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PREDICTING FITNESS IN 2020 THE FORMULA FOR GIVING FEEDBACK
LOOKING BACK TO LOOK AHEAD Jack LaLanne A tribute to the godfather of fitness
O T RE BE E H RI K IC BSC L C SU
Join us on Facebook (@PFPmedia) when we announce the 2020 PFP Trainer of the Year! Tuesday, December 10th, 3pm ET / 12pm PT
Join us on Facebook (@PFPmedia) when we announce the 2020 PFP Trainer of the Year! Tuesday, December 10th, 3pm ET / 12pm PT
PowerBlock U50 Club Set ($795.00 value) Lifetime membership to The Academy online resource and community for fitness business owners by Fitness Revolution ($599.00 value) Choice of any NSCA Certification Exam and associated textbook by NSCA ($575.00 value) $400 travel voucher by Sports & Fitness Insurance Premium Certification Package by NFPT ($400.00 value) 1-year membership to FiTOUR Total Access: receive access to complete each of the FiTOUR in-home certifications with online study materials ($300.00 value) A complimentary full conference registration to any 2019 Medical Fitness Tour event courtesy of the MedFit Education Foundation ($299.00 value) Featured profile in the 2020 Winter issue of Personal Fitness Professional magazine Winner will be recognized during a live webinar in December and will receive an award and opportunity to share their story!
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Functional Aging Institute (FAI) Education plus Business VIP Package ($2,300.00 value) includes: • Functional Aging Specialist Certification ($399.00 value) • Functional Aging Business Mastermind meeting ($1,200 value) • Two (2) VIP tickets to the 2020 Functional Aging Summit
Functional Aging Institute (FAI) Education plus Business VIP Package ($2,600.00 value) includes: • Functional Aging Specialist Certification ($399.00 value) • Functional Aging Business Mastermind meeting ($1,200 value) • Your choice of a 4 to 8lb ActivMotion Bar ($109.00 value) 1-year membership for each Trainer of the Month to The Academy online resource and community for fitness business owners by Fitness Revolution ($399.00 value) Standard Certification Package by NFPT ($249.00 value) MedFit Education Foundation one-year professional membership ($169.00 value) AAAI/ISMA “One World” Conference Registration ($150.00 value) $100 Power Systems gift certificate $100 e-gift card to Tango or Bodybuilding.com from Insure Fitness Group One in-home certification from FiTOUR ($99.00 value)
($600.00 value)
Your choice of a 4 to 8lb ActivMotion Bar ($109.00 value) 1-Year Lease of the BodyMetrix Professional System Ultrasound Body Composition ($1,895 Value) $1,000 Power Systems gift certificate Insure Fitness Group Pro Package ($919.00 value) includes: • Insure Fitness Group Membership that can be set-up for a future active date ($169.00 value) • $500 gift card for Bodybuilding.com • $250 gift card to fuel your fitness career (winners choice from fitness sites) •
JANUARY: JUAN MEDRANO
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www.PersonalFitnessProfessional.com VOLUME 21 | ISSUE 5
FEATURES
president
chad griepentrog | chad.g@rbpub.com publisher
josh vogt | josh@rbpub.com audience development manager
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lindsay vastola | lindsay@rbpub.com managing editor
mike beacom | mike@rbpub.com creative director
kelli cooke | kelli.c@rbpub.com contributing writers
What was old is new again Exercise trends to watch. By Nathalie Lacombe
Interns over new hires
kelly berry, grace kerr
Keys to a successful internship program. By Maurice Williams
featured columnists
dean carlson, david crump, greg justice, farel hruska, rick howard, melissa knowles
RB Publishing Inc. P.O. Box 259098 Madison WI 53725-9098 Tel: 608.241.8777 Email: rbpub@rbpub.com
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Tel: 608.241.8777 E-mail: rbpub@rbpub.com Fax: 608.241.8666 Website: www.PersonalFitnessProfessional.com Digital Print Subscription Information Digital Subscriptions to PFP are free to qualified recipients and may be ordered at www.PersonalFitnessProfessional.com/subscribe. Reprints For high-quality reprints, please contact us at 608.241.8777 All material in this magazine is copyrighted Š2019 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to PFP, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or PFP. RB Publishing Inc. and/or PFP expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. PFP is published five times per year Winter (February), Spring (April), Summer (July), Fall (October) and Solutions Guide (November) PFP (ISSN 1523-780X) [Volume 21, Issue 5] Published by RB Publishing Inc. 2901 International Lane, Suite 100 Madison WI 53704-3128, Tel: 608.241.8777 Periodicals postage paid at Madison WI and additional offices. Postmaster: Send address changes to: PFP | P.O. Box 259098 | Madison WI 53725-9098.
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SUBSCRIBE TO PFP HERE LETTER FROM THE EDITOR Lindsay Vastola
lindsay@rbpub.com
Those bittersweet, easy-but-difficult decisions
W
e all wrestle with those bittersweet, easy-but-difficult life decisions. One of many that standout for me was leaving my New York City corporate management job. The decision was easy because I knew it was time to move on; it was difficult because it meant stepping into the unknown and leaving the security of a great-paying job. Shortly after leaving, I returned to my fitness roots and started an at-home personal training business. As my client list and business vision quickly grew, I constantly searched for reliable resources to help me navigate the realities of succeeding in fitness. At the time, the challenge was that social media did not yet exist and very few resources were readily available. Except one: PFP magazine I keenly remember the first time I landed on the PFP website and soon after, receiving my first issue. I was so excited to finally find a resource that exemplified the professionalism I wanted to represent as a fitness professional. PFP felt like a beacon of light amid an overwhelming sea of fitness content focused on flat abs and bigger biceps. In 2011, I was thrilled to have the opportunity to step-in as the editor. From the moment I accepted the position, I felt an immense responsibility to other success-driven fitness professionals to uphold the high level of professionalism and maybe even play a small role in raising the standards for our industry. Flash forward nine years, 53 issues, tens of thousands of words written and reviewed, ten PFP Trainer of the Year winners awarded, and hundreds of meaningful interactions with so many of you, I’ve made another one of those bittersweet, easy-but-difficult decisions. At the end of this year, I will be stepping down as editor of PFP. Easy, because I believe it’s the right time for me to evolve and focus on my next professional venture; difficult, because serving as editor has been one of my most meaningful and rewarding experiences. In this spirit of evolution, I think it’s fitting that we’ve dedicated this 20th anniversary issue to celebrating both the history and the future of fitness. Jack LaLanne, the “Godfather of Fitness,” graces the cover in iconic fashion. I have no doubt that along his journey to success, he also had to make many bittersweet, easy-but-difficult decisions. Our contributors also share what we can learn from the past to propel us successfully into the future. What doesn’t change — past, present, or future — are those bittersweet, easy-but-difficult decisions necessary to reach our fullest potential. I want to thank my PFP family for your trust in me and for your unwavering commitment to help fitness professionals prosper. Thank you to those of you who have contributed your brilliance and with whom I’ve had the honor to collaborate; your passion for making a difference is not unnoticed. Finally, I want to thank each of you, our loyal readers and partners. I’m am constantly humbled and inspired by your work and the real change you are creating in the lives of so many. It has been a privilege and honor to serve you as editor and I look forward to many more years serving this great industry alongside each of you. With deepest gratitude,
P.S. While this may be my last official issue as editor, I am thrilled to serve on the PFP advisory board alongside four other leaders and visionaries who also believe in the mission of PFP (see them on page 4); I assure you that you are in good hands!
2019
Thank you, Andrea Leonard, 2019 PFP Trainer of the Year, for your innovation, thought leadership and purposedriven mission! Read Andrea’s articles on our website.
WHO WILL BE NEXT? Join us on Facebook, December 10 at 3 p.m. ET when we announce the 2020 PFP Trainer of the Year winner! www.PersonalFitnessProfessional.com
SUBSCRIBE TO PFP HERE
CONTENTS
Volume 21 | Issue 5
18
12
THE FEEDBACK FORMULA
JOURNEY TO SUCCESS
Four steps to strengthen your leadership
The legacy of Jack LaLanne A tribute to the Godfather of fitness Greg Justice
Kelly Berry
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20
2020 TRENDS & PREDICTIONS
MORE THAN GAMIFICATION AND EXERCISE ENTERTAINMENT Understanding the influences that affect the member lifecycle Grace Kerr
DEPARTMENTS
05
LETTER FROM THE EDITOR
Those bittersweet, easy-but-difficult decisions
Lindsay Vastola
08
FIT MONEY MINDSET
Write a story you would want to read
Dean Carlson
09
BEST PRACTICES
An unexpected lesson in leadership
10
LEADERSHIP
What’s next grows from what’s now
Farel Hruska
10
TAKE THE LEAP
Open the door to opportunity
David Crump
22
THE MESSAGE
Ellen Latham
Melissa Knowles
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2020 EVENT CALENDAR
28
NEW ON THE MARKET
The latest trends in fitness equipment
29
EDUCATION TRENDS
Understanding the practical application of evidence
Rick Howard
30
THEN & NOW
What’s next for our industry?
Greg Justice
FIT MONEY MINDSET Dean Carlson
www.FitForProfit.com
Write a story you would want to read
H
ave you ever started a book, then got distracted for a week (or month) or two and forgot all about it? When that happens to me and then I start reading it again, I usually have to go back a few pages to get back into the flow and remember what the story is all about. As you look ahead to next year, I hope you are truly excited about turning the page and starting the next chapter in your story. But just like that unfinished book, take some time to go back and “re-read” what happened with your business this past year. Here are some of the plot lines to review: Owner’s compensation: How did the lead character in your business story (that’s you) do financially this year? Are you paying yourself a market-based wage for the role you are playing in your business? The simplest way to determine what the market-based wage for your role should be is to ask yourself this question: "What would I have to pay someone else to do the job I do?” If you aren’t making that, set that as a priority for next year. True profit: Your profit and loss (income) statement is like an unfinished chapter; you just don’t get the whole story. The hole in the plot is caused by the fact that any owner’s compensation you take as a draw, as opposed to payroll, doesn’t show up. While there might be good accounting and tax reasons for this, on a practical level it doesn’t make sense. You want to know how much profit is left in the business after you pay yourself. It’s one expense you never want to lose track of. Operating expenses: The villain in many a companies’ stories is not carefully tracking every dollar spent. This doesn’t make you a miser, it makes you smart. When you are intentional about your expenses and are making every dollar count, it frees you to be generous in areas that really matter to you. That could mean the ability to compensate your team better, invest more into your community, or save up for the new power rack you have had your eye on. The point is you get to write that chapter in your story, rather than having it dictated to you. Is your story one you want to read? Make it happen in 2020!
Dean Carlson is a certified Profit First Professional and founder of Fit For Profit (2016), providing fitness business owners with the coaching and tools they need to manage their cash easily and keep more of their hard-earned money. His experience as a gym owner came full circle in 2018 when he sold his award-winning gym Get Fit NH for seven-figures. He is passionate about helping fitness entrepreneurs to stop worrying about finances and start building the business of their dreams.
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SUBSCRIBE TO PFP HERE BEST PRACTICES Melissa Knowles
www.gymhq.club
An unexpected lesson in leadership
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ecently a client called for our regular catch-up conversation and inquired as to how my perspective on business has shifted since becoming a mom. He talked about the significant changes for him after his son was born. And he wasn’t the first to bring up this topic. Of all of the wonders I’ve experienced in being a new mom, the biggest is that it has made me a better leader. Here are just a few of many ways parenting has made me a better leader. Acceptance that sometimes I can’t fix it A baby cries, and you try all your tricks to fix it. Diaper? Nope. Bottle? Nope. Sleep? Nope. Being a parent doesn’t make you magical, and it doesn’t give you all of the answers. Sometimes it’s okay that I can’t immediately make the situation all better. I don’t always have the answer or the particular combination to make them happy. Sometimes what they’re asking I can’t give. And other times, they’re not even making reasonable requests. Occasionally it’s perfectly fine not to be able to provide them with what they want or think they need. Prioritization and time management Almost any book on management and leadership will tell you that you are far more productive if you limit yourself to a typical workday. Our work tends to expand into whatever time span we give it. If you have four hours to complete a project, you’ll get it done in four hours. Limit yourself to two, and somehow you still get it done. My days have a hard stop now, and it’s made me far more efficient in how I map out my day. When I get home, I need to feel confident that everything is in a good place so I can leave that pesky inbox alone till morning. Prepare, and then prepare some more You don’t dare leave the house with a baby without running through a litany of checklists. Operations, procedures, and processes have always been my thing. But when I returned to work, I found myself ripping apart every single SOP and help guide. Was our training manual indeed guiding our team members in the right direction? Were they prepared for every challenge or situation they may face? What gaps didn’t I fill before I left? It’s okay to improvise, but when left with a choice, I’d rather be better prepared.
Melissa Knowles is Vice President of Operations for ClubReady. ClubReady is the industry’s leading management software for the studio space and offers solutions in billing, CRM, back-office services, mobile app, and member performance metrics display. With more than 17 years of industry experience, her expertise includes strategic operations, staff training, cost savings analysis, reporting development and implementation, fitness department overhaul, client retention systems and corporate management. mknowles@clubready.com
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SUBSCRIBE TO PFP HERE LEADERSHIP
TAKE THE LEAP
Farel Hruska
David Crump
www.chuzefitness.com
What’s next grows from what’s now
R
eflecting on the year that was is a critical step in deciding what is to come. When we sit down to plan for what’s next – whether for our personal or professional lives – too often, we only look at what was missing or what went wrong. We fall into the trap of scarcity or brokenness becomes the lens through which we look at our situation; we then ultimately fail to see what is actually right or what is working. As a leader in your business, the way you present goals, the future, or what’s next is mission critical. Your team will reflect your vision or state of the company, so your influence can either excite your team or strike fear for the future. As a leader, this requires transparency and an attitude of opportunity. It does not mean, however, “sugar coating” or “smoke and mirrors.” It’s imperative that your conversations with your team are truthful and optimistic around lessons from 2019 and how to adjust in order to meet goals over the course of 2020. (Note: this isn’t a process to only perform only once a year. Assess what is and what’s next with your teams often and consistently.) If there were “mistakes” in 2019, you and your team have decisions to make moving forward. Fear and scarcity from the past will inevitably drive more of the same. As we wrap up this amazing year, look to what worked and what you learned: How have you grown? What is different about you now? What are your teams’ new or expanded strengths? The answers to these questions create the conversation based on the current state. These moments of both self- and team-awareness will be the foundation for what happens in 2020. Scarcity drives further scarcity. A growth mindset drives even more growth. The choice is yours.
Farel Hruska has over 20 years of experience as a personal trainer, group fitness instructor and educator. She is presently the Director of Education & Culture at Chuze Fitness. Farel also helped grow FIT4MOM from 2002-2018 as Global Fitness Director and Pre/Postnatal Director. She has presented at fitness conferences around the world including AFC (Bangkok), MEFIT PRO (Dubai), IDEA China and US and has been featured in CNN, New York Times, WebMD, Women's Running Magazine, and Pregnancy.com. Farel’s most meaningful accomplishment, however, is being mom to her three daughters.
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www.davecrump.com
Open the door to opportunity
A
s 2019 draws to a close and preparation for 2020 begins, it’s inevitable that there will be many transformation challenges launched encouraging optimistic exercisers to start their year with new habits and improved outcomes. It’s perfect timing because a new year is the ultimate fresh start, after all; a welcome reset. The rare opportunity to change any unsatisfying situations or capitalize on any untapped potential. However, transformation doesn’t have to be exclusive to fitness enthusiasts and their goals, nor should it be. Fitness professionals get a fresh start, too, and it should be used to take a leap into greatness – whatever that means to them. While getting into the industry is easy, staying in it is quite the opposite. Being a stark contrast to most professions, making a living in fitness has no defined career path and can seem quite disjointed when trying to carefully plan for success. It’s clear that there are more opportunities than ever, but getting to them is risky because we often must give up what we have in order to get that which we want while knowing we might lose it all. It’s scary because there’s no guarantee that we’ll make it, but that’s what taking the leap is all about. The truth is, we almost never lose it all and even if we don’t achieve our aim, we still gain valuable lessons, skills, and insights that strengthen our next attempt. We tell people that they have to get out of their comfort zone all the time; perhaps it’s time we take our own advice. What frustrations from 2019 are you ready to close the door on? Which opportunities excite and scare you at the same time? Where do you want to be this time next year and what are you willing to do or sacrifice to get there? Write each one of these down and then follow-up with what the worst-case scenario could be if things went wrong. Fear is reduced when we get it all out in the open and address it logically. Next, accept that failure is a possible, yet not guaranteed, outcome. Finally, give yourself permission to try with everything you’ve got because it’s a lot easier to live with setbacks than regret. This year is going to be different. Don’t worry, you got this.
David Crump is an entrepreneur, fitness business consultant, and NSCA certified personal trainer. Since entering the fitness industry in 2006, he has climbed the ranks of corporate management, opened multiple fitness facilities, and helped hundreds of clients improve their lives. He owns and operates Spark Fitness, a private training facility in Orlando, Florida, and works with trainers around the country to help them achieve their dream of opening their own gym.
Journey to Success
By Greg Justice
THE LALANNE LEGACY A tribute to the Godfather of fitness: Jack LaLanne
J
ack LaLanne talked-the-talk and walked-the-walk for more than 80 years. His mission was to help people help themselves and to teach that exercise and nutrition go handin-hand. One of his most famous quotes is, “Exercise is king, nutrition is queen, put them together and you have a kingdom.” Arnold Schwarzenegger once said that, “Jack LaLanne was 30 years ahead of his time. He is truly the terminator of unhealthy living. He possesses the secret formula for the fountain of youth.” Simply stated, Jack LaLanne started the American fitness revolution. I first met Jack LaLanne on an early November morning in 1968 on TV, while lying on the couch at my Aunt Ruth’s house. I have such a vivid memory of that day, being kept home from school because I had strep throat... I was 8 years old. Jack LaLanne was larger than life and was called “The Godfather of Fitness.” As a young-
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ster, his muscles, his abilities, and his fortitude mesmerized me. Our TV set allowed me to workout with him and to feel his encouragement like he was right there with me. Yes, he inspired me, along with millions of others. I picked up his gauntlet of challenge and pursued fitness as my daily way of life, fitness as my business, and fitness as my mission. It was Jack’s inspiration, his lead, and his action that led to the development of the first modern health spa in 1936, the first nationally syndicated television show on exercise and nutrition, and the development of the leg extension, squat (now called the Smith machine) and weight selector machine. He also was the first to encourage athletes, women, the elderly, and physically challenged to train with weights. Jack’s focused pursuit of purpose and his undying belief in the power of a strong body helped propel exercise science and natural health.
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Jack practiced what he preached, as evidenced by his feats of strengths: Age 40: Swam the length of the San Francisco Golden Gate Bridge underwater with 140 lbs. of equipment, including two air tanks (an undisputed world record). Age 45: Completed 1,000 pushups and 1,000 chin-ups in one hour and twenty-two minutes. Age 60: Swam from Alcatraz Island to Fisherman’s Wharf, for a second time, handcuffed, shackled and towing a 1,000-pound boat. Age 65: Towed 65 boats filled with 6,500 pounds of Louisiana Pacific wood pulp while handcuffed and shackled in Lake Ashinoko, near Tokyo, Japan. Age 70: Handcuffed, shackled and fighting strong winds and currents, towed 70 boats with 70 people from the Queen’s Way Bridge in the Long Beach Harbor to the Queen Mary, 1 ½ miles.
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Publication Title .............................................................Personal Fitness Professional -PFP Publication No. ..............................................................1523-780X Filing Date .....................................................................September 14, 2019 Issue Frequency...............................................................Winter (Jan/Feb), Spring (Apr/May), Summer (Jun/Jul), Fall (Sep/Oct), Nov/Dec 5. No. of Issues Published Annually...................................5 6. Annual Subscription Price .............................................Free 7. Complete Mailing Address of Known Office of Publication (Not Printer) RB Publishing Inc., P.O. Box 259098, Madison WI 53725-9098 Contact Person ...............................................................Rachel Chapman, (608) 446-6800 8. Complete Mailing Address of the Headquarters of General Business Offices of the Publisher (Not Printer) .....................RB Publishing, P.O. Box 259098, Madison WI 53725-9098 9. Full Names and Complete Mailing Address of Publisher, Editor and Managing Editor Publisher ............................................. ...........................Josh Vogt, RB Publishing, P.O. Box 259098, Madison WI 53725-9098 Editor .................................................. ...........................Lindsay Vastola, RB Publishing, P.O. Box 259098, Madison WI 53725-9098 Managing Editor............................................................Mike Beacom, RB Publishing, P.O. Box 259098, Madison WI 53725-9098 10. Owner (If the publication is owned by a corporation, give the name and address of
the corporation immediately followed by the names and addresses of all stockholders owning or holding one percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address, as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.)
(Full Name) (Complete Mailing Address) Chad Griepentrog.................................................. P.O. Box 259098, Madison, WI 53725-9098 Josh Vogt ................................................................ P.O. Box 259098, Madison, WI 53725-9098 Ken Waddell .......................................................... P.O. Box 259098, Madison, WI 53725-9098 11. Known Bondholders, Mortgagees and other Security Holders Owning or Holding one Percent or More of Total Amount of Bonds, Mortgages, or Other Securities.........None
Jack has been honored numerous times including: Academy of Body Building and Fitness Award (1992) State of California Governor’s Council on Physical Fitness Lifetime Achievement Award (1994) Dwight D. Eisenhower Fitness Award (1996) Spirit of Muscle Beach Award (1999) Star on Hollywood Boulevard Walk of Fame (2002) Arnold Classic Lifetime Achievement Award (2005) Inducted into The National Fitness Hall of Fame (2005) Treasures of Los Angeles Award (2007) Lifetime Achievement Award from Muscle Beach (2007) Y.M.C.A. Impact Award (2007) Lifetime Achievement Award from Club Industry (2009)
12. Tax Status...............................................................The purpose, function and nonprofit status of this organization and the exempt status for federal income tax purposes has NOT changed during preceding 12 months. 13. Publication ......................................... Personal Fitness Professional - PFP 14. Issue Date for Circulation Data......................................Summer 2019 (June/July) 15. Extent and Nature of Circulation ..................................B2B - Controlled a. Total No. Copies (Net Press Run) .......................... 14,545 ........................ 13,501 b. Paid and/or Requested Distribution 1. Outside-County Mail Paid/Requested Mail Subscriptions Stated on Form 3541. .................. 13,163 ........................ 11,459 2. In-County Paid/Requested Mail Subscriptions Stated on Form 3541. ........................0 ................................ 0 3. Sales Through Dealers and Carriers, Street Vendors, Counter Sales and Other Paid or Requested Distribution Outside USPS.... 0 .................. 0 4. Other Classes Mailed Through the USPS ...............0 ................................ 0 c. Total Paid and/or Requested Circulation [Sum of 15b (1, 2, 3, and 4)] .................................... 13,163 ........................ 11,459 d. Nonrequested Distribution (Samples, Complimentary and Other Free) 1. Outside-County as Stated on Form 3541 ..............832 ........................... 1,537 2. In-County as Stated on Form 3541 .........................0 ................................ 0 3. Other Classes Mailed Through the USPS ...............5 ................................ 4 4. Distributed Outside the Mail ..... . ...........................81 .............................. 25 e. Total Nonrequested Distribution ..............................918 ........................... 1,566 f. Total Distribution (Sum of 15c and 15e)................. 14,081 ........................ 13,025 g. Copies Not Distributed ..............................................464 ............................ 476 h. Total (Sum of 15f and 15g) ..................................... 14,545 ........................ 13,501 i. Percent Paid and/or Requested Circulation (15c/fx100) ...............................................................93.5% ........................ 88.0% 16. Electronic Copy Circulation ..............................................................................Yes a. Requested and Paid Electronic Copies ..................... 8,785 .......................... 8,605 b.Total Requested and paid Print Copies (Line 15c) + Requested/Paid Electronic Copies (Line 16a) .... .................... 21,948 ................................ 20,064 c.Total Requested Copy Distribution (Line 15f) + Requested/Paid Electronic Copies (Line 16a) ......................... 22,866 ................................ 21,630 d.Percent paid and/or Requested Circulation (Both Print & Electronic Copies) (16b divided by 16c x 100) ..........................................96.0% ........................ 92.8% 17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the Nov/Dec 2019 Solutions Guide issue of this publication. 18. Signature and Title of Editor, Publisher, Business Manager or Owner: Rachel Chapman, Audience Development Manager, / September 14, 2019 I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties). PS Form 3526-R, July 2014
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SUBSCRIBE TO PFP HERE Jack was a mentor of mine. For my 49th birthday, he sent an autographed picture and a note that said, “Happy Birthday, here’s to 49 more birthdays. Healthfully, Jack LaLanne.” I was touched that he would take the time to make my birthday a little more special. It was at that moment that I set an intention to further his mission and legacy. I didn’t know at the time how it would manifest, but through this tribute and the book about Jack’s legacy (Pride and Discipline – The Legacy of Jack LaLanne: In His Own Words), I’m co-authoring with his wife, Elaine LaLanne (a fitness legend in her own right), do I see it coming true. What does it mean to leave a legacy? It means putting a stamp on the future and making a contribution to future generations. Jack’s legacy is about changing peoples’ lives through exercise, nutrition and attitude. He would often say, “Your health account is like your bank account: The more you put in, the more you can take out.” Elaine and I, along with all coaches and trainers continue Jack’s legacy. The power we have to change people’s lives is much more real and much more than simply training people to exercise. That power is held in a smile, a nod, a gentle push, a kick in the butt, a pat on the back, a simple, “Let me show you,” and a
shared, “Well done!” That is the power to propel and that power is held by each and every one of us. We learned that from Jack. Jack grew into his legacy by doing and giving; and doing some more. He first had to find his passion and purpose and then he pursued them relentlessly, increasing his knowledge with a combination of schooling and practical action on himself. With every new success, he would strive for more. He saw the lack of means and method, so he designed equipment to help people achieve their specific fitness goals. His weight selectors and cables are still in use today. He was the first to use chairs, water bottles filled with water, books, doorknobs, door jams, and even walls to get people to exercise. He liked to say that, “People don’t die of old age; they die of inactivity,” and “It’s better to wear out than rust out.” His ideas evolved into bands and tubes, more lightweight, affordable, and easy-to-use by the average person. Providing a means to achieve success, offering the encouragement to pursue that success, living that success by example, all with purpose and love… isn’t that what a legacy is all about? Thank you, Jack, for leading with passion and purpose and forging the way for all of us that follow in your footsteps.
People don’t die of old age; they die of inactivity,” and “It’s better to wear out than rust out.”
LOOKING AHEAD 2020 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 15
LOOKING AHEAD TO 2020
Nathalie
Industry trends and predictions By Lindsay Vastola
Lacombe
Colleagues from all corners of the industry shared with us trends and insights of what they anticipate in 2020. From social media and employment trends to the competitive landscape, it is still obvious that there is no shortage of opportunities for fitness professionals over the next year. Staying current on the pulse of what’s happening in the industry, however, remains imperative.
e
Drak
ON UNTAPPED MARKETS
ON SOCIAL MEDIA & MARKETING
The senior and baby boomer population is still largely untapped and is a wonderful opportunity for many fitness professionals. They are great to work with, have disposable income, and are mostly ignored by franchise gyms. Billy Hofacker, www.yourfitnessmoneycoach.com
Clients are becoming more immune to social advertising so fitness businesses looking to capitalize will need to become experts or start hiring more outside help. Those not able to compete with the monthly spend of current franchises will need to shift back into guerilla strategies their counterparts aren’t utilizing. Joe Drake, www.axiomfitnessacademy.com
Medical fitness in a small group training environment is a growing opportunity for community and affordability. Fitness professionals working in this field need to become certified in medical fitness specializations. Maurice Williams, www.movewellfit.com
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Joe
| WWW.PERSONALFITNESSPROFESSIONAL.COM | LOOKING AHEAD 2020 2019
While Facebook and social media is not going anywhere in the near future, the fitness professionals who rely only on digital will be left behind. The more connected we are through social media, the more people crave in-person connection. Billy Hofacker, www.yourfitnessmoneycoach.com
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ON MANAGEMENT & STAFFING Fitness professionals are now expecting their leaders to embody a growth mindset and provide a work culture driven by soft skills. Leaders who continually work on their communication, trust, and performance management skills will attract and retain the best talent available! Nathalie Lacombe, www.nathalielacombe.com The biggest potential change to the industry is the legal necessity to classify trainers as employees instead of as independent contractors. This will result in exponential cost increases for facility owners and ultimately lower pay for trainers as owners look to pass on these added costs to the worker. Chad Landers, www.pushprivatefitness.com Small gyms and fitness studios with formal (online and in-person hands-on) internships in place are positioning themselves to train, hire and retain more qualified employees who fit their culture. Maurice Williams, www.movewellfit.com
In 2020, we will see more women in leadership roles and opportunities for women in fitness to advance in their careers across the industry. Morgan Hills, www.womeninfitness.org
ON TECHNOLOGY Fitness apps such as NASM Edge or Fusionetics will continue to become more popular as they are making our lives as trainers easier. There’s nothing better than a one-stop shop where we can access all of our clients’ data, programming, nutrition, etc. and give them access to valuable features. Maurice Williams, www.movewellfit.com
ON THE FUTURE OF THE STUDIO LANDSCAPE The bubble will burst and more studios and failing franchises will be closing down in the coming years. Those with money will be poised to step in and buy businesses cheap or at least capitalize on already built-out fitness spaces for their own concept. Joe Drake, www.axiomfitnessacademy.com LOOKING AHEAD 2019 2020 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 17
FEATURE ARTICLE Kelly Berry
www.frnation.com
THE FORMULA FOR EFFECTIVE FEEDBACK Four steps to strengthen your leadership | By Kelly Berry
D
elivering performance feedback to employees is something that few business owners or managers enjoy doing, nor are very skilled at. Being able to give effective feedback is one of the most impactful skills that you can develop to manage your staff. The purpose of feedback is to strengthen or reinforce behaviors that contribute to good performance and eliminate or change behaviors that detract from performance. It only makes sense then that the better you are at delivering feedback, the more effective it is at improving both the performance of your staff and your business. Delivering effective feedback requires both preparation and practice.
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The following framework for constructing and giving feedback will strengthen your confidence, delivery and effectiveness. Why we avoid giving feedback Giving effective feedback is not easy, and studies highlight that many managers delay or avoid giving it all together. It’s possible that in the past you’ve given feedback and felt like a nagging boss, or that your words were falling on deaf ears. Or even worse, you’re afraid that if you give feedback, your staff won’t like you or they’ll leave to go work someplace else for someone who’s not as picky or demanding. One of the major reasons we avoid giving feedback is that we have a belief that all
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feedback is received as bad or negative. When we believe that feedback equals conflict and we’d rather avoid it, or sugarcoat it (which makes it ineffective), we’re allowing poor performance to perpetuate or good performance to go unvalidated. The truth is that most people, especially high performers, crave feedback. The burden then is on the deliverer of the feedback to make sure it’s specific and actionable. Reframing your view First, let’s dispel the myth that all feedback is bad or that it has to be confrontational. Instead, imagine that feedback is neutral. Think of feedback as a mirror. Feedback is simply
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information that you need, but don’t have, in order to achieve a desired result. Feedback can be used to both correct behavior (think: coaching cue) and reinforce positive behavior (think: celebrating goals achieved). You’re already an expert As trainers and coaches, you already know and understand that effective feedback is an extremely important part of how you work with your clients. As a matter of fact, in your role as a coach or trainer, you are on both sides of the feedback coin on a daily basis. While you’re training your clients, you constantly deliver feedback (coaching cues) to help them remain safe and get the most
to observe their behavior and performance and then create and deliver meaningful feedback to them so that they can make those changes. The combination of those two things keep your staff and business moving forward. Approach delivering feedback to your staff like you do your clients, and you’ll become a pro in no time. Effective feedback follows a formula There are specific components that must be present in order for your feedback to be effective. Giving vague or untimely feedback is almost worse than giving no feedback! Here’s a simple framework to help you understand and begin incorporating quality feedback into your management workout regimen:
Your staff needs to receive feedback so that they know what they need to do to improve their performance or what they are doing well. out of an exercise. Without that information, they may get injured or not receive the intended benefit from the exercise. You give them suggestions or reinforcement on what they’re eating as their diet either moves them towards or away from their goals. Your clients receive your feedback and make adjustments so that they stay on the right track. You are constantly receiving feedback from your clients: their weight, the information in their food journal, progressions, goals, etc. You take this feedback from your clients and then you create a plan for them based on that information so that they can reach their goals. Without that feedback, you’d be guessing at what their plan needs to look like and whether what they’re currently doing is working. Based on the example above, you can see that you’re already a pro at both receiving and delivering feedback. Your staff needs to receive feedback so that they know what they need to do to improve their performance or what they are doing well. You need to be able
1. Prepare − The first thing you need to do is to prepare your feedback. In your feedback statement, include where and when the situation occurred; the behavior you observed; the impact on you, on others, or on business results. Be concise but specific when describing the situation, expand a little more about the behavior, and deliver the most information about the impact of the behavior. To be effective, your feedback needs to be well put together and specific. 2. Practice − After you construct your feedback, take the time to practice your delivery. Role play is great for this, but if you don’t have someone to role play with, delivering feedback in front of a mirror works well, too. Think about the reactions you might get so you can be prepared to manage the conversation after the feedback is delivered. 3. Deliver − The best feedback can be rendered completely ineffective if delivered poorly. Feedback needs to be timely to be most impactful and it should be given as close to the occurrence as possible. The longer you wait after observing the behavior, or the more individual situations you try to combine, the more vague the feedback becomes. Pick an appropriate time and place to deliver feed-
back. If you’ve done steps one and two well, you’ll be ready to deliver your feedback in the appropriate place, with the appropriate tone at the appropriate time. 4. Discuss − Deliver your feedback and then stop talking. Don’t undermine your feedback by continuing to ramble after you state the impact, or worse, by not giving the person a chance to hear what you said and respond. Create the space for a response and then guide the discussion to an outcome. Be sure to confirm clarity with the person you’re delivering feedback to in this step and then work together to design a plan to reinforce change going forward. Create and maintain a culture of feedback As the owner or manager in your business, you’re responsible for creating and maintaining a culture of feedback. You can do this by encouraging your staff to give you feedback and then modeling how feedback should be received. You also need to deliver effective feedback often and create safe conversations around it so that everyone understands the intended outcome of this type of environment. It’s up to you to make the environment in your organization one where it is safe to speak up and where feedback is encouraged from all directions. Delivering effective feedback can seem like a lot of work. However, the more feedback you deliver, the better you’ll get at it and the less time that it will take you to work through these four steps. The results you’ll see in your staff and your business will make the investment in getting good at delivering it more than worth it.
Kelly Berry is the co-owner and VP of Operations of Fitness Revolution, a firm specializing in helping fitness business owners grow high-performing businesses. She has a BA in Advertising Design and Marketing from Western Kentucky University and an MBA from Bellarmine University. Kelly is passionate about helping fitness professionals and entrepreneurs become effective leaders through timeless principles and real-world management practices. When she isn’t running an award-winning fitness consulting company, Kelly can be found pursuing her own love of fitness as an endurance athlete.
LOOKING AHEAD 2020 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 19
SUBSCRIBE TO PFP HERE FEATURE ARTICLE Grace Kerr
www.myzone.org
MORE THAN GAMIFICATION AND EXERCISE ENTERTAINMENT Understanding the influences that affect the member lifecycle
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eople walk into their gym each day with a fitness goal in mind, but often supported with little confidence in achieving it. It is no shock to most that retention within the fitness industry is an ongoing challenge. When people yearn for results but don’t enjoy the process, it is only a matter of time before members feel their efforts are invaluable and give up. Understanding how to increase retention means understanding why members left in the first place. Millions of people around the world frequently admit to being intimidated by the space of a gym. A recent government study claimed that almost 80% of the population do not meet the recommended guidelines for physical activity each week, often due to the feeling that the environment within a gym is intimidating and overly competitive. Transform your club and create the right environment using technology. The fitness industry is evolving and always responding to new perceptions of exercise. With technology on the rise, actively monitoring workouts using wearables provides immediate performance summaries that make accountability to the workout, the trainer, and to one’s self, a significant motivator. Wearables provide a basis within facilities that extend beyond the technology platform. It is the means that brings people together with the same
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| WWW.PERSONALFITNESSPROFESSIONAL.COM | LOOKING AHEAD 2020
| By Grace Kerr
goal in mind, to simply be better than the day before. Fitness technology doesn’t stop after each workout. It provides the rewards, the accountability, and the community that keeps people coming back day after day. If the only person who knows, or cares, that a member put in time and effort to exercise is him or herself, it is easy for them to make the choice not to. Not only are fantastic trainers and club staff essential, but it is crucial to create the right, highly supportive environment for all members, too. Take your fitness programming beyond the walls. Offering wearable technology as a platform within a facility allows clubs to build a community of friends and encourage friendly competition amongst members during workouts. The technology provides the visual, real-time feedback that ultimately pushes members to see who can burn more calories, or get their heartrate up the fastest, promoting a fun and positive workout environment that keeps members engaged and coming back to the gym longer. It is important for club operators to create an atmosphere that allows absolutely anyone to feel good about exercise, whether it’s before, during or after the event. Gyms can make wearables an integral part of a member’s experience by integrating their use in group classes, personal training sessions, and by inviting members to connect with each other on social platforms associated with the devices. Wearables
can also be used to make the gym a social space for gym goers, encouraging members to connect with each other inside and outside of the physical space. What do studies say? Research shows that members who make friends at their club are 40% less likely to cancel. Myzone users are also shown to deliver 41% more activity when they have four or more social connections in their app in comparison to those that have zero social connections. Why? Because giving trainers the opportunity to connect with their clients on the app and monitor their workouts serves as an accountability tool to keep their clients motivated to exercise outside of their scheduled sessions. Exercise can be intimidating and when members can’t overcome their fear of the gym, they often quit. The Myzone app allows members to feel as though they are a part of a community, whether inside or outside of the gym, breaking down their barrier associated with exercise. According to a study conducted by the International Health Racquet and Sportsclub Association (IHRSA), 90% of studio members admitted they value consistent communication from staff. Technology is simply the connection that makes bridging the gap within a trainer/client relationship easier than ever. With a strong community culture, coaches and gym staff can invest interest in the success of their members. Upgrade your strategy and take your club to the next level. Most members in a gym are not intrinsically motivated, meaning the process of working out consistently can be very difficult. Today’s gym goers are looking for exercise entertainment. Fitness games motivate clients to ramp up their exercise efforts, either because they have a competitive streak or because they don’t want to let people down. Adding the aspect of gamification to any gym strategy can effectively engage members, driving them to be more involved and more present in the community. Gamification comes in different shapes, but gyms can start by introducing interactive challenges creating an inclusive vibe inside the facility that will motivate members to stay connected, embrace competition, and overall enjoy training at the facility. Customers’ demands are more complex and harder to meet than ever before, which means that clubs are constantly up against a diverse range of competitors. By implementing a wearable technology strategy like Myzone, clubs can deliver experiences that better empower, drive, and reward members for their effort. Wearable fitness technology continues to climb its way through the industry. Devices are only going to get more accurate and consumers will only become more dependent. Once people get past looking at technology as simply a high-ticket price, they will see the opportunity beneath that will ultimately take their club to the next level. Technology is ever changing, so embrace it, invest in it, and make the most out of the platform because wearables are here to stay.
Grace Kerr started her fitness journey in campus recreation as Northern Illinois University’s Graduate Assistant of Fitness & Wellness. Following her graduate degree from NIU, she took on the role of Fitness Director for LifeStart Corporate Wellness where she was introduced to Myzone. Grace joined the Myzone team in 2015 and currently serves as a sales associate. In addition to her role at Myzone, she enjoys teaching cycling classes at Midtown Athletic Club Chicago.
LOOKING AHEAD 2020 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 21
SUBSCRIBE TO PFP HERE THE MESSAGE: ELLEN LATHAM www.orangetheoryfitness.com
@orangetheoryfitness
I
@orangetheory
@orangetheory
t’s in every state and in more than 20 countries. If one is not already within a stone’s throw of your town, an Orangetheory Fitness (OTF) will likely find its way there. With more than 1,600 franchises awarded to date, OTF has unquestionably taken the industry by storm. There is a lot that ambitious fitness professionals can learn from studying the growth of OTF. But some of the most valuable lessons of achieving success in both business and life can be learned from listening to the message of one woman – its creator and co-founder, Ellen Latham.
strengths versus what you do not have or what’s not working. It’s a frame of mind that I, and clients/members I have worked with, have found great success.
Here is how Ellen is sharing her message…
My message: Believe in your potential, believe you deserve to live your best life, and perhaps use the mantra I use every day, “Why not me?”
My ideal client/member is someone who has the desire to make changes and just needs support and encouragement. My strength is getting them to see their potential. The messaging I give out is “MOMENTUM SHIFT UP.” It’s a sports psychology term where you focus on what you have and your
ELLEN
LATHAM
The best form of transferring my messaging to others is first and ideally, by personally touching them (for example, keynote speeches, one-on-one sessions). Otherwise video is my next favorite form of transferring messaging, so they feel my authentic desire for them to succeed.
People follow me because they know I care; it’s more about them than me. I am not confused on what my purpose is. My contribution while I am on this planet is to help my followers become better versions of themselves.
2020 EDUCATION & EVENT PLANNING CALENDAR
A snapshot of 2020 events, conferences and workshops
You realize how important continuing education is for personal and professional development, to keep up on relevant research and trends in the industry and to make valuable connections. Strategically planning how you invest your education dollars and time is important, so we’ve laid out some of the major upcoming events, workshops and conferences you’ll want to consider attending this year. This calendar certainly isn’t all-inclusive, but we hope it inspires you to set and plan your 2020 education goals. 24
| WWW.PERSONALFITNESSPROFESSIONAL.COM | LOOKING AHEAD 2020
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Date
Event
Organization
Location
Cost
Website
Discount Code
January 8-10
Coaches Conference
NSCA
San Antonio, TX
8-12
Mind Body Fitness Conference Fitness Fest at TheFitExpo Personal Trainer Workshop
YogaFit
Palm Springs, CA
Varies
www.yogafit.com
Fitness Fest
Los Angeles, CA
Varies
www.fitexpo.com
NCSF
New York, NY Miami, FL
Varies
www.ncsf.org/calendar
YogaFit
Alexandria, VA
Varies
www.yogafit.com
MedFit Network
Irvine, CA
NCSF
Irvine, CA Boston, MA Philadelphia, PA San Antonio, TX Reston, VA Chicago, IL Herndon, VA
Varies
www.ncsf.org/calendar
Varies
www.ncsf.org/calendar
$259
www.scwfit.com/dc www.ncsf.org/calendar
25-26 25-26
$205-$520 www.nsca.com
February 5-9 6-8 8-9 22-23
Mind Body Fitness Conference MedFit Tour: Southern California Personal Trainer Workshop Personal Trainer Workshop
NCSF
$229-$279 www.medicalfitnesstour.org/socal
28-March 1
DC MANIA
SCW
29-March 1
Personal Trainer Workshop
NCSF
San Francisco, CA New York, NY Miami, FL
Varies
Personal Trainer Institute Merrithew Mindful Movement Symposium "One World" Fitness Certification & Education Conference Personal Trainer Workshop
IDEA
Alexandria, VA
$419-$489
Merrithew
New York, NY
Varies
www.ideafit.com/fitness-conferences/ idea-personal-trainer-institute www.merrithew.com/events
AAAI/ISMA
Colorado Springs, CO
Varies
www.aaai-ismafitness.com/colorado
NCSF
Varies
www.ncsf.org/calendar
Varies
www.yogafit.com
Varies
www.ncsf.org/calendar
PFP - $199
March 5-8 6-8 6-8 7-8 11-15 14-15 15-17 18-21 21-22 27-29 28-29 28-29
Mind Body Fitness Conference Personal Trainer Workshop RISE Nashville 2020
YogaFit
Boca Raton, FL City of Irvine, CA Elyria, OH Skokie, IL
NCSF
Austin, TX
RISE
Nashville, TN
IHRSA 2020 International Convention & Trade Show Personal Trainer Workshop California MANIA
IHRSA
San Diego, CA
NCSF
Varies
www.ncsf.org/calendar
SCW
Houston, TX Chicago, IL Burlingame, CA
$259
www.scwfit.com/california
Personal Trainer Workshop Pilates on Tour 2020 — Studio Tour
NCSF
Seattle, WA
Varies
www.ncsf.org/calendar
Balanced Body
Mountain View, CA
Varies
www.pilates.com/education/pilates-on-tour
Balanced Body
Phoenix, AZ
Varies
www.pilates.com/education/pilates-on-tour
NCSF
New York, NY
Varies
www.ncsf.org/calendar
YogaFit
Pittsburgh, PA
Varies
www.yogafit.com
Fitness Fest
Mesa, AZ
Varies
www.fitnessfest.org/arizona
www.rise-nashville.com $775-$1175 www.ihrsa.org/convention
PFPSD for FREE trade show admission
PFP - $199
April 3-5 4-5 15-19 16-19
Pilates on Tour 2020 — Rehab Summit Personal Trainer Workshop Mind Body Fitness Conference Fitness Fest Conference and Expo
LOOKING AHEAD 2020 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 25
Date
Event
Organization
Location
Cost
Website
17-19
Pilates on Tour 2020
Balanced Body
London, UK
Varies
www.pilates.com/education/pilates-on-tour
30
Medical Fitness Tour at SUCEED! SUCCEED! Association of Fitness Studios Annual Business Convention/ Expo
MedFit Network
Irvine, CA
$199
www.medicalfitnesstour.org/succeed2020
Association of Fitness Studios (AFS)
Irvine, CA
Discount Code
April
30-May 3
$249-$299 www.succeedwithafs.com
PFP50
May 15-17
Florida MANIA
SCW
Orlando, FL
$259
www.scwfit.com/florida
27-31
Mind Body Fitness Conference
YogaFit
Minneapolis, MN
Varies
www.yogafit.com
Functional Aging Denver, CO Institute AAAI/ISMA Atlantic City, NJ
$299
www.functionalagingsummit.com
Varies
www.aaai-ismafitness.com/atlantic city
Varies
www.pilates.com/education/pilates-on-tour
Varies
www.thefitexpo.com
PFP - $199
June 5-6 5-7
19-21
Functional Aging Summit 2020 "One World" Fitness Certification & Education Conference Pilates on Tour 2020 Fitness Fest at TheFitExpo
Fitness Fest
Seoul, South Korea San Jose, CA
MedFit Network
Anaheim, CA
YogaFit
Scottsdale, AZ
8-12
Medical Fitness Tour at IDEA World Mind Body Fitness Conference IDEA World Convention
IDEA
Anaheim, CA
9-12
SHINE
IDEA
Anaheim, CA
9-12
IDEA
Anaheim, CA
NSCA
Las Vegas, NV
17-19
IDEA World Club and Studio Summit NSCA National Conference Pilates on Tour 2020
Balanced Body
Miami, FL
Varies
www.pilates.com/education/pilates-on-tour
24-26
Atlanta MANIA
SCW
Atlanta, GA
$259
www.scwfit.com/atlanta
DCAC Fitness Education Conference and Trade Show Mind Body Fitness Conference canfitpro 2020
DCAC
Reston, VA
$99-$199
YogaFit
Woburn, MA
Varies
canfitpro
Toronto, Canada
AAAI/ISMA
Cape Cod, MA
Fitness Fest
Anaheim, CA
NSCA
Las Vegas, NV
27-28
Balanced Body
PFP100
July 8 8-12
8-11
$179-$219 www.medicalfitnesstour.org/idea2020 Varies
www.yogafit.com
$399-$559 www.ideafit.com/fitness-conferences/ idea-world-fitness-convention www.ideafit.com/fitness-conferences/shine $399-$559 www.ideafit.com/fitness-conferences/ideaworld-club-studio-summit Varies www.nsca.com
August 7-9
12-16 12-16 14-16
15-16 25-28
26
“One World” Fitness Certification & Education Conference Fitness Fest at TheFitExpo Tactical Annual Training
| WWW.PERSONALFITNESSPROFESSIONAL.COM | LOOKING AHEAD 2020
www.dcacfitness.com
www.yogafit.com www.canfitpro.com
$129-$219 www.aaai-ismafitness.com
Varies
www.thefitexpo.com www.nsca.com
PFP - $199
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Date
Event
Organization
Location
Cost
Website
21-23
Dallas MANIA
SCW
Dallas, TX
$259
www.scwfit.com/dallas
25-27
BOLD Conference
MINDBODY
New York, NY
$499+
www.mindbodybold.com
28-29
Pilates on Tour 2020
Balanced Body
Sydney, Australia
Varies
www.pilates.com/education/pilates-on-tour
11-12
Pilates on Tour 2020
Balanced Body
Shanghai, China
Varies
www.pilates.com/education/pilates-on-tour
11-13
Philadelphia MANIA
SCW
Philadelphia, PA
$259
www.scwfit.com/philly
16-20
Mind Body Fitness Conference NASM and AFAA Optima 2020
YogaFit
Houston, TX
Varies
www.yogafit.com
NASM
Phoenix, AZ
AAAI/ISMA
Baltimore, MD
Varies
www.aaai-ismafitness.com
2-4
"One World" Fitness Certification & Education Conference Midwest MANIA
SCW
Rosemont, IL
$259
www.scwfit.com/midwest
3-4
Pilates on Tour 2020
Balanced Body
Pittsburgh, PA
Varies
www.pilates.com/education/pilates-on-tour
7-11
YogaFit
Alexandria, VA
Varies
www.yogafit.com
14-16
Mind Body Fitness Conference Club Industry 2020
Club Industry
St. Louis, MO
Varies
www.clubindustryshow.com
16-18
Pilates on Tour 2020
Balanced Body
Chicago, IL
Varies
www.pilates.com/education/pilates-on-tour
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Coaching for Movement Mastery: Primal Pattern Analysis for Fitness Professionals ICAA Conference, Leadership Summit and Expo 2020
Excel Wellness Studio
Overland Park, KS
$229-$279 www.excelwellnessstudio.com
ICAA
Long Beach, CA
$419-$599 www.icaa.cc
3-6
AB Show
Baltimore, MD
4-7
FIBO USA 2020
Miami Beach, FL
Varies
www.fibo-usa.com
4-8
Mind Body Fitness Conference Fitness Fest at TheFitExpo
Athletic Business FIBO Global Fitness YogaFit
Spokane, WA
Varies
www.yqgafit.com
Fitness Fest
San Diego, CA
Varies
www.thefitexpo.com
Discount Code PFP - $199
September
24-27
PFP - $199
www.nasm.org
October 2-4
26-29
PFP - $199
November
14-15
www.abshow.com
December 11-13
Pilates on Tour 2020
Balanced Body
Venice, Italy
Varies
www.pilates.com/education/pilates-on-tour
11-13
Boston MANIA
SCW
Boston, MA
$259
www.SCWfit.com/boston
PFP - $199
For information about how to include your event, conference or workshop for future event calendars, email josh@rbpub.com.
LOOKING AHEAD 2020 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 27
NEW ON THE MARKET The latest trends in fitness equipment
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POWER PLATE TARGETED VIBRATION
MZ-BODYSCAN
Power Plate, the global leader in whole body vibration training, released an expansion to their robust line of vibrating plates with the addition of its premium Targeted Vibration products, including Power Plate Pulse™ massage gun, Power Plate DualSphere™, and Power Plate Roller™. These Targeted Vibration products are portable, easyto-use and effective tools to help users prepare faster and recover quicker, whether in the gym, office, at home or on the go. www.powerplate.com
The MZ-Bodyscan is a revolutionary feature that takes a 360° view of a user creating a 3D avatar and is a sophisticated way to view before and after images of your customer’s progression, with visually stimulating results. These results populate in the user’s Myzone app to help members see and monitor their progress and is ideal for trainers to help evidence the work they do, motivating clients and providing a rewarding and feel-good fitness experience that outweighs the cost. www.myzone.org
SKI-ROW
OPTI-BAR
CAR.O.L
The SKI-ROW™ by ENERGYFIT is a firstof-its-kind dual-function, high-intensity interval training machine. Its flexibility, space-saving design, and mobility are ideal for HIIT boxes, training studios and home gyms. The SKI-ROW can be used for rowing-only or skiing-only workouts, but its true value is revealed by enabling mixed-erg workouts and alternative exercise modalities. A simple foot-lever press enables the switch from rower to ski-erg and back in less than 5 seconds. www.energy.fit
One of Perform Better’s newest products is a unique training tool called the OptiBar. The Opti-Bar is a new attachment for your Extreme Core Trainer and is a challenging way to build strength and power. This attachment slides onto the end of your Olympic Bar and allows you to perform numerous exercises, like squats, deadlifts, rows and clean and press movements. Rotating handles allow for easier movements and weight horns allow you to add plates for greater resistance. www.performbetter.com
CAR.O.L gets you fit in just 2 x 20 second sprints. Without even sweating, this exercise bike uses artificial intelligence to create personalized workouts that make other forms of HIIT and conventional exercise redundant. A randomized controlled trial by the prestigious American Council on Exercise concluded that regular use of CAR.O.L doubles fitness gains and improves many key health markers. www.carolfitai.com
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SUBSCRIBE TO PFP HERE EDUCATION TRENDS Rick Howard
www.youthsportfitnesscoach.com
Understanding the practical application of evidence
W
hen you are asked to design a program for a new client, the information you need includes an appraisal questionnaire, an assessment of the level of activity current and past, and client goals. Based on the answers to those questions through motivational interviewing, performance testing, and goal setting, you would design the fitness program based on the evidence to support the implementation of your program for your client, right? Sifting through the evidence Exactly what the evidence is becomes the $1 million question. The Evidence-Based Practice Model (Sackett et al, 2011) provides an excellent framework from which to identify levels of evidence in order to make an informed decision.
Patient (client) or problem Intervention Comparison Outcome Study type An example of PICOS for personal trainers: P = older adults with poor hamstring flexibility I = foam rolling before exercise C = traditional static stretching routine O = improved range of motion S = randomized control trial (high-level of evidence) Evaluating the evidence When critically appraising an article, ask three questions: 1) Were the articles or studies on a population that matches your client? 2) Were they well-designed studies? and 3) Based on your experience and the results of the studies, would this exercise most likely be of benefit? This is why personal training is both an art and a science—trainers need not only to know the science behind everything they do but also the art of applying the science in the best interest of each client, on a client-by-client basis. Follow the evidence!
Rick Howard, M.Ed., CSCS, *D is completing his doctorate in Health Promotion and Wellness at Rocky Mountain University of Health Professions. He has been training athletes of all ages and abilities for more than 30 years. He currently is the Director of Fitness at the Wilmington (DE) Country Club and a college professor at West Chester (PA) University and Rowan (NJ) University.
Too often trainers read blogs by their favorite internet guru or see an article or eye-catching infographic that talks about an exercise or program that is the latest industry rage. Implementing that advice fits at the bottom of the Quality of Evidence Pyramid. While the advice may in fact be supported by research and best practice, it is important for trainers to critically appraise the evidence first-hand to be sure it is the right fit for their client. Looking at the hierarchy of evidence for yourself, whether through critically-appraised articles, critically-appraised topics, or systematic reviews, provides you with the information you need to determine whether the exercise or program meets the needs of your client, based on his/her previous and current activity level and program goals. Critical appraisal of a topic means more than finding information that fits with what you already believe. Trainers should evaluate all evidence on the topic by applying the acronym PICOS: LOOKING AHEAD 2020 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 29
THEN & NOW Greg Justice
www.GregJustice.com
What’s next for our industry?
I
n 1999, The Sopranos and Family Guy made their television debuts, Britney Spears released “Baby One More Time,” and Ricky Martin was “Livin’ La Vida Loca.” The U.S. was also introduced to Zumba and Total Awareness of Excellent Body Obedience (aka: Tae Bo). There seemed to be a battle between hard-core, high-intensity workouts and gentle, mindful exercise programs. The truth is, there’s room for both, and we see evidence of that going into 2020. Everyone wants to be in an industry that is continuously growing. Of course, this means job security. The good news for personal trainers is that our field is projected to continue growing into (and beyond) 2020. Wearable technology and onsite corporate wellness are two of the areas that will drive this growth in 2020 and beyond. Our industry is projected to grow by 13% through 2028. This is quicker than the average job growth across all fields. For anyone currently looking to get into the field, this is great news. By the time you graduate or complete your certification, not only will the personal training business be booming, but it will continue to grow while you are practicing. This will be a great opportunity to sharpen your skills and get a lot of experience.
Today we’re seeing companies taking a holistic approach that includes physical health, emotional well-being, work wellbeing and financial well-being. While the field itself is growing, it is also branching into different facets. Onsite corporate fitness and wellness is a niche my business, AYC Health and Fitness, has seen success in for many years. It is an area our industry has opportunity to tap into and make an impact. In the early 2000s, Dee Edington introduced “Changing the Natural Flow” concept and revolutionized the wellness industry. Today we’re seeing companies taking a holistic approach that includes physical health, emotional well-being, work well-being and financial well-being. The world has adopted the phrase “exercise is medicine.” This gives those of us in the personal training field a foot in the corporate wellness door. Corporate wellness is a big reason the personal training field is growing. Whether it is before work, after work, or even a friendly battle of who can get more steps during the workday, the business world is placing a higher emphasis on exercise in the
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workplace. There are many job opportunities in gyms that implement corporate programs or even within companies hoping to encourage healthy lifestyles for their employees. Meanwhile, many trainers are afraid that robots and computers will take over their job. This should not be a concern for those in the personal training industry. By contrast, wearable technology is making it easier to be a personal trainer. Not only can you get your certification online, but there are also so many different equipment options. From Bluetooth heartrate monitors to watches that help you and your clients track exercise, technology makes personal training more fun for the client. In turn, this brings them in more often and allows us to track their progress and keep them accountable. Bringing people in the door is the hardest part, so why not show them all of the cool gadgets that can not only improve their wellbeing but are also pretty fun. I’ve been in the training industry since the early 1980s, and we’ve come a long way! I’m excited to see the evolution of our industry and to see more trainers realize that fitness doesn’t just have to be a hobby — it can be your career.
Greg Justice is a best-selling author, speaker and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center in May 1986. He is the CEO of the National Corporate Fitness Institute, and Scriptor Publishing Group. Greg holds a master’s degree in HPER (exercise science) from Morehead State University in Morehead, Kentucky.
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