Ray’s first advertisement in the Brisbane Daily Mail (in the same edition as he was announcing he was “open for business”) was a “just listed country jewellers’ business” and “an old - established store in a prosperous district”.
Still trying to cover a broad market, Ray resorted to giving good quality Electroplated Nickel Silver (E.P.N.S.) teapots with a Diablo cream separator to entice prospective buyers to his door.
By this time, several other agents had begun to copy the Ray White “sells anything” approach but none could quite match the “human interest” style of the Ray White advertisements. Real estate quickly became his core focus. Advertising property from Surat in the West to Mackay in the North. A suburban picture theatre, a banana farm lease, even a medical practice. 16 The History of Ray White
Ray White history