Category audit of brand and package design practices for functional foods and beverages.
Armed with digital cameras, note pads and search engines, our brand designers observe consumer product packaging on shelf and online in search of common design threads, emerging trends and competitive opportunities.
More than 200 brands are cited in this study, including: Bai, Balance, Blink, Brain Juice, Califia, CannaPunch, Clif, Combat, Elemental, Fairlife, Finish First, H2Organics, HyDrive, Larabar, Marked, Naked, NitroTech, NutraPre, NutriSport, Orgain, POW, PowerBar, Proteinzilla, Pure Protein, Regeneration, Universal, Verb, Vitamin Water... and many more.
Observations, include: Brain Enhancement, The Hangover, Cleanse, Milk Alternatives, Anti-Oxidants, Beauty, Vitamin Enhanced, Energy Water, Prenatal Care, Cannabis Infused, Watercolor, Waves, Paleo Superfoods, Anti-Aging Bars, Gender Specific, Molecular Science, Color Systems, Vertical Brands, Minimalism, ABC-123...