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SAY WHAT?

THINK ABOUT IT

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The USPS can have less expensive rates for lightweight items (less than 10 lbs.) going to a home address or to businesses in rural locations and should be compared. Most large organizations have sizeable discounts with the private carriers that could be in the 50-80% range and think they are getting better rates with these discounts. While this is true, the USPS does not charge for many items that can significantly drive up the cost of shipment, thereby making the USPS less expensive.

In establishing a hybrid mail system, a PSP will need to collaborate with the client to ensure that it fits their needs and works effectively for them, as well as integrates smoothly with your company’s workflow. Make certain the system is easy to use, for both you and the remote workers, who may have varying levels of computer knowledge, expertise, and competence.

— ADAM LEWENBERG

— ERNIE CRAWFORD

Ask yourself: The next time a client or prospect is reviewing your security practice, will you be able to demonstrate that you take information security to heart, or is your approach just smoke and mirrors?

ONE UNANTICIPATED POSITIVE RESULT OF THE CHANGES WE’VE SEEN APPEARS IN THE USPS FINANCIAL STATEMENTS: THE VOLUME OF INTERNATIONAL MAIL DECREASED, BUT THE REVENUE FROM INTERNATIONAL MAIL INCREASED. WHILE INTERNATIONAL MAIL HAS OFTEN BEEN PROFITABLE OVER THE YEARS, THE HIGHER PROFITABILITY IS DUE TO THE SUBSTANTIAL INCREASE IN WHAT THE USPS CHARGES OTHER COUNTRIES FOR PACKAGES COMING INTO THE US.

— JOHN MURRAY

— MERRY LAW

Convincing younger consumers to take action might be easier than previously thought. Traditional marketing wisdom suggests that action verbs like “download,” “reserve,” and “grab” can be effective, but modern marketers can appeal to an even greater tool. Generation Z consumers and Millennials grew up with screen time, and interactive direct mail can take them back to their screens.

As an experienced mass mailer, you know the unexpected twists that come into play when producing large volumes of mail. The Domestic Mail Manual gives us the comfort offered by rules, and while we rely on them to be fairly consistent and postage fees to go up over time, the new curveball is the wave of consumer privacy laws.

— KAREN KIMERER

— MATT MAHONEY

JULY-AUGUST 2021 | MailingSystemsTechnology.com

Profile for MadMen3

Mailing Systems Technology July/August 2021  

Mailing Systems Technology July/August 2021

Mailing Systems Technology July/August 2021  

Mailing Systems Technology July/August 2021

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