Page 1

First Launch Issue,

Volume I

“The concept behind RAW Fashion Magazine is to get back to the gritty, grainy basics of RAW talent, RAW creativity and RAW photography in the Australian fashion industry and around the world. As the owner, creative director and photographer of RAW Fashion Magazine, it is my goal to transform the art of fashion into a state of mind.� ~ Kelly N. Saunders ~

04RAW Concepts


Exclusive Interview






Sigma Beauty Buffalo Girl Australia

Past, Present, Future

46Australian Fashion Events



Coming Soon!!! iPad is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.



the Forgotten Ballerina


RAW begins with

a vague notion,

a whisper of a fantasy, a glimpse of an emotion,

or an illusionary time or place ...







Goddess Goddess


. . . through a photographers lens this

idyllic expression is revealed













Exclusive Interview

Born and raised in Sydney how do you feel fashion trends in Australia differ from the rest of the world and why? Due to the Aussie climate I feel that Aus-

tralian fashion designers are not particularly bound by seasons. As a result, Aussie designers are able to use lighter fabrics and design more trans-seasonal garments.

Where is the most interesting place you have ever traveled? What inspires you most from this place? Italy! I just become Le Dolce Vita

when I am there. I am a huge fan of the ancient and modern history of Italy and am inspired by its people, buildings, art, museums and sculptures.

You had the opportunity to work with Carla Zampatti. What was the most valuable lesson you learned from this experience? “Fashion is a busi-

ness and must be treated that way. The design is only one component, all other areas of the business are equally important. You must understand this in order to be successful in this industry.” Carla Zampatti

What was your biggest fashion flop or disaster moment and how did you recover? On the night

before my first collection photo shoot I was pressing and cleaning the garments with my iPod blaring in the background. I just got a new puppy ‘Giorgio’ and forgot to close the door behind me. In horror I found Giorgio chewing the hem of a long silk gown. I initially screamed and nearly fainted! I was so lucky that I had made the dress super long. I stayed up til 3 am to re-hem the gown.

What are some of your favorite pieces of your newest Winter 2012 collection and why? The Military

Coats! I love tailoring and these coats truly show beautiful workmanship. The Eternity Drape dress and Grecain Goddess gown, these pieces show the use of the draping and also show incredible detail and craftsmanship. What were your inspirations for this Winter 2012 collection? I wanted to fuse both masculine and feminine

pieces, and contrast them with flowing light fabrics. My travels to New York really brought this concept out.

What advice would you give to an aspiring designer or young artist in the fashion industry?

I really believe that young designers should go out and work for other designers and learn as much as they can from the business. This will help them greatly when they eventually start their own line. Recently opening your first store in Sydney must have been very exciting! Where is it located? The

Showroom is located at the Goldsbrough Mort Hotel Arcade, 116 No, 243 Pyrmont Street, Darling Harbour.

What is the overall message you are trying to send with this brand?

Modern and uniquely made garments that exude style, quality and effortless elegance. 20







Spirit of the

Woods Woods






Daughter of the


Desert Desert






Soul Soul




Featuring From Parisian shores to sunny California is making its presence known all over the world. We chat with Tara V., Sigma’s PR Manager, to give us the scoop on what’s HOT, what’s NOW and what’s NEXT for Sigma!!!

“ What does the future hold for Sigma? Continued growth through new and innovative products and customer satisfaction. Our future is what we make it and we intend to continue on this amazing path we’ve created so far.” Founded by a Brazilian couple Rene, a Civil Engineer, and his wife Simone, a researcher with a Ph.D. in Molecular Biology, this dynamic duo brings a whole new meaning to the term precision craftsmanship!! Recently launching the new Flat Angled Kabuki brush, the Precision Flat Angled brush and the Beauty Expert Brow Design Kit, Sigma provides you with specially designed tools to achieve your desired look. Inspired by hip personal styles, runway shows and the vivacious and ever changing fashion industry, Sigma is loving thick, bold brows, natural eyes and sultry lip colors this season!!!


Become a Sigma Affiliate today and you could earn 10% commission on purchases by new clients using affiliate links, generate revenue, post and link banner ads and use your social media sites to the fullest advantage of the hottest beauty products on the market.






The name alone conjures images of a young woman, independent and free of all reservations, restraints and cares of the world. Confident yet modest; she stands amidst society with a smile, knowing that what she has is something uniquely unlike any other. With her toes buried deep in the sands of Byron Bay she emulates a spirit of dreams and with a slight touch or twist of hand she shapes these ideals into leather ... stamping her mark on your soul. 45


F ashion Events

The Eveleigh Artisans’ Market www.eveleighmarket.com.au

Vintage Fashion Bazaar www.thevintagefashionemporium.com Melbourne Spring Fashion Week www.thatsmelbourne.com.au

3 March - 1 December, 2012 3 September - 9 September 2012

Fashion Night Out Sydney www.vogue.com.au/fno/

6 September, 2012

Made In Melbourne – A Runway Experience www.madeinmelbournefashion.com.au

7 September, 2012

Bizarre Bazaar www.thisisfortunate.com/asofevents/ BIZARRE_BAZAAR.html Brisbane Fashion Festival www.qtix.com.au/bf/brisbane_festival_priority/ Perth Fashion Festival www.perthfashionfestival.com.au Madjuri Art Solo Exhibition– The Black Hole Collection www.madjuriart.com


First Sunday of each month

27 September, 2012

8-29 September 19-25 September 24th October, 2012 6 to 9pm

Mercedes-Benz Fashion Week Australia www.australia.mbfashionweek.com

April, 2013 (TBA)

Perth Fashion Week www.perthfashionweek.com.au

April, 2013 (TBA)

Fashion Weekend Sydney www.fashionweekend.com.au/sydney/

May, 2013 (TBA)

Gold Coast Fashion Week 2013 www.goldcoastfashionweek.com.au

2013 (Dates TBA)

Voijslav Rachel Gilbert Camilla Muccia Mijanou Buffalo Girl Kooey Suvvo Eva Q Khamoda Voijslav Rachel Gilbert Camilla Muccia Mijanou Buffalo Girl Kooey Suvvo Eva Q Khamoda Voijslav Rachel Gilbert Camilla Muccia Mijanou Buffalo Girl Kooey Suvvo Eva Q Khamoda Voijslav Rachel Gilbert Camilla Muccia Mijanou Buffalo Girl 47




Shop Raw at



Beauty Acure Organics www.acureorganics.com

PAPERSELF www.paperself.com

Alaska Glacial Mud www.alaskaglacialmud.com

Salt of the Earth www.saltearthspa.com

Bodyography Australia www.bodyography.com.au pg. 22, 24, 41, 44

SCOTCH Naturals www.scotchnaturals.com

COOLA Suncare www.coolasuncare.com

SIGMA BEAUTY www.sigmabeauty.com pg. 40-43

Eye Candy Lens www.eyecandylens.com

Yves Rocher www.yvesrocherusa.com

Hair Flairs www.hairflairs.com pg. 16-19, 41, 44


the Henna Lady Colleen Heller www.hennabycolleen.com pg. 21, 23, 25, 32-35

Abyss by Abby www.abyssclothing.com.au pg. 26-31 BOLBACH www.bolbach.com

Honoré des Prés www.honoredespres.com pg. 7

Buffalo Girl www.buffalogirl.com.au pg. 45

Illamasqua www.illamasqua.com

Eva Q Designs www.evaqdesign.com/eco-fashion/

IT Cosmetics www.itscosmetics.com Kjaer Weis www.kjaerweis.com

Kooey Swimwear www.kooey.com pg. 16-19

L.A. Girl USA www.lagirlusa.com pg. 7, 21

Leila Shams www.leilashams.com pg. 41, 44

Macadamia Natural Oil www.macadamiahair.com

Mijanou Swimwear www.mijanou.com.au

Makeup by Ashley Marie www.makeupbyamarie.wix.com/mua-amarie pg. 16-19, 21-30, 36-39, 41, 44

Pearl Love Jewelry www.pearllovejewelry.com pg. 41, 44, 48-49

Mally Beauty www.mallybeauty.com pg. 26-31

Rachel Gilbert www.rachelgilbert.com/Default.aspx pg. 3-9

Milani Cosmetics www.milanicosmetics.com

Sylvia Lee www.sylvialee.com pg. 37-39

Mish Mash Makeup www.mishmashmakeup.com.au Orofluido www.orofluido.com pg. 3-9

VOIJSLAV www.voijslav.com.au pg. 10-15, 21-25

Special 51

c 2012. Kelly N. Saunders RAW Fashion Magazine, LLC 4810 Garden Spring Lane, #305 Glen Allen, VA 23059 e: rawfashionmagazine@gmail.com p: 804.929.9637 www.rawfashionmagazine.com All photographs, themes and concepts herein are the property of RAW Fashion Magazine, LLC and Kelly N. Saunders and protected under the copyright laws of the United States and Australia. For information on photographs, reprints, advertising rates, subscription details and any additional information, please direct all correspondence to the above address.


Graphic design by Zack Saunders.

Profile for Kelly Saunders

RAW Fashion Magazine, First Launch Issue  

RAW Fashion Magazine, First Launch Issue  

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded