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By Holly Muscolino

Dropbox goes public, Laserfiche innovates, Canon enhances security portfolio, and Xerox plots a path forward The first quarter of 2018 was a busy news cycle, with several interesting announcements from some of the major technology vendors in the industry. While some of the updates might seem like they have little relation to each other, they all influence the evolving content-centric workflow market. As previously reported, Dropbox officially unveiled its filing with Nasdaq to make an initial public offering (IPO) under the stock symbol DBX. The announcement ended one of the longest-running IPO sagas in the current Silicon Valley era, and the 11-yearold content sharing and collaboration service now faces the challenges of answering to the public market and the attendant pressure for growth. At the time of the announcement, Dropbox planned to raise up to $648 million for its IPO, initially valuing the

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company at $7.1 billion—6.4 times the company’s 2017 revenue. With a successful IPO, Dropbox will become the largest subscription-based software IPO in history. On March 22, Dropbox officially announced the IPO of 36,000,000 shares of its common stock at a price of $21 per share, raising $756 million. This pricing is higher than the initial range of $16 to $18 per share in their original filing and even beat their adjusted range of $18 to $20 per share in a filing on March 21, resulting in an initial market capitalization

around $8.3 billion. The shares debuted at $29 per share on March 23. Dropbox also made two additional announcements about strategic partnerships, which deserve examination. On March 7, the company announced plans to offer its private network services on the Equinix Cloud Exchange Fabric. This will expand private networking availability in geographies where Dropbox is seeing greater adoption and improve speed and reliability for customers who conduct business in those areas. IDC believes this will resonate with large corporations. Also, the six announced locations are all areas known to have large media, entertainment, and creative communities, a customer set that has been drawn to Dropbox because of the large file sizes often involved in their work combined with the robustness and ease of use of the Dropbox offerings. On March 9, Dropbox announced a strategic partnership with Salesforce, which will integrate Dropbox as a Live App in the Salesforce collaboration

DOCUMENT Strategy Spring 2018  

DOCUMENT Strategy Spring 2018

DOCUMENT Strategy Spring 2018  

DOCUMENT Strategy Spring 2018