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WELCOME TO THE

BRAND MANUAL


BLOOMEST | Brand Manual 2018


Contents

CONTENTS 01. WELCOME 02. OUR BRAND the people the experience positioning 03. VISUAL IDENTITY logo colors typography icons stationery 04. COMMUNICATION 1. The brand values manifesto 2. The Bloomest services 3. The in-store signages 05.

RETAIL 5.1 Perspective drawings 5.2 Furnitures 5.3 Lightings


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BLOOMEST | Brand Manual 2018

WELCOME TO THE BLOOMEST BRAND MANUAL


Welcome 5

01 . WELCOME Welcome to the Bloomest brand manual. Through this document we will outline everything concerning the brand, from the brand positioning to its visual identity, its communication and the retail section of the Bloomest shops.


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BLOOMEST | Brand Manual 2018

THE FIRST LAUNDRY TO COMBINE TECHNOLOGY & LIFESTYLE


Our brand

02 .THE BRAND

The first urban laundry to combine technology and lifestyle in a space created around our people and their needs. An efficient smart-service, that expresses itself in a daily experience of sharing, fun and innovation. A benchmark in the area, where people can meet while waiting for their laundry, or take a break while reading a book, or even drink a coffee with friends.

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BLOOMEST | Brand Manual 2018


Our Brand 9

02.1

THE PEOPLE For families and singles, with an eye for the younger generations, for the ones always open for innovations. Bloomest’s target is represented by a larger vision of millennials: not necessarily the digital natives, but the ones who have a strong familiarity with digital technologies; they have lived the boom of communication, this is the reason why they care about the aestethics of the objects they use, and they have a high qualitative perception.


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Our Brand 11

02.2

THE EXPERIENCE An experience created not only for today’s generations, but mainly for the ones of tomorrow. The new Bloomest point of sale, has the goal to broadcast a new way of doing the laundry, starting from the people who live the city, and from their needs. The message that Bloomest wants to share, is to live an experience that is more than a service, combining the best results thanks to the Miele technology, with a pleasant location for the people.


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Our Brand 13

02.3

POSITIONING Bloomest is the new idea of self-service laundries, that combines the high efficency of the Miele technology, with an engaging experience inside the store. Everything surrounded by a modern design and by new unexpected services.


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Visual Identity 15

03 .VISUAL IDENTITY This section explains, the concept, the rules and the applications behind the Bloomest’s visual identity. The concepts of the brand are expressed mainly through the logotype, and subsequently through a pattern of icons, that better describes the services, the technology and the experience that characterize Bloomest.


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THE LOGO The Bloomest logo represents, with its contemporary feeling, the avant-garde of the services that Bloomest offers. It is timeless, flexible and recognisable.


Visual Identity

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PROTECTION AREA

It defines the minimum space to leave empty around the logo. To guarantee the best legibility of the logo, no graphic elements such as images, fonts or illustrations should ever appear inside of the area shown here. This proportion must be respected even when the logo is reduced or enlarged.


Visual Identity 19

MINIMUM DIMENSION

40mm

with tag

20mm

without tag

In the materials where the logo is applied in small sizes it is important to do not exceed a minimum size, in order to preserve the legibility of the logo. When it has the Powered by Miele tag, the minimum size is 40 mm, when it’s just the Bloomest logo, it can be reduced until reaching 20 mm.


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LOGO NEGATIVE VERSION

When the bloomest logo is applied on colorful backgrounds like black, grey and red, it turns white.


Visual Identity

LOGO COLOUR DONT’S

This page shows the logo colour application that should be avoided.

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LOGO DONT’S

DO NOT STRETCH THE LOGO

DO NOT ROTATE THE LOGO

DO NOT CHANGE SMART LAUNDRY

DO NOT OUTLINE THE LOGO

DO NOT APPLY IT ON COLORFUL BACKGROUND

DO NOT APPLY IT ON PATTERNS

This page shows the applications of the Bloomest logo that should be avoided.


Visual Identity 23

“THE POWERED BY MIELE” LOGO

x

5x x

The presence of the “Powered by Miele” tag as an endorser is a warranty of high quality and technology. To guarantee a clear communication without conflicts between the two logos, the Bloomest logo needs to be 3 times bigger than the Powered by Miele logo. The minimum distance from the two logos should be at least 5 times the X.


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LOGO TYPEFACES

Estilo Script (modified) BASENINE REGULAR

The Bloomest logo typefaces reflect the brand values, by being minimal, contemporary and friendly.


Visual Identity 25

INSTITUTIONAL TYPEFACES PRIMARY FONT

SECONDARY FONT

BASENINE REGULAR

GOTHAM ROUNDED MEDIUM

ABCDEFGHILMNOPQRSTUVZ abcdefghilmnopqrstuvz 1234567890

ABCDEFGHILMNOPQRSTUVZ abcdefghilmnopqrstuvz 1234567890 GOTHAM ROUNDED BOOK ABCDEFGHILMNOPQRSTUVZ abcdefghilmnopqrstuvz 1234567890

Whenever Bloomest has something to say, being it communication or pos, these are the fonts to use.


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WHERE TO APPLY “THE POWERED BY MIELE” BRAND VALUES

SERVICES

SIGNAGE

PROMOTIONAL

WINDOW

ENTRANCE

LAUNDRY AREA

HALL

COMMUNICATION

IN STORE

A possible ratio for the combination of the Miele endorser, is to connect it to the functional/technological aspect of Bloomest.


Visual Identity 27

THE COLORS

URBAN BLACK CMYK: K100 PANTONE PROCESS BLACK RGB: R0 G0 B0

PURE WHITE CMYK: C0 M0 Y0 K0 RGB: R255 G255 B255

MIELE RED CMYK: C0 M100 Y80 K35 PANTONE 704 RGB: R140 G0 B20 RAL: 3003

Our colors describe a fresh, contemporary and clean identity. The Miele red, should be used just as a touch of color, as the main colors are black and white.


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BLOOMEST ICONS Easy, modern, black and white with a touch of Miele red.


Visual Identity 29

WASH

TECHNOLOGY

DRY

GREEN

PERFORMANCE

SMART

MOBILE APP

MEMBERSHIP

GARMENTS CARE

COFFEE AREA


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The Bloomest’s icons can be use either alone to show the different services, or together to create a pattern for communication.


Visual Identity

HOW TO USE THE PATTERN

The pattern of icons can be used only in smaller portions inside the space of the communication. When the surface is flat, the pattern is cut flush on the edge. In the materials of in-store communication, there will be a prevalent icon, which refers to what is explained in that specific material.

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STATIONERY

Business card, envelop and letterhead of Bloomest.


Visual Identity 33

BRANDED MATERIALS

This page shows the branded gadgets of Bloomest that reflects, in terms of materials and design its style and values.


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EASY

GARMENTS CARE

RELAX SMART

DRY PERFORMANCE

WASH TECHNOLOGY


Communication

04 .COMMUNICATION The Bloomest communication is developed in three different levels.

1. THE BRAND VALUES MANIFESTO 2. THE BLOOMEST SERVICES 3. THE IN-STORE SIGNAGES

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36 BLOOMEST | Brand Manual 2018SUSTAINABILITY TECHNOLOGY

SUSTAINABILITY

FRIENDLY

BRAND VALUES MANIFESTO FRIENDLY

GARMENTS CARE

TECHNOLOGY TECHNOLOGY GARMENTS CARE

SUSTAINABILITY SUSTAINABILITY

FRIENDLY FRIENDLY

The brand and its promises, are narrated through the communication GARMENTS GARMENTSCARE CARE inside the store. Thanks to it, Bloomest and Miele are able to show their dedication to both the environment and the progression of technology.


Communication 37

2. SERVIZI

THE BLOOMEST SERVICES

EASY

GARMENTS CARE

RELAX SMART

DRY PERFORMANCE

WASH TECHNOLOGY

BLOOMEST SERVICES ARE WHAT MAKE IT SPECIAL AND DIFFERENT FROM THE COMPETITORS. The services are present in every shop, promoting the brand promise with a contemporary and impactful language.


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THE SIGNAGES IN A SELF SERVICE ENVIRONMENT, THE SIGNAGES AND THE INSTRUCTIONS TO USE THE MACHINERY, ARE MADE TO BE IMMEDIATE, EASY BUT IMPACTFUL, SO THAT THE CLIENT CAN EASILY UNDERSTAND HOW TO USE AND LIVE THE SERVICES. The signages are composed by modular elements, joinable according to the needs of the single point of sale.


Communication 39

WATERPROOFING PRODUCTS TREATMENT DISCOVER THE INNOVATIVE SYSTEM TO WASH PERFECTLY YOUR WATERPROOF CLOTHES The waterproofing treatment Lavapiù, designed for outdoor fabrics and garments, windcheater jackets, ski suits and trousers, fabrics in synthetic fiber and cotton in general, allows fabrics to resist the water and make them completely waterproof while maintaining it’s softness and preventing the shrinkage. WASHING MACHINE LARGE (L) WASHING PROGRAMM NUMBER 6

3KG

FOR ANY NEED ADDRESS TO

OPEN ALL DAY EVERY DAY FROM 7:00 TO 23:00

MAX 3KG OF CLOTHES AT A TIME OR 3 ITEMS (WINDCHEATER JACKETS)

WASHING INSTRUCTIONS

1

Place clothes loosely in the washer and close the washing machine door. DO NOT OVER PACK THE WASHER.

2

Set the recommended temperature on the control panel of the washing machine according to the type of clothes. FOR THE ITEMS AND COVERS OF WOOL, MAXIMUM DRYING TIME IS 6 MINUTES.

3

Go to the cash register, insert banknotes, coins or card and select the number of the dryer selected to purchase the drying cycle. TO PURCHASE ADDITIONAL CYCLES REPEAT THE PROCEDURE.

4

Return to the dryer and press the START button. The remaining time is visible on the cash desk display by selecting the loaded dryer number.

PRICES

DETERGENTS ARE ALWAYS ADDED AUTOMATICALLY FOR AN EXCELLENT WASH. MAXIMUM HYGIENE THANKS TO SANITIZING SANYPLUS®


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Retail

05 .RETAIL 5.1 PERSPECTIVE DRAWINGS 5.2 FURNITURES 5.3 LIGHTINGS

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SOLUZIONE 1

OPTION ONE

area lava - asciuga

WASH AND DRY AREA area relax

SHARING area piegatura

FOLDING AREA PET AREA

MODULAR LOUNGE ARMCHAIRS


Retail 43

PLANIMETRY


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FUNCTIONAL SCHEME CASHIER

OFFICE

SERVICE

WC

WASHING AREA PET

DRYING AREA

SHARING

TOTEM WITH: SOAP DISPENSER COMMUNICATION

ENTRANCE

WINDOW SHELF

WORKING TABLE

WINDOW SHELF

MODULAR ARMCHAIR

WORKING TABLE


Retail 45


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Retail 47


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Retail 49


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MATERIALS AND COLORS

entrance

operative area

relax area

service area

CEILING

WALL h 2,25

WALL h 2,25

FLOOR

BASE

WINDOW FILLING

controsoffitto in cgs tinteggiato

rasatura a civile tinteggiata

rasatura a civile tinteggiata

interno: piastrella in gres esterno: resina epossidica antiscivolo spessore >5mm

zoccolino in plastica

rasatura a civile tinteggiata. Prevedere inspessimento murature dove possibile

GREY rif. sikkens ON.00.76

WHITE traffico ral 9016

WHITE traffico ral 9016

GREY rif tipo fiandre core shade

WHITE

GREY rif. sikkens ON.00.76

GREY rif. sikkens ON.00.76

GREY rif. sikkens ON.00.76

GREY rif tipo fiandre core shade

WHITE

RED rif ral 3003

GREY rif. sikkens ON.00.76

WHITE traffico ral 9016

WHITE traffico ral 9016

GREY rif tipo fiandre core shade

WHITE

RED rif ral 3003

WHITE traffico ral 9016

WHITE traffico ral 9016

WHITE traffico ral 9016

GREY rif tipo fiandre core shade

WHITE


Retail

5.1 PERSPECTIVE DRAWINGS

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GEAR SECTION

A-A SECTION

A

WALL WITH HOLES FOR THE GEARS, TINTED IN GREY SIKKENS ON.00.76

PET FRIENDLY

O3 SANITIZER

WASHING INSTRUCTIONS

1

Caricare il bucato nel cestello di un’asciugatrice libera e chiudere l’oblò. NON RIEMPIRE TROPPO IL CESTELLO.

Impostare sul pannello comandi dell’asciugatrice la temperatura consigliata in base al tipo di bucato.

2

TEMPO MASSIMO DI ASCIUGATURA 6 MINUTI.

3

PER ACQUISTARE CICLI AGGIUNTIVI RIPETERE LA PROCEDURA.

4

PER I CAPI E LE COPERTE DI LANA,

Andare alla cassa, introdurre banconote, monete o card e selezionare il numero della asciugatrice scelta per acquistare il ciclo di asciugatura.

H 2,25 WALL TINTED IN WHITE RAL 9016

WASH WASHING INSTRUCTIONS

NON LAVARE NON ASCIUGARE • STRACCI E MOPS • COPERTE DI ANIMALI • TAPPETI RIGIDI • SCARPE

Tornare alla asciugatrice e premere il pulsante START per l’avvio. Durante il ciclo lo sportello può essere aperto per controllare il bucato. Per continuare richiudere lo sportello e premere nuovamente START. Il tempo rimanente è visibile sul display della cassa selezionando il numero della asciugatrice caricata.

PRICES

PET FRINEDLY

1

Caricare il bucato nel cestello di un’asciugatrice libera e chiudere l’oblò. NON RIEMPIRE TROPPO IL CESTELLO.

Impostare sul pannello comandi dell’asciugatrice la temperatura consigliata in base al tipo di bucato.

2

TEMPO MASSIMO DI ASCIUGATURA 6 MINUTI.

3

PER ACQUISTARE CICLI AGGIUNTIVI RIPETERE LA PROCEDURA.

4

PER I CAPI E LE COPERTE DI LANA,

Andare alla cassa, introdurre banconote, monete o card e selezionare il numero della asciugatrice scelta per acquistare il ciclo di asciugatura.

Tornare alla asciugatrice e premere il pulsante START per l’avvio. Durante il ciclo lo sportello può essere aperto per controllare il bucato. Per continuare richiudere lo sportello e premere nuovamente START. Il tempo rimanente è visibile sul display della cassa selezionando il numero della asciugatrice caricata.

CASHIER

WALL H 2,25 WITH HOLES FOR GEARS TINTED IN GREY RIF. SIKKENS ON.00.76

COINS SCOPRI IL SISTEMA INNOVATIVO PER LAVARE E IMPERMEABILIZZARE PERFETTAMENTE I TUOI CAPI il trattamento di impermeabilizzazione Lavapiù, studiato per tessuti e capi outdoor,giacche a vento, tute e pantaloni da sci, tessuti in fibra sintetica e cotone in genere, consente ai tessuti di resistere all’acqua rendendoli completamente impermeabili pur mantenendone inalterate e la morbidezza.

3KG

MAX 3KG DI INDUMENTI ALLA VOLTA O 3 CAPI (GIACCHE A VENTO)

DRY WASHING INSTRUCTIONS

TRATTAMENTO PER IMPERMEABILIZZARE

LAVATRICE LARGE (L) PROGRAMMA DI LAVAGGIO NUMERO 6

PRICES

PER QUALSIASI NECESSITA’ RIVOLGERSI AL

1

Caricare il bucato nel cestello di un’asciugatrice libera e chiudere l’oblò. NON RIEMPIRE TROPPO IL CESTELLO.

Impostare sul pannello comandi dell’asciugatrice la temperatura consigliata in base al tipo di bucato.

2

TEMPO MASSIMO DI ASCIUGATURA 6 MINUTI.

3

PER ACQUISTARE CICLI AGGIUNTIVI RIPETERE LA PROCEDURA.

4

PER I CAPI E LE COPERTE DI LANA,

Andare alla cassa, introdurre banconote, monete o card e selezionare il numero della asciugatrice scelta per acquistare il ciclo di asciugatura.

NON LAVARE NON ASCIUGARE • STRACCI E MOPS • COPERTE DI ANIMALI • TAPPETI RIGIDI • SCARPE

Tornare alla asciugatrice e premere il pulsante START per l’avvio. Durante il ciclo lo sportello può essere aperto per controllare il bucato. Per continuare richiudere lo sportello e premere nuovamente START. Il tempo rimanente è visibile sul display della cassa selezionando il numero della asciugatrice caricata.

PRICES

WASHING

DRYING

A

FALSE CEILING IN DRY WALL SLABS


Retail 53

GLASS WINDOW WALL B-B SECTION

B WALL TINTED IN GREY SIKKENS ON.00.76

WORKING TABLE

WINDOW COUNTERTOP

H 2,25 WALL TINTED IN WHITE RAL 9016

WINDOW COUNTERTOP

WINDOW COUNTERTOP

WINDOW FILLING IN RED RAL 3003

WINDOW COUNTERTOP

B FALSE CEILING IN DRY WALL SLABS

WORKING TABLE


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C

SEPARATING WALL

PET WALL

C-C SECTION

WALL H 2,25 TINTED IN GREY RIF. SIKKENS ON.00.76

PET

WINDOW FILLING IN RED RAL 3003

D

D-D SECTION H 2,25 WALL TINTED IN WHITE RAL 9016

PET

WORKING TABLE

C D


Retail 55

5.2 FURNITURES


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TABLES

Table to fold the clothes, built in white laminate with closed front, and red tinted sides. It should have the application of the icons texture on its top, protected from the use.


Retail 57

MAP LAUNDRY CARRIAGE

TOP WITH GRAPHICS

structure: laminate colors: white ral 9016 red ref. ral 3003

FRONTAL PERSPECTIVE

SIDE PERSPECTIVE


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LAUNDRY BASKET


Retail 59


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LOUNGE ARMCHAIRS

A modular system extremely versatile, that can create an infinite combination of sits and seatbacks.


Retail

pillow 1 94x68 h38

pillow 2 94x120h38

seatback 94x25h65

pillows: eco-friendly leather fireproof washable in 3 colors

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WINDOW CONSOLE

Series of console for windows to sit and to stand. Two different heights: 45 cm and 80 cm.


Retail 63

structure: laminate and metal colors: metal like satinized steel red ref. ral 3003


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COMMUNICATION CYLINDER

Cylinder with metal structure and wooden covering, and a printed forex applied.


Retail 65

DEVELOPMENT

TECHNOLOGY

SUSTAINABILITY


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Ill


Retail 67

5.3 LIGHTINGS

luminazione grafica .sol 2


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Soluzione 2 : faretti a incasso MAP OF THE LIGHTS

Soluzione 2 : faretti a incasso

1. linear system

3. adjustable recess spotlight

2. recess spotlight


Retail 69

2

2

2

3

2

4 1

1. linear system

2 . recess spotlight

3. adjustable recess spotlight

4. suspension system


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Illuminazione grafica .sol 2 SUSPENSION LIGHTING SYSTEM

Using adjustable spotlights

Illuminazione superficie del pannello con Linea luce

Panels with linear system of light

Illuminazione superficie

Farett

Faretti incassi dentro cassone d Per illuminazione zona re


Retail

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WINDOW LIGHTING

linear system of lighting is used for the window


Retail 73


THANK YOU

Bloomest - Brand Manual 2018  

Brand Manual

Bloomest - Brand Manual 2018  

Brand Manual

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