LISTING SHAUN BURDO - VENDOR GUIDE 2018
Guide to selling your property
Welcome Testimonials Buyer behaviour
Presenting your home
Presentation tips Open homes Communication and reporting Marketing
Marketing strategy Marketing components Recent Sales Surry Hills Redfern Darlinghurst Sydney City (10kms)
About Ray White Inner City Our Reach Business Performance Auction Benefits Moving forward
Welcome Thank you for allowing me the opportunity to present my marketing proposal for the sale of your home. In selling your home there are four key matters we need to consider: 1. 2. 3. 4.
The marketing strategy The most appropriate method of selling your property Why I am the right agent to sell your home My key responsibilities
This proposal addresses each of these aspects. My aim is to ensure that the property is exposed to the widest target audience of potential buyers in the current market to ensure that the best possible prices is achieved. In a very short period of time Ray White has positioned itself as the Inner City and Inner Westâ€™s premiere agency. Stand out premises, effective marketing and exceptional service are our hallmarks. Our growth speaks for itself. Once you have had the chance to read this proposal I look forward to meeting with you. In the meantime, if you have any questions at all please do not hesitate to contact me. Yours Sincerely,
115 Commonwealth Street, Surry Hills Shaun is very professional and tentative agent. I was very happy with the sale result of my property in Surry Hill. Well done Shaun! looking forward to work with him again. Sylvia
1510d/780 Bourke Street, Redfern Shaun and his team worked very hard to achieve a great sales result for us and all went well subsequently.
103 Arthur Street, Surry Hills I chose Shaun on his track record of sales in our area and for his regular and courteous interest concerning our future selling intentions. Along every step in the process Shaun proved a consummate professional. His personal presentation was always of the highest of standards. While having a clearly thought out strategy for how our home should be presented and marketed, he always maintained our engagement with a strong emphasis on being consultative over such matters. There was never a doubt of him not being client focused. On the contrary I was made to feel very much â€œon the same pageâ€? in that what I wanted and expected was what he was driving to achieve. For me, not being savvy to the buying and selling of property, meant having to place my trust and confidence in Shaun and his team. At no stage did I ever feel this was abused on misused. Rather, there is much to compliment him on his integrity in this regard. While I was very pleased with the result achieved in the sale of our home. I walk away with out doubt of having been supported throughout this process by an individual of exceptional calibre and talent.
68 Marshall Street, Surry Hills Selling a property can be stressful at the best of times. Having a good agent can make a big difference. A good agent is someone who shows interest, knows the market and locality, takes initiative, offers options, keeps balanced contact, is positive yet realistic, insightful, and works well with the seller. Shaun offered all these in a friendly, approachable and non-pressured manner both before and during the marketing of my property. There were other good agent options, but an overall package singled Shaun out for the job. He worked hard, presented well and achieved a pleasing sale outcome. I have no hesitation in recommending Shaun to a prospective seller.
202/298 Sussex Street, Sydney From start to finish selling with Shaun Burdo was seamless. His honesty, clarity of communication, delightful personality and eye for detail removed much of the complexity and gave us confidence that we had made the right choice. The efficient use of technology kept us up to date with every step of the process. The instantaneous feedback after every open for inspection and weekly progress reports reinforced our belief in Shaunâ€™s outstanding skills. The end result was brilliant. Highly recommend anyone to list their property with such a dedicated real estate agent as Shaun.
20/635 Gardeners Road, Mascot Shaun was very knowledgeable and professional. He knows the market very well and was very honest with what I should expect. He gave me great advice and marketed my apartment very well do I achieved the best possible price. I would strongly recommend Shaun
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We approach buyer behaviour holistically and from a local perspective. With years of experience and understanding buyer behaviour, we create property appeal and conduct campaigns to attract the right buyers who will pay premium prices. How your buyer ‘shops’ 1. 2. 3. 4.
Time poor, they primarily use internet advertising to shortlist properties. They begin to eliminate properties, shortening their list to those with the greatest appeal. The majority inspect a property within the first two or three weeks of hitting the market. This is the optimum time for finding a premium buyer as once this initial pool has been exhausted, only a trickle of new buyers inspect during the latter weeks of the campaign. Once emotionally engaged the sales process begins. At this point, buyers can pay up to 10 per cent more than their initial budget – an important fact when it comes to negotiations.
About your buyer Your future buyer(s) are likely to have started property hunting using methodical and logical methods. They enter the market with a definitive list of desired features within a budget. However, once they become “attached” to a property, the ultimate purchase is far more emotional than rational, which is why our campaigns engage them at a deeper emotional level.
PRESENTING YOUR HOME
From the moment your property goes on the market, it needs to look itâ€™s best. We have a reputation for presenting our properties a class above the rest and a crowded marketplace. To help you achieve the highest selling price, we can walk through your home with you, providing presentation advices based on our buyer behaviour expertise. Homes that appear well maintained are more desirable and valuable. There are many simple techniques you can use to prepare your home without financial outlay. However, in some cases, we may advise investing in building, cosmetic improvements or home styling to achieve a significantly greater outcome.
SIMPLE IS UNDERRATED Your buyer needs to imagine living in your property. Ridding clutter visibly increases the room size and will better showcase the space.
THE DIFFERENCE IS IN THE DETAIL Pay attention to the temperature and make prospective buyers feel comfortable. Open windows, turn on the air conditioner/heater or light candles or fires. Brew coffee, arrange flowers and remove any pet or smoke smells. Spring clean your property from the inside out including walls, windows, skirting boards and every nook and cranny. Freshen up interior and exterior paint work and clean carpets, floors and lounges. Make up beds with neutral, new linen.
HOMES Now that your property is ready, it’s time to open the doors to your potential buyers. We want to make you feel comfortable about leaving your property in our expert hands. On the day We understand how you feel about opening your property to others and preserve the uppermost level of professionalism and integrity during opening times. It is our personal commitment to have a minimum of two agents overseeing your opening to maintain the highest level of security. By doing so, we can service each potential buyer with the utmost diligence and be on hand to answer any questions they may have. What to do Buyers prefer anonymity when viewing a home and like to speak freely to agents and with each other, something that can be hard to do if you’re there. We recommend that you (or current tenants if applicable) leave the property during its opening times,taking pets and their food/water bowls and litter trays with you. Open inspection timings We recommend scheduling open homes twice a week. By doing so, you’ll show your property off at its best and create a feeling of competition among the many potential buyers inspecting at the same time. Buyer feedback We make follow-up calls to every party inspecting your property and report back to you quickly, which is vital in today’s market. We also obtain buyer feedback about your property.
U M M O C G N I T A C I N P E R D N A G N I T R O COMMUNICATING REPORTING
Our lines of communication are open at all times with agents available to speak to you 24/7. We make sure you always have a deep understanding of the progress of your sale.
We believe it’s extremely important that you know what we know so that you can make informed decisions. As well as our immediate reporting on the day of open for inspections we provide regular written summaries which include: • Marketing campaign status, including web site hits • Number of groups through and positive/ negative feedback. • Emails sent and phone calls made. • Number of second inspections. • Contracts issued • Offers received
In a crowded marketplace, you need to attract every possible buyer with a high impact, cost-effective campaign that showcases your property to perfection. Tailored marketing strategy
Because your property, situation and needs are unique, we custom-design your high-impact strategic marketing campaign. Through a variety of mediums, we can cast our net far and wide to target local, national and international buyers. Our aim is to: • Achieve a maximised price for you, beyond market expectations. • Work with timing that suits your needs. • Maximise the exposure of your property at minimum cost, and without compromise. Core marketing activity • • • • • •
Prominent property video and backlit street signboard. Online marketing. Public relations and editorial. The highest quality, professional sales material. Advertising materials. Unique property website.
The Ray White database
Conducting a compelling marketing campaign is a blend of art and science. Our goal is to capture the attention and imagination of the right prospective buyers for your property, creating authentic desire and the perception that your property surpasses others in value and worth.
Our current Surry Hills | Alexandria | Erskineville database holds in the region of 25,000 genuine, qualified buyers which has been built up over 14 years, making it one of the most powerful buyer attraction tools in the market. This database which is made up of local, interstate and international buyers and investors is the most cost-effective marketing tool, as we know what these buyers are looking for and how much they want to spend. Upon listing, we email buyers looking for a property just like yours before we advertise your property.
Floorplan imaging Floorplans provide buyers with an overall perspective via a 2-Dimensional illustration of your propertyâ€™s entire layout. They are invaluable to help buyers visualize and understand the dimension of the spaces and the relationship between rooms.
2 Internet presence Ray White is the most ‘Googled’ brand in Australia today. Our internet campaign for your property is designed to capture the 80% of buyers who use the internet as part of their purchase process. We feature a comprehensive listing of your property, including professional photos and floorplans, broadcasting it to local and international buyers on the top real estate sites, including: • raywhite.com • realestate.com.au • domain.com.au • juwai.com
Professional Photography Ray white uses the finest industry renowned property photographers, highly experienced at showcasing a property to its best advantage, including specialist atmospheric twilight/dusk shots. We create a broad portfolio of high resolution digital photographs for use in colour print and online marketing.
Our professional property videographers are experts in taking viewers on a journey of your home. These videos showcase a property more comprehensively than any other marketing tool, allowing you to present your property, its location and surrounding lifestyle options in a cinematic package.
115 Commonwealth Street, Surry Hills 4
71 Albion Street, Surry Hills 4 1
42 High Holbourn Street, Surry Hills 2
68 Marshall Street, Surry Hills 2 1
109 Fitzroy Street, Surry Hills 4
44 Hutchinson Street, Surry Hills 2 1
A608/780 Bourke Street, Redfern 2 2
W4/780 Bourke Street, Redfern 1 1
1510D/780 Bourke Street, Redfern 3
G604/780 Bourke Street, Redfern 2 2
L502/780 Bourke Street, Redfern 3
C408/780 Bourke Street, Redfern 2 2
76/515 Kent Street, Sydney 2 2
152/298 Sussex Street, Sydney 1 1
133/298 Sussex Street, Sydney 1 1
215/298 Sussex Street, Sydney 1 1
285/298 Sussex Street, Sydney 2
202/298 Sussex Street, Sydney 1 1
172/635 Gardeners Road, Mascot 2 1
270/635 Gardeners Road, Mascot 2
20/635 Gardeners Road, Mascot 2
108/635 Gardeners Road, Mascot 2
69/18-26 Church Avenue, Mascot 3
38/635 Gardeners Road, Mascot 1 1
66 Watkin Street, Newtown 3
690 Bourke Street, Redfern 4 2
106 Newington Road, Petersham 4
81 Anglesea Street, Bondi 6 2
42 Little Riley Street, Surry Hills 3 2
17 Alexandra Road, Glebe 5 3
RAY WHITE INNER CITY SPECIALISTS Ray White Surry Hills | Alexandria | Erskineville consists of two offices working as one. Established in 2003, our multi award-winning offices consistently rank among Ray White’s top performers due to the on-going outstanding results we achieve for our clients. Office locations and reach Our Surry Hills | Alexandria | Erskineville offices are located at 500 Crown Street, Surry hills and 75- 77 Erskineville Road in Erskineville. With two locations, we have an unmatched presence across Sydney’s Inner City and Inner West, enabling us to cross-sell surrounding suburbs, including, Surry Hills, Alexandria, Darlinghurst, Chippendale, Erskineville, Newtown, Elizabeth Bay, Darlington, Waterloo, Potts Point, Zetland, Sydney CBD and Redfern. Our directors Managing Director Peter Natoli, and Sales Directors Teresa Natoli, Shaun Stoker and Ercan Ersan lead our team, working tirelessly and enthusiastically to uphold the Ray White values and vision for excellence. Our Directors take an unparalleled personal and active interest in every sale and property management brief, ensuring you benefit from their attention, network and breadth of experience. Our services Our offices have established a unique profile, specialising in the sale and management of all types of quality residential property.
Combined office expertise With extensive local knowledge and the ability of our two offices to work in tandem, our clients have a far greater opportunity to source the right buyer. As such, Ray White Surry Hills | Alexandria | Erskineville is industry recognised as the local market leader in one of Australia’s most competitive and diverse real estate markets. Sales Over the past 14 years, we have established a proven track record, selling more than 1800 properties in the Inner City and Inner West and achieving record sales for clients. Property management Our property management service is designed to help you achieve your financial goals. Our expert property managers have priority access to market intelligence and receive industry-leading training, education and resources to coordinate your tenancies with maximum efficiency. Our ethos We’ve built our business on trust and a reputation for honest and reliable service that always exceeds expectations. We focus on what matters the most to you and the key elements required to achieve the successful management of your property.
NUMBER 1 BRAND
RE PRESENTING THE TOP PERFOR MING AGENTS IN THE INDUSTRY
• Number 1 brand in Australia
• More auctions than any other real estate group
• Ray White have 1,000 offices in 9 countries
• 1million people every month visit raywhite.com
• Every hour, Ray White sells $3million of property
• Beijing office sending international buyers locally
PERFORMANCE With over 10 years of sales experience in the Inner city market, I can provide you with the most strategic and appropriate approach to selling your home. Ray White network list more properties than any other brand in New South Wales
Ray White Market Share 2018 10.90%
6.50% 5.20% 4.80% 4.70%
Ray White Surry Hills Auction Office of the Year - City Winner July 2016 - June 2017
Dan White Director
Brian White Chairman
Creating competition Auctions create a competitive bidding environment and have the ability to establish an emotional connection between the property and the purchaser in a short period of time. This may increase a home’s value, and help achieve a premium result. No price capping In such a high demand area you don’t want to cap the price you can achieve, this is why we don’t advertise a price guide. Also it is important for buyer to inspect the home before discussing price. If they love it then they might stretch themselves at your auction. Having a set end date Having a set date creates the urgency for a prospective purchaser to be organised for auction day. Setting a date creates urgency with buyers, and also creates a structured selling plan in which to achieve a sale either prior to auction, at auction or post auction. Selling in 4 weeks is the ideal time. Taking a home to auction can help you attract more buyers through the open homes and this is why they are set over 4 weeks. This is the ideal time, while your home is still new to the market but without selling to quickly and missing buyers who wanted to see it. Unconditional contract Auction gives you an immediate unconditional contract. Selling prior or on the day.
BIDDER 3 $1,650,000 BIDDER 4 $1,600,000
BIDDER 2 $1,500,000
BIDDER 7 $1,600,000
BIDDER 6 $1,500,000 BIDDER 5 $1,450,000
BIDDER 1 $1,400,000
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Marketing peak time interest in your property will peak at week 2 and 3 however will have a little spike just before auction day. With a bit of luck you might get an extra buyer you didnâ€™t expect. Only one lead agent To truly understand each buyers situation and budget your lead agent must run everything to do with buyers! Including all buy inquiry, open homes, call backs, private viewings and negotiations (obviously) Taking out the guess work Come auction day you know almost exactly what to expect without being nervous. Things like, how many bidders, who they are, what reserve to set, where the bidding will start and finish should all be discussed prior.
BIDDING RECORDS $1,850,000 $1,825,000
$1,800,000 $1,770,000 $1,720,000 $1,625,000
$1,400,000 BIDDER 1
Select an agent Appoint your solicitor or conveyancer Prepare the contract for sale
I am here to take the stress away from selling your property and provide you with a sales experience that exceeds your expectations. As part of the local community, I am enthusiastic about the prospect of looking after you and your property, achieving a superb result in our local marketplace. I look forward to meeting with you.
T: (02) 9004 8800 raywhitesurryhills.com
Sales Executive 0438 332 088 email@example.com
Published on Jul 3, 2017