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of the franchisee journey, and as such the company offers a comprehensive eight week paid training program for all new franchisees. Smith developed and implemented the new training program back in 2006 after he realised the existing one required a little restructuring. He believes the new program could both guarantee the success of the franchisees as well as the continued growth and success of the Jim’s Fencing brand. “We needed to ensure that the franchisees were shown how to run their business in all aspects. Not just the physical side of fencing training, but the business side as well. “Franchisees come to the system with a vast array of different skills, most have no fencing experience at all, so it’s up to the franchisor to ensure they are each equipped with the right tools to be able to own and operate a successful franchise business, not just for the first three, six or 12 months, but way beyond,” he says. Smith explains the program involves both theoretical and practical training, with accredited trainers on hand to take franchisees out to real jobs.

We get great marketing support from head office but it’s the direct communication with clients that has made all of my franchises a success For the first seven weeks franchisees undergo back to back training, and trainers relay their progress back to the franchisor. “There are checklists for the franchisee to complete each week and the results go back to the Jim’s Fencing franchisees work with a variety of fencing products Image: Jim’s Fencing



Hands on training is really important Image: Jim’s Fencing

franchisor. This generous amount of time enables the new franchisees to have all of their business systems set up,” explains Smith. During the final week of the program franchisees are educated about a number of fencing types that they may not have encountered before. This last week of the program is particularly important following the company’s recent affiliation with a number of new fencing products, such as aluminium and PVC. Smith is constantly looking to improve the program, too. “[At] week five, I survey them by phone. This enables me to tweak or make changes required to the system. So far the feedback has been incredibly positive and no tweaks [have been] required,” he says. franchisee - Justin williams When Canterbury based Justin Williams joined the Jim’s Fencing brand in December 2011, he had little to no experience building fences. He says the training program taught him not only how to build fences, he learnt tips for operating a small business, and detailed information about the business itself, too. “It goes without saying that if you have never built a fence, the hands on training is the most important. Having said that, there is also a large focus on being a business owner and not just a fencer. “Generating your own revenue stream though business to business and private referrals was just one of the training topics that I found very useful,” says Williams. He goes on to explain that the program instills confidence in franchisees that they have made the right decision by investing in the brand. “Without any support or training it would be nearly impossible for someone who has not already been in this line of work to be truly successful. I think lots of people desire to be self-employed but are scared to make the leap because they will be on

Franchising Magazine May / June 2013  

What should you look for in a franchise? Find out nine key elements to consider before you purchase in the latest issue of Franchising magaz...

Franchising Magazine May / June 2013  

What should you look for in a franchise? Find out nine key elements to consider before you purchase in the latest issue of Franchising magaz...