www.precor.com

American Council on Exercise www.acefitness.org

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Australian College of Weight Loss Consultants

National Academy of Sports Medicine

Bastyr University (Exercise Science and Wellness Degree Program)

National Exercise & Sports Trainers Association

www.weightlosscollege.com.au

www.nasm.org

www.nestacertified.com

www.bastyr.edu

C.H.E.K. Institute

www.chekinstitute.com

National Federation of Professional Trainers (NFPT) www.nfpt.com

California University of Pennsylvania www.calu.edu/go

Can-Fit-Pro

National Posture Institute

www.canfitpro.net

www.npionline.org

Catalyst Fitness

National Strength and Conditioning Association

www.catalystfitness.com

DCAC Fitness Conventions www.dcacfitness.com

Educational Fitness Solutions www.efslibrary.net

Fitness Learning Systems

www.FitnessLearningSystems.com

Functional Aging Institute

www.functionalaginginstitute.com

GMP Fitness

www.personaltrainereducation.com

International Youth Conditioning Association

www.nsca.com

Peak Pilates

www.peakpilates.com

PhysicalMind Institute www.themethodpilates.com

PPF Sport Science

www.PlatformTrainer.com

SCW Fitness Education www.scwfitness.com

Spinning

www.spinning.com

www.iyca.org

ISCA (International Sports Conditioning Association) www.ISCAfit.com

Kettlebell Cardio Fitness www.kettlebellcardio.org

KettleBell Concepts

www.kettlebellconcepts.com

Tabata Bootcamp

www.TabataBootcamp.com

The Center for Women’s Fitness www.thecenterforwomensfitness.com

The Cooper Institute www.cooperinstitute.org

United States Water Fitness Association www.uswfa.com

Lebert Fitness

www.lebertfitness.com

Leeann Carey Yoga

www.leeanncareyyoga.com

Mad Dogg Athletics www.maddogg.com

Merrithew Health & Fitness

W.I.T.S. (World Instructor Training Schools) www.witseducation.com

YogaFit

www.yogafit.com

Core Equipment

www.merrithew.com

Mount Aloysius College www.mtaloy.edu/fitness

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ActivMotion Bar

www.activmotionbar.com


Aeromat Fitness Products

Resist-A-Ball

Balanced Body

SIL Fitness

www.aeromats.com www.pilates.com

www.resistaball.com www.silfitness.com

Bodyblade

www.bodyblade.com

BOSU

www.bosu.com

Core-Tex

www.coretexfitness.com

Exertools

SPRI Products www.spri.com

Stretching

www.stretching.com

www.exertools.com

Fitness First

www.fitness1st.com

Fitterfirst

www.fitter1.com

StrongHold Fitness, LLC

www.StrongBoardBalance.com

Gopher Performance

www.gopherperformance.com

Harbinger

TAG Fitness

www.harbingerfitness.com

www.tagfitness.net

Keiser

Total Gym

KIDSFIT

TRX

www.keiser.com www.kidsfit.com

www.totalgym.com www.trxtraining.com

Vicore Fitness

www.vicorefitness.com

Lebert Fitness

www.lebertfitness.com

Educational Materials

LifelineUSA

(DVDs/Books/etc. non-product specific)

Mad Dogg Athletics

Aerobics and Fitness Association of America (AFAA)

www.LifelineUSA.com www.maddogg.com

Merrithew Health & Fitness www.merrithew.com

Motus USA

www.motususa.com

www.afaa.com

American Academy of Health and Fitness (AAHF) www.AAHF.info

OPTP

www.optp.com

Peak Pilates

www.peakpilates.com

American Council on Exercise www.acefitness.org

AthleteInMe.com

www.AthleteInMe.com

Perform Better

Bastyr University

www.performbetter.com

www.bastyr.edu

PhysicalMind Institute

BeyondDiets.com

www.themethodpilates.com

www.beyonddiets.com

Power Systems

California University of Pennsylvania

www.power-systems.com

Prism Fitness Group

www.prismfitnessgroup.com

Pro Gym Supply

www.calu.edu/go

Can-Fit-Pro

www.canfitpro.net

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Catalyst Fitness

www.catalystfitness.com

IART (International Association of Resistance Trainers) www.ExerciseCertification.com

International Fitness Association www.ifafitness.com

Club Industry Show

www.clubindustryshow.com

DCAC Fitness Conventions www.dcacfitness.com

Educational Fitness Solutions student.edfit.com

Fit Business Insider

www.fitbusinessinsider.com

Fitness Learning Systems

www.functionalaginginstitute.com

Events & Trade Shows

Merrithew Health & Fitness

PhysicalMind Institute

Can-Fit-Pro

www.canfitpro.net

Mount Aloysius College

Pinnacle Training & Consulting Systems

www.merrithew.com

www.mtaloy.edu/fitness

National Academy of Sports Medicine www.nasm.org

www.themethodpilates.com

www.pinnacle-tcs.com

ProfessionalsInFitness.com www.ProfessionalsInFitness.com

Savvy Knowledge

www.savvyknowledge.com

National Federation of Professional Trainers (NFPT) www.nfpt.com

Smart Group Training

www.smartgrouptraining.com

The Cooper Institute www.cooperinstitute.org

Club Industry Show

www.clubindustryshow.com

DCAC Fitness Conventions www.dcacfitness.com

ECA World Fitness Alliance www.ecaworldfitness.com

Fitness Consulting Group www.fitbusinessinsider.com

The Fitness Company www.carolargo.com

www.npionline.org

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www.yogafit.com

www.focusonflexibility.com

National Posture Institute

26

YogaFit

Physical Culture Press

www.iyca.org

www.personaltrainereducation.com

www.HumanKinetics.com

National Strength and Conditioning Association

International Youth Conditioning Association

GMP Fitness

Human Kinetics

www.witseducation.com

www.nsca.com

www.FitnessLearningSystems.com

Functional Aging Institute

W.I.T.S. (World Instructor Training Schools)

United States Water Fitness Association www.uswfa.com

IHRSA (International Health, Racquet & Sportsclub Association) www.ihrsa.org


International Youth Conditioning Association www.iyca.org

Exercise Accessories (Balls/Tubing/Mats/etc.)

www.maddogg.com

www.merrithew.com

www.nsca.com

Pinnacle Training & Consulting www.pinnacle-tcs.com

Spinning

www.spinning.com

United States Water Fitness Association www.uswfa.com

YogaFit

www.yogafit.com

NZ MFG.

Resistance Band Training

OPTP

Schiek Sports

Aeromat Fitness Products

www.optp.com

Ball Dynamics International

www.peakpilates.com

www.activmotionbar.com

Creative Health Products www.chponline.com

www.performbetter.com

PhysicalMind Institute www.themethodpilates.com

Power Systems

Harbinger

Prepak Products

www.hudsonfitness.com

SIL Fitness

www.silfitness.com

Spinning

www.spinning.com www.SportSmith.net

Gopher Performance

Hudson Fitness

www.schiek.com

SportSmith

www.fitter1.com

www.harbingerfitness.com

www.resistancebandtraining.com

www.scwfitness.com

Perform Better

Fitterfirst

www.gopherperformance.com

www.resistaball.com

SCW Fitness Education

BOSU

www.bosu.com

www.progymsupply.com

Peak Pilates

www.fitball.com

www.fitbusinessinsider.com

www.scwfitness.com

Resist-A-Ball

www.nzmfg.com

Fitness Consulting Group SCW Fitness Education

Mad Dogg Athletics

ActivMotion Bar

www.aeromats.com

National Strength and Conditioning Association

Pro Gym Supply

www.LifelineUSA.com www.maddogg.com

Mad Dogg Athletics Merrithew Health & Fitness

LifelineUSA

www.power-systems.com www.prepakproducts.com

SPRI Products www.spri.com

Prism Fitness Group

www.prismfitnessgroup.com

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Franchising & Licensing Adventure Boot Camp TAG Fitness

www.tagfitness.net

The Stick (RPI of Atlanta)

www.adventurebootcamp.com

National Posture Institute www.npionline.org

www.thestick.com

Wholesale Point

www.wholesalepoint.com

YogaFit

www.yogafit.com

www.americangymtrader.com

Athletic Revolution

www.myathleticrevolution.com

VQ ActionCare

www.vqactioncare.com

American Gym Trader

Perform Better

Fit Body Boot Camp

Polar USA

Fitness Revolution

www.performbetter.com www.polarusa.com

www.myfitbodybootcamp.com www.fitnessrevolutionfranchise.com

Fitness Together Holdings www.fitnesstogether.com

Financing & Leasing First Financial www.ffcash.net

F.I.T. Leasing

www.fitleasing.com

Fitness Assessments (Calipers/Heart Rate Monitors/etc.)

Hard Exercise Works Power Systems

www.power-systems.com

SIL Fitness

www.silfitness.com

Spinning

www.spinning.com

SportSmith

www.SportSmith.net

www.hardexerciseworks.com

Kettlebell Cardio Fitness

American Academy of Health and Fitness www.AAHF.info

Aspen Information Systems www.aspensoftware.com

Bodystat

www.vacumed.com

Country Technology www.fitnessmart.com

Creative Health Products www.chponline.com

Fitness First

www.fitness1st.com

Gopher Performance

www.gopherperformance.com

www.matsana.net

Pro Gym Supply

www.progymsupply.com

Ready Care Industries www.readycare.com

Sports Solutions

www.sportssolutionsinc.com

Steam Sauna

www.steam-sauna.com

Super Body Care

www.SuperBodyCare.com

Tanita Corporation www.tanita.com

Nutrition (Food/

www.kettlebellcardio.com

Beverage/Supplements)

PACE Fitness & Nutrition

American Academy of Health and Fitness (AAHF)

www.pacegroupexercise.com

Precision Fitness www.pfitness.net

Stretch U

www.stretchu.com

www.AAHF.info

Everlast Sports Nutrition www.evernutrition.com

Lean Eats

www.myleaneats.com

AccuFitness

www.accufitness.com

Matsana

Natural Fitness Concepts

SPRI Products www.spri.com

VicteliB

Wholesale Point

www.bootcamp-challenge.com

Zoning Fitness

Insurance Providers

www.wholesalepoint.com www.zoningfitness.com

www.naturalfitnessconcepts.com

PACE Fitness & Nutrition www.pacegroupexercise.com

Performance Food Centers

www.performancefoodcenters.com

PhysicalMind Institute www.themethodpilates.com

Flooring Centaur Floor Systems www.centaurfloors.com

K&K Insurance Group

www.FitnessInsurance-KK.com

PrivateLabelFitness.com

Fitness First

www.privatelabelfitness.com

www.fitness1st.com

Fitness Flooring

www.fitnessfloors.com

Gopher Performance

National Strength and Conditioning Association www.nsca.com

www.gopherperformance.com

Nutrition Complete Online

www.nutritioncompleteonline.com

Worldwide Sport Nutrition (MET-Rx)

www.sportnutrition.com

Kiefer Specialty Flooring IntelaMetrix

www.kieferfloors.com

Sports & Fitness Insurance

www.bodymetrix.com

www.sportsfitness.com

Perform Better KORR Medical Technologies

www.performbetter.com

www.korr.com

2XL CORPORATION

MicroFit

www.microfit.com

www.gymwipes.com

Power Systems

www.power-systems.com

Pro Gym Supply

www.progymsupply.com

28

| WWW.FIT-PRO.COM | SPRING 2014

Locker Room & Spa Products DETECTO

www.detecto.com

Kool n’ Fit

www.koolnfit.com

Pilates Equipment & Supplies Aeromat Fitness Products www.aeromats.com

Balanced Body www.pilates.com

Ball Dynamics International www.fitball.com

BOSU

www.bosu.com

Gopher Performance

www.gopherperformance.com


Mad Dogg Athletics www.maddogg.com

Merrithew Health & Fitness www.merrithew.com

OPTP

www.optp.com

Peak Pilates

www.peakpilates.com

PhysicalMind Institute www.themethodpilates.com

Plyometric Equipment Bodyblade

www.bodyblade.com

Exertools

SPRI Products www.spri.com

BioEx Systems Personal Trainer Software

www.exertools.com

www.BioExSystems.com

Gopher Performance

Bodytuner

www.bodytuner.com.au

www.gopherperformance.com

LifelineUSA

www.LifelineUSA.com

StrongHold Fitness, LLC

www.StrongBoardBalance.com

DietMaster Pro

www.dietmastersoftware.com

eFitnessTracker

www.eFitnessTracker.com

Power Systems

www.power-systems.com

Perform Better

www.performbetter.com

TAG Fitness

www.tagfitness.net

Total Gym

Pro Gym Supply

www.totalgym.com

www.progymsupply.com

SIL Fitness

www.silfitness.com

Power Systems

www.power-systems.com

PPF Sport Science

www.spri.com

Total Gym

www.totalgym.com

www.exercise-explorer.com

EZFacility

www.ezfacility.com

FitSync

www.fitsync.com

Hands on Technology www.rehabsoftware.com

AccuFitness

Hitech Trainer

Prism Fitness

www.accufitness.com

www.HitechTrainer.com

ASF International

InnovaTech Software

SportSmith

www.asfinternational.com

www.PlatformTrainer.com

SPRI Products

Software and Online Services

Exercise Explorer

www.prismfitnessgroup.com www.SportSmith.net

www.innovatechsoftware.com

Aspen Information Systems www.aspensoftware.com

SPRING 2014 | WWW.FIT-PRO.COM | 29


Total Gym

www.totalgym.com

IntelaMetrix

www.bodymetrix.com

Lebert Fitness

www.lebertfitness.com

TRX

www.trxtraining.com

TuffStuff Fitness Equipment

Intelligenz Solutions

Life Fitness

MicroFit

LifelineUSA

Motionsoft

Motus USA

www.motususa.com

Yoga Equipment & Supplies

Physigraphe

PACE Fitness & Nutrition

Aeromat Fitness Products

www.pacegroupexercise.com

www.aeromats.com

Polar USA

Paramount Fitness

Ball Dynamics International

www.intelligenzsolutions.com www.microfit.com www.motionsoft.net www.physigraphe.com www.polarusa.com

www.lifefitness.com www.LifelineUSA.com

www.paramountfitness.com

www.tuffstuff.net

Vectra Fitness

www.verctrafitness.com

www.fitball.com

Exertools

www.exertools.com

PrivateLabelFitness.com

www.privatelabelfitness.com

Perform Better

www.performbetter.com

Nutrition Complete Online Shape.Net Software

www.shapenetsoftware.com

The Fitness Profit Center

www.trainerspace.com

Vitabot

www.vitabot.com

Volo Innovations www.myvolo.com

Strength & Circuit Equipment Body Bar

www.BodyBar.com

Dynamic Fitness Solutions www.fitness909.com

Exertools

www.exertools.com

Fit Interactive

Power Systems

www.gopherperformance.com

Keiser

www.keiser.com

KIDSFIT

www.kidsfit.com

PowerBlock

www.powerblock.com

Precor

www.precor.com

Pro Gym Supply

www.progymsupply.com

ProMaxima Strength and Conditioning

| WWW.FIT-PRO.COM | SPRING 2014

www.kidsfit.com

Makoto USA

www.makoto-usa.com

PACE Fitness & Nutrition www.pacegroupexercise.com

Power Systems

www.power-systems.com

Railyard Fitness

www.PlatformTrainer.com www.railyardfitness.com

www.gopherperformance.com

SPRI Products www.spri.com www.lebertfitness.com

Matsana

www.matsana.net

Merrithew Health & Fitness

SIL Fitness

www.silfitness.com

SportsArt Fitness

www.sportsartamerica.com

Star Trac

www.startrac.com

Strive Fit

www.strivefit.com

www.optp.com

Power Systems

www.power-systems.com

PPF Sport Science

www.PlatformTrainer.com

Pro Gym Supply

www.progymsupply.com

SIL Fitness

www.silfitness.com

TAG Fitness

www.tagfitness.net

The Work Horse Fitness Trainer www.MyWorkHorse.com

Torque Fitness

TAG Fitness

www.tagfitness.net

www.SportSmith.net

www.technogym.com

www.StrongBoardBalance.com

OPTP

SportSmith

Technogym

StrongHold Fitness, LLC

www.merrithew.com

www.promaxima.com

www.torquefitness.com

30

KIDSFIT

Lebert Fitness

FreeMotion Fitness

Gopher Performance

www.fitinteractive.com

Fitterfirst

www.power-systems.com

www.fitinteractive.com www.freemotionfitness.com

Fit Interactive

Gopher Performance

TrainerForce

Trainerspace.com

www.exertools.com

PPF Sport Science

www.fitness1st.com

www.thefitnessprofitcenter.com www.trainerforce.com

Exertools

Fitness First

www.fitter1.com

www.nutritioncompleteonline.com

Youth Fitness Equipment

SPRI Products www.spri.com

YogaFit

www.yogafit.com



2014 Spring Buyer's Guide