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T HOM SON ’ S G A Z E L L E C OR P OR AT E I DE N T I T Y G U I DE


Identity Development Process

Image

Vector

The Thomson’s gazelle (Eudorcas thomsonii) is one of the best-known gazelles. It is named after explorer Joseph Thomson and, as a result, is sometimes referred to as a “tommie”. It is considered by some to be a subspecies of the Red-fronted Gazelle and was formerly considered a member of the genus Gazella within the subgenus Eudorcas, before Eudorcas was elevated to genus status.Thomson’s gazelles can be found in numbers exceeding 500000 in Africa and are recognised as the most common type of gazelle in East Africa. Thomson’s gazelles are 53 to 67 cm (21 to 26 in) tall and weigh 13 to 24 kg (29 to 53 lb) (females), 17 to 29 kg (37 to 64 lb) (males). They have light brown coats with white underparts and a distinctive black stripe. Their horns are long and pointed with slight curvature. The white patch on their rump extends to underneath the tail but no further. A mistake sometimes made is the misidentification of Grant’s gazelles as Thomson’s gazelles. Although some Grant’s do have the black stripe running across their sides, the white on their rump always extends above the tail.

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Usage

Identity

Background Color Application

Minimum print size

Description

Headline Typeface

Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is classified as Didone modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville, that of increased stroke contrast and a more vertical, slightly condensed, upper case, but taking them to a more extreme conclusion.

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

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Bodoni Roman

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

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Bodoni Bold

Description

Secondary Typeface

Univers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954.

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Univers 55 Roman

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Color Palette Extraction

2011 S/S ‘Abstinence’ Look Book

2011 S/S ‘Abstinence’ Look Book Color Decomposition

Color Palette Extraction

C100 M96 Y64 K51 C0 M 0 Y5 K10 R8 G23 B48 R239 G238 B231

BR A N D I DEN T I T Y

C80 M70 Y80 K50 R44 G51 B41

C10 M10 Y50 K0 R236 G223 B146

C69 M80 Y82 K55 R61 G38 B32

C43 M36 Y29 K0 R160 G158 B165

C67 M58 Y55 K5 R104 G105 B106

C43 M36 Y29 K0 R160 G158 B165


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BR A N D I DEN T I T Y


바이더웨이

Thomson’s Gazelle reflects a classic sense of refined sophistication. The ultimate expression of classical values.

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BR A N D I DEN T I T Y


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PA RT N E R / T H OM S ON ’ S G A Z E L L E G R A P H I C DE S I G N / R E B OR N [ R I B B ON ] G R A P H Y C O P Y R I G H T 2 010 R E B OR N [ R I B B ON ] G R A P H Y


Thomson's Gazelle - Coporate Identity - Guide