Page 42





Opportunities | Food

going to want that product. “The end result does float back to the franchisee and the business being able to make sure that they manufacture and deliver the product or have enough information in store to sell those products,� says Patterson.

Crust’s new degustation menu encourages customers to try a little bit of everything. Image: Crust Pizza

CRUSt GoURmet PIzzA BAR It seems Crust is tapping in on the share plate trend, with the company recently introducing a degustation menu. Its entire menu, which is designed for sharing, now spans five different categories - starters, pizzas, pastas, salads and desserts. Starters include lamb ribs and Vietnamese salad with wagyu, and pizza toppings have expanded to include smoked salmon, falafel and Italian sausage, among others. For the first time, four different pasta varieties are also available - spicy Spanish seafood, go through so our stores understand a little bit about prosciutto blanco, Bolognese Verdi and pasta that product,� he says. vegetarian. New dessert offerings, such as a black Pizza Capers places a high level of importance on forest crumble dessert pizza and ice cream flavours both communicating with and training its franincluding salted caramel, peanut butter, chocolate, chisees as this ensures new products are marketed vanilla and blood orange have also been added to and delivered effectively. the menu. “We need to be 100 percent confident that we Nic Brill, marketing manager, Crust says the can execute it [the new product] at store level, and menu with the opportunity AD_ F RACE 1 NOV _ 1 2 . p d f Pa ge 1 1 1 / 1 0 / 1 2 , 1 2 :provides 4 8 Pcustomers M secondly we need to be confident that consumers are to share multiple different items. “Customers can

Are You Insured? Can you afford to be off work due to accident or sickness? Personal Insurance: Your choice provides accident and sickness insurance beneďŹ ts which can be put towards lost wages, out-of-pocket medical costs, or other unexpected expenses due to sickness or injury. Your Choice accident and sickness insurance offers: Ä‘ĆŤ  ĆŤ +2!.#!ĆŤÄ‚Ä…ĆŤ$+1./ĆŤĆŤ 5ÄŒĆŤÄˆĆŤ 5/ĆŤĆŤ3!!'ƍĢƍ0ĆŤ3+.'ÄŒĆŤ0+ĆŤ* ĆŤ".+)ĆŤ3+.'ÄŒĆŤ home or leisure. Ä‘ĆŤ !Ăź*! ĆŤ!*!Ăź0/ƍĢƍ5+1ĆŤ'*+3ĆŤ!40(5ĆŤ$+3ĆŤ)1$ĆŤ5+1Äš.!ĆŤ(!ĆŤ0+ĆŤ(%)Ä‹ Ä‘ĆŤ +ĆŤ%*+)!ĆŤ04ĆŤ.!01.*/ĆŤ.!-1%.! ĆŤ3%0$ĆŤ,,(%0%+*Ä‹ Ä‘ĆŤ +ĆŤ)! %(ĆŤ!4)%*0%+*ĆŤ.!-1%.! Ä‹ Ä‘ĆŤ ĆŤ$+%!ĆŤ+"ĆŤ6!.+ĆŤ0+ĆŤÄ Ä‰Ä€ĆŤ 5ĆŤ3%0%*#ĆŤ,!.%+ /Ä‹ Our aim is to understand your needs and those of your family and to assist you in ďŹ nding the appropriate level of cover you can reasonably afford. +ĆŤ..*#!ĆŤĆŤ/1%0(!ĆŤ,,+%*0)!*0ĆŤ3%0$ĆŤĆŤ(+(ĆŤ+)%*! ĆŤ */1.*!ĆŤ !,.!/!*00%2!ÄŒĆŤ* ĆŤ0+ĆŤ.!!%2!ĆŤĆŤ+,5ĆŤ+"ĆŤ+)%*! ĆŤ */1.*!Äš/ĆŤĆŤ* ĆŤ ĆŤ0+ĆŤ !% !ĆŤ%"ĆŤ0$%/ĆŤ,.+ 10ĆŤ%/ĆŤ.%#$0ĆŤ"+.ĆŤ5+1ÄŒĆŤ((ĆŤÄ ÄƒÄ€Ä€ĆŤÄƒÄ€Ä€ĆŤÄ…Ä‰Ä€ÄŒĆŤ!)%(ĆŤ or visit today.



ĆŤ %2%/%+*ĆŤ+"ĆŤĆŤ */1.*!ĆŤ %)%0!

Franchising Magazine May / June 2013  

What should you look for in a franchise? Find out nine key elements to consider before you purchase in the latest issue of Franchising magaz...