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How to... | Social media

SOCIAL MEDIA WORKING FOR YOU

While most of us know that there are benefits to social media, we may not know how it can translate to a stronger brand and business. Here are six ways franchisees can get more leads using social media. By maria abadilla

124| franChising may/Jun 2013

www.franChise.net.au

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lthough not necessarily a direct revenue generator, social media is a great engagement tool and a funnel to attract more leads. When your business creates attention-grabbing content, chances are that your followers share this with their friends thereby increasing your brand’s awareness. Your post may even go “viral”, which means it will spread like fi re and gain you much exposure at a minimal cost unlike advertising. Another reason for franchises to be present on social media is “blended search”. Search engines now pull in all the relevant results from Facebook, Twitter, LinkedIn, Google Places, photo tags, blogs,

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Franchising Magazine May / June 2013  

What should you look for in a franchise? Find out nine key elements to consider before you purchase in the latest issue of Franchising magaz...

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