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Brand Guidelines

Contents Introduction


IDENTITY Logo Logo Clear Space Logo Placement Logo Sizes and Favicon Logo Colors

05 07 09 12 13

COLORS Color Palette Tint color


TYPOGRAPHY Print and primary Typeface Web Typeface


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Introduction This book will tell you everything about the logo, the colors, and the typeface. Also it will show you the right ways of using the logo.


WHAT IS THE CENTER ABOUT? Prince Salman Al Saud Center, aims to make society respect elderly people, and protect them from depression, by making activeties through out the year to make them feel good, happy, and alive. They provide them with health care and protective care. Specialties contribute in studies and putting plans for elderly people who need help, by giving them sevices that develop thier ability to be familiar with the changes in the comminity. Also Prince Salman Center has a lot of different programs, some of it are about health. And some of it are for cases that need detection league, or physical therapy. In addition there are programs social specialties prepared to multiply elderly people's participation in social life, benefit from other people's experiences, and communicate with othe generations. There are also programs to develop the cultural level for the through lectures and literacy classes. It's a good place for change because elderly people need activeties in thier life to make them feel good about themselves.

Target audience? All ages specially elderly people. (Men: from 40 and above, women: above 25).





OUR LOGO I Extract the logo from the knownthing at prince salman social center which is the Racetrack and the idea behind the lines is that prince salman social center is comprehensive in a lot of different things such as this center will guid you such as Social, Sporty, Entertaining, Educational, Healthy, Charitable. And i made the first line of the symbol thicker to make somebalance between the symbol and the logotype.






EVERYONE NEEDS A LITTLE PERSONAL SPACE! LOGO CLEAR SPACE To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space —free of type, graphics, and other elements that might cause visual clut- ter—to maximize the recognition and impact of our identity. When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained. In special circumstances when a 50% clear zone isn’t available or possible, use the second option of 25% clear space.


50% 25%


EVERYTHING IN ITS RIGHT PLACE LOGO PLACEMENT We like to avoid placing the logo smack dab in the middle of an area or center position at the right or left. The preferred logo placement is in any corner position or in the middle aligned at the top.




LOGO USAGE GUIDELINES The minimum size of the logo is w: 1.2881 in H: 0.5058 in and there is no limited size of being big.

Favourites icon: A favicon is a file containing one or more small icons, most commonly 16 Ă—16 pixels, associated with a particular web site or web page.

16x16 px


LOGO AND BACKGROUNDS COLORS Our logo is either blue or white no other color, but background color may be any color within the color palette. Contrast is important—use a white logo on a dark color backgrounds and a color logo on white or light backgrounds.


Color logo on white or light backgrounds

White logo on dark color backgrounds


Both the symbol and logotype should be the same color.


Dark background = white logo not colored.


Light background = Colored logo not white.


Color Palette

PANTONE 5255 U C: 100 M: 80 Y: 0 K: 55

PANTONE 7421 U C: 0 M: 100 Y: 30 K: 61

R: 0 G: 33 B: 91

R: 120 G: 0 B: 50

PANTONE Warm Gray 1 U C: 0 M: 2 Y: 3 K: 6 R: 239 G:233 B: 229

PANTONE 424 U C: 0 M: 0 Y: 0 K: 16

PANTONE 326 U C: 87 M: 0 Y: 38 K: 0

R: 126 G:128

R: 0 G:177

B: 131

B: 176


The tint i used for the logo Symbol


PANTONE 5255 U C: 100 M: 80 Y: 0 K: 55

PANTONE 5265 U C: 77 M: 70 Y: 0 K: 40

PANTONE 5275 U C: 60 M: 47 Y: 0 K: 30

R: 0 G: 33 B: 91

R: 54 G: 60 B: 116

R: 85 G: 98 B: 146

PANTONE 5285 U C: 31 M: 27 Y: 0 K: 20

PANTONE 5295 U C: 20 M: 15 Y: 0 K: 10

PANTONE 5305 U C: 14 M: 10 Y: 0 K: 6

R: 145 G: 148 B: 182

R: 181 G: 187 B: 212

R: 201 G: 206 B: 225



PRIMARY TYPEFACE Corbel ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 KufiStandardGK ‫ابتثجحخدذرزسشصضطظعغ‬ ‫فقكلمنهوي‬ 1234567890


OUR TYPEFACE USE FOR WEB Adobe Arabic: ‫ابتثجحخدذرزسشصضطظعغفقكلم‬ ‫نهوي‬ 1234567890

Garamond: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijclmnopqrstuvwxyz 1234567890


Thank you for reading this Guidelines! If you ever have additional questions about our visual identity, don’t hesitate to contact

Designer: Razan AlShaikh Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2

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