First Launch Issue,
â€œThe concept behind RAW Fashion Magazine is to get back to the gritty, grainy basics of RAW talent, RAW creativity and RAW photography in the Australian fashion industry and around the world. As the owner, creative director and photographer of RAW Fashion Magazine, it is my goal to transform the art of fashion into a state of mind.â€? ~ Kelly N. Saunders ~
Sigma Beauty Buffalo Girl Australia
Past, Present, Future
46Australian Fashion Events
Coming Soon!!! iPad is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
the Forgotten Ballerina
RAW begins with
a vague notion,
a whisper of a fantasy, a glimpse of an emotion,
or an illusionary time or place ...
. . . through a photographers lens this
idyllic expression is revealed
Born and raised in Sydney how do you feel fashion trends in Australia differ from the rest of the world and why? Due to the Aussie climate I feel that Aus-
tralian fashion designers are not particularly bound by seasons. As a result, Aussie designers are able to use lighter fabrics and design more trans-seasonal garments.
Where is the most interesting place you have ever traveled? What inspires you most from this place? Italy! I just become Le Dolce Vita
when I am there. I am a huge fan of the ancient and modern history of Italy and am inspired by its people, buildings, art, museums and sculptures.
You had the opportunity to work with Carla Zampatti. What was the most valuable lesson you learned from this experience? “Fashion is a busi-
ness and must be treated that way. The design is only one component, all other areas of the business are equally important. You must understand this in order to be successful in this industry.” Carla Zampatti
What was your biggest fashion flop or disaster moment and how did you recover? On the night
before my first collection photo shoot I was pressing and cleaning the garments with my iPod blaring in the background. I just got a new puppy ‘Giorgio’ and forgot to close the door behind me. In horror I found Giorgio chewing the hem of a long silk gown. I initially screamed and nearly fainted! I was so lucky that I had made the dress super long. I stayed up til 3 am to re-hem the gown.
What are some of your favorite pieces of your newest Winter 2012 collection and why? The Military
Coats! I love tailoring and these coats truly show beautiful workmanship. The Eternity Drape dress and Grecain Goddess gown, these pieces show the use of the draping and also show incredible detail and craftsmanship. What were your inspirations for this Winter 2012 collection? I wanted to fuse both masculine and feminine
pieces, and contrast them with flowing light fabrics. My travels to New York really brought this concept out.
What advice would you give to an aspiring designer or young artist in the fashion industry?
I really believe that young designers should go out and work for other designers and learn as much as they can from the business. This will help them greatly when they eventually start their own line. Recently opening your first store in Sydney must have been very exciting! Where is it located? The
Showroom is located at the Goldsbrough Mort Hotel Arcade, 116 No, 243 Pyrmont Street, Darling Harbour.
What is the overall message you are trying to send with this brand?
Modern and uniquely made garments that exude style, quality and effortless elegance. 20
Spirit of the
Daughter of the
Featuring From Parisian shores to sunny California is making its presence known all over the world. We chat with Tara V., Sigma’s PR Manager, to give us the scoop on what’s HOT, what’s NOW and what’s NEXT for Sigma!!!
“ What does the future hold for Sigma? Continued growth through new and innovative products and customer satisfaction. Our future is what we make it and we intend to continue on this amazing path we’ve created so far.” Founded by a Brazilian couple Rene, a Civil Engineer, and his wife Simone, a researcher with a Ph.D. in Molecular Biology, this dynamic duo brings a whole new meaning to the term precision craftsmanship!! Recently launching the new Flat Angled Kabuki brush, the Precision Flat Angled brush and the Beauty Expert Brow Design Kit, Sigma provides you with specially designed tools to achieve your desired look. Inspired by hip personal styles, runway shows and the vivacious and ever changing fashion industry, Sigma is loving thick, bold brows, natural eyes and sultry lip colors this season!!!
Become a Sigma Affiliate today and you could earn 10% commission on purchases by new clients using affiliate links, generate revenue, post and link banner ads and use your social media sites to the fullest advantage of the hottest beauty products on the market.
The name alone conjures images of a young woman, independent and free of all reservations, restraints and cares of the world. Confident yet modest; she stands amidst society with a smile, knowing that what she has is something uniquely unlike any other. With her toes buried deep in the sands of Byron Bay she emulates a spirit of dreams and with a slight touch or twist of hand she shapes these ideals into leather ... stamping her mark on your soul. 45
F ashion Events
The Eveleigh Artisans’ Market www.eveleighmarket.com.au
Vintage Fashion Bazaar www.thevintagefashionemporium.com Melbourne Spring Fashion Week www.thatsmelbourne.com.au
3 March - 1 December, 2012 3 September - 9 September 2012
Fashion Night Out Sydney www.vogue.com.au/fno/
6 September, 2012
Made In Melbourne – A Runway Experience www.madeinmelbournefashion.com.au
7 September, 2012
Bizarre Bazaar www.thisisfortunate.com/asofevents/ BIZARRE_BAZAAR.html Brisbane Fashion Festival www.qtix.com.au/bf/brisbane_festival_priority/ Perth Fashion Festival www.perthfashionfestival.com.au Madjuri Art Solo Exhibition– The Black Hole Collection www.madjuriart.com
First Sunday of each month
27 September, 2012
8-29 September 19-25 September 24th October, 2012 6 to 9pm
Mercedes-Benz Fashion Week Australia www.australia.mbfashionweek.com
April, 2013 (TBA)
Perth Fashion Week www.perthfashionweek.com.au
April, 2013 (TBA)
Fashion Weekend Sydney www.fashionweekend.com.au/sydney/
May, 2013 (TBA)
Gold Coast Fashion Week 2013 www.goldcoastfashionweek.com.au
2013 (Dates TBA)
Voijslav Rachel Gilbert Camilla Muccia Mijanou Buffalo Girl Kooey Suvvo Eva Q Khamoda Voijslav Rachel Gilbert Camilla Muccia Mijanou Buffalo Girl Kooey Suvvo Eva Q Khamoda Voijslav Rachel Gilbert Camilla Muccia Mijanou Buffalo Girl Kooey Suvvo Eva Q Khamoda Voijslav Rachel Gilbert Camilla Muccia Mijanou Buffalo Girl 47
Shop Raw at
Beauty Acure Organics www.acureorganics.com
Alaska Glacial Mud www.alaskaglacialmud.com
Salt of the Earth www.saltearthspa.com
Bodyography Australia www.bodyography.com.au pg. 22, 24, 41, 44
SCOTCH Naturals www.scotchnaturals.com
COOLA Suncare www.coolasuncare.com
SIGMA BEAUTY www.sigmabeauty.com pg. 40-43
Eye Candy Lens www.eyecandylens.com
Yves Rocher www.yvesrocherusa.com
Hair Flairs www.hairflairs.com pg. 16-19, 41, 44
the Henna Lady Colleen Heller www.hennabycolleen.com pg. 21, 23, 25, 32-35
Abyss by Abby www.abyssclothing.com.au pg. 26-31 BOLBACH www.bolbach.com
Honoré des Prés www.honoredespres.com pg. 7
Buffalo Girl www.buffalogirl.com.au pg. 45
Eva Q Designs www.evaqdesign.com/eco-fashion/
IT Cosmetics www.itscosmetics.com Kjaer Weis www.kjaerweis.com
Kooey Swimwear www.kooey.com pg. 16-19
L.A. Girl USA www.lagirlusa.com pg. 7, 21
Leila Shams www.leilashams.com pg. 41, 44
Macadamia Natural Oil www.macadamiahair.com
Mijanou Swimwear www.mijanou.com.au
Makeup by Ashley Marie www.makeupbyamarie.wix.com/mua-amarie pg. 16-19, 21-30, 36-39, 41, 44
Pearl Love Jewelry www.pearllovejewelry.com pg. 41, 44, 48-49
Mally Beauty www.mallybeauty.com pg. 26-31
Rachel Gilbert www.rachelgilbert.com/Default.aspx pg. 3-9
Milani Cosmetics www.milanicosmetics.com
Sylvia Lee www.sylvialee.com pg. 37-39
Mish Mash Makeup www.mishmashmakeup.com.au Orofluido www.orofluido.com pg. 3-9
VOIJSLAV www.voijslav.com.au pg. 10-15, 21-25
c 2012. Kelly N. Saunders RAW Fashion Magazine, LLC 4810 Garden Spring Lane, #305 Glen Allen, VA 23059 e: email@example.com p: 804.929.9637 www.rawfashionmagazine.com All photographs, themes and concepts herein are the property of RAW Fashion Magazine, LLC and Kelly N. Saunders and protected under the copyright laws of the United States and Australia. For information on photographs, reprints, advertising rates, subscription details and any additional information, please direct all correspondence to the above address.
Graphic design by Zack Saunders.