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Opportunities | Convenience stores

name of a freshly appointed department to deliver a Night Owl stores have point of difference.” varying opening hours Image: Night Owl Brand consistency is a focal point. Frozen coke, chips, snacks, confectionary and drinks are all high sellling product categories but there is more to the store offer, explains Wilkes. Fruit and vegetables, smallgoods, food service (hot pastries, cakes, slices, muffins and wraps) – these too are now key categories. These new zones will be incorporated into existing stores either before or on renewal of a franchise term, and new stores will have the concept installed from the start. Some stores open 6am to 10pm, some till midnight, some remain open 24 hours. Franchisees can choose from two platforms: an express store has a footprint up to 150m, tier two is up to 500m. “The latter needs a higher level of experience but we look at each individual case,” says Wilkes. A software system has been rolled out through An average store of 150m has starting costs of the network. “Coyote is a very powerful operating about $450,000. “We are looking for quality operasystem, it’s very valuable as a reporting tool. Our tors. It’s a point of difference, it contributes to higher field teams are very competent within the software. growth and more control.” They can get drill down to the business, so all busiFranchisees undergo an internal training nesses can understand the performance and benchprogram at corporate stores, and get full support, mark, they can compare sales in categories. Wilkes says. Retail trade managers oversee a cluster Owl is defined as people, systems, brand, AD_ F RUNI SEP_ 1 2 . p d f Pa ge 1 3 / 0 8 / 1 2 , 3 : 5“Night 5 PM of stores and are in regular contact with franchisees. offer and return on investment.” F

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Franchising Magazine May / June 2013  
Franchising Magazine May / June 2013  

What should you look for in a franchise? Find out nine key elements to consider before you purchase in the latest issue of Franchising magaz...