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CUSTOMER EXPERIENCE

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TRENDS TO WATCH Connecting the digital strategy By Catherine Sbeglia

Digitizing the customer experience (CX) no longer gives a company an edge, but instead, it’s the key to survival. For almost a decade, organizations have been talking about how new digital channels not only improve customer interactions and ease of doing business but also offer consumers the power of choice—often, at their fingertips. Yet, there is a greater divide than ever before between those who have committed to the digital revolution and established market leaders who are falling behind. Why is this gap widening?

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spring.2016 DOCUMENTmedia.com winter.2018 DOCUMENTmedia.com

DOCUMENT Strategy Winter 2017-2018  

DOCUMENT Strategy Winter 2017-2018

DOCUMENT Strategy Winter 2017-2018  

DOCUMENT Strategy Winter 2017-2018