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PFP ONLINE Visit | www.fit-pro.com VOLUME 17 | ISSUE 3

FEATURES

president & publisher

chad griepentrog | chad@rbpub.com audience development manager

rachel spahr | rachel@rbpub.com national sales director

susan malmanger | susan@rbpub.com editor

lindsay vastola | lindsay@rbpub.com managing editor

mike beacom | mike@rbpub.com creative director

Are you trying too hard? Speech and presentation coach Robyn Hatcher shares why it may be time to work Wu Wei (not trying) into your training. By Robyn Hatcher

POLL RESULTS

OUR ONLINE COLUMNISTS

27.45

17.65% 5.88% 11.76%

37.25%

Jump Start

by Brent Gallagher

6-10

Career Builder by Josh Bowen

NEXT POLL

a. Determining how much to charge

Entrepreneur

by Cabel McElderry

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contributing writers

Cabel McElderry, Elsbeth Vaino

RB Publishing Inc. 2901 International Lane Madison WI 53704-3128 Tel: 608.241.8777 Fax: 608.241.8666 Email: rbpub@rbpub.com Print Subscription Information Subscriptions are free to qualified recipients: $36 per year to all others in the United States. Subscriptions rate for Canada or Mexico is $60 per year, and for elsewhere outside the United States is $80. Back-issue rate is $5. Send subscriptions to: By mail: PFP, P.O. Box 259098 Madison WI 53725-9098 Tel: 608.241.8777 E-mail: rbpub@rbpub.com Fax: 608.241.8666 Website: www.fit-pro.com Digital Print Subscription Information Digital Subscriptions to PFP are free to qualified recipients and may be ordered at www.fit-pro.com/subscribe. Reprints For high-quality reprints, please contact our exclusive reprint provider. ReprintPros, 949.702.5390, www.ReprintPros.com. All material in this magazine is copyrighted Š 2015 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to PFP, RB Publishing Inc. or its staff becomes property of RB Publishing Inc.

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PFP is published six times per year (Jan/Feb, March/April, Spring 2015 Buyers Guide, July/Aug, Sept/Oct, Nov/Dec). PFP (ISSN 1523-780X) [Volume 17, Issue 3]

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c. Hiring

e. Other

kelli cooke | kelli.c@rbpub.com

The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or PFP. RB Publishing Inc. and/or PFP expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine.

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b. Juggling continuing education with business management d. Managing different client personalities

Listen to your business Your business is talking; are you listening? By Lindsay Vastola

SOCIAL MEDIA

Visit: www.fit-pro.com to participate What business aspect do you find most challenging?

Visit our website or YouTube channel to view weekly instructional videos from some of the most respected names in the fitness industry.

Training Wheels

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Elsbeth Vaino shares a simple, easy-to-implement strategy to raise your rates. By Elsbeth Vaino

Exercise of the Week

If you train groups, what is your average class/session size?

%

Charge what you’re worth: strategies to successfully increase your rates

Functionally Fit by Brian Schiff

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LETTER FROM THE EDITOR

FOLLOW TOTY

Lindsay Vastola | lindsay@rbpub.com

Mindy Mylrea | www.mindymylrea.com

Are you an innovator, influencer or a laggard? While interviewing Derek Mikulski, inventor of the ActivMotion Bar, he shared that one of his most pivotal learning experiences was understanding the “innovation model of acceptance.” Put simply, this concept demonstrates how new technology, products and even ideas and methodology are progressively accepted, starting with innovators, early adopters, the early majority, the late majority and, finally, by the laggards. Had Derek not understood consumer psychology and behavior when he launched his product, it could have very well cost him his company. This made me think about how this concept applies to fitness professionals. Take for example, suspension training; until you understood and accepted the concept, the majority of your clients would likely have remained skeptical and apprehensive (the late majority or laggards). We should be the early adopters our clients trust, with greater influence than celebrities or media. We must embrace this role with a great sense of responsibility; because of the omnipotent power of the media, it will take relentless hard work. It is imperative to continually learn the science of fitness and then integrate safe and science-based applications of these “new” modalities or concepts only if it makes sense for your clients and is authentic to you. Consumers of fitness (whether it be us or the general public) are constantly inundated with new products, new ideas and new training methods. This is perhaps why words like “gimmick” and “fad” are synonymous with many fitness trends. We have the opportunity to have an even greater influence on those we serve by educating while still offering fresh, innovative ways to be fit. As you browse through our 2015 Buyer’s Guide and read our features focused on the next-level opportunities for your career, my hope is that you have a fresh perspective on the impact you have to inspire your clients while integrating some of the newest innovations. A few highlights in this issue include: }

Avoid miscalculating your business costs before it’s too late. Cabel McElderry uncovers the real costs of business to plan for in our Fitness Business 101 special series.

}

Finding the right price for services is always a sticky point for most fitness professionals. Elsbeth Vaino shares her proven strategies.

Keep innovating and inspiring,

Follow the lead in group fitness 2015 PFP Trainer of the Year Mindy Mylrea shares with us her insight on lessons and opportunities in an ever-evolving industry.

What has been the most valuable lesson you’ve learned in your business? The most valuable lesson I have learned is actually two-fold. First, always remaining consistent in every way is what I live by; anyone who hires me knows that I will always bring my absolute best. Second, I appreciate every opportunity that comes my way. I never take anything for granted and thank my lucky stars every minute for being able to do what I do.

Where do you think most fitness professionals miss the mark when it comes to building a successful business? Nothing comes without 100% effort. Fitness professionals need to put in the work without thinking that instant reward is a given. Hard work will pay off but not without the work.

What career opportunities do you see emerging for fitness professionals? Small group training continues to be a growing opportunity. Both group exercise instructors and personal trainers can benefit from this emerging trend as 80% of health club members can afford small group, whereas only 20% of members can afford personal training. The industry is gravitating more toward programs that can measure and show results; small group training that offers fitness, body assessments and accountability is where the trend continues to strengthen.

Trainer of the

Year 2016

SPRING 2015 | WWW.FIT-PRO.COM | 5


CONTENTS

SPRING 2015

2015 Buyer’s Guide

FEATURES

Departments 05 Letter from the Editor Are you an innovator, influencer or a laggard?

11 The Message Jonathan Ross

16 Exercise Spotlight Savvier Fitness

18 New on the Market

DEREK MIKULSKI

08

Cover Sponsors

Journey to Success: Derek Mikulski The prototype of unconventional success By Lindsay Vastola

www.lebertfitness.com

www.power-systems.com

14

Is your price right?

3 steps to set the right price

www.merrithew.com

By Elsbeth Vaino

12 19 6

2015 Buyer’s Guide

| WWW.FIT-PRO.COM | SPRING 2015

2015 SPECIAL SERIES: FITNESS BUSINESS 101 Plan for Profit: Understanding the real costs of business By Cabel McElderry


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FIND A ONE-DAY INSTRUCTOR WORKSHOP. VISIT P90XLIVE.COM/PFP.

© 2015 Beachbody, LLC. All rights reserved. Beachbody, LLC is the owner of the P90X trademark.


Journey to Success

By Lindsay Vastola

THE

PROTOTYPE

OF UNCONVENTIONAL SUCCESS

It started at 18 years old. A young man from Southeast Michigan lost 80 pounds simply by educating himself and then decided to attend Central Michigan University to study, and become obsessed with, exercise physiology. Following graduation, he went on to work for Lifetime Fitness as a trainer and began working with clients. He made a keen observation of an opportunity in the industry and created a product to address that opportunity. He raised funding with the help of his clients to start the business all while training full time. He started the business, developed and brought to market the ActivMotion Bar that continues to influence fitness in a big way... and Derek Mikulski is not quite 30 years old.

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Derek Mikulski, inventor and founder of the ActivMotion Bar, describes himself as “unconventional,” never one to follow the path that is already there. He is detail-oriented, obsesses about the small things and has a failure-is-not-an-option work ethic. A year after he became a trainer, he saw a need for a modality that would challenge stability without having to put a client on an unstable platform. Whether it was for the athletes he trained or for his older clientele, he wanted to put instability in a client’s hands. As if it were scripted to be the storyline of any quintessential American innovator, Derek started prototyping his idea in his garage outside of Detroit and continues to produce all of his products in the United States. He built a prototype of what is now known as the ActivMotion

DEREK MIKULSKI

Bar and brought it into the gym for his clients and other trainers to try. He instantly knew he had something that was scalable in the industry and could have a real impact on training programs. The ActivMotion Bar looks like a standard body bar, but there are ball bearings in the inner-core of the barrel that slide side-to-side as the bar is moved by the user, forcing the user to engage more muscles in order to stabilize the bar, offering a dynamic mode of disruptive training. As Derek describes, “Disruptive training progresses people through three phases of training, with the end result being increased core strength, improved mind-muscle activation and awareness and smart muscles that will protect and perform.” Derek built a business plan and one of his clients became an initial angel investor, with


DEREK MIKULSKI WHAT IS YOUR CURRENT TITLE? Founder, ActivMotion CERTIFICATIONS: NASM, NPTI, NSCA CSCS EDUCATION: Bachelor’s Degree of Science in Health Education from Central Michigan University WHAT IS YOUR FAVORITE PIECE OF WORKOUT EQUIPMENT? ActivMotion Bar WHAT IS YOUR FAVORITE HEALTHY SNACK? Carrot sticks and hummus WHAT IS YOUR FAVORITE QUOTE OR SAYING? “Sometimes struggles are what we need to become truly alive.” CONTACT INFO: derek@activmotionbar.com www.activmotionbar.com www.facebook.com/activmotionbar

whom he still partners with today. He filed for a patent and created a more professional-looking version of his prototype and then set out to prove the concept in the field. Perhaps most impressive in lending to the credibility of his innovation are the findings of a recent study performed by the University of Michigan’s Human Movement Innovation Lab. The research study focused on muscle tissue activation based on different fitness equipment. The study found that the ActivMotion Bar activates muscles 170% more than other static tools like medicine balls and standard body bars. While reputable studies and research may have confirmed the validity and effectiveness of the ActivMotion Bar, when Derek initially took his product to the fitness market he faced the reality that the general public was

skeptical. It seemed as if they had the attitude that this was “another fitness gimmick.” He realized that changing people’s minds out of the gate is an almost insurmountable task. He and his team then focused on implementing the “innovation model of acceptance.” Market to the early adopters and innovators — those already conscious and aware, and who are usually the influencers that will create a trickle-down effect. In the case of the fitness industry, those early adopters and innovators are generally the fitness enthusiasts and fitness professionals who are educated and open to embracing new concepts. Derek experienced first-hand the critical lesson of taking the time to discover who your ideal core customer is, then create the messaging and branding to specifically market to them.


Derek emphasizes that owning an equipment company is so much more difficult than anyone can tell you until you experience it. Coming up with the idea is the easy part; you have to prove it, get it accepted and then sell it. The greatest barrier is financial because of the significant expense required to bring a product to the masses. You can have a great website, pictures and marketing, but in order to sell it, people need to feel the product and experience it; and this means exhibiting at industry shows and conferences which can cost upwards of $10,000-$15,000 per event. Derek also found that while his strength is attention to detail, the learning curve to understanding the manufacturing process can often result in lost time and money. Being that Derek started the business as a fitness professional, not an engineer or with extensive business experience, his business partners have been a vital part of navigating the processes and backend of the business in order to minimize risk and scale based on success.

Since the inception of his idea in 2011, Derek and his team of two partners, five employees and five master instructors have perfected the quality of the product and have introduced six different weight options of the bar. The company attends most major fitness events, offers workshops and has invested a great deal of energy into education. They have a clear vision and strategy to

goal mapped out to introduce two new products or programs every year. While a day in the life of Derek is mostly unpredictable — whether he is working from home, at the office or at the manufacturing facility — one thing that is consistent is his early morning workouts. He even continues to work with a few of his clients in their homes. When asked if he ever questions why he continues to work as hard as he does to pursue his ActivMotion Bar vision, he unequivocally answers, “Never. When I’m a trainer, I get to work with one or a few people within an hour. With the company selling our bars all over the country, I’m impacting more people in one hour who are using the ActivMotion Bar.” Derek’s success isn’t simply because of a brilliant idea or even the result of good timing. Sheer determination, a relentless work ethic and laser focus is undoubtedly why Derek Mikulski will continue to innovate, influence and impact the fitness industry in a big way… and you can bet that he’ll do it in the most unconventional way.

You can have a great website, pictures and marketing, but in order to sell it, people need to feel the product and experience it.

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create products that push the envelope to introduce new modalities using similar technology that challenge conventional thinking and approaches to fitness. Currently, ActivMotion offers one signature product that integrates programs and workshops across multiple outlets including Pilates, golf fitness and core strength training programs. The company has clear ambitions with a


THE MESSAGE Website: www.AionFitness.com and www.AbsRevealed.com | Facebook: facebook.com/JonathanRossFit | Twitter: twitter.com/JonathanRossFit | Instagram: www.instagram.com/JonathanRossFit | LinkedIn: linkedin.com/in/jonathanrossfit | YouTube: youtube.com/user/jrofitpro

Jonathan Ross is a nationally awarded personal trainer recognized by organizations including IDEA, ACE and Exercise TV. He is also a master trainer for many reputable fitness brands and author of Abs Revealed. Jonathan is a sought-after expert for national media outlets and named one of Men’s Journal Magazine’s Top 100 Trainers in America. He has successfully created an avid following of both clients and fellow fitness professionals; here is how he shares his message… My ideal client is willing to do what it takes to make tomorrow a little better than today was, and keep repeating that process for a lifetime while expecting the occasional, small setback on the way to major improvement. My message is whatever you love about life, you enjoy it more when you have a fit body. Fitness means the ability to do what you like with-

out having to worry about your body. Growing up with 800 pounds of parents, you see how it shrinks the world and limits life. If I had only one way to share my message it would be at halftime of the Super Bowl – since that seems to get the most ears and eyeballs! Need to reach as many people as possible with a message of hope through fitness. Successful messaging reaches inside the receiver of the message and ignites something that provides a spark of desire for health behaviors. You don’t need to love exercise, but you do need to at least get a crush on it for long-term success. People follow me because I’m down-to-earth yet provide leadership to bring fitness to those who need it the most and present ideas that cut through the complexity to tell it like it is with clarity, a dash of humor and in a compelling manner.

JONATHAN


2015 SPECIAL SERIES SPONSOR

www.sportsfitness.com

Get your company logo here by sponsoring this Special Series, contact susan@rbpub.com for details!

Part 3 of PFP’s 2015 Special 7-Part Series: Fitness Business 101

PLAN FOR PROFIT: Understanding the real costs of business | By Cabel McElderry

I

know what you’re thinking. In fact, I can recall with ease the myriad of thoughts you’re having right now. All those delightful emotions about how great it would be to have your own space, how your clients would feel as they spent time in your facility, all the great services you can offer, all the great equipment and more. The vision switches to the scene from the Matrix movie where Morpheus asks, “…and which will you take, the red pill or the blue pill?” If you take the red pill you’re lost in naive elation, lost in the feeling of the project, not worrying about the costs and challenges of getting your dream business up and run-

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ning. In nearly every case this fantasy turns to eventual tragedy and I’m certain comprises a great portion of the “9 out of 10 small businesses that fail in the first 5 years or sooner.” If you take the blue pill the effect is immediately sobering. You begin to think about the costs, problems and challenges of bringing the idea of your dream business to reality. It can be so sobering, in fact, that for many it may lead to the relinquishment or “failure to launch” of their dreams. Viewed this way, neither option may seem immediately enticing. My hope is to influence your decision to lean toward the blue pill, but to alter the view to one that is still sobering, but realistic and responsible. You’re going

to open that dream business and together we’re going to work to change the world! Starting a brick and mortar fitness business may not be an easy thing to do but with a few guidelines I’m confident I can help you make it a lot easier. Step 1: Project your monthly operating costs. Think of everything and plan a contingency for the things you’ll still miss. Consider your fixed costs as though you are fully operational, not as you will be today but as you will be months from now at its most expensive. I use the term “fixed costs” in a modified way to describe things that will basically be the same each month: lease, utilities, even a


base amount for marketing. Additional marketing and wages (if you offer one-on-one training) primarily will vary. By listing your fixed costs at your fully operational status you gain a scope for what your facility will be like at its most expensive. For a minimum contingency I’d suggest planning for 15-20% over your total monthly operating cost. One way to use this information will be in your lease negotiation. Since your lease is likely to be one of your single greatest expenses, negotiating a few months of free or reduced rent can really ease the burden of monthly operating costs. Reduced operating costs help with getting your business off the ground and allow it to take root. This monthly operating projection will also help you price your services (don’t think start-up price but future regular price) and estimate how many active clients you will need to break-even or generate your desired level of profit. With this information you can work backwards to developing your launch promotions and marketing strategy. Step 2: Project your start-up costs. Try to think of every little thing that you will need to spend money on one time to get your business open; and again plan a contingency. Build-out costs are going to vary greatly depending on a lot of variables, but a good place to start is $15-25 square foot (unless you are doing a lot of work yourself) and it can easily be a lot more. Don’t forget about permits, licenses and even the need for architectural drawings. I know the expense of these things can be frustrating but they will save you a lot of money in the long run. When looking at buildings, be sure to ask for a copy of the signage guidelines before beginning negotiations. Signage costs can vary; in my newest location, meeting the minimum signage restrictions suitable to our needs, after permits and installation, was almost $13,000! In every renovation unexpected things happen. Where possible, I’d strongly suggest a large contingency, as much as 30% wouldn’t be unrealistic. Unfortunately, start-up doesn’t end at your renovation and equipment. Below are a few things that clients have forgotten to plan for: } Business insurance } Legal fees for contract, lease, business registration and other document review } Utility and service provider deposits (firsttime merchant accounts often require sizeable deposits or delays in transaction deposits for example) } Office supplies and equipment

} Cleaning and miscellaneous supplies and equipment } Décor items and furniture } Internal signage and branding } Launch promotion costs } Wages for staff training time and casual opening labor } Initial operating capital (90 days minimum recommended) Now I know as you start to do a little math on your start-up costs it can leave you feeling discouraged. But don’t be intimidated. Here are a few useful tips that can really help to reduce or offset them: } Many commercial landlords are willing to negotiate a build-out subsidy and offset some or all of the cost within the terms of the lease. Often they have their own contractors and can get the work done quickly and to a standard they’re satisfied with. I would suggest you first write your offer without asking for a subsidy as the rates often change when you do and it’s helpful to understand by how much. } Research government subsidized financing. In the U.S., look to the Small Business Administration and programs like the 7(a) loan. In Canada, look at the Canadian Small Business Finance loan. Though they may require an extended period and a number of hurdles, they can greatly reduce your out-of-pocket start-up expenditure regardless of your asset base. (In my personal experience by as much as 70-90%!) } Consider client financing through a “paidin-full” promotion. If you’re looking to open a business I’m assuming you have an audience. These fanatical followers generally have great belief in your mission; they’re urging you forward and with a carefully crafted message many business owners have been able to finance their entire start-up in a “pre-opening sale.” By projecting your start-up costs with a contingency you ensure a reduction of stress later, and once you open your doors for business you want to make sure that day-to-day operations have your full attention. The resulting expense lists from Step 1 and Step 2 are the foundation of your business plan. From there you can use that information to determine pricing, project a breakeven analysis, be elated about the idea of profitability, develop a marketing plan and a whole lot more! Though the costs of starting a fitness business can be great, so are the rewards. Don’t stop here, take the time to write a business plan, seek the counsel of business owners

Here’s a glimpse into what to expect in our exclusive 7-part series: Part 1 | January-February The first 60 days

Part 2 | March-April

Optimize and diversify your business’ profit centers

Part 4 | June

Select the client management system that fits your business

Part 5 | July-August

Integrate mind/body programs that complement your training services

Part 6 | September-October The power of your brand: is your brand helping or hurting your business?

Part 7 | November-December

Lay out your marketing plan for 2016

you may know and even your accountant. With plan in hand, you can swallow that blue pill and start on your mission to find your space! (Hint: look where dance studios and martial arts studios are in your area.)

After struggling for eight years as a personal trainer, Cabel McElderry challenged the typical gym setup. His 7-figure studio has won multiple awards for business excellence. Cabel has been recognized as one of the top 100 fitness entrepreneurs in North America and was recently named Chief Operating Officer for America’s fastest growing indoor boot camp franchise, Fit Body Boot Camp. He is a trusted mentor and prolific writer. www.ProfitablePersonalTrainer.com

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IS YOUR PRICE RIGHT? 3 STEPS TO SET THE RIGHT PRICE

BY ELSBETH VAINO f you are a personal trainer, you have a price, and for those of you who run your own business, you have to set that price. How much you charge might be the most important consideration for your business. Set the price too low and you run the risk of having a full schedule but not earning enough to pay your bills; set the price too high and you may never get enough clients to make ends meet. One of the biggest mistakes personal trainers make is selecting their price based on what they think clients want to pay. Willingness to pay is a factor, but this approach ignores your financial needs. If that has been your approach, or if your business is not as profitable as you would like it to be, go through the following 3-step process to determine whether your prices are right.

STEP 1: DO YOUR RESEARCH People pay vastly different rates for goods and services depending on where they live, which means there is no single price reference you can look to for guidance. Fortunately, most businesses have websites, and many post their prices. Find the pricing for 5-10 businesses that offer personal training, either in your area or in a comparable area. In addition to noting their pricing, make notes about their service offerings and how you perceive the quality of their business. List them in order so that you can see the range of prices that your competitors charge and what they provide for that price. Are there other gyms or trainers in a different city that are very successful? Do the same exercise, but look at their website and their competition’s websites. How do they fare in pricing relative to those in their area? How do their offerings compare?

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STEP 2: DO THE MATH There are three factors you must consider when setting your prices if you want to succeed: 1. What are your costs? Write down all of your monthly costs for your business. This may include, but not be limited to: rent, gas, utilities, phone and internet, printing, advertisements, garbage removal, payment processing, website hosting, online scheduling, staff salaries, continuing education, insurance, certification fees, equipment purchases and maintenance, loan payments, taxes and cleaning. Express all of these as monthly costs, as some will be quarterly or annual. 2. How much do you want to earn? This is one where many of us get in our own way and we pencil in a very modest salary for ourselves. It might be insecurity about our self-worth, or our upbringing has taught us that we don’t need a lot. In some cases, we tell ourselves that we are in this business to help people, not to get rich. Time to be honest with yourself: did you really start this business so that you could earn a small-to-modest income? Or would you like to help people and earn enough so you can buy nice things and travel to interesting places? You have to be honest in this step. If you have a goal of earning a six-figure salary, then use a six-figure salary in this step. You’re allowed to want that. Make sure to express your desired salary as a monthly figure. 3. How many hours do you want to work? Once again, be honest with yourself about this. Did you go into this business to work 12-hour days for the rest of your life? If not, how many


do you want to work? One important note for mobile personal trainers (either training clients in home or at a variety of sites) - you must subtract the hours you spend in transit from your total hours you want to work. This is because traveling to a client site does take time and needs to be factored, but typically you do not charge directly for that time. Most of you did this as a weekly number. Convert it to months by multiplying by four. Note that there are technically 4.3 weeks per month, but for the sake of this calculation, use four. By rounding down the weeks in a month, you can effectively account for vacation and sick time.

to adjust your rates and start to earn more. If it uncovers the latter, then you have a big problem; but it is one that you are much better off knowing sooner than later.

Elsbeth Vaino is the owner and head trainer at Custom Strength in Ottawa Canada, where she works primarily with masters-aged athletes wishing to return to sports post-injury. Prior to becoming a trainer, Elsbeth enjoyed a successful career as an engineer, which significantly influences her ap-

Now that you have the numbers, your price is a simple calculation: Price per hour = (your costs + how much you want to earn) / (number of hours you want to work)

proach. She holds a CSCS, is FMS certified and has a wealth of experience coaching and teaching hockey, ultimate, and skiing. She writes about exercise and nutrition at www.elsbethvaino.com.

STEP 3: ASSESSMENT AND REALITY CHECK Refer back to the pricing numbers you calculated in Step 1. Where does your calculated price fit relative to what your competition charges? Is it within the range? If you are in range, congratulations! This suggests the financial needs and goals for your business are a good fit for the market. The next step for you is to determine if you are in the right part of the range. Are you at the top end of the range? If you are, is your offering on par with what others offer there? Are you offering a high-end training option? Is this how your current clients would describe you? Does your advertising (if relevant) reflect that? If yes, then you found your price. Similarly, if you are offering discounted training, and you are at the bottom of the range, then you are ready. If you are either outside the range or you are not at the right place in the range, then your model probably does not match your clients. If this is the case, then it means you either need to change your salary or schedule expectations, or you need to reduce your expenses. Go back to Step 2 and make some adjustments until your price fits. A very important part of this step is to ask yourself if this is feasible. Did you have to increase your hours in the equation above to the point that you will have to work much more than you can manage? Did you have to decrease your salary to the point that you will barely scrape by each month? There are two primary reasons for doing a price assessment: 1. To make sure you don’t short-change yourself by setting your rates too low. 2. To make sure you don’t unknowingly design a business where you lose money each month even if you have a full roster of clients. If this price assessment uncovers the former, then that is a great opportunity for you

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EXERCISE SPOTLIGHT Exercises designed by Mindy Mylrea, Creator of Tabata Bootcamp

No Limitations! Anytime, Anywhere Bodyweight Training The most amazing strength training tool we possess is our own bodyweight. Bend it, twist it, turn it, rotate it and lift it. You have your very own personal fitness center right within you, and you don’t necessarily need a machine when your body has the potential to be one. Here are five bodyweight training exercises that do indeed twist, turn, rotate and lift. By shifting the position, you are adding load without having to add external weight. Perform each body shifting series with control and smooth execution, keeping in mind that the end point is only the beginning of returning to the start point. These exercises are easy, versatile and can be done at home.

Side-lying gliding hip lift Start in a side-lying position with your feet on Gliding discs. You can either keep both hands on the oor for support, or you may raise your upper arm for a more advanced option. Lift your hips up, pulling your feet inwards on the Gliding discs. Repeat on both sides.

Prone plank gliding diagonal X

Start in a prone low plank position with the Gliding discs under your feet. Slide one foot out to the side, then cross your leg under your body with a bent knee to the opposite elbow. Repeat on both sides.

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For more information, visit www.tabatabootcamp.com

Supine table to L with diagonal punch Start in a supine table position with fingers facing your feet. Lower your hips through your hands to form an “L” position. Lift again to a table positon, and punch your arm upward and diagonal across your body. Repeat on both sides.

Standing frontto-back diagonal curtsy lunge Prone spider pass-through

Start in a prone plank position. Lunge forward with one leg into a runner’s lunge. Lift the back leg, moving to supine position as your leg straightens in front of the body. Return to plank and repeat on both sides.

Start standing with one Gliding disc under one foot. Slide the foot out to a side lunge, followed by crossing the foot forward into a front curtsy lunge. Slide your foot back out to a side lunge. Then, slide your foot into a back curtsy lunge. Repeat 8-12 times, then repeat on the other leg.

SPRING 2015 | WWW.FIT-PRO.COM | 17


NEW ON THE MARKET The latest trends in fitness equipment

SKLZ SLIDEZ Use them unilateral, bilateral or anywhere you’d like to take them – Slidez are the choice of athletes! The low-friction, non-marking bottoms smoothly slide on virtually any surface – carpet, hardwood and even rubber gym flooring. The ergonomic tread-patterned tops provide a superior grip for hands or feet. The unique shape allows you to move omnidirectional to build the core. Slidez are perfect to build strength, mobility and size. www.power-systems.com

18

Lindsay's Review: MostFit SYN Rings

The MostFit SYN Rings add a new element to your strength training program. The SYN Rings allow the user to suspend weight plates from an Olympic weightlifting bar forcing the user to more actively engage core and stability muscles. Perfect for athletes and fitness enthusiasts looking to add advanced variations to their workouts, the SYN Rings are an ideal addition to the fitness equipment repertoire of easy-to-use, portable and effective training modalities. www.most-fit.com

AT SPORTS FLEX

STABILITY BARREL

SRT BARBELL

The TAG Sports Flex brings more functionality to the functional trainer and offers a unique way to perform H.I.I.T. (High-Intensity Interval Training) on a functional trainer. You can go from pulling three different back routines, right into pushing, pressing, curls, throwing replication, golf or baseball swings with no rest and without ever taking your hands off the grips or breaking to change attachments. www.tagfitness.net

The Stability Barrel is a versatile, multi-purpose tool that expands programming options with the added ability to be used inverted or upright. Providing exceptional proprioceptive feedback and total body support for clients it supports full-range, multidimensional movements and preparatory counter-movements that unlock the body’s potential. Padded with the premium Merrithew/Airex Coronella 200 Mat, the cushiony surface features a memory foam-like quality that allows the mat to quickly bounce back to its original shape and adds more comfort to the spine. www.merrithew.com

Get stronger faster and burn more calories with the new LEBERT SRT Barbell. Spring Resistance Training Barbell has spring technology to take your regular barbell exercises and make them much more effective. With springs set on either side of the two sliding hand grips, users press inward or outward activating more muscles and creating more resistance with every rep. Comes with two five pound weights and two sets of springs; one each of low- and high-resistance identified by color. Tested for 100K reps; total weight is 17 pounds. www.lebertfitness.com

| WWW.FIT-PRO.COM | SPRING 2015


2015 BUYER’S GUIDE

The 2015 PFP Buyer’s Guide is a one-stop guide that you can hang on to for the rest of the year. Have a product in mind? Simply pick a category from the index below, flip to the corresponding page, and contact any or all of the listed companies within that category. That’s it!

INDEX Agility Equipment (Ladders/Hurdles/Cones/etc.)..............................19 Aquatics Equipment & Tools...................................................... 19-20 Associations.....................................................................................20 Balance Equipment (BOSUs/Stability Balls/VersaDiscs/etc.)......20-21 Barbells, Dumbbells, Kettlebells & Plates...................................21-22 Boot Camps..................................................................................... 22 Boxing, Kickboxing & Martial Arts.................................................... 22 Business Consulting........................................................................ 22 Cardio Equipment (Treadmills/Bikes/etc.)........................................ 22 Certifications, CECs & Degrees.................................................. 22-23 Core Equipment..........................................................................23-24 Educational Materials (DVDs/Books/etc. non-product specific)........24-25 Events & Trade Shows......................................................................26 Exercise Accessories (Balls/Tubing/Mats/etc.)............................26-27

Financing & Leasing........................................................................ 27 Fitness Assessments (Calipers/Heart Rate Monitors/etc.)......... 27-28 Flooring............................................................................................28 Franchising & Licensing..................................................................28 Insurance Providers.........................................................................28 Locker Room & Spa Products...........................................................28 Nutrition (Food/Beverages/Supplements)........................................28 Pilates Equipment & Supplies................................................... 28-29 Plyometric Equipment......................................................................29 Software & Online Services........................................................ 29-30 Strength & Circuit Equipment..........................................................30 Yoga Equipment & Supplies.............................................................30 Youth Fitness Equipment.................................................................30

To see our online Buyer’s Guide, where you can request information from specific companies, go to our website at www.fit-pro.com/buyersguide. Agility Equipment (Ladders/Hurdles/Cones)

Makoto USA

www.makoto-usa.com

www.railyardfitness.com

www.athletesacceleration.com www.elivatefitness.com

MostFit

www.most-fit.com

Fitness First

www.fitter1.com

SIL Fitness

www.silfitness.com

SportSmith

www.SportSmith.net

www.fitness1st.com

Fitterfirst

www.progymsupply.com

Railyard Fitness

Athletes Acceleration Elivate Fitness

Pro Gym Supply

Perform Better

www.performbetter.com

Flyte Fitness

www.flytefitness.com

www.spri.com

Gopher Performance

StrongBoard Balance

www.StrongBoardBalance.com

KIDSFIT

www.kidsfit.com

Power Systems

www.power-systems.com

Prism Fitness Group

www.prismfitnessgroup.com

Lebert Fitness

www.lebertfitness.com

AquaJogger

www.aquajogger.com

Athletes Acceleration

www.athletesacceleration.com

Biosig Instruments

www.biosiginstruments.com

Fitness First SPRI Products

www.gopherperformance.com

Aquatics Equipment & Tools

TRX

www.trxtraining.com

www.fitness1st.com

Gopher Performance

www.gopherperformance.com

Hydro-Tone Fitness Systems www.hydrotone.com

NZ MFG.

www.nzmfg.com

Vicore Fitness

www.vicorefitness.com

Perform Better

www.performbetter.com


Power Systems

www.power-systems.com

National Posture Institute www.npionline.org

PurAqua Products

www.puraquaproducts.com

SIL Fitness

www.silfitness.com

SPRI Products www.spri.com

Sprint Aquatics

National Strength and Conditioning Association www.nsca.com

United States Water Fitness Association www.uswfa.com

YogaFit

www.yogafit.com

www.sprintaquatics.com

Associations Aerobics and Fitness Association of America (AFAA)

Balance Equipment (BOSUs/Stability Balls/ VersaDiscs/etc.)

www.afaa.com

ActivMotion Bar American Council on Exercise www.acefitness.org

Athletes Acceleration www.athletesacceleration.com

GMP Fitness

www.personaltrainereducation.com

IART (International Association of Resistance Trainers) www.ExerciseCertification.com

www.activmotionbar.com

Aeromat Fitness Products www.aeromats.com

Alpha Omega Fitness Equipment www.alphaomegafitness.com

Athletes Acceleration

www.athletesacceleration.com

Ball Dynamics International www.fitball.com

BOSU

www.bosu.com 速

IHRSA (International Health, Racquet & Sportsclub Association)

Country Technology www.fitnessmart.com

www.ihrsa.org

International Fitness Association

Creative Health Products

www.ifafitness.com

www.chponline.com

ISCA (International Sports Conditioning Association)

Elivate Fitness

www.ISCAfit.com

KettleBell Concepts

www.kettlebellconcepts.com

National Exercise & Sports Trainers Association www.nestacertified.com

www.elivatefitness.com

Exertools

www.exertools.com

Fitness First

www.fitness1st.com

Fitterfirst

www.fitter1.com

Flyte Fitness

www.flytefitness.com

National Federation of Professional Trainers (NFPT) www.nfpt.com

freeFORM Board

www.thefreeformboard.com

Gopher Performance

www.gopherperformance.com

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| WWW.FIT-PRO.COM | SPRING 2015


Gray Institute (VibePlate) www.vibeplate.com

Harbinger

Barbells, Dumbbells, Kettlebells & Plates

www.harbingerfitness.com

Indo Board Balance Trainers www.indoboard.com

KIDSFIT

www.kidsfit.com

Mad Dogg Athletics www.maddogg.com

ActivMotion Bar

www.activmotionbar.com

Aeromat Fitness Products www.aeromats.com

Alpha Omega Fitness Equipment www.alphaomegafitness.com

Merrithew Health & Fitness www.merrithew.com

OPTP

www.optp.com

Don Oliver Barbell www.donoliver.co.nz

Dynamic Fitness Solutions www.fitness909.com

Gopher Performance

www.gopherperformance.com

Perform Better

www.performbetter.com

Kettlebell Cardio Fitness www.kettlebellcardio.org

Kettlebell Concepts

www.kettlebellconcepts.com

Power Systems

Lebert Fitness Inc.

PPF Sport Science

LifelineUSA

www.power-systems.com www.PlatformTrainer.com

www.lebertfitness.com www.LifelineUSA.com

Pro Gym Supply

www.progymsupply.com

Railyard Fitness

www.railyardfitness.com

Resist-A-Ball

Merrithew Health & Fitness www.merrithew.com

www.resistaball.com

SIL Fitness

www.silfitness.com

SportSmith

Perform Better

www.performbetter.com

www.SportSmith.net

SPRI Products www.spri.com

StrongBoard Balance

www.StrongBoardBalance.com

Power Systems

www.power-systems.com

PowerBlock

TAG Fitness

www.powerblock.com

TRX

www.progymsupply.com

www.tagfitness.net

Pro Gym Supply

www.trxtraining.com

Vicore Fitness

www.vicorefitness.com

Vortex Fitness Equipment www.vortexfitness.com

Wholesale Point

www.wholesalepoint.com

YogaFit

www.yogafit.com

SCW Fitness Education www.scwfitness.com

SIL Fitness

www.silfitness.com

SportSmith

www.SportSmith.net SPRING 2015 | WWW.FIT-PRO.COM | 21


National Exercise & Sports Trainers Association SPRI Products

www.nestacertified.com

www.spri.com

TuffStuff Fitness International, Inc.

www.tuffstuffitness.com

Boot Camps

www.vacumed.com

Power Systems

www.power-systems.com

SIL Fitness

www.silfitness.com

TuffStuff Fitness International, Inc.

www.tuffstuffitness.com

Adventure Boot Camp

www.adventurebootcamp.com

Business Consulting American Gym Trader

Fit Body Boot Camp

www.myfitbodybootcamp.com

Alpha Omega Fitness Equipment Bodystat

www.t-gripbarbell.com www.tagfitness.net

(Treadmills/Bikes/etc.)

www.alphaomegafitness.com

T-Grip Barbell TAG Fitness

Cardio Equipment

www.americangymtrader.com

American Leisure

www.americanleisure.com

http://muscleropes.com

Tabata Bootcamp

www.TabataBootcamp.com

FreeMotion Fitness

www.freemotionfitness.com

Gopher Performance

www.gopherperformance.com

Hudson Fitness

www.hudsonfitness.com

KORR Medical Technologies www.korr.com

Life Fitness

www.lifefitness.com

Mad Dogg Athletics www.maddogg.com

Catalyst Fitness

Motus USA

E Store Solutions, Inc dba myFitnessStore.com

Nautilus

The Sure Victory Fitness Bootcamp

www.thefitnessbootcamp.com

TuffStuff Fitness International, Inc.

www.tuffstuffitness.com

UNICUS Fitness Wedding Boot Camp

www.weddingbootcampinstructor.com

VicteliB

www.bootcamp-challenge.com

www.myfitnessstore.com

Exhibit Surveys

www.exhibitsurveys.com

Fit Business Insider

www.fitbusinessinsider.com

FitnessNames.com

http://FitnessNames.com

FitRewards

http://fitrewardsclub.com

Globetrotter Fitness

www.globetrotterfitness.com

myFitnessStore.com www.myfitnessstore.com

Bastyr University (Exercise Science and Wellness Degree Program) www.bastyr.edu

www.fitness909.com

www.makoto-usa.com

www.catalystfitness.com

www.weightlosscollege.com.au

Dynamic Fitness Solutions

Makoto USA Muscle Ropes

Australian College of Weight Loss Consultants

www.motususa.com

Beachbody LIVE

www.beachbodylive.com

Biomechanically Fit

http://biomechanicallyfit.com

C.H.E.K. Institute

www.chekinstitute.com

California University of Pennsylvania www.calu.edu/go

Can-Fit-Pro

www.canfitpro.net

DCAC Fitness Conventions www.dcacfitness.com

Educational Fitness Solutions www.efslibrary.net

Fitness Learning Systems

www.FitnessLearningSystems.com

www.schwinnfitness.com

Octane Fitness

www.octanefitness.com

FUNCTIONAL AGING INSTITUTE

Precor

Functional Aging Institute

www.precor.com

www.functionalaginginstitute.com

Spinning

GMP Fitness

www.spinning.com

www.personaltrainereducation.com

SportsArt Fitness

International Youth Conditioning Association

www.sportsartamerica.com

Star Trac

www.startrac.com

Technogym

www.technogym.com

www.iyca.org

ISCA (International Sports Conditioning Association) www.ISCAfit.com

Total Gym

www.totalgym.com

Boxing, Kickboxing & Martial Arts Fit Interactive

www.fitinteractive.com

Harbinger

www.harbingerfitness.com

Impulse Training Systems www.impulsepower.com

ISCA (International Sports Conditioning Association)

NPE, LLC

www.netprofitexplosion.com

Certifications, CECs & Degrees

Qameliyan Fitness & Lifestyle Consulting

Aerobics and Fitness Association of America (AFAA)

The Fitness Profit Center

American Academy of Health and Fitness (AAHF)

QFLC.NET

www.thefitnessprofitcenter.com

VicteliB

www.afaa.com

www.AAHF.info

www.bootcamp-challenge.com

www.makoto-usa.com

www.JillianMichaelsBODYSHRED.com

Kettlebell Cardio Fitness www.kettlebellcardio.org

KettleBell Concepts

www.kettlebellconcepts.com

Lebert Fitness

www.lebertfitness.com

www.ISCAfit.com

Makoto USA

Jillian Michaels BODYSHRED

American Council on Exercise www.acefitness.org

Leeann Carey Yoga

www.leeanncareyyoga.com

Mad Dogg Athletics www.maddogg.com

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Aeromat Fitness Products www.aeromats.com

Merrithew Health & Fitness www.merrithew.com

Mount Aloysius College www.mtaloy.edu/fitness

National Academy of Sports Medicine www.nasm.org

National Exercise & Sports Trainers Association www.nestacertified.com

National Strength and Conditioning Association www.nsca.com

Peak Pilates

www.peakpilates.com

PhysicalMind Institute www.themethodpilates.com

PPF Sport Science

www.PlatformTrainer.com

ProfessionalsInFitness.com www.professionalinfitness.com

Resist-A-Ball National Federation of Professional Trainers (NFPT) www.nfpt.com

www.resistaball.com

Resistance Band Training Systems www.resistancebandtraining.com

Tabata Bootcamp

www.TabataBootcamp.com

The Center for Women’s Fitness www.thecenterforwomensfitness.com

The Cooper Institute www.cooperinstitute.org

United States Water Fitness Association www.uswfa.com

W.I.T.S. (World Instructor Training Schools) www.witseducation.com

YogaFit

www.yogafit.com

ZONING Fitness

www.zoningfitness.com

Alpha Omega Fitness Equipment www.alphaomegafitness.com

Balanced Body www.pilates.com

Bodyblade

www.bodyblade.com

BOSU

www.bosu.com

Core-Tex

www.functionfirst.com

DOD Fitness

www.dodfitness.com

Exertools

www.exertools.com

Fitness First

www.fitness1st.com

Fitterfirst

www.fitter1.com

National Posture Institute www.npionline.org

SCW Fitness Education

Core Equipment

freeFORM Board

www.scwfitness.com

www.thefreeformboard.com

Spinning

General Leathercraft Mfg

www.spinning.com

www.generalleathercraft.com

ActivMotion Bar

www.activmotionbar.com

Gopher Performance

www.gopherperformance.com

SPRING 2015 | WWW.FIT-PRO.COM | 23


Harbinger

OPTP

Resist-A-Ball

Impulse Training Systems

Peak Pilates

SIL Fitness

www.harbingerfitness.com www.impulsepower.com

www.optp.com www.peakpilates.com

www.resistaball.com www.silfitness.com

www.kidsfit.com

www.afaa.com

Perform Better

SPRI Products

Lebert Fitness

PhysicalMind Institute

Stretching

www.lebertfitness.com

www.themethodpilates.com

LifelineUSA

Pioneer Fitness Products (General Leathercraft)

StrongBoard Balance

www.performbetter.com

Mad Dogg Athletics

www.generalleathercraft.com

www.spri.com

www.StrongBoardBalance.com

TAG Fitness Total Gym

www.totalgym.com

www.merrithew.com

Power Systems

www.power-systems.com

Prism Fitness Group

www.prismfitnessgroup.com

MostFit

www.most-fit.com

Motus USA

www.motususa.com

Prism Fitness Group

www.prismfitnessgroup.com

Pro Gym Supply

www.progymsupply.com

American Academy of Health and Fitness (AAHF) www.AAHF.info

www.stretching.com

www.tagfitness.net

www.maddogg.com

Merrithew Health & Fitness

(DVDs/Books/etc. non-product specific)

Aerobics and Fitness Association of America (AFAA)

KIDSFIT

www.LifelineUSA.com

Educational Materials

TRX

www.trxtraining.com

TuffStuff Fitness International, Inc.

www.tuffstuffitness.com

Vicore Fitness

www.vicorefitness.com

Vortex Fitness Equipment www.vortexfitness.com

American Council on Exercise www.acefitness.org

AthleteInMe.com

www.AthleteInMe.com

Athletes Acceleration

www.athletesacceleration.com

Bastyr University www.bastyr.edu

BeyondDiets.com

www.beyonddiets.com

C.H.E.K Institute

www.chekinstitute.com

California University of Pennsylvania www.calu.edu/go

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| WWW.FIT-PRO.COM | SPRING 2015


Can-Fit-Pro

www.canfitpro.net

Inside Out Business Builder

International Fitness Association www.ifafitness.com

Club Industry Show

www.clubindustryshow.com

DCAC Fitness Conventions www.dcacfitness.com

Educational Fitness Solutions

International Youth Conditioning Association

www.fitbusinessinsider.com

Fitness Learning Systems

www.functionalaginginstitute.com

GMP Fitness

www.personaltrainereducation.com

Human Kinetics

www.HumanKinetics.com

IART (International Association of Resistance Trainers) www.ExerciseCertification.com

www.nfpt.com

www.spartatraining.com/store www.savvyknowledge.com

Smart Group Training National Posture Institute

LTL Fitness

S.P.A.R.T.A.-Sports Performance And Resistance Training Association Savvy Knowledge

www.KineticFlix.com

www.npionline.org

www.ltlfitness.com

www.smartgrouptraining.com

The Cooper Institute www.cooperinstitute.org

The Fitness Company www.carolargo.com

Merrithew Health & Fitness Functional Aging Institute

National Federation of Professional Trainers (NFPT)

KineticFlix

www.FitnessLearningSystems.com

FUNCTIONAL AGING INSTITUTE

www.professionalinfitness.com

www.iyca.org

www.efslibrary.net

Fit Business Insider

ProfessionalsInFitness.com

www.insideoutbusinessbuilder.com

www.merrithew.com

Mount Aloysius College www.mtaloy.edu/fitness

National Academy of Sports Medicine www.nasm.org

National Strength and Conditioning Association www.nsca.com

Physical Culture Press www.focusonflexibility.com

PhysicalMind Institute www.themethodpilates.com

Pinnacle Training & Consulting Systems

United States Water Fitness Association www.uswfa.com

W.I.T.S. (World Instructor Training Schools) www.witseducation.com

YogaFit

www.yogafit.com

www.pinnacle-tcs.com

Power Music

www.PowerMusic.com

SPRING 2015 | WWW.FIT-PRO.COM | 25


Events & Trade Shows Can-Fit-Pro

www.canfitpro.net

International Youth Conditioning Association www.iyca.org

Mad Dogg Athletics www.maddogg.com

Catalyst Fitness

www.catalystfitness.com

Spinning

www.spinning.com

United States Water Fitness Association

Creative Health Products

YogaFit

Fitness Consulting Group

www.uswfa.com

www.yogafit.com

Merrithew Health & Fitness www.merrithew.com

Exercise Accessories (Balls/Tubing/Mats/etc.)

Club Industry Show

www.dcacfitness.com

National Posture Institute www.npionline.org

www.aeromats.com

National Strength and Conditioning Association www.nsca.com

IHRSA (International Health, Racquet & Sportsclub Association)

ActivMotion Bar-On this Aeromat Fitness Products

www.ecaworldfitness.com

www.fitbusinessinsider.com

Fitterfirst

www.fitter1.com

Flyte Fitness

www.flytefitness.com www.generalleathercraft.com

www.activmotionbar.com

ECA World Fitness Alliance Fitness Consulting Group

www.fitbusinessinsider.com

General Leathercraft Mfg

www.clubindustryshow.com

DCAC Fitness Conventions

www.chponline.com

Pinnacle Training & Consulting www.pinnacle-tcs.com

Ball Dynamics International www.fitball.com

Bodystat

www.vacumed.com

BOSU

www.bosu.com

Gopher Performance

www.gopherperformance.com

Harbinger

www.harbingerfitness.com

Hudson Fitness

www.hudsonfitness.com

LifelineUSA

www.LifelineUSA.com

Mad Dogg Athletics www.maddogg.com

www.ihrsa.org

SCW Fitness Education www.scwfitness.com

26

| WWW.FIT-PRO.COM | SPRING 2015

Merrithew Health & Fitness www.merrithew.com


Spinning

www.spinning.com

MostFit

www.most-fit.com

MUSCLE MIXES MUSIC www.musclemixes.com

SportSmith

www.SportSmith.net

AccuFitness

www.power-systems.com

www.accufitness.com

Prepak Products

Alpha Omega Fitness Equipment

Muscle Ropes NZ MFG.

www.prismfitnessgroup.com

OPTP

www.progymsupply.com

Peak Pilates

www.resistaball.com

www.nzmfg.com www.optp.com www.peakpilates.com

Prism Fitness Group

SPRI Products www.spri.com

TAG Fitness

American Academy of Health and Fitness

www.tagfitness.net

www.AAHF.info

The Stick (RPI of Atlanta)

Aspen Information Systems

Resist-A-Ball

www.thestick.com

www.aspensoftware.com

Biosig Instruments

Resistance Band Training

TuffStuff Fitness International, Inc.

www.resistancebandtraining.com

www.tuffstuffitness.com

Schiek Sports

VQ ActionCare

www.vacumed.com

Wholesale Point

www.fitnessmart.com

Perform Better

www.performbetter.com

www.vqactioncare.com

www.biosiginstruments.com

Bodystat

Country Technology

www.wholesalepoint.com

YogaFit

www.themethodpilates.com

SCW Fitness Education

Pioneer Fitness Products (General Leathercraft)

Si Boards, Inc

www.generalleathercraft.com

www.si-boards.com

Financing & Leasing

Power Music

SIL Fitness

F.I.T. Leasing

www.PowerMusic.com

www.alphaomegafitness.com

Pro Gym Supply

www.schiek.com

PhysicalMind Institute

(Calipers/Heart Rate Monitors/etc.)

Power Systems

www.prepakproducts.com

http://muscleropes.com

Fitness Assessments

www.scwfitness.com

www.silfitness.com

www.yogafit.com

Creative Health Products www.chponline.com

www.fitleasing.com

Fitness First

www.fitness1st.com

Gopher Performance

www.gopherperformance.com

SPRING 2015 | WWW.FIT-PRO.COM | 27


IntelaMetrix

General Leathercraft Mfg

www.intelametrix.com

www.generalleathercraft.com

KORR Medical Technologies

Gopher Performance

www.korr.com

Insurance Providers

www.pacegroupexercise.com

Performance Food Centers

www.gopherperformance.com

www.performancefoodcenters.com

Kiefer Specialty Flooring

K&K Insurance Group

Perform Better

National Strength and Conditioning Association

www.kieferfloors.com

PACE Fitness & Nutrition

www.FitnessInsurance-KK.com

PhysicalMind Institute www.themethodpilates.com

LTL Fitness

www.ltlfitness.com

MicroFit

www.microfit.com

www.performbetter.com

Pioneer Fitness Products (General Leathercraft)

www.nsca.com

Natural Fitness Concepts

www.naturalfitnessconcepts.com

www.sportsfitness.com

Power Systems Pro Gym Supply

www.polarusa.com

2XL CORPORATION

Franchising & Licensing

CHINA-GEL

\KI’NETIK|FITNESS

DETECTO

www.kinetik-fitness.com

Adventure Boot Camp

www.adventurebootcamp.com

American Gym Trader Power Systems

www.power-systems.com

SIL Fitness

www.silfitness.com

Spinning

www.americangymtrader.com

Athletic Revolution

www.myathleticrevolution.com

EduFit Personal Training Studio www.edufit.com

www.spinning.com

www.spri.com

Wholesale Point

www.wholesalepoint.com

www.chinagel.com www.detecto.com

Kool n’ Fit

www.koolnfit.com

Matsana

www.matsana.net

Pro Gym Supply

www.progymsupply.com

Ready Care Industries www.readycare.com

www.sportssolutionsinc.com

Fit Body Boot Camp

Steam Sauna

Fitness Revolution

Super Body Care

Fitness Together Holdings

Tanita Corporation

www.myfitbodybootcamp.com

SPRI Products

www.gymwipes.com

Sports Solutions

SportSmith

www.SportSmith.net

Locker Room & Spa Products

www.progymsupply.com

Perform Better Polar USA

Worldwide Sport Nutrition (MET-Rx)

www.fitnessrevolutionfranchise.com www.fitnesstogether.com

Hard Exercise Works

www.steam-sauna.com www.SuperBodyCare.com

Pilates Equipment & Supplies Aeromat Fitness Products www.aeromats.com

Alpha Omega Fitness Equipment www.alphaomegafitness.com

Balanced Body www.pilates.com

Ball Dynamics International www.fitball.com

Biosig Instruments

www.biosiginstruments.com

BOSU

www.bosu.com

DOD Fitness

www.dodfitness.com

Gopher Performance

www.gopherperformance.com

LifelineUSA

www.LifelineUSA.com

Mad Dogg Athletics www.maddogg.com

www.tanita.com

Nutrition

Merrithew Health & Fitness

Kettlebell Cardio Fitness

(Food/Beverage/Supplements)

www.merrithew.com

OPTP

Flooring

PACE Fitness & Nutrition

American Academy of Health and Fitness (AAHF)

www.pacegroupexercise.com

www.AAHF.info

Centaur Floor Systems

Precision Fitness

Everlast Sports Nutrition

www.pfitness.net

www.evernutrition.com

Stretch U

Lean Eats

www.stretchu.com

www.myleaneats.com

VicteliB

Medifast MN

Zoning Fitness

www.zoningfitness.com

www.hardexerciseworks.com www.kettlebellcardio.com

www.centaurfloors.com

Fitness First

www.fitness1st.com

Fitness Flooring

www.fitnessfloors.com

www.bootcamp-challenge.com

www.naturalfitnessconcepts.com | WWW.FIT-PRO.COM | SPRING 2015

www.optp.com

Peak Pilates

www.peakpilates.com

PhysicalMind Institute www.themethodpilates.com

www.medifastmn.com

Natural Fitness Concepts 28

www.nutritioncompleteonline.com

www.sportnutrition.com

www.power-systems.com

www.performbetter.com

Real Body World Wide www.waterwise.com

Sports & Fitness Insurance

www.npionline.org

www.privatelabelfitness.com

Waterwise

www.generalleathercraft.com

National Posture Institute

PrivateLabelFitness.com

Power Systems

www.power-systems.com


Pro Gym Supply

TAG Fitness

SIL Fitness

Total Gym

www.progymsupply.com www.silfitness.com

www.tagfitness.net www.totalgym.com

Software SPRI Products www.spri.com

Total Gym

www.totalgym.com

(PC/Web-based/etc.) AccuFitness

www.accufitness.com

ASF International

www.asfinternational.com

Plyometric Equipment

Aspen Information Systems

Alpha Omega Fitness Equipment

AthleteInMe.com

www.alphaomegafitness.com

www.aspensoftware.com www.AthleteInMe.com

Bodyblade

www.bodyblade.com

Exertools

www.exertools.com

Fusion Sport

www.fusionsport.com

BioEx Systems Personal Trainer Software www.BioExSystems.com

Gopher Performance

Bodystat

Impulse Training Systems

Bodytuner

LifelineUSA

DietMaster Pro

www.gopherperformance.com www.impulsepower.com www.LifelineUSA.com

www.vacumed.com www.bodytuner.com.au www.dietmastersoftware.com

E Store Solutions, Inc dba myFitnessStore.com www.myfitnessstore.com

Perform Better

www.performbetter.com

eFitnessTracker

www.eFitnessTracker.com

Exercise Explorer

www.exercise-explorer.com

Power Systems

www.power-systems.com

PPF Sport Science

www.PlatformTrainer.com

Prism Fitness Group

www.prismfitnessgroup.com

Prism Fitness

www.prismfitnessgroup.com

Si Boards, Inc

www.si-boards.com

SportSmith

www.SportSmith.net

EZFacility

www.ezfacility.com

Fit Web Solutions

www.fitwebsolutions.com

FitnessNames.com

http://FitnessNames.com

FitRewards

http://fitrewardsclub.com

FitSync

www.fitsync.com

Fusion Sport

www.fusionsport.com

Hands on Technology www.rehabsoftware.com

SPRI Products

Hitech Trainer

StrongBoard Balance

InnovaTech Software

www.spri.com

www.StrongBoardBalance.com

www.HitechTrainer.com www.innovatechsoftware.com

IntelaMetrix

www.intelametrix.com

SPRING 2015 | WWW.FIT-PRO.COM | 29


Intelligenz Solutions

Biosig Instruments Inc. www.biosiginstruments.com

SportsArt Fitness

PPF Sport Science

www.intelligenzsolutions.com

Intuit

Body Bar

Strive Fit

Prism Fitness Group

Dynamic Fitness Solutions

TAG Fitness

Pro Gym Supply

LTL Fitness

Elivate Fitness

The Work Horse Fitness Trainer

www.ltlfitness.com

www.MyWorkHorse.com

SIL Fitness

www.elivatefitness.com

MicroFit

Exertools

Torque Fitness

www.exertools.com

www.torquefitness.com

SportSmith

www.microfit.com

Motionsoft

Fit Interactive

Total Gym

www.motionsoft.net

www.fitinteractive.com

www.totalgym.com

myFitnessStore.com

FreeMotion Fitness

TRX

www.myfitnessstore.com

www.freemotionfitness.com

www.trxtraining.com

myVolo

Gopher Performance

TuffStuff Fitness Equipment

www.myvolo.com

www.gopherperformance.com

www.tuffstuff.net

Natural Fitness Concepts, Inc.

Impulse Training Systems

Vectra Fitness

www.naturalfitnessconcepts.com

www.impulsepower.com

www.vectrafitness.com

Paramount Acceptance

KIDSFIT

Vortex Fitness Equipment

www.trygopaymayment.com

www.BodyBar.com www.fitness909.com

www.ParamountAcceptance.com

www.kidsfit.com

Physigraphe

www.physigraphe.com

Polar USA

www.polarusa.com

Lebert Fitness

www.lebertfitness.com

Life Fitness

www.lifefitness.com

PrivateLabelFitness.com

www.privatelabelfitness.com

Pronto Marketing

www.healthclubs.prontomarketing.com

Real Body World Wide

www.nutritioncompleteonline.com

S.P.A.R.T.A.

www.spartatrainging.com

LifelineUSA

www.LifelineUSA.com

Motus USA

www.motususa.com

PACE Fitness & Nutrition www.pacegroupexercise.com

Paramount Fitness

www.paramountfitness.com

Shape.Net Software www.thefitnessprofitcenter.com

TrainerForce

www.strivefit.com www.tagfitness.net

www.vortexfitness.com

Ball Dynamics International www.fitball.com

Exertools

www.exertools.com

Fitness First

www.fitness1st.com

Fitterfirst

Gopher Performance Perform Better

www.gopherperformance.com

www.performbetter.com

www.alphaomegafitness.com

| WWW.FIT-PRO.COM | SPRING 2015

www.StrongBoardBalance.com

YogaFit

www.yogafit.com

Youth Fitness Equipment www.biosiginstruments.com

Exertools

Fit Interactive

www.fitinteractive.com

KIDSFIT

www.kidsfit.com

Makoto USA

www.makoto-usa.com

PACE Fitness & Nutrition www.pacegroupexercise.com

Power Systems

www.power-systems.com www.PlatformTrainer.com

Power Systems

www.power-systems.com

www.matsana.net

Railyard Fitness

www.railyardfitness.com

Si Boards, Inc

www.si-boards.com

Precor

www.precor.com

Prism Fitness Group

www.prismfitnessgroup.com

Pro Gym Supply

www.progymsupply.com

Merrithew Health & Fitness www.merrithew.com

OPTP

www.optp.com

www.spri.com

TAG Fitness

www.tagfitness.net

www.tuffstuffitness.com

www.promaxima.com

SIL Fitness

SPRI Products

TuffStuff Fitness International, Inc.

ProMaxima Strength and Conditioning www.silfitness.com

30

StrongBoard Balance

PPF Sport Science

Vitabot

Alpha Omega Fitness Equipment

www.spri.com

General Leathercraft Mfg

Matsana

Strength & Circuit Equipment

SPRI Products

www.fitter1.com

www.lebertfitness.com

www.zenplanner.com

www.SportSmith.net

www.exertools.com

www.aeromats.com

Lebert Fitness

Zen Planner

www.silfitness.com

Aeromat Fitness Products

www.trainerspace.com

www.websitesfortrainers.com

www.progymsupply.com

Biosig Instruments Inc.

Trainerspace.com

websitesfortrainers.com

www.prismfitnessgroup.com

Yoga Equipment & Supplies

www.trainerforce.com

www.vitabot.com

www.PlatformTrainer.com

www.generalleathercraft.com

www.getshape.net

The Fitness Profit Center

www.sportsartamerica.com

Power Systems

www.power-systems.com


Begin a free trial today!

/ezfacility

@ezfacility

866.498.3279 www.ezfacility.com


PFP 2015 Buyer's Guide  

PFP 2015 Buyer's Guide

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