SUBSCRIBE TO PFP HERE LETTER FROM THE ADVISORY BOARD
By Joey Percia
Alexis Batrakoulis www.ioeti.co
Use technology to your advantage As a fitness professional, you have the opportunity to live your dream. To make good (even great) money doing what you love. Waking up and going to sleep feeling fulfilled — knowing the work you do changes lives — because your clients are healthier, happier, in less pain, and are living life to the fullest. Years ago, this dream wasn’t as accessible as it is today. Why? Technology. Thanks to technology we have amazing tools at our fingertips that allow us to connect, share our gifts and impact people all around the world. Technology makes communication easier. It allows us to create resources and use these tools to make behavior modification stick. It allows us to gamify the coaching process and make transformation fun. It allows us to coach clients without ever needing to see them face to face. There’s no question that technology is abundant. Every month new apps and tools are released claiming they’re better than the last. The problem is, with new technology comes distraction. And in my experience, the best way to kill a dream or goal is distraction. Countless tabs opened on your computer. A phone buzzing with notifications. Social media platforms doing everything they can to keep you hooked to their platform. An inbox full of emails that you feel you need to read and answer immediately. The bottom line is, every day there’s a fight for your time, energy, and focus. And technology is leading that fight. We have to remember it’s a tool that can propel you towards your goals or keep you stuck. The determining factor is whether you use technology like a true fitness professional or a fitness enthusiast. The professional has clear goals and aspirations, so they use technology to save time, energy, and effort. This allows them to get the right things done quicker. And to leverage the good they’re creating to impact more people. On the other hand, the enthusiast lets technology use them. They become distracted with every new app and tool. They jump from one to the other. They explore everything without reason or strategy which keeps them stuck. Our goal with this issue is to show you the power of technology so you can choose to use it to your advantage — like a true professional. It’s up to you to decide.
A highly sought-after customer acquisition and monetization specialist, Joey Percia works with coaches, consultants and trainers to enroll more clients into their premium-priced programs. With clients in multiple countries and 36 different industries, he’s helped generate multiple millions in sales. Joey’s book, "Why Do You Hate Money?" has been referred to as “the health, fitness, and wellness marketing bible” by industry-leading experts and is said to be a must-read for anyone in the industry.
Expand your online fitness services How has technology changed the way you train and/or do business in the last 20 years? Technology has always been an ally of the health and fitness industry. The evolution of fitness services, including personal training, has been widely affected by the use of technology. However, I am not sure if technology has been playing exactly the same role in the evolution of our industry independently of the socioeconomic status of each region. For instance, I am based in Greece where the internet connection is quite slow and online fitness services appear not to be so popular among the masses compared with other European countries and the US. Nevertheless, the current pandemic showed that even consumers, entrepreneurs and exercise professionals who have been familiar with technology demonstrated an incredible ability to adapt and evolve under totally new circumstances. Personally speaking, I found really interesting and productive the opportunity to offer virtual live one-on-one sessions not only to my current clients, but also to new ones interested in that new way of fitness services. What advice would you give about how to best integrate technology? I highly recommend a hybrid format of fitness services combining in-person and online personal training sessions. Such a way of delivery provides fitness professionals with significant advantages compared with the any other single options. The online approach is a very flexible option for delivering personal training sessions even without access to all necessary equipment usually observed in a gym setting. Personal trainers can save time when offering online sessions while staying connected with their clients aiming to engage them in regular exercise. Additionally, technology could be an excellent opportunity for exercise professionals to expand their fitness services by offering recorded training programs, online exercises library and more flexible small-group training sessions.
Personal Fitness Professional Summer 2021