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2012 Trainer of the Year Carol Michaels

SPRING 2012 | WWW.FIT-PRO.COM

SPRING 2012 | WWW.FIT-PRO.COM

HELPING YOU PROSPER AS A FITNESS PROFESSIONAL

STUDIO of the YEAR

Keys to taking your studio to the top

Build Your

BUSINESS

Get the industry’s most cutting-edge tools, equipment, resources

Trainer of the

Year 2012

Carol Michaels

2012

BUYER’S GUIDE


SPRING 2012

BUYER’S GUIDE

Features

16

08 Featuring Carol Michaels

By Valorie Ness

Journey to Success

When You’re at the Top…

Carol Michaels has successfully transitioned from Wall Street bond trader to Cancer Exercise Specialist

Keys to running a “Studio of the Year”

12

22

By Pat Rigsby

Mastermind Your Way to Success

Buyer’s Guide

Why belonging to a mastermind group or coaching program could be exactly what you need

The one-stop guide that you can hang on to for the rest of the year

14 By Carol Michaels

PFP’s 2012 Trainer of the Year’s Favorite Workout The Stability Ball: A forgotten great

Staples 07 Letter from the Editor: 20 New on the Market

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Success Requires Tenacity

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THEPUBLISHER

josh vogt josh@rbpub.com OUREDITOR

lindsay vastola lindsay@rbpub.com MANAGINGEDITOR

mike beacom mike@rbpub.com CONTRIBUTINGWRITERS

carol michaels, valorie ness, pat rigsby CIRCULATIONMANAGER

rachel spahr rachel@rbpub.com PRODUCTIONDIRECTOR

chad griepentrog chad@rbpub.com GRAPHICDESIGNER

kelli cooke

2901 International Lane Madison WI 53704-3128 Phone: 608.241.8777 Fax: 608.241.8666 Email: rbpub@rbpub.com

SUBSCRIPTIONS are free to qualified recipients: $36 per year to all others in the United States. Subscriptions rate for Canada or Mexico is $60 per year, and for elsewhere outside the United States is $80. Back-issue rate is $5. Send subscriptions to: PFP, P.O. Box 259098, Madison WI 53725-9098; or call 608.241.8777; fax 608.241.8666; email rbpub@rbpub.com; or subscribe online at www.fit-pro.com. For high-quality reprints, please contact our exclusive reprint provider. Scoop Reprint Source 800.767.3263 ext. 144 www.scoopreprintsource.com. All material in this magazine is copyrighted Š 2012 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to PFP, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or PFP. RB Publishing Inc. and/or PFP expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. PFP (ISSN 1523-780X) [Volume 14, Issue 3] is published six times per year (January/February, March/April, Spring 2012 Buyers Guide, July/August, September/October, November/December) by RB Publishing Inc., 2901 International Lane, Suite 100, Madison WI 53704-3128, 608.241.8777. Periodicals postage paid at Madison WI and additional offices. Postmaster: Send address changes to: PFP | P.O. Box 259098 | Madison WI 53725-9098.

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| NOVEMBER-DECEMBER 2011 | WWW.FIT-PRO.COM


EDITOR - Lindsay Vastola lindsay@rbpub.com

Letter from the Editor

Success Requires Tenacity                 , it would be tenacity. I’m not one to refer to dictionary definitions, but I think this is a fitting occasion. Merriam-Webster defines tenacious as: “not easily pulled apart” and “persistent in maintaining, adhering to, or seeking something valued or desired.”

You can relate tenacity to every aspect of what you do as a fitness professional. You must communicate tenacity with your clients; are they willing to be persistent in accomplishing their goals, no matter what setbacks they may face? Are you tenacious in your own personal and professional life? Do you set concrete markers of success for yourself? Do you hold yourself accountable to take action and follow through? Tenacity is the perfect thread that ties together this issue of PFP, “Build your Business.” Many of you who took a risk and switched careers to become a fitness professional or those who have invested significant time and money to gain a higher degree in our field know that without tenacity, even the slightest degree of success would be non-existent. Tenacity is that fearless “stick-to-it” quality; that no matter what the sacrifice, you will do whatever it takes to commit to a profession that you are passionate about.

Now on Fit-pro.com Functionally Fit

Twice monthly via our E-News www.fit-pro.com/enews By Brian Schiff

Column: Five Triggers that Predict Success By Stephen Cabral

Column: How to Attract Clients (Even if you Hate Marketing) By Cabel McElderry

But tenacity alone won’t cut it, unfortunately. You need the tools, resources, connections and knowledge to take your business and career to the next level of success and to give you the edge over your competitors. The goal of this Buyer’s Guide issue of PFP is to do just that: give you the tools, resources and knowledge (along with some extra motivation) to empower you to make your vision of success a reality.

Here is a snapshot of what you’ll find in this issue:

 We’re proud to announce our 2012 Trainer of the Year winner, Carol Michaels, in our Journey to Success feature. Be inspired by how her grace and tenacity took her from Wall Street trader to Cancer Exercise Specialist.  Carol Michaels also shares her favorite piece of workout equipment, a staple that many of us may need to dust off and reintroduce to our clients: the stability ball.  Pat Rigsby discusses the impact of working with coaches and mastermind groups and how to determine what is the best avenue for you and your business.  Valorie Ness shares with us this one simple tool that was a key in getting her business recognized as her city’s Studio of the Year.  Check out the newest products, tools and resources we’ve included in this issue that will keep your clients motivated and give you that edge over your competitors.

Here’s to your undying tenacious spirit of success,

WWW.FIT-PRO.COM | SPRING 2012 |

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By Lindsay Vastola

Carol Michaels What is your current title? Owner/Operator of Recovery Fitness Personal Trainer and Cancer Exercise Specialist What is your company name? Recovery Fitness LLC What are your certifications? ACE, ACSM, Cancer Exercise Training Institute Where did you get your education? Wharton School of the University of Pennsylvania BS Adelphi University MBA What is your favorite piece of workout equipment? Large stability ball What is your favorite healthy snack? Smoothie What is your favorite quote or saying? We can’t become who we need to be by remaining who we are. Contact information 973-379-4779 caroljmichaels@gmail.com www.recoveryfitness.net

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| SPRING 2012 | WWW.FIT-PRO.COM


to CEOs, CFOs and other corporate executives. I was able to develop communication skills and motivational skills, which I have successfully transferred to personal training. Following Wall Street, I began to develop a career as a personal trainer. My first position was at the Allied Signal corporate health center in Morristown, New Jersey. I was fortunate to learn from very knowledgeable and experienced personal trainers and other health professionals. At Allied, I was able to advance from floor work to administering fitness tests and assessments and to monitoring high-risk individuals. Most days, I would work double shifts in order to gain experience and accelerate the learning curve.

lv:

How did you decide that you wanted to focus primarily on working with clients who were recovering from cancer?

cm:

From left to right: PFP Publisher Josh Vogt, 2012 Trainer of the Year Carol Michaels, Power Systems COO Mike Akers at IHRSA for the Trainer of the Year announcement. There are few occasions in life when we are fortunate to meet a person who leaves a lasting impression on us. They are the people who, mostly out of humility, may not even realize the significant impact they have on others. They hold themselves to a higher standard, not because they want recognition or accolades, but because they are driven by integrity and a genuine drive to make a difference in the world. Interviewing Carol, I was struck by what I would describe as her “graceful tenacity.” Carol is a Wharton School of Business graduate and former Wall Street bond trader. Not exactly the image one conjures when imagining a fitness professional whose passion is working with cancer recovery patients. But it’s apparent that the same tenacity and persistence required of her to be successful on Wall Street is what she’s applied to her career in fitness; and she does it all with grace. Carol’s journey to success in the fitness industry was brought together by what she describes as “two converging paths.” Following her career on Wall Street, she wanted a position that would let her combine her need for physical activity and love for movement with her strong entrepreneurial spirit. The other path derived from her experiences watching several loved ones suffer, and in some instances die, from cancer. Serving as a caregiver to her mother, father and other close family and friends as they managed the disease inspired her to do whatever she could to help the healing process. And so was born her Recovery Fitness cancer exercise program.

Carol’s story in her own words…

lv:

Share with us your journey from Wall Street bond trader to creator of Recovery Fitness for cancer recovery patients, and how has your experience influenced your success today as a Cancer Exercise Specialist?

cm:

I attended the Wharton School of the University of Pennsylvania, which taught me the skills needed to run a business. My heart, however, was always in the health field. Trading to training is an unusual career path. Bond trading, however, prepared me for hard work and improved my listening and people skills. It helped me become mentally stronger, which helps me deal with the life-threatening issues faced by my clients. It also gave me the opportunity to present ideas and strategies

After certification by ACE, I started my own personal training business. I began by training a few friends. In 1999, I started providing fitness programs at three adult education centers. I worked with people of all ages and fitness levels. It also brought me in contact with many people who were suffering from the side effects of cancer surgery and treatments. Cancer has been part of my world for over 30 years. My mother, father, and many other family members and friends have battled this disease. Now, I was seeing this disease in my clients and I determined that I had to help these clients improve their quality of life. I needed to make an impact on a deep level. This was one of the motivating factors for my desire to become a fitness professional. After significant research and learning how exercise can improve the recovery process, I was determined to spread the word.

lv:

Moving entirely into a focused and specific training niche can often be a challenge for many fitness professionals. How did you do it successfully?

cm:

I began to set up meetings and presentations with physicians in my area to discuss the exercise program. They were excited about having a place to send their patients after, and as an adjunct to, physical therapy. I also created exercise groups comprised of patients who had similar cancers, surgeries, issues and concerns, thus also resulting in a support group. I decided to obtain additional certifications: ACSM and the Cancer Training Institute. These certifications helped me to become a better trainer through additional education. I also attended every conference possible either in person, via a webinar or podcast, read numerous books and the latest studies in order to obtain the latest information on cancer. Finally, I was ready and launched Recovery Fitness cancer exercise program.

lv:

I always ask successful fitness professionals if they’ve had a mentor, coach or influential person they would attribute to their success. Do you have an influential mentor or coach? www.fit-pro.com | spring 2012 |

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CM:

There have been numerous people who have helped me along my way. In particular, my mentors have been my in-laws, Dr. Milton M. Michaels and Lois G. Michaels. Lois, a pioneer in health education, created Health Place in Pittsburgh, Pennsylvania in the 1970s. Her expertise in public health has provided me with useful insights into health systems. Dr. Michaels, a hematologist, worked with me on the recovery fitness program ensuring that it was medically sound.

LV:

What have been your greatest frustrations or obstacles since launching Recovery Fitness? How did you get through the challenges?

CM:

It was very difficult to get Recovery Fitness accepted by the medical community. Some needed to overcome a preconceived bias that disregarded the importance of exercise in the recovery process. I needed to demonstrate that not only was the exercise important, the exercise program had to be tailored to meet the needs of patients who had just gone through complicated surgery or other treatment. This took great perseverance. I met as many oncology health professionals as possible and have been able to demonstrate the efficacy of the Recovery Fitness program and how it could help them and their patients. I read and subscribe to numerous cancer publications, and study cancer-related websites. By staying informed on the latest reconstructions and treatments I can understand my clients’ situations and develop an exercise program that will give them the best results. This also gives me the knowledge and ability to communicate with everyone on the medical team. I am able to speak to their health professionals so that I can understand the particular health issues of each patient.

LV:

What does the future hold for Carol Michaels and Recovery Fitness?

CM:

I am currently working on a Recovery Fitness DVD that should be out next month. This DVD will enable those who cannot afford private sessions or who cannot attend one of my programs to improve their range of motion. I have received emails from health professionals throughout the country who have expressed an interest in becoming certified as a Recovery Fitness cancer exercise specialist. In 2012, I will be writing a manual to teach trainers and other health professionals about the specific exercises that will improve recovery following a cancer diagnosis and treatment. This manual will be a component of a training module that I am developing to teach other fitness professionals how to work with cancer survivors. My five-year goal is to increase the awareness of the importance of exercise in the recovery process from cancer surgery and treatments. I have been able to demonstrate that the Recovery Fitness program is medically sound and have had internists, surgeons, and oncologists endorse the program. The value of adding a fitness professional to the patient’s team is finally receiving the acknowledgment that it deserves by the medical community. With this in mind, I plan on mentoring younger professionals to help them get started in my niche. In five years I hope to have Recovery Fitness training programs established nationally so that fitness professionals throughout the country can learn the effective exercises that I have developed to improve the healing process.

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Carol Michaels is blazing her own trail, and has no intention of looking back. Her tenacity, perseverance and commitment to serving others are among the many reasons why Carol Michaels was selected as PFP’s 2012 Trainer of the Year. Selected among more than 300 very deserving applicants, Carol leaves a significant impression. As fitness professionals, we can each take something away from Carol’s journey to success and apply it to our own lives, personally and professionally. | SPRING 2012 | WWW.FIT-PRO.COM


MASTERMIND BY PAT RIGSBY

YOUR WAY TO SUCCESS

Why Belonging to a Mastermind Group or Coaching Program Could Be Exactly What You Need

There’s a popular saying that two heads are better than one. The truth to this old adage is one of the reasons that there are more fitness professionals than ever participating in mastermind groups and coaching programs. Napoleon Hill is credited with popularizing the concept of the mastermind group in his book, Think and Grow Rich, and the wisdom of participating in masterminding or receiving coaching has never been more relevant. Think about the power of having multiple people working together to propel you to success and reach your potential as a business owner. That’s what being part of a mastermind group or coaching program can do for you.

Why Participate in a Mastermind Group or Coaching Program? If there is any group of professionals that should appreciate the value of joining a mastermind group or coaching program, it’s personal trainers. Each day personal trainers are charged with the responsibility of coaching their clients to achieve things that they likely wouldn’t have achieved without the support, knowledge and accountability the trainer provides. Mastermind groups and coaching programs are essentially offering the same accountability, support and knowledge for personal trainers that trainers are doing for their clients.

Here are a few examples of the benefits that mastermind groups and coaching programs provide:  Increased Focus and Productivity: Having the accountability of a group or coach will increase your focus and productivity, resulting in more quality work getting done in a shorter period of time and goals being achieved faster.  Reduced Procrastination and Fewer Excuses: Working with a mastermind group or coach means that you are held accountable for your actions. There is a sense of not wanting to disappoint or disregard your fellow group members’ or coach’s time and so you are more likely to follow through when you know someone else is counting on you.  Increased Confidence: There is a power of speaking your intentions or thoughts out loud to others. Sharing your ideas and asking for help from others builds your confidence and propels you forward.  A Changed Perspective: Sometimes our biggest “aha moments” come when we are looking at the challenge of a peer. We’re working on their issue, and when we walk away, we then see our own situation differently.  More Vision and Fresh Ideas: Vision and innovative ideas are a recipe for success. If you have ever been part of a “brainstorming” session you understand the power of the process. Two heads are better than one, and a coach or mastermind group can bring a whole new scope of vision and fresh ideas to the table. A good coach or mastermind group will provide ideas that can easily take your endeavors to the next level.  Reduced Sense of Overwhelm: Feeling overwhelmed is a very common emotion for emerging entrepreneurs, especially when being forced to learn new skills and presented with such a high (initial) workload. A supportive, assertive and encouraging coach or mastermind group can significantly help prevent this condition and provide you with moral support.  Access to a Broader Range of Expertise: A good coach or mastermind group will give you access to expertise in a variety of areas. By gaining your own degree of expertise in these areas, you will be able to move your business forward.  Higher Standards: A coach or mastermind group will inevitably improve the quality of your business. An extra pair of eyes, more ideas and the peer pressure that


comes with coaching or masterminding will ensure that you’re reaching your potential as a business owner.  Get Valuable Feedback Quickly: When you have a burning issue you can bring it to your group and get instant, honest feedback and advice. Hopefully by now I’ve sold you on the benefits of working with a coach or joining a mastermind group. If so, then the question is, “Which do I choose?” This is a question I often get from fitness professionals interested in enrolling in one of our programs, and there are a variety of considerations when making the decision. What is your budget? Working with a coach or joining a mastermind requires an investment. While coaches may work with you through calls and emails, you will usually have to travel several times per year to participate in a mastermind, so you should factor in those additional costs as well. Can you commit? For the masterminds that we run, the expectation is that each member will add as much value to the group as they derive from it. This means not only being in attendance at most meetings, but also truly being present for the other members so that they can benefit from what you have to share. What do you need? Are you looking to improve a specific area of your business? If so, a coach with expertise in that topic is likely your best bet. If you’re just looking for a way to improve your business as a whole, the combination of benefits that masterminding provides might just be what you are looking for. Who is the coach/facilitator? All coaches and mastermind groups are not created equal. You need to find a coach or facilitator who has the expertise you need, shares similar values to your own, and has a style or personality that resonates with you.

How do you work best? Each coaching program or mastermind group will have its own unique characteristics and dynamics. Some coaches provide almost ‘on-call’ access via phone and email while others set out a single scheduled call with clients each month. Some mastermind groups have regular correspondence between live meetings while others simply offer two to three meetings in person. If you are someone that thrives on regular accountability or needs the freedom to bounce ideas off of a coach regularly, be sure that the program or group that you choose provides that. Whether investing in a coaching program or a mastermind group, there isn’t really a right answer. Either has the potential to be of significant benefit to you, and if you choose the right one it can literally transform your business. But like any investment, this is not one that should be treated haphazardly. Research the program or group that you are considering. Talk to people who are current or past participants. Compare what you are looking for and what the program or group provides. If you do your homework and choose the right solution, it could be the best decision you make for your business.

Pat Rigsby is business coach to fitness professionals and CEO to several of the most successful brands in the fitness industry, including the fastest growing personal training franchise in the world, Fitness Revolution. You can learn more about the coaching programs, mastermind groups and franchises he offers as well as access a number of free business building resources at www.FitBusinessInsider.com.


’s Trainer of the

Year’s

Favorite Workout

We

have witnessed an explosion of new equipment and training methods over the years. One of my favorite fitness workouts involves the stability ball. Although the ball has been a part of training for a long time, I always find myself going back to this versatile piece of equipment. As my knowledge and experience grows, so does my ability to use the ball in creative and effective exercise programming. It can be used effectively for improving strength, balance, and flexibility. The ball alone can be sufficient to create a fun and unique session for your client. It is inexpensive and can be transported easily, even for in-home trainers. The stability ball has been used by physical therapists since the mid 1900s. In the early ’90s, personal trainers increased the use of the ball with their clients. The stability ball has applications for every population. Children and

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| MARCH-APRIL 2012 | WWW.FIT-PRO.COM

The Stability Ball: A forgotten great By Carol Michaels, 2012 PFP Trainer of the Year

teens find exercising fun while using a ball. Your fit and healthy clients will enjoy the challenges of incorporating a ball and learning new exercises that take advantage of the instability. Older adults will appreciate the challenge of performing basic strength training exercises while just sitting on the ball. Rehabilitative exercise programs are endless. The people participating in my exercise programs have said that the ball adds a new dimension to their workout. As a trainer, I never get bored while using this equipment with my clients. Sitting on a ball also reinforces the need for good posture while performing each exercise. It allows clients to strengthen their core in a very safe and effective manner. There are so many applications. With a little creativity you can create a unique and exciting exercise session for your client. Here are just some of my favorite stability ball exercises you can easily incorporate for your clients at any fitness level:


SUPINE BRIDGE Place your head on the ball with the hips lowered to the floor and the knees bent. Inhale to start and exhale as you lift the torso until you are in a straight line from shoulders to knees. To return, lower the hips toward the floor slowly with control. OBLIQUE PLANK In the pushup position, place the feet on the ball. Bring your right knee to the chest and then twist hips bringing the knee to the left shoulder. Switch legs. PUSHUP Place your body in pushup position with the feet on the ball. Inhale and slowly lower the body towards the ground. Exhale and push the body back to the starting position. Keep the core tight so that it stays in a straight line.

ABDOMINAL CRUNCH Place the lower back on the ball and place hands behind head. Exhale as you bring the torso forward bringing the navel to the spine. Return to the starting position. Do not pull on the neck and keep it in line with the spine. A more advanced version would be to start the exercise with the head lower than the top of the ball.

ABDOMINAL LEG LIFTS Lie on your back with your legs straight, arms by your side and the ball in between the ankles. Inhale to start and exhale while lifting the legs. Squeeze the ball only while you lift the legs up and press your navel to your spine. Inhale as you bring your legs slowly towards the floor. OBLIQUE STRENGTHENING To begin, lie across the ball on your side with the outer leg straight and the other knee bent. Drape yourself over the ball with the hands behind the head. Raise the torso while exhaling and slowly return to the starting position.

HAMSTRING STRENGTHENING Lie on your back with your legs straight and your heels on the ball. Press into the ball with your heels and roll the ball into your body and then return to the starting position. BACK EXTENSION Lie face down with your stomach on the ball and hands behind the head. Exhale and slowly raise the torso toward the ceiling and squeeze the gluteals. Inhale and lower down to the starting position. LOWER BACK STRENGTHENING Begin with your stomach on the ball and extend your left arm and right leg. Hold for three seconds and return to the starting position. Repeat and alternate starting sides.

PRONE PIKE Begin with the knees on the ball and the arms beneath the shoulders. Go into a pike position keeping the hips high and the legs straight. Slowly return to the neutral spine position. CHEST PRESS Lie on the stability ball with your head and neck comfortably on the ball. Start by holding weights with elbows bent and hands at chest level. Push the arms upward keeping them at chest level and slowly return. PRONE ROW Begin by placing your stomach on the ball in a kneeling position. With a weight in each hand, bend the elbows and bring them upward until the hands are near the hip. Hold for a moment while retracting the scapula. Keep the neck in line with your back and slowly return.

BALL WALL SQUATS Stand with the ball between the wall and your lower back. Your feet should be hip width apart and take two steps away from the wall. Do a squat while leaning into the ball. Bend the knees until the thigh is parallel to the floor and press the heels into the floor.

Carol Michaels was recently named the PFP 2012 Trainer of the Year. She is a long-time personal trainer, speaker and studio owner. She is the creator of the Recovery Fitness cancer exercise program helping hundreds of cancer survivors improve their recovery from the side effects of surgery and treatments. Visit www.recoveryfitness.com for more information.

WWW.FIT-PRO.COM | SPRING 2012 |

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You’re

aT The

When

Top...

Keys to Running a “Studio of the Year” By Valorie Ness 16

| spring 2012 | www.fit-pro.com


In

2010, Catalyst Fitness decided to relocate more than 25 miles and expand its space by more than 7,000 square feet. To say the least, this was a bold move given the economy. But failure did not even cross my mind or that of my partner. We both came from successful, independent businesses and combining our efforts made perfect sense. Every business has its own set of circumstances that leads to its success; I will share with you what I believe to be the key points that have contributed to our success and can be proven to work for different fitness studio models and markets.

What sets you apart? What is your vision?

Location, parking and target demographic

Personal Vision:

These are intimately intertwined with your space and need to be considered fully before your doors open. Typical training facilities are located in major cities on side streets that may have limited drive-by visibility, saving the owner money on their lease; however, this makes gaining clients and new members from passer-by traffic difficult. The availability of your clients and members to easily and safely park becomes a challenge for these off-thebeaten-path locations as well. Keep in mind people who belong to big box gyms will circle the parking lot in an attempt to find the closest spot and then go in and run three to five miles. Also consider your ideal client and how easily they can get to your location. Often people select a workout location that is convenient to their place of employment or home, or even one that is convenient to daily traffic patterns.

What do you want for your life? How do you want to spend your personal time? What do you want people to say about you as an individual?

In the last decade, personal training facilities seem to be popping up everywhere, not to mention group training facilities. Based on this information it is crucial to ask yourself, “What makes me special?” and “Why would a potential client seek me out?” If you’re considering opening a studio or if you currently have a studio, I encourage you to consider your personal and business vision. It is important to visualize without constraint; set yourself free of why it cannot be. You must envision your dreams personally and professionally by asking and answering these questions honestly.

Business Vision: Describe your ideal business: include the size, number of employees and services you offer. Describe your ideal work day. What do you want people to say about your business?

Combine your Personal and Business Visions: Where do your personal vision and business vision align? Where do your personal vision and business vision differ? Where will they meet?

WWW.FIT-PRO.COM | SPRING 2012 |

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Marketing This is typically a budget line that is underfunded or completely left off when opening a training studio. This is a Business 101 mistake! If people do not know you exist, how are they going to find you on a street that has little drive-by visibility? Create a marketing plan by addressing in detail how much you will spend, your target audience, similar businesses with which you can potentially partner, involvement in charities, and so on. Use education rather than solicitation in your ads and determine what advertising mediums you will use. For example: You may budget to spend $300 to $500 each month in print advertising, $400 to $600 annually in flyers or brochures to be used at events and as take-home materials, $2,000 a year in website maintenance, and $10,000 to $20,000 in donations to organizations (donated in services not cash). This may seem like a large chunk of change to a start-up studio, but depending upon your abilities to connect with the right people, your hard costs can be minimized to almost zero. Use your current clients as your marketing tools by helping them reach their goals; they will become your own personal billboard to sing your praises on social media and as valuable testimonials. This is a key marketing option that is essentially zero cost to you. Always be prepared as a business’s owner to promote yourself. Rehearse a 30-second “elevator pitch” and a 60-second “party pitch” to use when talking to people you meet. Have your business cards with you everywhere you go, have a way of recording information of those you meet, and be sure to follow through with them within 24 hours. Promotion and marketing are your business’s lifeline and you must keep the “buzz” going if you are to keep the business thriving.

Create a Competent Staff There are many factors to consider when it comes to staffing. First, determine if you want your trainers to be employees or independent contractors. Next, determine the realistic number of trainers you want in your space and what education, certification and experience you will require as your company’s minimum standard. If the education or experience is lacking in a potential trainer, create an internship program within your facility to bring them up to speed. Do not sacrifice your criteria in exchange for bringing on unqualified trainers just out of the need to bring in revenue for your company. This is a short-sighted decision that can have long-term negative effects.

Unseen Challenges of Running a Successful Studio and Managing a Staff As a potential or current facility owner, you have already envisioned having to worry about toilet paper, soap and washing towels on a daily basis, but this is just the beginning. Catalyst Fitness has created the following plan of action template to assist in addressing any situation by outlining who, what, when, and with what resources is a situation resolved, as well as the communication and follow through plan and potential barriers.

Plan of Action Template Purpose: To create a “script” for your improvement efforts and to support implementation with your staff.

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Directions:  Using the form below as a template, develop a work plan for each goal identified through a needs-assessment process. Modify the form as needed to fit your unique context.  Distribute copies of each work plan to the members of your staff.  Keep copies handy to bring to meetings to review and update regularly. You may decide to develop new work plans for new phases of your business or goals.

Goal: Results/Accomplishments Action Steps What Will Be Done?

Responsibilities Who Will Do It?

Step 1:

Step 2:

Step 3:

Timeline By When? (Day/Month)

Resources

A.Resources Available B.Resources Needed

Potential Barriers

A.What individuals or organizations (financial, human, might resist? political & other) B.How?

A.

A.

B.

B.

A.

A.

B.

B.

A.

A.

B.

B.

Communications Plan Who is involved? What methods? How often?

Evidence of Success: How will you know you are making progress? What are your benchmarks?

Evaluation Process: How will you determine your goal has been reached? What are your measures? In the words of my six-year old son in reference to playing Mario Kart, “When you are at the top everyone is always looking to knock you off.” This is true in business (and apparently video games). Since 2004, Catalyst Fitness has been voted best training facility in Atlanta, Georgia three times. Team members have won several prestigious awards in personal training, and the co-owners are internationally sought after educators and presenters. This success, continued growth in revenue and plans on future expansion, can be attributed in large part to the consistent focus on the key points outlined above. The potential to have your own “Studio of the Year” is possible with a clear vision and direction! Valorie Ness is CEO and co-owner of Catalyst Fitness Midtown located in Atlanta, Ga. She has been in the industry for more than 15 years and travels nationally and internationally as an educator and presenter. She is a Master Trainer for ACE, IDEA, Red Cord and KBC. As a personal trainer she enjoys working with individuals from all walks of life including post-rehab clients to those looking to gain that extra edge for the NFL, NHL and USTA. Personally her passion is competing as a triathlete. Learn more at www.catalystfitness.com.

WWW.FIT-PRO.COM | SPRING 2012 |

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New on the Market

Lindsay’s Review SBT EXTREME Access to high-quality, effective and versatile fitness equipment continues to be more readily available to the fitness industry; SBT’s recently released suspended bodyweight training product, the SBT Extreme, is undoubtedly the perfect addition for any fitness pro looking to add to their collection. The SBT Extreme is a suspended bodyweight training product specifically designed for any fitness level. After more than five years of research and development, SBT designed the versatile and portable product in order to offer its clients the most comprehensive, safe and effective full-body workout. Among the impressive features of the SBT Extreme are the ankle cradles and wrist wraps that enable a client to more safely perform a variety of movements and easily transition between exercises. SBT Extreme is made of high-quality, durable materials so professionals, regardless of where or how often they train, can be confident that the training system will hold up to even the most demanding clients and programs. www.sbtextreme.com

As seen at IHRSA 2012 SMARTBAR The Les Mills SMARTBAR barbell gets faster results for users with a patented design and ‘gator’ fastening mechanism. Holding up to three 22-pound weight plates at each end, the SMARTBAR is made from carbon steel and Zytel; engineered for maximum strength. Ergonomic handles on weight plates allow users to work

HALO TRAINER

their target muscles harder and

The Halo Trainer is a friction-fitting ergonomic handlebar apparatus

longer. Les Mills keeps user-test-

that allows the exerciser to control the level of stability while using a

ing and club wear and tear top

stability ball, BOSU, or suspension system. It allows personal trainers

of mind, based on typical usage

and exercise enthusiasts the ability to utilize new and innovative back

at some of the busiest exercise

and shoulder stabilization exercises with the stability ball and BOSU.

studios in the world.

Hundreds of exercises have been classified into levels of difficulty to

www.lesmills.com/smartbar

make it easy to use. www.halotrainer.com

WEB-BASED NUTRITION COMPLETE Nutrition Complete is a complete web-based nutrition and meal planning application that can be branded to your business and accessible from your company’s website. This user-friendly program helps clients personalize meal plans, recipes and shopping lists in less than 15 minutes. Nutrition Complete has been designed specifically to help fill the ‘nutritional void’ that many fitness professionals fall into while complementing their current services, and provides an additional revenue stream. www.nutritioncompleteonline.com / 800.978.8153

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| SPRING 2012 | WWW.FIT-PRO.COM


As seen at IHRSA 2012 BALANCED HALO BELLS

FISTBELLS

The Halo Bell is a perfectly balanced

Fistbells has released a new patent-

free weight allowing a client to

pending handheld free weight

perform the same exercises as with a

offering unique weight distribution.

dumbbell and kettlebell while limit-

Fistbells provide alternative muscle

ing the risk of injury to stabilizers

resistance and exercise versatility,

and targeted muscles. Halo Bells also

enhance grip and forearm strength

are compatible with the Intel BarBell

and accommodate rotating push-

system, which provides a mecha-

ups, differentiating them from

nism for two Halo Bells to snap into

dumbbells and kettlebells. The

place at the extremities of a standard

unique design is ideal for strength,

barbell, fitted with suitable spring-

cardiovascular, functional, MMA

loaded receptors. The Halo Bells

and boxing training. Fistbells come

and Intel BarBell system both offer

in 6, 8, 10 and 12 pounds.

space-saving storage options and are

www.fistbells.com

designed for easy and safe access for clients. www.balancedbells.com

T-GRIP BARS T-Grip Barbells are parallel grip bars that provide the option of a traditional cambered curl bar offering exercise versatility. T-Grip bars are designed with curves that contour to the body, enabling users to perform movements and exercises with comfort, balance and

FITVISION 3D

stability. T-Grip bars come in an

FitVision 3D is a 3D Human Avatar Generation Platform. Create

Olympic size for powerlifting, body

your client in 3D, and see what they will look like if they gain and lose

building and sport-specific training

weight. FitVision 3D will show your client what they will look once

and a lightweight size for personal

they achieve their goal. The body dimensions will be exactly their

training, post-rehabilitation, injury

body, and with the photo upload feature, your avatar can also include

prevention and group fitness.

the face of your client. FitVision can be used in any health club and the

www.t-gripbarbell.com

platform can be transformed to work for any business model.

800.985.8922

www.demo.fitvision.com / 312.222.8888

HYPER VEST Hyperwear has introduced two new weighted vests to the market -- the Hyper Vest FIT and SXY. These weighted fashion fusion vests feature the patented design of the Hyper Vest PRO that holds weights comfortably to the core. The unique design of the Hyper Vest SXY contours to a woman’s shape, offers a scoop neck for added comfort and comes in several colors. The Hyper Vest FIT features a crew neck and shapely fit and feel so it can be sleekly worn under or over clothing. www.hyperwear.com / 888.460.0628

WWW.FIT-PRO.COM | SPRING 2012 |

21


2012 BuyER’S GuIdE The 2012 PFP Buyer’s Guide is a one-stop guide that you can hang on to for the rest of the year. Have a product in mind? Simply pick a category from the index below, flip to the corresponding page, and contact any or all of the listed companies within that category. That’s it!

IndEx Agility Equipment (Ladders/Hurdles/Cones/etc.)............................. 22 Aquatics Equipment & Tools ........................................................... 22 Associations.............................................................................. 22-23 Balance Equipment (BOSU/Stability Balls/VersaDiscs/etc.)............23 Barbells, Dumbbells, Kettlebells & Plates .......................................23 Boot Camps ....................................................................................23 Boxing, Kickboxing & Martial Arts ...................................................23 Business Consulting ..................................................................23-24 Cardio Equipment (Treadmills/Bikes/etc.)....................................... 24 Certifications, CECs & Degrees ..................................................24-25 Core Equipment ........................................................................ 25-26 Educational Materials (DVDs/Books/etc. non-product specific) .......26-27 Events & Trade Shows ..................................................................... 27 Exercise Accessories (Balls/Tubing/Mats/etc.) .......................... 27-28

Financing & Leasing .......................................................................28 Fitness Assessments (Calipers/Heart Rate Monitors/etc.) ..............28 Flooring ...........................................................................................28 Franchising & Licensing .................................................................28 Insurance Providers ........................................................................28 Locker Room & Spa Products ..........................................................28 Nutrition (Food/Beverage/etc.) ........................................................28 Pilates Equipment & Supplies .................................................. 28-29 Plyometric Equipment .....................................................................29 Software & Online Services ....................................................... 29-30 Strength & Circuit Equipment .........................................................30 Yoga Equipment & Supplies ............................................................30 Youth Fitness Equipment ................................................................30

To see our online Buyer’s Guide, where you can request information from specific companies, go to our website at www.fit-pro.com/buyersguide. Aquatics Equipment & Tools

Agility Equipment (Ladders/Hurdles/Cones/etc.) Fitness First

Power Systems

www.fitness1st.com

Fitterfirst

www.fitter1.com

Gopher Performance

www.gopherperformance.com

KIDSFIT

www.kidsfit.com

Lebert Fitness

www.power-systems.com

AquaJogger

www.aquajogger.com

Prism Fitness

Biosig Instruments

www.prismfitnessgroup.com

www.biosiginstruments.com

SIL Fitness

Fitness First

www.silfitness.com

www.fitness1st.com

SportSmith

Gopher Performance

www.SportSmith.net

www.gopherperformance.com

Hydro-Tone Fitness Systems

www.lebertfitness.com

www.hydrotone.com

Makoto USA

www.makoto-usa.com

SPRI Products

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| spring 2012 | www.fit-pro.com

www.vicorefitness.com

www.silfitness.com

SPRI Products www.spri.com

Sprint Aquatics

Associations

www.trxtraining.com

Vicore Fitness

SIL Fitness

www.nzmfg.com

TRX www.performbetter.com

www.power-systems.com

www.sprintaquatics.com

NZ MFG.

www.spri.com

Perform Better

Power Systems

Perform Better

www.performbetter.com

Aerobics and Fitness Association of America (AFAA) www.afaa.com


The Fitness Bootcamp

Ball Dynamics International www.fitball.com

American Council on Exercise

www.acefitness.org

GMP Fitness

www.personaltrainereducation.com

IART (International Association of Resistance Trainers)

BOSU

IHRSA (International Health, Racquet & Sportsclub Association)

www.ihrsa.org

International Fitness Association www.ifafitness.com

International Youth Conditioning Association www.iyca.org

ISCA (International Sports Conditioning Association) www.ISCAfit.com

Kettlebell Cardio Fitness www.kettlebellcardio.org

KettleBell Concepts

www.kettlebellconcepts.com

National Exercise & Sports Trainers Association

SPRI Products

www.bosu.com

Core-Tex

www.functionfirst.com

Country Technology www.fitnessmart.com

www.ExerciseCertification.com

www.thefitnessbootcamp.com

Creative Health Products

www.chponline.com

Exertools

www.exertools.com

Fitness First

www.fitness1st.com

Fitterfirst

www.fitter1.com

freeFORM Board

www.thefreeformboard.com

Gopher Performance

www.gopherperformance.com

Harbinger

www.spri.com

TRX

www.trxtraining.com

www.nfpt.com

www.weddingbootcampinstructor.com

VicteliB

www.bootcamp-challenge.com

Vicore Fitness

www.vicorefitness.com

Vortex Fitness Equipment www.vortexfitness.com

Boxing, Kickboxing & Martial Arts

Wholesale Point

Fit Interactive

www.wholesalepoint.com

www.fitinteractive.com

Harbinger

Barbells, Dumbbells, Kettlebells & Plates

www.harbingerfitness.com

Aeromat Fitness Products

ISCA (International Sports Conditioning Association)

www.aeromats.com

Impulse Training Systems www.impulsepower.com

Don Oliver Barbell

www.ISCAfit.com

Gopher Performance

www.makoto-usa.com

www.donoliver.co.nz

www.gopherperformance.com

LifelineUSA

www.LifelineUSA.com

Makoto USA

National Exercise & Sports Trainers Association www.nestacertified.com

www.harbingerfitness.com

Indo Board Balance Trainers www.indoboard.com

KIDSFIT

www.kidsfit.com

Perform Better

www.performbetter.com

Power Systems

www.power-systems.com

SIL Fitness

www.silfitness.com

www.nestacertified.com

National Federation of Professional Trainers (NFPT)

UNICUS Fitness Wedding Boot Camp

Mad Dogg Athletics www.maddogg.com

Power Systems

www.power-systems.com

SPRI Products www.spri.com

National Posture Institute www.npionline.org

OPTP

www.optp.com

National Strength and Conditioning Association

www.nsca.com

S.P.A.R.T.A. (Sports Performance And Resistance Training Association)

PowerBlock

www.powerblock.com

SCW Fitness Education www.scwfitness.com

SIL Fitness Perform Better

www.performbetter.com

www.silfitness.com

SportSmith

www.SportSmith.net

www.spartatraining.com

United States Water Fitness Association www.uswfa.com

Balance Equipment (BOSU/Stability Balls/ VersaDiscs/etc.) Aeromat Fitness Products www.aeromats.com

Business Consulting American Leisure

www.americanleisure.com

Aspen Information Systems www.aspensoftware.com

Celebrity Fit Pro

www.CelebrityFitPro.com

myFitnessStore.com www.myfitnessstore.com

Power Systems

www.power-systems.com

Resist-A-Ball

Exhibit Surveys SPRI Products www.spri.com

www.silfitness.com

SportSmith

www.SportSmith.net

Globetrotter Fitness

www.globetrotterfitness.com

www.resistaball.com

SIL Fitness

www.exhibitsurveys.com

Boot Camps Adventure Boot Camp

www.adventurebootcamp.com

Fit Body Boot Camp

www.myfitbodybootcamp.com

National Posture Institute www.npionline.org

Qameliyan Fitness & Lifestyle Consulting www.qflc.net

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The Fitness Profit Center

Makoto USA

VicteliB

Motus USA

www.thefitnessprofitcenter.com www.bootcamp-challenge.com

Cardio Equipment (Treadmills/Bikes/etc.) FreeMotion Fitness

www.freemotionfitness.com

Gopher Performance

www.gopherperformance.com

Hudson Fitness

www.hudsonfitness.com

KIDSFIT

www.kidsfit.com

KORR Medical Technologies www.korr.com

Life Fitness

www.lifefitness.com

www.makoto-usa.com

American Academy of Health and Fitness (AAHF) www.AAHF.info

www.motususa.com

Octane Fitness

www.octanefitness.com

Paramount Fitness

www.paramountfitness.com

Spinning

www.spinning.com

www.ifafitness.com

American Council on Exercise

www.acefitness.org

Bastyr University (Exercise Science and Wellness Degree Program) www.bastyr.edu

Cal U Global Online www.calu.edu/go

Technogym

Can-Fit-Pro

www.technogym.com

www.canfitpro.net

Total Gym

Educational Fitness Solutions

www.totalgym.com

www.iyca.org

ISCA (International Sports Conditioning Association) www.ISCAfit.com

Kettlebell Cardio Fitness KettleBell Concepts

www.sportsartamerica.com www.startrac.com

International Youth Conditioning Association

www.kettlebellcardio.org

SportsArt Fitness Star Trac

www.ExerciseCertification.com

International Fitness Association

Nautilus

www.schwinnfitness.com

IART (International Association of Resistance Trainers)

www.kettlebellconcepts.com

Lebert Fitness

www.lebertfitness.com

Leeann Carey Yoga

www.leeanncareyyoga.com

www.efslibrary.net

Fitness Learning Systems Mad Dogg Athletics www.maddogg.com

Certifications, CECs & Degrees Aerobics and Fitness Association of America (AFAA) www.afaa.com

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| SPRING 2012 | WWW.FIT-PRO.COM

www.FitnessLearningSystems.com

GMP Fitness

www.personaltrainereducation.com

Mad Dogg Athletics www.maddogg.com


National Academy of Sports Medicine www.nasm.org

National Exercise & Sports Trainers Association www.nestacertified.com

National Federation of Professional Trainers (NFPT) www.nfpt.com

National Posture Institute

The Cooper Institute

DOD Fitness

United States Water Fitness Association

Exertools

www.cooperinstitute.org

www.uswfa.com

W.I.T.S. (World Instructor Training Schools) www.witseducation.com

ZONING Fitness

www.zoningfitness.com

www.npionline.org

Core Equipment National Strength and Conditioning Association www.nsca.com

www.exertools.com

Extreme Conditioning

www.extremeconditioningllc.com

Fitness First

www.fitter1.com

freeFORM Board

www.thefreeformboard.com

www.aeromats.com

www.gopherperformance.com

Balanced Body

Gray Institute (VibePlate) www.harbingerfitness.com

Bodyblade

Resist-A-Ball

www.bodyblade.com

www.resistaball.com

SCW Fitness Education

BOSU

www.scwfitness.com

www.bosu.com

Spinning

Core-Tex

www.functionfirst.com

Motus USA

www.motususa.com

OPTP

www.optp.com

Peak Pilates

www.peakpilates.com

www.vibeplate.com

Harbinger

www.peakpilates.com

www.maddogg.com

Fitterfirst

Gopher Performance

www.pilates.com

Mad Dogg Athletics

www.fitness1st.com

Aeromat Fitness Products

Peak Pilates

www.spinning.com

www.dodfitness.com

Impulse Training Systems www.impulsepower.com

KIDSFIT

Perform Better

www.performbetter.com

Pioneer Fitness Products (General Leathercraft) www.generalleathercraft.com

www.kidsfit.com

Lebert Fitness

www.lebertfitness.com

LifelineUSA

www.LifelineUSA.com

Power Systems

www.power-systems.com

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25


Prepak Products

www.prepakproducts.com

Educational Materials

Prism Fitness Group

(DVDs/Books/etc. nonproduct specific)

Resist-A-Ball

Aerobics and Fitness Association of America (AFAA)

www.prismfitnessgroup.com www.resistaball.com

SIL Fitness

www.silfitness.com

www.afaa.com

American Academy of Health and Fitness (AAHF)

Can-Fit-Pro

www.canfitpro.net

www.iyca.org

KineticFlix

www.KineticFlix.com

Club Industry Show

www.clubindustryshow.com

www.spri.com

National Federation of Professional Trainers (NFPT) EAS Academy

Stretching

American Council on Exercise

www.stretching.com

www.acefitness.org

Total Gym

AthleteInMe.com

www.totalgym.com

www.AthleteInMe.com

TRX

Bastyr University

Vicore Fitness

BeyondDiets.com

www.trxtraining.com www.vicorefitness.com

www.bastyr.edu

www.beyonddiets.com

Vortex Fitness Equipment www.vortexfitness.com

www.EASacademy.org

Educational Fitness Solutions

www.calu.edu/go

www.nfpt.com

National Posture Institute www.npionline.org

www.efslibrary.net

Fitness Learning Systems

www.FitnessLearningSystems.com

GMP Fitness

www.personaltrainereducation.com

Human Kinetics

www.HumanKinetics.com

IART (International Association of Resistance Trainers) www.ExerciseCertification.com

Cal U Global Online

National Academy of Sports Medicine www.nasm.org

www.AAHF.info

SPRI Products

International Youth Conditioning Association

International Fitness Association www.ifafitness.com

National Strength and Conditioning Association

www.nsca.com

Physical Culture Press www.focusonflexibility.com

Savvy Knowledge

www.savvyknowledge.com

The Cooper Institute www.cooperinstitute.org

The Fitness Company www.carolargo.com

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| SPRING 2012 | WWW.FIT-PRO.COM


United States Water Fitness Association www.uswfa.com

International Youth Conditioning Association www.iyca.org

W.I.T.S. (World Instructor Training Schools) www.witseducation.com

Events & Trade Shows Can-Fit-Pro

www.canfitpro.net

Exercise Accessories

(Balls/Tubing/Mats/etc.)

Aeromat Fitness Products www.aeromats.com

Hudson Fitness

www.hudsonfitness.com

LifelineUSA

www.LifelineUSA.com

Ball Dynamics International Mad Dogg Athletics

www.fitball.com

www.maddogg.com

Mad Dogg Athletics www.maddogg.com

Merrithew Health & Fitness www.merrithew.com

Bodyblade

www.bodyblade.com

NZ MFG.

www.nzmfg.com

BOSU Club Industry Show

www.clubindustryshow.com

DCAC Fitness Conventions www.dcacfitness.com

ECA World Fitness Alliance www.ecaworldfitness.com

IHRSA (International Health, Racquet & Sportsclub Association)

www.ihrsa.org

National Strength and Conditioning Association

www.bosu.com

OPTP

www.optp.com

www.nsca.com

SCW Fitness Education www.scwfitness.com

Spinning

Creative Health Products

www.peakpilates.com

www.chponline.com

www.spinning.com

Fitterfirst

United States Water Fitness Association

Gopher Performance

www.uswfa.com

Peak Pilates

www.fitter1.com www.gopherperformance.com

Harbinger

www.harbingerfitness.com

Perform Better

www.performbetter.com

Pioneer Fitness Products (General Leathercraft) www.generalleathercraft.com

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27


Locker Room & Spa Products

Gopher Performance

www.gopherperformance.com

Perform Better

Power Systems

www.performbetter.com

www.power-systems.com

Prism Fitness Group

www.prismfitnessgroup.com

Resist-A-Ball

www.resistaball.com

IntelaMetrix

www.intelametrix.com

KORR Medical Technologies

Pioneer Fitness Products (General Leathercraft) www.generalleathercraft.com

SIL Fitness

www.silfitness.com

Spinning

Power Systems www.microfit.com

National Posture Institute www.npionline.org

SportSmith

Perform Better

www.performbetter.com

Polar USA SPRI Products

www.polarusa.com

The Stick (RPI of Atlanta) VQ ActionCare

www.vqactioncare.com

Wholesale Point

www.wholesalepoint.com

Franchising & Licensing

F.I.T. Leasing

(Calipers/Heart Rate Monitors/etc.)

Power Systems

www.power-systems.com

SIL Fitness

www.silfitness.com

Spinning

SPRI Products

Fit Body Boot Camp

www.myfitbodybootcamp.com

Fitness Together Holdings International Youth Conditioning Association www.iyca.org

PACE Fitness & Nutrition www.pacegroupexercise.com

Precision Fitness www.pfitness.net

Biosig Instruments

Flooring

www.wholesalepoint.com

www.fitness1st.com

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| SPRING 2012 | WWW.FIT-PRO.COM

(Food/Beverage/Supplements)

www.centaurfloors.com

Fitness First

www.fitnessfloors.com

Gopher Performance

www.gopherperformance.com

Kiefer Specialty Flooring www.kieferfloors.com

EAS (Abbott Nutrition) www.eas.com

Everlast Sports Nutrition www.evernutrition.com

Natural Fitness Concepts www.pacegroupexercise.com

VicteliB

www.bootcamp-challenge.com

Insurance Providers

Performance Food Centers

www.performancefoodcenters.com

PrivateLabelFitness.com www.privatelabelfitness.com

Waterwise

www.waterwise.com

Worldwide Sport Nutrition (MET-Rx)

www.sportnutrition.com

K&K Insurance Group

www.FitnessInsurance-KK.com

Centaur Floor Systems

Fitness Flooring

Fitness First

Nutrition

PACE Fitness & Nutrition

www.zoningfitness.com

www.fitness1st.com

www.chponline.com

www.tanita.com

www.naturalfitnessconcepts.com

www.spri.com

www.AAHF.info

Creative Health Products

www.steam-sauna.com

Tanita Corporation

www.edufit.com

www.stretchu.com

Zoning Fitness

www.fitnessmart.com

Steam Sauna

EduFit Personal Training Studio

Stretch U

American Academy of Health and Fitness

Country Technology

www.sportssolutionsinc.com

www.SuperBodyCare.com

www.SportSmith.net

Wholesale Point

www.biosiginstruments.com

Sports Solutions

Super Body Care

SportSmith

AccuFitness

www.accufitness.com

www.readycare.com

www.adventurebootcamp.com

www.fitleasing.com

Fitness Assessments

DETECTO

Adventure Boot Camp

www.spinning.com

Financing & Leasing

www.chinagel.com

www.fitnesstogether.com

www.spri.com www.thestick.com

www.power-systems.com

MicroFit

www.spinning.com www.SportSmith.net

CHINA-GEL

Ready Care Industries

www.scwfitness.com www.schiek.com

www.gymwipes.com

www.detecto.com

www.korr.com

SCW Fitness Education Schiek Sports

2XL CORPORATION

Pilates Equipment & Supplies

Aeromat Fitness Products www.aeromats.com National Strength and Conditioning Association Balanced Body

www.nsca.com

www.pilates.com

Sports & Fitness Insurance

Ball Dynamics International

www.sportsfitness.com

www.fitball.com

Biosig Instruments

www.biosiginstruments.com


BOSU

www.bosu.com

DOD Fitness

Perform Better

www.dodfitness.com

www.performbetter.com

Gopher Performance

www.gopherperformance.com

LifelineUSA

www.LifelineUSA.com

Power Systems

www.power-systems.com

Prism Fitness Mad Dogg Athletics www.maddogg.com

Merrithew Health & Fitness

www.prismfitnessgroup.com

SportSmith

www.SportSmith.net

www.merrithew.com

SPRI Products OPTP

www.optp.com

Peak Pilates

www.peakpilates.com

www.spri.com

Total Gym

www.totalgym.com

Software (PC/Web-based/etc.) AccuFitness

Power Systems

www.power-systems.com

SIL Fitness

www.silfitness.com

www.accufitness.com

ASF International

www.asfinternational.com

Aspen Information Systems www.aspensoftware.com

AthleteInMe.com

www.AthleteInMe.com

SPRI Products www.spri.com

Total Gym

BioEx Systems Personal Trainer Software

www.totalgym.com

www.BioExSystems.com

Plyometric Equipment

Bodytuner

www.bodytuner.com.au

DietMaster Pro

www.dietmastersoftware.com

Bodyblade

www.bodyblade.com

Exertools

www.exertools.com

Gopher Performance

www.gopherperformance.com

Impulse Training Systems www.impulsepower.com

LifelineUSA

www.LifelineUSA.com

myFitnessStore.com www.myfitnessstore.com

eFitnessTracker

www.eFitnessTracker.com

Exercise Explorer

www.exercise-explorer.com

EZFacility

www.ezfacility.com

FitSync

www.fitsync.com

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Hitech Trainer

FreeMotion Fitness

Torque Fitness

Gopher Performance

Total Gym

Impulse Training Systems

TRX

KIDSFIT

TuffStuff Fitness Equipment

Intelligenz Solutions

Lebert Fitness

Vectra Fitness

Intuit

Life Fitness

Vortex Fitness Equipment

www.HitechTrainer.com

InnovaTech Software

www.innovatechsoftware.com

www.freemotionfitness.com www.gopherperformance.com www.impulsepower.com

IntelaMetrix

www.intelametrix.com www.intelligenzsolutions.com www.trygopaymayment.com

www.kidsfit.com www.lebertfitness.com www.lifefitness.com

LifelineUSA

www.LifelineUSA.com

MicroFit

www.microfit.com

Motionsoft

www.motionsoft.net

Physigraphe

Motus USA

www.motususa.com

PACE Fitness & Nutrition www.pacegroupexercise.com

Paramount Fitness

www.paramountfitness.com

www.physigraphe.com

PrivateLabelFitness.com www.privatelabelfitness.com

Perform Better

www.performbetter.com

Volo Innovations www.myvolo.com

websitesfortrainers.com www.websitesfortrainers.com

www.vortexfitness.com

Yoga Equipment & Supplies Aeromat Fitness Products www.aeromats.com

Ball Dynamics International

www.power-systems.com

www.exertools.com

Fitness First

Gopher Performance

www.gopherperformance.com www.lebertfitness.com

www.exertools.com

Fit Interactive

www.fitinteractive.com

KIDSFIT

www.kidsfit.com

Makoto USA

www.makoto-usa.com

PACE Fitness & Nutrition www.pacegroupexercise.com

Power Systems

www.power-systems.com

Railyard Fitness

www.railyardfitness.com

SPRI Products www.spri.com

2012 BuYER’S GuIdE

ChECk IT OuT

PowerBlock

www.powerblock.com

www.promaxima.com

Exertools

Core-Tex

Lebert Fitness

ProMaxima Strength and Conditioning

Youth Fitness Equipment

www.fitball.com

www.fitter1.com

Power Systems

www.trainerforce.com www.vitabot.com

www.vectrafitness.com

Fitterfirst

TrainerForce Vitabot

www.tuffstuff.net

www.fitness1st.com

www.getshape.net

www.thefitnessprofitcenter.com

www.trxtraining.com

Exertools

Shape.Net Software The Fitness Profit Center

www.totalgym.com

www.functionfirst.com

Polar USA

www.polarusa.com

www.torquefitness.com

OPTP

www.optp.com

OnlInE

SIL Fitness

Strength & Circuit Equipment

www.silfitness.com

SportsArt Fitness

www.sportsartamerica.com

Power Systems

www.power-systems.com

SIL Fitness

www.silfitness.com

Advanced Technology www.iformfitness.com

Body Bar

www.BodyBar.com

Exertools

www.exertools.com

Extreme Conditioning

www.extremeconditioningllc.com

Fit Interactive

www.fitinteractive.com

30

| spring 2012 | www.fit-pro.com

SPRI Products www.spri.com

SportSmith

www.SportSmith.net

Star Trac

www.startrac.com

Strive Fit

www.strivefit.com

Technogym

www.technogym.com

The Work Horse Fitness Trainer www.MyWorkHorse.com

SPRI Products www.spri.com

www.fit-pro.com/buyersguide


The fitness industry will have a new name

Trainer of the

Year 2013

[ IN PARTNERSHIP WITH www.clubindustryshow.com

[ SPONSORED BY

www.power-systems.com

Fill Out Your Application Today! THE WINNER RECEIVES:

• $500 Power Systems gift certificate • $200 in spending money from Power Systems tems • Free flight to Club Industry Show in Las Vegas

courtesy of Power Systems • Free BodyMetrix Professional System – Ultrasound Body Composition ($1895 Value) ue) • Free (2) night stay at the Club Industry Show how hotel • 2013 PFP Trainer of the Year Trophy • Journey to Success Spotlight in an issue of PFP • And much more!!! I am so honored to be selected as the 2012 Trainer of the Year. This award acknowledges my commitment to helping people to achieve a m to make lasting lifestyle change by educating and encouraging them physical activity an integral part of their lives. Inspiring people to become the best version of themselves through fitness training hass always been ofession that important to me. I am grateful to be able to work in a profession allows me to accomplish this goal. I am thrilled to be the PFP Trainer of nable me to help the Year because this increases my exposure which will enable als of expanding more people improve their health. It will enhance my goals health education, having my clients and my community achieve healthy ecovery Fitness and productive lifestyles, and broaden the reach of the Recovery cancer exercise program.

- Carol Michaels, 2012 Trainer of the Year

Look for updates on this year’s TOTY competition on Twitter (#TOTY) and Facebook.

www.fit-pro.com/traineroftheyear fttheyear

www.bodymetrix.com


PFP Spring 2012  

PFP Spring 2012

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