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www. VOLUME 19 | ISSUE 4 president


chad griepentrog | publisher

josh vogt | audience development manager

rachel spahr | national sales director

josh vogt | editor

lindsay vastola | managing editor

mike beacom | creative director

kelli cooke |

More than just an addiction Top 5 Key Performance Indicators (KPIs)

Training clients afflicted with addiction. By Doug Bopst

Are you tracking the right data? By Josh Leve

contributing writers

lynn coffey, joe drake, mike gelfgot, greg justice, andrea leonard featured columnists

shannon fable, brian grasso, melissa knowles, robert linkul, pat rigsby

RB Publishing Inc. P.O. Box 259098 Madison WI 53725-9098 Tel: 608.241.8777 Email:


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Career Builder by Brandi Binkley

Entrepreneur by Jim White

Social Media Strategy by Scott Rawcliffe

INDUSTRY STATS The estimated average studio owner invests $166,152 to open their business. This includes the costs for facilities, equipment and pre-opening expenditures (e.g., marketing and operational development costs). Numbers ranged from $42,115 for a studio < 2,000 sf to $372,500 for a studio > 10,000 sf. – Association of Fitness Studios


VIDEO Exercise of the Week Visit our website or YouTube channel to view weekly instructional videos from some of the most respected names in the fitness industry.

Business Performance by Joe Drake

SOCIAL MEDIA pfpmedia pfpmedia pfpmedia pfpmedia

EXTRA Editor’s Top 10 10 questions to ask before you open a studio By Lindsay Vastola


Tel: 608.241.8777 E-mail: Fax: 608.241.8666 Website: Digital Print Subscription Information Digital Subscriptions to PFP are free to qualified recipients and may be ordered at Reprints For high-quality reprints, please contact our exclusive reprint provider. ReprintPros, 949.702.5390, All material in this magazine is copyrighted © 2017 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to PFP, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or PFP. RB Publishing Inc. and/or PFP expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. PFP is published five times per year Winter (February), Spring (April), Summer (July), Fall (October) and Solutions Guide (November) PFP (ISSN 1523-780X) [Volume 19, Issue 4] Published by RB Publishing Inc. 2901 International Lane, Suite 100 Madison WI 53704-3128, Tel: 608.241.8777 Periodicals postage paid at Madison WI and additional offices. Postmaster: Send address changes to: PFP | P.O. Box 259098 | Madison WI 53725-9098.