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Inspire | Franchisee



START “Snooze is a great opportunity”: Ben Heller’s story


hen Ben Heller started out in media sales and marketing he didn’t expect to be a multi-site retail franchisee within just a few years. A diploma in sales and marketing set Ben up for his first job at the front desk at Western Australia’s TV station, GWN, and combined with this experience it prepared him for his next role at Channel Nine as an advertising executive. And when Ben got the urge to make something more of his life by running his own business, it was a media buying company that he set up. “I just saw an opportunity and wanted to keep growing; I was in a comfortable job but I had a ‘have a go’ attitude and thought if I didn’t do it then, I probably wouldn’t do it.” Now though Ben, along with three partners, is a retail franchisee and runs three Snooze outlets in Western Australia. He had the retailer as a client at Channel Nine and in his own business had helped to grow and develop the brand across the State. Working with the brand gave him plenty of opportunity to observe the firm at close quarters. So in an unexpected move, Ben decided to branch out into the franchising world. “I saw that it was a good opportunity. I think the clincher was when I realised a franchise was in my reach, the company was a bit flexible because I 32| FRANCHISING mAY/JUN 2013


wasn’t hugely fi nancial at the time. We came to an agreement on terms.”

BUSINeSS GRowtH Snooze had bought back the five WA stores owned by one franchisee but as company-owned outlets they were under-performing, says Ben. “They needed to be controlled by a franchise partner,” he says. Ben purchased the O’Connor store in May 2010 and this was followed fairly closely by the opening of the Osborne Park outlet in December of the same year. He first went into business with his father Steve; since then his brother Jarred, and Adam Hatch, the

I needed to learn from the ground up and the only way is to be hands on Osborne Park store manager, have joined the business as directors. “We’re very much in a head down, bum up mode, we haven’t reflected yet on where we are. It’s developing as a good life but it’s hard work, it will pay off,

Franchising Magazine May / June 2013  
Franchising Magazine May / June 2013  

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