chief executive’s report
Ray Ellis
The network’s development and ownership of its National Website is a significant milestone, one which members can be justifiably excited about, particularly, knowing what the future holds. The world of the internet, social media, database marketing, new distribution channels, digital marketing and consumer expectations is now well and truly with us. Members can be assured that these new channels will provide greater opportunities to increase business, greater customer satisfaction and, ultimately, position your agency’s future. The Board’s strategy to invest substantially in technology and social media platforms, in recent years, is designed to place the network at the forefront of change. Since launching, the results of the network’s FN Social Express programme have been substantial and allowed members to not only enter this new age but to firmly embrace the benefits. Locally, participating members increased their
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Facebook fan bases by 37% in the first six months and community reach surged by a massive 76%. When combined with Utopia, this unique membership marketing advantage provides unlimited access to leadingedge technology, which translates to more listings and more sales. These products are easily adaptable to all disciplines of our industr y whether residential, property management, commercial or regional and rural. The professional development associated with our leading-edge products continued unabated
throughout 2013, delivering over 150 face-to-face sessions. These were augmented by 20 ‘live’ online Academy sessions which enabled a further 110 informative ‘ondemand’ videos to be produced – ready for viewing anywhere at any time. Sessions were delivered live, or broadcast nationally, direct to member offices through the online Academy. To the many members who freely gave up their time to share their business acumen with fellow members, we thank you for your generosity, demonstrating once again, co-operative spirit.
FIRST NATIONAL REAL ESTATE ANNUAL REPORT 2013