COULD 2021 BE WORSE THAN 2020? Get up, learn how to avoid being knocked down again, and do what you need to do to take control | By Scott Draeger
t’s tough for someone from Chicagoland to quote Vince Lombardi even once in an article, but it appears to be necessary to quote him twice as we prepare for 2021. While we hope 2021 will be better than 2020, let’s start by framing the first three quarters of 2020 with Mr.
Lombardi’s statement, “It’s not whether you get knocked down; it’s whether you get back up.” Most of us got knocked around pretty hard in 2020. We got knocked down in many ways and from many directions. Internally, we faced challenges as our people, processes and technology were
all tested — often simultaneously. Our customers challenged us with an increased frequency of connection, greater attention to detail and demands for interaction across more channels. If that wasn’t enough, federal, state and local regulations impacted the messages we sent and the way in which they were
DOCUMENT Strategy Fall 2020