Kathie Godfray 216-856-0491 7670 Chippewa Road Brecksville, OH 44141 firstname.lastname@example.org kgodfray.clevelandohiosuburbs.com
“Our success is measured solely by your satisfaction. Our hope is that the quality of our service earns your recommendations to friends, family and associates. Thank You.” Providing excellent service and follow-up to my customers and clients...making their "dreams" come true. I am a firm believer that "Service is key". References available on request.
• Founded in Austin, Texas, on October 18, 1983. • KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people. • Mo Anderson owned the #2 franchise in the largest real estate company in the world. • Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation.
KELLER WILLIAMS® FACTS: • “Most Innovative Real Estate Company” — Inman News. • over 73,000 real estate consultants/approx 900 in Cleveland • over 650 offices in the U.S. and Canada. • 2nd largest real estate company in North America. • Fastest growing real estate company in North America. • Excellence in real estate consultation training.
• Affiliation with First Federal Savings of Lakewood offering pre-qualifications and pre-approvals, as well as a full menu of competitive mortgage services Don Jarecki 216/347-3900 email@example.com • Newmarket Title and Escrow offering full title and escrow services • Cheryl Carter/216-524-2348 firstname.lastname@example.org • Home Warranty Plans go a long way to alleviate some risks and concerns For a modest price, the seller can provide the buyer a one year warranty covering specified heating, cooling, plumbing, electrical or appliance repairs The America’s Prefered Home Warranty Company • Affiliation with Realty Insurance Agency offering Homeowners, auto insurance – quotes available at no obligation!
Keller Williams Realty Ranked Highest in Customer Satisfaction Among Home Buyer and Seller Segments by J.D. Power and Associates AUSTIN, TEXAS (August 16, 2012) — According to the J.D. Power and Associates 2012 Home Buyer/Seller Satisfaction StudySM released yesterday, Keller Williams Realty, Inc. ranks highest in customer satisfaction in both the homebuyer and home seller segments. Keller Williams Realty, Inc. achieved the highest scores in all measured factors across both segments, Receiving the highest JDPower.com Power Circle RatingSM among its competitors overall. “We are so proud to have our associates be recognized once again for leading the industry with the influence and reputations they have in their local communities. They continually demonstrate not only their level of talent, but their commitment to serving our communities with the utmost integrity and highest level of service,” Mark Willis, CEO of Keller Williams Realty, Inc., stated. “Congratulations to all Keller Williams Realty associates. They have certainly earned this prestigious distinction.” The fifth annual J.D. Power and Associates study measures customer satisfaction with the largest national real estate companies within the home buyer and seller segments. Scores are determined by examining three factors of the home-buying experience: agent/salesperson; office; and variety of additional services. For the home-selling segment, agent/salesperson; marketing; office; and variety of additional services are examined. J.D. Power and Associates stated, “[The uncertain economic times] present a challenge for the real estate companies to really work closely with the customers and really hold their hand through the entire process to make them feel more comfortable in the decisions. Keller Williams has set itself apart by performing high in all the areas that are most important to customers specifically with the agent, the offices, and the services that they provide.” “Our agents go above and beyond to help their clients at one of the most personal times in their lives – when they are buying or selling a home. We are incredibly honored and humbled that our associates have been recognized yet again for their incredible levels of service,” says Mary Tennant, President of Keller Williams Realty, Inc. Disclaimer: Keller Williams received the highest numerical score among full service real estate firms for home buyers and home sellers in the proprietary J.D. Power and Associates 2012 Home Buyer/Seller Study SM. Study based on 2,994 total evaluations measuring five firms and measures opinions of individuals who bought or sold a home between March 2011 and April 2012. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2012. Your experiences may vary. Visit jdpower.com About Keller Williams Realty, Inc.: Founded in 1983, Keller Williams Realty, Inc. is the second-largest real estate franchise operation in the United States, with 675 offices and almost 77,000 associates across the globe. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information, or to search for homes for sale, visit Keller Williams Realty online at (www.kw.com). Information about Keller Williams Realty’s international expansion can be found at (www.kwworldwide.com)
•PRICING… your home at the property’s fair market value. •TIMING… in the desired time period. •CONVENIENCE… selling your home with the least amount of inconvenience.
• Print Marketing • Web Marketing • Target Marketing • Relocation/Referral Network
www.kw.com was developed in 1995, making KELLER WILLIAMS® one of the first real estate franchises to establish a presence on the World Wide Web.
Monthly ads in various media including: • Independence Today • Brecksville & Broadview Hts. Magazines • Newsleader (Nordonia Hills) • Sun News, and other local venues as apply
• Inclusion in widest variety of websites available for listing entry including KellerWilliams.com, “enhanced” REALOR.com, Trulia.com, Google.com Cleveland.com, etc. • Craig’s List and Facebook • Inclusion of max 25 photos on MLS & Realtor.com to ensure top search positions in search engines • Shared IDX with cooperating brokers offering MLS on their websites, affording 24/7 access to your listing information • Feedback on web hits available to seller through REALTOR.com, Trulia and the MLS ListingBook
• Direct Mail Just Listed postcards to target households • E-mail distribution of listing postcards all Cleveland Keller Williams agents, plus hundreds of other cooperating agents in personal demographic data base • Additional notification to any prospective buyers and sphere of influence • Personalized business cards featuring listings for distribution as appropriate by seller and agent
MLS or Agent Network
*Many of the buyers that called on newspaper ads or visited open houses ultimately purchased homes; however, they did not purchase the homes they initially called on or visited.
• Brokers’ open house for new listing, inviting all cooperating brokers • Professional, comprehensive marketing display at property including customized full-color highlight sheets and Property Information Book • Assistance in staging property and photos taken personally to best showcase property, updated seasonally if needed • Maximum number of photos allowable placed in MLS and web venues to ensure being in priority search position in all search engines • Personal agent subscription to “enhanced” REALTOR.com, offering more photo opportunities, banners, personalization, etc. • Copies of all ads/marketing updates to seller • Feedback obtained from showing agents and reported back to seller through the Centralized Showing Service
One of the most important benefits that we bring to the table is our level of negotiating skills. Once an offer is submitted on your property, our job is not complete. We ensure that your equity is maximized by our ability to work with you to determine what negotiating position is in your beset interest, and then advocate for you to obtain your highest and best price and terms. We will not compromise the level of our service, nor will we compromise the value of your property.
• Consistent communication between Seller and Listing Agent detailing progress with marketing, market trends and feedback during listing period and with financing, title, escrow and closing during escrow period • Consistent communication between Listing Agent and cooperating agents showing property in an attempt to receive feedback and overcome objections
Seller Controls: • Property Condition • Availability for Showing • Price • Home Warranty Seller Doesn’t Control: • Competition • Buyer’s or Seller’s Market • Interest Rates • When The Perfect Buyer Walks Thru Door
• Timing is extremely important in the real estate market. • A property attracts the most activity from the real estate community and potential buyers when it is first listed. • It has the greatest opportunity to sell when it is new on the market.
IMPORTANCE OF INTELLIGENT PRICING – Do you want your home to be “on” the market, or “IN” the market?
As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. You are IN the Market!
It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
WHAT YOU PAID
WHAT YOU NEED
WHAT YOU WANT
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER AGENT SAYS
COST TO REBUILD TODAY
Buyers & Sellers Determine Value The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.
The proper balance of these factors will expedite your sale.
LOCATION COMPETITION TIMING
CONDITION TERMS PRICE
Current Listings = Competition
Sales Pending = Most Recent Successes
Recent Sales = Recent Successes (past 6 months)
Expired Listings = What has not sold
(not even closed -- 0-60 days)
In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price. Do not be offended by any offer received. Be offended by buyers who tour your property and don’t submit an offer. • ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold! • REJECTION. Unconditional… unfortunately, your home is still on the market. • COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage. • NO ACTION. Equals rejection. Your home is still on the market.
Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. SELLER SEES THEIR HOUSE
BUYER SEES YOUR HOUSE
INSPECTOR SEES THE HOUSE
Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!
• Comprehensive follow-up with mortgage, title and escrow services to ensure smooth transaction through moving date • Assistance with coordinating dates for closing, occupancy, etc. • Assistance in coordinating final closing paper signing • Assistance in utility transfer • Assistance in key transfer • Assistance in receiving reimbursement of holdback for final water bill
I look forward to assisting in your real estate tranasaction!
Independence Statistics •*Ranked #1 agent in sales for Independence 2009, 2010 & 2011 – see attached Trendgraphix Report •Total Independence sales 1/1/010 – 6/30/12= 40 (includes both listing and sales sides) •Over last 3 years, Average is 16/year – more than 1 per month!
1321 Roland Lyndhurst
2808 Silverdale, Cleveland
5577 Andover Garfield
3824 Reeves Medina
7540 Sanctuary Circle Brecksville
5832 Dakota Rd Richfield
7326 Holzhauser Rd Sagamore
1048 Hampton Macedoniac
13600 Oakview Blvd Garfield
207 Side Saddle Berea
2243-2245 Northland Lakewood
10186 Hickory Ridge Brecksville
301Windham Ct Broadview
1255 W River
3668 Riedham Shaker Heights
208 Timberlane, Northfield Center
7826 Parmaview Parma
5533 Carol Jean, Garfield
70 & 71 Sagamore Rd Walton Hills
1504 Plantain Dr Hudson
5417 E 139th Garfield
925 Canyonview #205 Sagamore
13801 York Blvd Garfield
1710 Chadwick Ct Broadview
18358 Crystal Lakes, North Royalton
625 W Glendale Bedford
9681 Amberwood Ct Broadview
61 Scupper Northfield Ctr
1115 Canyonview #303 Sagamore
5813 Skyline Seven Hills 7176 Morning Star Sagamore Hills
Different by design • Steps to Selling Your Home • Selling your home: Where to begin? • Interior Preparation • Exterior Preparation • Competitive Market Plan • Internet Marketing Strategy • The Sale’s Progression • Kathie Godfray and Associates’
Keller Williams Realty takes a different approach to real estate, one that is built on personal touches, win-win deals and positive results. Kathie Godfray and Associates Team utilizes the latest technologies, market research and business strategies to exceed your expectations. More importantly, we listen and that means we find solutions that are tailored to you.
Team Structure • Testimonials
Kathie Godfray & Associates Keller Williams Greater Cleveland Southwest 7670 Chippewa Road Brecksville, OH 44141 216-856-0491 kgodfray.clevelandohiosuburbs.com
Make a Good First Impression An attractive, well-maintained home will generally sell faster and for a higher price than a similar home that looks tired or run-down. Know the Market It’s a good idea to know what homes are on the market in your area and the asking prices. Price Your Home Correctly Pricing your home too high or too low can have a negative impact on it’s sale. Make Your Home Effectively It’s difficult to find a buyer for your home if no one knows it’s for sale Prepare for Showings/Open Houses Showings and open houses allow potential buyers to personally tour a home to determine how it might accommodate their lifestyle. Your goal is to create an environment where visualization can happen for a potential buyer. Negotiate the Terms of the Sale This process will be quicker and better if you evaluate and respond to offers and counteroffers in a timely fashion. Review the Home Inspector’s Findings Most buyers will request a home inspection before completing the transaction. Following the inspection and based on its results, the buyer may request certain repairs. As the seller, you should receive a written copy of the report and review it carefully to gain a thorough understanding of the nature and extent of any problems. Sign the Purchase Agreement Once you reach an understanding with the buyer, it’s time to sign the purchase agreement. Review this document carefully; it should specify all the terms and conditions of the sale to which you have agreed with the buyer. Prepare for the Closing The closing process involves a title company representative, all buyers, listing and selling brokers, and all owners. The home seller should bring all warranties on equipment maintenance or operation
Staged Homes are selling in half the time and potentially get multiple offers
Together we will make sure the home is ready for the market ♦ I will walk the interior and exterior of the home and give feedback to changes/suggestions. ♦ The next 2 pages will outline the interior and exterior and where to address your attention. SELLING YOUR HOME: Where to begin? First Impressions Remember what first attracted you to your house when you bought it? What excited you most about its most appealing features? Now that you’re selling your home, you’ll need to look at it as if you were buying it all over again. A spruced-up house makes a great first impression on potential buyers. An attractive property grabs their attention and makes them excited about finding a house that looks and feels well-cared for. Because buyers know they’ll encounter fewer problems if they buy it, your house becomes more appealing and stands out from the competition. So if you prepare your home correctly, you’ll save time selling it when it’s on the market. A good first impression makes an impact on a number of levels. It’s not just the way your house looks to potential buyers, but how it feels and smells to them, how their friends and family will react, how they imagine it would be to live there. With simple improvements throughout your house, you can grab the attention of potential buyers and help them see why your house is right for them. Plan Ahead Create a plan to enhance your property. Keep a notebook for your selling project and as you stroll through your yard, make a list of what needs to be done. Consider what your property looks like to people driving by or walking through your door. What will they like or dislike? What needs fixing, painting, cleaning? What can you improve? Whether you paint your house or fix up the yard, your efforts don’t need to be costly; even inexpensive improvements and minor repairs go far toward attracting serious buyers. But remember, those seemingly insignificant problems you’ve learned to live with can actually discourage potential buyers.
Staged Homes are selling in half the time and potentially get multiple offers
Interior Preparation: Clean Everything Buyers expect a spotless house, inside and out. So clean everything, especially your windows and window sills. Scrub walls and floors, tile and ceilings, cupboards and drawers, kitchen and bathrooms. Wash scuff marks from doors and entryways, clean light fixtures and the fireplace. Don’t forget the laundry room. And put away your clothes. Clean the Clutter People are turned off by rooms that look and feel cluttered. Remember, potential buyers are buying your house, not your furniture, so help them picture themselves and their possessions in your home by making your rooms feel large, light, and airy. As you clean, pack away your personal items, such as pictures, valuables, and collectibles, and store or get rid of surplus books, magazines, videotapes, extra furniture, rugs, blankets, etc. Consider renting a storage unite to eliminate clutter in your garage and attic. It’s hard to get rid of possessions, but cleaning and clearing out the clutter can really pay off in the end. Packing away your clutter also gets you started packing for your next move. Make your garage and basement as tidy as the rest of your house. Simple little tasks such as storing your tools and neatly rolling up your garden hose suggest that you take good care of your house. Don’t let anything detract from making your best first impression. Closets They’re an important consideration to many buyers. By storing clothing you won’t use soon, you’ll make closets look spacious. Paint A new coat of paint cleans up your living space and makes it look bright and new. To make rooms look larger, choose light, neutral colors that appeal to the most people, such as beige or white. Carpet Check its condition. If it’s worn, consider replacing it. It’s an easy and affordable way to help sell your home faster. Again, light, neutral colors such as beige, are best. If you don’t replace it, you can just suggest to potential buyers that they could select new carpet and you’ll reduce your price; buyers like to hear they’re getting a deal. At the very least, have your carpet cleaned.
Staged Homes are selling in half the time and potentially get multiple offers
Exterior Preparation: Repairs and Renovations It’s best to avoid making major renovations just to sell the house since you’re unlikely to recoup those costs from your selling price. Make minor repairs to items such as leaky faucets, slow drains, torn screens, gutters, loose doorknobs, and broken windows. Make sure repairs are well done; buyers won’t take you seriously if your home-improvement efforts look messy, shoddy, or amateurish. Leaks and Moisture Water stains on ceilings or in the basement alert buyers to potential problems. Don’t try to cosmetically cover up stains caused by leaks. If you’ve fixed the water problem, repair the damage and disclose in writing to the buyer what repairs were made. Curb Appeal The “Wow” factor – that first visual, high-impact impression your home makes on potential buyers – can turn a looker into a buyer. To determine your property’s curb appeal, drive through your neighborhood and note other properties; then approach your own house as if you were a potential Buyer. How does it look? Does it “wow” you? Will its curb appeal attract buyers? Note what needs improving, such as trimming trees, planting shrubs, or painting gutters. Little things convey that you’ve cared for your home, and this is your opportunity to sell that important message to buyers who are shopping from the street, simply cruising neighborhoods just looking for houses for sale. To get them through your door, do what you can to make your property look like someone’s dream home.
Staged Homes are selling in half the time and potentially get multiple offers
Exterior Preparation: Paint/Stain If it’s peeling or blistering and you can’t remember the last time you painted it, your house needs some attention. That also goes for stain that is significantly faded. A newly painted or stained exterior will help sell your house faster. And whether you do it yourself or hire someone, you’ll also increase your home’s value. In the Yard Grab people’s attention by enhancing your yard and landscaping. If your house looks inviting and well-maintained from the street, people will imagine that it’s attractive on the inside too. • Prune bushes and hedges; trim trees. • Keep your lawn looking healthy and green by mowing it often, fertilizing it, and keeping it edged and trimmed. • Clean up and dispose of pet mess. • Weed your gardens: add fertilizer and mulch; then plant colorful flowers. • In winter, keep your driveway and sidewalks shoveled, de-iced, and well-lit. • Stack firewood, clean out birdbaths, repair and paint fences. The Front Door An attractive entry catches a buyer’s eye and says, “Welcome,” so highlight this area of your house with decorative touches, such as a wreath on the door or new shrubs and flowers around the steps. For an even grander entry, clean and paint your front door, or replace it with a new one for a few hundred dollars. Don’t forget to fix and polish doorknobs, repair torn screens, and then put out that new welcome mat.
Pricing your home at the current Market Conditions
We will review a competitive Market Analysis document together, which will define the current market activity within ¼ mile radius of your home. Why do we do this? ♦ In real estate terms, market value is the price at which a particular house, in its current condition, will sell within 30 to 90 days.
If the price of your home is too high, several things could happen: ♦ Limits buyers. Potential buyers may not view your home, because it would be out of their buying range. ♦ Limits showings. Other salespeople may be less reluctant to view your home. ♦ Used as leverage. Other realtors may use this home to sell against homes that are better priced. ♦ Extended stay on the market. When a home is on the market too long, it may be perceived as defective. Buyers may wonder, ”what’s wrong,” or “why hasn’t this sold?” ♦ Lower price. An overpriced home, still on the market beyond the average selling time, could lead a lower selling price. To sell it, you will have to reduce the price, sometimes, several times. In the end, you’ll probably get less than if it had been properly priced at the start. ♦ Wasted time and energy. A bank appraisal is most often required to finance a home. If the appraisal comes in lower than the contracted price, the buyer will have to come-up with the difference (which never happens), we have to negotiate to that appraised value, or if the seller doesn’t conform to the appraisal, the buyer walks away. Realtors have know it for years – Well-kept homes, properly priced in the beginning always get you the fast sale for the best price! And that’s why you need a professional to assist you in the selling of your home.
Your Marketing Plan
Within 1st 24 hours of listing your home: ♦ A sign will be put in your yard and a lockbox will be provided ♦ 25 or more pictures will be taken of your property ♦ The listing will be posted to all 100 websites (shown on page10) ♦ A virtual tour will be created with the many pictures of your home ♦ Showing Center will be notified of your contact information & showing instructions With the listing of your home: ♦ A flyer will be created and e-mailed to all Cleveland Keller Williams Agents on your home ♦ A Broker’s open will be coordinated and vendors will be set in place to offer food & prizes ♦ Another Broker flyer will be sent to agents to invite them to your home ♦ We will provide flyers inside the home for buyer’s to take with them as the view the home Every 2 weeks ♦ A status report will be e-mailed to you about agents feedback & buyer remarks Within 21 days of listing your home: ♦ Price will be evaluated ♦ If price reduction, Price Reduction Flyer will be created and e-mailed to the agents ♦ Update price change to all 33 websites
The Sale Progression: From Start to Finish
90% of all home buyers are now using the internet to find their next home
Your home will be advertised on the following sites: ♦ MLS (multiple listing service)/Virtual Tour attached ♦ Realtor.com/ Enhanced version/25 photos/Virtual Tour/ Banner Ads ♦ kgodfray.clevelandohiosuburbs.com ♦ Keller Williams Website www.kw.com ♦ Social Networking sites:
♦ Craigslist and Backpage ♦ Point 2 Website which gives virtual tour of your home and syndicates to over 100 websites including the following:
And Also: www.point2homes.com www.cyberhomes.com www.frontdoor.com www.enormo.com www.propertyshark.com www.housingblock.com www.epropertystop.com www.oodle.com www.homefinder.com www.HomeHippo.com www.houselocator.com www.thehousingpages.com www.kazork.com www.vivareal.us www.vast.com www.clickablecitydirectory.com www.therealestatebook.com
“Kathie was a real wonder to work with in buying my first home. I know I ran her ragged, but she always persevered. I wish every major purchase in my life would have been made as easy as Kathie made this one. I highly recommend Kathie to anyone looking for their first or their new home. Calm, cool and collected, she is one great person to work with!” Doug Henley “Kathie was an outstanding partner in helping us find and purchase our home. She listened to our needs and had a great feel for what we were looking for. Once we found "the one", Kathie made sure she stayed on top of negotiations and helped us secure the home of our dreams. Almost 4 years later, we are still delighted with the house and how well Kathie represented us and our needs.” Lex and Christy Denooijer “Kathie was the realtor for both the sale of my first home and purchase of my second. We received a speedy offer that was very pleasing enabling us to move forward to purchase our second home at a great price. All in all, we were very very satisfied with Kathie's performance!” Ed & Christine Orlinski “Kathie is an expert in her field and an excellent service provider. She provides her clients with quality service and results. She uses her expertise and personable skills to formulate creative ideas and solutions to problems, she is trustworthy and provides people with results that improve their lives.” Stephanie Keaton
7670 Chippeaw Road Brecksville, OH 44141 216-856-0491
Client Information Sheet
Personal Information Full Name: ______________________________________________________________________ Last
______________________________________________________________________ Street Address
Home Phone: _(____)_______________ Phone: _(____)_________________________________ E-mail Address: __________________________________________________________________ Birth Date: ______________________________________________________________________ Spouse’s Name: _________________________________________________________________ Spouse’s Phone number: _(____)_______________ Driver’s License #
Birth Date: _____________________ Children’s Names: ____________________ (if applicable)
Property Information Property Address:
_______________________________________________________________ Street Address
(only list if different from above)
School District: _______________________________
Year Built: __________
Age of Components that are at property: Roof__________________________________ A/C___________________________________ Sump Pump____________________________ Oven/Range____________________________ Disposal_______________________________ Hot Water Tank_________________________ Washer_______________________________
Furnace_______________________________ Microwave_____________________________ Water Softner__________________________ Dishwasher____________________________ Refrigerator____________________________ Dryer_________________________________ Other_________________________________
List all improvements you’ve made since purchasing the home:
List what you feel the best features would be on this home:
DATE OF FIRST CONTACT
SELLER FAST FACT GRABBER HOW DID YOU HEAR ABOUT US? NAME
CELL PHONE CELL PHONE
CITY, STATE, ZIP
DISC PERSONALITY TYPE
DISC PERSONALITY TYPE - SPOUSE
SELLER QUESTIONS Improvements: Property Address:
Sold a home before?
Why are you moving?
ACTION DO CMA SEND LETTER SEND PRE-LIST PACKET ASSIGN CALL FOR MISC
Successful Marketing Strategies