FEATURE ARTICLE Ben Ludwig
CREATE AN ACTION PLAN 4 things your fitness business should do through COVID and beyond | By Ben Ludwig
o matter what any expert in any industry tells you, they do not truly know what is going to happen over the next six months. Will things continue to move back to a new normal? Will our jobs resume as before? Will there be social distancing recommendations around... forever? No. One. Knows. Fitness experts all have opinions as to what our industry will do and who will rise from the rubble stronger, and who will phase themselves out of the landscape, but you’re
not here to listen to opinions on fitness, you’re here to see what you should do next. I recently had a conversation with a friend that owns several small businesses and understandably, he is in a scary spot. “Ben, I just don’t know how my employees and customers are going to react once we reopen our doors. Do I have enough protocols in place or not enough? Will I need to completely rebrand? Spend a ton on cleaning supplies? Man, this is tough!” The beauty of the conversation is we came away
| WWW.PERSONALFITNESSPROFESSIONAL.COM | LOOKING AHEAD TO 2021
with four action items for him to consider and implement that will make reopening a much less stressful feat. 1. Have Fun with Your Protocols In my experience, your customers value what you do. Your customers also REACT how you do. What is important to you will be important to them, which is why as a business owner, yes, of course you need to take extra precaution, but you also need to weave this information into your customer experience!
Personal Fitness Professional Looking Ahead to 2021