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SUBSCRIBE TO PFP HERE FEATURE ARTICLE Chris Beer

www.bwellconsult.com

A VIRTUAL FITNESS TOUR

What was learned from “traveling” across the country to 50 different online classes in two months By Chris Beer

Editor’s Note: Almost a year into virtual fitness, Chris Beer hit a slump. She needed something to reenergize her routine as well as expand her perspective as a fitness business consultant. So she decided to virtually “travel” to 50 remote fitness classes across the country, and now she’s offering tips to other fitness professionals based on what she’s learned:

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hen I set out, I had a few ground rules for myself. It needed to be a “new to me” fitness studio and I needed to pay for the class, as my small way of supporting the industry that I love. Along the way, I learned a lot about what happens in the early stages of a client-trainer relationship. With this challenge, I joke that I went on 50 first dates in 2 months! When it comes to creating an exceptional virtual experience for your clients and nurturing those relationships (both for the newbies and your loyal veterans), I’m offering tips based on my virtual fitness tour to help you succeed. Let’s jump into this. Tip #1: Understand how virtual fitness is different Let’s start by talking about what’s different between a virtual fitness class and an in-studio

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experience, in terms of what your clients are seeking. Current research shows an explosion in interest in snackable workout. Wait, did someone finally create a fusion class of snacking and stretching? Because I’m IN. All dad jokes aside, I’m referring to classes that are shorter in duration than usual. In your case, we may be talking about a 30-minute training session instead of the usual 50-60 minute time block. Why? Because when your client is tuning in from home, they may be dealing with a host of work and family distractions. We want to offer an experience that allows them to stay engaged with their workouts and sets them up for success. Now, as we’re talking about what clients want, let’s close with one important thing — they want you to start and end on time. Simply said, they may be squeezing in your training session between conference calls or

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homeschooling. Make it easy for them to get in, get out and feel great. Tip #2: Embrace the differences Another benefit of virtual fitness is that there is no room for gymtimidation. Gymtimi-what? Have you ever invited a friend to join you for a workout, and they get that nervous look on their face and come up with some lame excuse? It’s normal for clients to avoid trying or re-starting a new fitness routine because they are self-conscious about their appearance or physical fitness. Virtual fitness allows clients to try your class in a safe environment (their home), even going camera off if they wish. Tip #3: Set the stage Next, let’s talk about your setup is one word as a virtual trainer. No one has the perfect “workout from home” space. It’s totally normal to have a kid or pet wander through a client’s workout space. That being said, trainers should do their best to be in a quiet, distraction-free environment while teaching.

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Personal Fitness Professional Summer 2021  

Personal Fitness Professional Summer 2021

Personal Fitness Professional Summer 2021  

Personal Fitness Professional Summer 2021

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