Mailing Systems Technology September/October 2021

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TABLE OF CONTENTS

SEPTEMBER-OCTOBER 2021 | VOLUME 34 ISSUE 5

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DEPARTMENTS 05 Editor's Note

The Ups and Downs of 2021 By Amanda Armendariz

06 Real-Life Management The Pygmalion Effect: We Get What We Expect By Wes Friesen

08 Inkjet Info

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The Construction Zone: Elements of a Noteworthy and Engaging Piece of Mail

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By Karen Kimerer

10 The Trenches

What to Do About Small Runs?

By Mike Porter

12 Strategy and Culture Connection

Struggling with Unmotivated Leaders and Teams? Time to Strengthen Your Culture By Bruce Gresham

FEATURES

30 Say What? 14 The State of the Industry

How did this last year treat mailers and their organizations? Part one of our annual survey takes a look at wages, certifications, and more.

By Amanda Armendariz

18 USPS Promotions: Strengthening Your Bottom Line and the Industry By Mark Rheaume

20 Certification: The Sign of Being a Mailing Professional By Mark Fallon

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SEPTEMBER-OCTOBER 2021 | MailingSystemsTechnology.com

22 Weathering the Storm: What Lies Ahead for the Mail Industry By Kathleen Siviter

26 The Pandemic Brought You Customers, but What Now? By Greg Brown

28 The Latest Tech Trends to Update and Streamline Your Mail Center Operations By Morgan Stevenson

SPONSORED CONTENT 13 How to Mitigate Higher Prices and Slower Delivery