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It’s sort of like my life is an unfinished painting and as the artist of that painting, I must fill in all the ugly holes and make it beautiful again.

- Lady Gaga


Artist Bio Artist Statement Graphic Design Typography Packaging Design Photography Drawing / Painting Curriculum Vitae


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ARTIST BIO

Rawdha Alajmani is an Emirati Graphic Design student born in Abu Dhabi in 1991. She has taken courses in arts and design that include drawing, painting, photography (both digital and manual), typography, and packaging design. Rawdha worked on the branding of the International Symposium on Electronic Art that will be held in Zayed University is 2014, as part of her Graphic Design course. She has several artworks exhibited in Zayed University, such as her 2011 drawing series of “Something Ugly made Beautiful”, her digital self portrait, and her 2012 painting series, “Toxic”, which demonstrates the process of the damage in the lungs caused by smoking. Rawdha won phase 1 of the Art For All competition for her painting series “Toxic” and it was exhibited in Khalifa Park where the public were invited to vote for their favorite artwork in October 2012.


3 My love for art is rooted in my art-loving family. I have grown seeing and loving art. I always found pleasure visiting art exhibitions with my family and thinking in my mind of reasons why the artists have created the artworks. Since then, not only so I find joy in drawing and designing, but I also find comfort and relaxation in the process, where it allows me to clear my mind, express my creative side, and just let all my ideas flow on the piece of paper.

Even though we can find inspiration literally everywhere around us, I think my biggest sources of inspiration are artists and designers who have a unique and clear goal in their careers, artists who have so much passion and dedication towards their work and what they do. Just like most of the designers, I face challenges and difficulties everyday in my life, however I try my hardest to overcome them by believing that I have the capability of achieving great standards of design. Just like I seek inspiration from great artists like Stefan Sagmeister and Bruce Mau, I aim to inspire people to love designing and art, whether it was by artwork of just the person I am.

ARTIST STATEMENT

Art is a universal visual language. It can communicate ideas, beliefs, stories, and even feelings. As a graphic designer I translate my ideas through my designs by exploring colors, typography, pattern and page layout to communicate a certain mood or message. Furthermore, being a person that enjoys volunteer work, I genuinely enjoy designing for a social cause. That includes sending awareness and pointing out problems and suggesting solutions all through design, because I think it is our responsibility as designers to use our talents to save the world.


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ISEA Branding

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Project Overview The goal of this project was to develop the branding for a conference that is going to take place in Dubai in 2014 called the International Symposium in Electronic Art (ISEA). It is the world’s most important media arts event for the interdisciplinary discussion and showcase of creative productions applying new technologies in interactive and digital media. This event annually brings together artists, academics, scientists, and new media practitioners. The main theme for the 2014 symposium is Locations. So keeping that in mind I was able to brainstorm, sketch, and design a logo for the symposium.

GRAPHIC DESIGN

Process Description I used the theme of the conference, “Locations”, and the subtheme, “Nomadic Shifts”, for inspiration for the conference branding. The curved line in the logo represents Dubai’s landscape, where we can see sea and beaches, and sand dunes and mountains. So, I used the idea of the sea and sand for all the pieces I design for this brand. I also introduced vector based images of waves and sand dunes in the pieces.

i sea

ise a

ISEA Dubai

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Logo Variations

ISEAISEA ISEAI S IESAE A I2 S0I2E1S0A4E1 A4ISEA ISEAISEA 2 02 10 41 4 2 021 04 1 4 4 02 10 41 4 2 02 10 41 2 ISEA

ise aISEA

Dubai

Dubai

2 0 1 4 D U B A I2

2 0 1 4

0 1 4

i sea 2 0 1 4 D U B A I

I2 S0I2E1S0A4E1 A4I S IESAE AI2 S0I2E1S0A4E1 A4I2 S0I2E1S0A4E1 A4I2 S0I2E1S0A4E1 A4 2 021 04 1 4

2 0 1 4 D U B AI

I2 S0I2ES10A4E1 A4 I2ISEA S0I2ES10A4E1 A4

2 0 1 4 D U B A I

2 0 1 4

Dubai

2 D

2 0 1 4 D U B A I

2 0 2 10 41 4 D UDBUAB I A I

1 4 2 20 01 4 DB UA B IA I DU

Color Variations

2 0 1 4 D U B AI

2 0 0 11 4 4 2 0 0 11 4 4 2 1 4 4 2 222 0 21 U 0B1 1A44 D U B01A A 0 12 40 212 0 0B 1A1II4I 4 222 0 1D 44 002D 0D 1U 4 0 24 212U 0 1A D U BA 4B III 4 D 0 14 U B A I D U B A D U B A I D U B II I D U B A D U B A I D U B A I DDUUBD D U B A U II I BDA AUIB I BA D U BAA

2 0 0 11 4 4 2 2 0 0 11 4 4 1 4 4 2 D U0 B 1A A 222 0 40B 0D 1U 212 2 1A1II4I 4 2 U B1 1A A4 24 0 222 0 1D 440 4B II 4 D D UI0 BA 00 2D 1 1 2U 0 2 0 1A144 A DU UB I 0 D U B A D U B II I D U B A D U B I D UBA D A IIB BD AU IUBA DDU UUB BD AD U I A I BAI

2 0 0 11 4 4 2 D U0 B 1A A II 2 4B 222 0 440 0021D 1 12U 0 1 1 144 2 0 BD AUIIB IB A I4I 4 D A DDU UUB BD AD U D UUBA BAAI I

20 01 14 4 D UU BB AA I I

2 0 1 4 D U B A I

2 0 0 11 4 4 2 D21 U U40B B A I4 1 4 0D 222 0 440 01A 0 1 20 212 1A1I4I 4 D U B D U B A I D A IIB DU UB BDD AD UU II I UBA BAA

2 D

2 0 1 4 D U B A I

2 0 1 4 DU BAI

20 01 4 1 4 DB UA B IA I U 2 0 1 4 D U B A I

2 0 0 11 4 4 2 0 1 1 44 0 12 44 0D2 1U2 2 00 B A1 II1 4 4 222 0 D1D U40 B A U B AII D U B A I UIUIB DAD I I DD UUBBDA UBA BAA

2 0 0 11 4 4 2 0A D2 U40 B A 0 222 0 112 B 0D 1U 4 1 11 II144 2 00 24 D U B A I4I 4 D U B A I DD UUBBDA UIUIB DAD I I UBA BAA

2 0 0 11 4 4 2 D12U U4B BA A1 II 4 222 0 0 12 440 0D2 12 0 1 1 144 4 00 D U B AII D U B A I D A IIB DU UB BDD AD UU I I UBA BAA


I2 S0IE21S0A4 E1 A4 I2 S0IE21S0A4 E1 A4

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Program Publication

Final Logos

i ntErnational symposium on E lEctronic a rt W

2 02 1 0 4 1 4 D U DB UA BI A I

2 02 1 0 4 1 4 D U DB UA BI A I

Poster

elcome to the 20th International Symposium on Electronic Art (ISEA2014) staged for the first time in the Middle East. ISEA, the International Symposium of Electronic Art, is the world’s most important new media arts event for the interdisciplinary discussion and showcase of creative productions applying new technologies in interactive and digital media. The overarching theme of ISEA2014 of ‘Location’ will explore strands such as Technology; Science & Art East Meets West; Emerging Economies/Emerging Identities; Nomadic Shifts and Digital Archaeology and Collaborative Spaces.

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Name Badge

Dubai is a location with exquisite contradictions. Its location not only provides a place with world renowned architecture, but also boasts its development along the waters, its original trading ground. For presenters and attendees of ISEA, it will be an experience like no other. Dubai is in a location, where everything around it is going through massive change—socially and politically.

Daily EvEnts S P E C U L AT I V E M E D I AT I O N S From Monday, 05 November, 2014 to Sunday, 09 November, 2014 Tashkeel, Bastakiya, Dubai

The media plays a primary role in our perceptions of the world around us. It can be argued that in some ways the media helps to create the world around us. What is our role as media artists and manipulators? How do we engage in the world around us through media? How do we move beyond speculations and get to truth? Should we disclaim our personal bias within our work? If so, how?

TECHNOLOGY, SCIENCE & ART: EAST MEETS WEST From Wednesday, 14 November, 2014 to Wednesday, 21 November, 2014 DIFC, Dubai

From the very zero that makes possible the binary data that the information age is built upon to the recursive geometries of Arabesque patterns, the long history of mathematical, scientific, and artistic contributions from the Arab world is well known. Within the context of the current state of geopolitical flux, speculation is solicited with regard to the contemporary and future balance of technological progress between East and West and the prospects for trans-global cooperation and project collaboration.

Our program has a unique focus on the burgeoning field of art and technology in the Arab World and will provide unique opportunity for ISEA to connect audiences and artists from the Middle East with the international electronic art community. Teamed with Zayed University we are committed to ensuring that young Arab generations have a presence and voice on the global stage.

www.isea2014.com

EMERGING ECONOMIES / EMERGING IDENTITIES On 14 November, 2014, 17:00–20:00 & 19 November, 2014, 20:30–23:30 Cultural Center, Al Khor, Dubai

Dubai has been the emerging economy to watch over the past 15 years. Both the unprecedented triumphs and dramatic overreaches have played a role in shaping identity, and in many ways the reverse is also true. How has the course of emerging economies like Dubai’s at the turn of the 21st century played into the identity of the developed world and in the world that has yet to emerge? In what way has this influenced the work of artists?

INTERLACING WORLDS: FIBRES & SENSORY MEDIATION From Wednesday, 14 November, 2014 to Wednesday, 21 November, 2014 Ara Gallery, Dubai

Trading states along the Silk Road, by their nature as wealthy cross-cultural meeting points, played a catalytic role in advancing the evolution of luxury or exotic goods. In Nomadic societies, fabrics—whether for clothing or housing—were developed from products in their surrounding environments. Today, technology has advanced to allow fibers and fabrics to engage upon our senses through optics and feedback response. This theme explores the rich history of, and the future possibilities for the influence of textile and related media by digital technology.

Letterhead Ticket

Dubai offers a platform for its neighbours to come and share not only their research, but to have access to the plethora of ideas that ISEA brings with its symposium. Holding ISEA2014 in Dubai offers participants from the broad scope of the Middle East and South Asia an accessible opportunity to participate in ISEA events. It is highly likely that this particular audience would not otherwise have this possibility to engage with this group of international practitioners and thinkers of electronic art. Likewise ISEA participants from beyond the MENASA region will have the opportunity to engage with an audience outside of their usual practice.

NOMADIC HIGHWAY / BRIDGING MEDIA From Wednesday, 14 November, 2014 to Wednesday, 21 November, 2014 Zayed University, Dubai Campus, Auditorium

Social networks have played a pivotal role in the success of the Arab Spring. The Internet and other digital media are indispensable in the effort to illuminate and advance the public discourse on complex social themes and political systems (take for example Ahmed Basiony’s “30 Days of Running in the Place” documenting his demonstration of running alongside his footage of the Egyptian revolution prior to his murder). This theme aims to provide a forum for the exploration of the future of social media in art and its potential influence on the evolution of social ecologies.

NOMADIC SHIFTS On 21 November, 2014, 18:30–19:30 Zayed University, Dubai Campus, Conference Center

The rich history and cultural identity of the Emirati people is closely tied to nomadic lifestyle. Microclimate, geography, and biology of the region are the generative cause of the nomadic life of the Bedouin. Today, the idea of the nomad has taken on a multitude of diverse connotations with new generative causes. How do these new notions of nomadic existence effect the practice of media art?

DIGITAL ARCHAEOLOGY & COLLABORATIVE SPACES On 21 November, 2014 World Trade Center, Dubai

Digital tools and applications are being used to recreate lost communities and to better understand spatial and cultural histories. In architecture and planning, virtual worlds create the opportunity to push the boundaries of materials and concepts (chaos, uncertainty, responsive environments)—that may or may not be realized. How does this practice impact the evolution of social systems? How has this practice influenced education and collaborations across disciplines?

KEYNOTE ADDRESS: CONNECTING WORLDS / LINKING IDEAS On 22 November, 2014 Zayed University, Dubai Campus, Conference Center

As professors try to provide a better learning platform for students, to diversify their subject matter and engage interdisciplinary platforms, this theme focuses on the connection between art and science in the classroom.

Conference & Exhibitions Program November 2014 Hosted by Zayed University in collaboration with the Dubai Convention Bureau

Banners 2 0 1 4 DUBAI

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LOCATIONS

LOCATIONS

LOCATIONS

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LOCATIONS

Nomadic Highway / Bridging Media

LOCATIONS

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Technology, Science & Art: East Meets West

Nomadic Shifts

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2 0 1 4 DUBAI

Connecting Worlds / Linking Ideas

Speculative Mediations

Emerging Economies / Emerging Identities

Digital Archaelogy & Collaborative Spaces

LOCATIONS

LOCATIONS

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Interlacing Worlds: Fibres & Sensory Mediation

LOCATIONS

GRAPHIC DESIGN

Final Promotional Kit


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Street Vendors in Dubai

DUBAI’S HIDDEN TREASURES ON THE NAIF SOUK

TEXTILE SOUK

SOUK

GRAPHIC DESIGN

One of Dubai's best kept secrets. Satwa Souk is essentially a shopping square but should not be overlooked for those in search of tailor-made clothes or high quality fabrics.

FOOD SOUK

TEXTILE

SPICE SOUK

NAIF SOUK

MEENA BAZAAR

Visitors and tourists can find everything that comes to one's mind in this market, this traditional market combines various types of goods, including food, games, fabrics, Abayas, children wear, bags, shoes, perfumes, and many other things that meets the needs of the consumers who are looking for cheap prices.

This market runs along the creek opposite the Deira Souk. Souvenirs and knick-knacks are on sale but the area is best know for its stunning array of fabrics from the Indian subcontinent and the Far East.

GOLD SOUK MEENA

BAZAAR

GOLD SOUK

FOOD SOUK

SPICE SOUK

The gold souk is a truely dazzling sight to behold. It has earned Dubai a reputation for being the 'City of Gold'. The market offers earrings, rings, necklaces, bracelets and pendants, and you can choose from modern to traditional items.

The largest and busiest of Dubai’s fish markets is well worth a visit if only to see the incredible array of local fish on offer. Blue lobster from Fujairah, baby sharks and metre long kingfish are just some of the treats in store for the shopper that doesn’t mind getting their shoes dirty.

Dubai's largest and oldest souk. A wonderfully different experience,the spice souk has narrow streets and an aroma so unique,it's like walking into another era. Although spices are available, a Far eastern influence seems to be setting in, with integrated shops of cheep electronic goods and wholesale shoes.

Infographics 420 x 594 mm Adobe Illustrator CS4 2012


Digital Illustration 150 x 150 mm Adobe Illustrator CS4 2011

GRAPHIC DESIGN

Object Study

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8

Creating a New Typeface

T YPOGRAPHY

Typographic Narrative We were asked to create a full bilingual typeface, and associate is with one of the type classifications given to us. After lots of thinking about what the typeface I will create could look like, I finally decided to make it a handwritten typeface. People always told my I have a very legible, clear, and neat handwriting. So, I always imagined it being a full functioning typeface for people to use. I finally got the opportunity to make it happen. Even though the typeface will look like my font, I still made some changes and adjusted the thicknesses, sizes…etc. Handwritten typefaces usually look very scribbly and scratchy, however, I mine is more settled, clean, and not very scribbly. It is quite curvy (but not too curvy), sans serif, and casual. I imagine my typeface to be used in fun and more informal occasions. It will probably be used by the younger generations. One special aspect about handwritten typefaces is that they almost always look very friendly. So, I don’t think it will be used in a poster for a horror movie. Even though we don’t usually pay attention to the characteristics of our handwritings, it is very important to think about them when transforming them into a font. All letters should have same proportions, thicknesses, and overall feeling.

Typographic Poster


9 Full Bilingual Typeface

‫ روﺿﺔ اﻟﻌﺠﻤﺎ‬:‫اﳌﺼﻤﻤﺔ‬ 2012 :‫ﺻﻤﻢ  ﺳﻨﺔ‬ ‫ ﺧﻂ ﻳﺪ‬:‫اﻟﻌﺎﺋﻠﺔ‬ ‫ ﺳﻤﻴﻚ‬:‫ﻧﻮع اﳋﻂ‬

T YPOGRAPHY

Designed by: Rawdha Alajmani Designed in Year: 2012 Font Classification: Handwriting Font type: Bold


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8,092-Mile Collaboration

T YPOGRAPHY

We were asked to develop a series of posters to visually express our opinions and persepective of both Dubai and San Francisco. We had to consider the relationship between the two posters, and find a common thread to unify them together either stylistically or conceptually. I chose two taglines that are used for each of the cities and illustated their skylines.

San Francisco Poster 297 x 420 mm Adobe Illustrator CS4 2012

Dubai Poster 297 x 420 mm Adobe Illustrator CS4 2012


11 For this project, each student was gven a topic where they had to come up with an event related to it, and then create posters and remix them using the help of our partners in San Francisco. The poster on the left is the poster my partner created, and that I remixed by fixing the layout and adding color. The poster on the right is the one I created and my partner helped my remix it.

The scope of debate is shrinking; it must e x p a n d .

FIRST THINGS

FIRST WHAT: Adbusters’ UK launch party for the renewal and re-examination of the “First Things First” 1964 Manifesto to be featured in Adbusters, Emigre, Eye, Blueprint, Items, and AIGA Journal of Graphic Design. WHEN: Friday, May 26, 19:00-22:00 WHERE: Haunch of Vension Gallery, London W1S 1st.

Remixed Poster 297 x 420 mm Adobe Illustrator CS4 2012

Re-remixed Poster 297 x 420 mm Adobe Illustrator CS4 2012

T YPOGRAPHY

Consumerism must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.


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Word-Pairs Subtraction - ‫تنقيص‬

T YPOGRAPHY

Scream - ‫رصاخ‬

Word Pairs 150 x 150 mm boxes Adobe Illustrator CS4 2012


13 Less/more - ‫أقل‬/‫أكرث‬

Word Pairs 150 x 150 mm Adobe Illustrator CS4 2012

T YPOGRAPHY

Outside/inside - ‫داخل‬/‫خارج‬


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Save The Date Project Overview For this project, we were asked to design a promotional package that would also act like an invitation for The First International Date Palm Festival. This package will hold a bottle of date honey that will be a giveaway with the invites. Our main aim for this project was to create an engaging package that would not only attract local but also international crowds. The package must be clear, attractive, and unique.Before actually designing the package, we were supposed to come up with a brand story for our product, then do some quick sketches and refine them.

PACKAGING DESIGN

Process Description Our date honey is made using traditionalmethods. After thorough and gentle cleaning, the fresh soft dates are placed in a compressor where they are pressed in high heat until the vitaminrich honey starts dripping. The quality of the honey extracted very high, and it has excellent color and flavor.

Sketch

Package Dieline


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PACKAGING DESIGN

Final Promotional Package


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Deck of Cards Project Overview For this project, we were assigned in groups of four, where each group had to choose a theme that has 4 different components. Each student had to produce a full suit using on of those components. This project helped us understand that design can be used in objects such as simple games in order to express and showcase are individual styles and ideas.

PACKAGING DESIGN

Suites: Heart Component: 1960s As a group, out theme was different eras in the 20th century. Because the 20th century had extremely different styles and movement, each member in our group chose a decade (20s, 50s, 60s, 80s) to design her suit. I chose the 1960s because I believe it had very great events that will always be remembered in history. So, for my cards, I decided to show different major and significant events in that decade. I did that because I thought it would be really interesting if my cards can be used both as playing cards, and historical and educational cards.

Final Deck


17 Back of the Cards

Box Dieline

Deck of Cards

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The Vietnam war occured in Vietnam throughout the 1960s

Q

J

Q

7

K

Che Guevara was the figure in Latin America revolution in 1960

Civil Rights March in Washington was led by Martin Luther King in 1963

10

9

9

J

A

Apollo 11 landed on the moon in 1969

Martin Luther King gave the “I Have a Dream� speech in 1963

Women started revolting against the restrictive roles that they had been given by society in the 1960s

PACKAGING DESIGN

8

5

10

2

7

K

6

England won FIFA World Cup in 1966

Oil discovered in the UAE in 1966

3

6

President John F. Kennedy was assassinated in 1963

4

4

Sound Of Music released in 1965

3

2

5

A


PHOTOGRAPHY

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Self portraits

Ideas 210 x 297 mm Manual Photography Manual Photo Developing 2011


A Dedicated Fan 297 x 420 mm Digital Photography 2011

PHOTOGRAPHY

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PHOTOGRAPHY

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Postcards

Abu Dhabi Series 210 x 297 mm Digital Photography 2011


Abu Dhabi Series 297 x 420 mm Digital Photography 2011

PHOTOGRAPHY

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DRAWING / PAINTING

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Master’s Drawing

Untitled 420 x 297 mm Graphite, charcoal, and pen on paper 2011


Flies 10 x 100 x 100 mm Graphit on paper 2012

DRAWING / PAINTING

Something Ugly Drawn Beautiful

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DRAWING / PAINTING

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Object Study

Remote Control 3 x 420 x 297 mm Pen and illustration markers on paper 2012


Toxic 6 x 410x 330 mm Oil color on canvas 2012

DRAWING / PAINTING

Now and Then

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26 Job Objective To be successful in a job that allows me to express my creativity.

Education B.A. in Art and Design, Graphic Design concentration, College of Art and Creative Enterprises, Zayed University, Dubai Campus. Sharjah American International School, Sharjah (20052009) High School Diploma, Graduated with an average of 95% Work History

CURRICULUM VITAE

Volunteer UAE Down Syndrome Association, Dubai, March 2010 • Helped organize World Down Syndrome Day WalkA-thon - Dubai Mall UAE Down Syndrome Association, Dubai, March 2012 • Helped organize World Down Syndrome Day WalkA-thon - Dubai Mall International Association of Teachers of English as a Foreign Language (IATEFL), Zayed University, 2010 • Helped welcome and introduce teachers at the event.

Certificates 2009 Certificate of Academic Excellence - Fall Semester 2010 Certificate of Academic Excellence - Fall and Spring Semesters. 2011 Certificate of Academic Excellence - Fall Semester

Professional Skills Social Strong leadership and teamwork skills. Language Arabic: Mother language English: Fluent in written and spoken English French: Basic Computer Skills Mac and Windows Platforms • Adobe CS4: Photoshop, Illustrator, InDesign, Dream Weaver. • Microsoft Office • Using the Computer and managing files


27 Activities Paintings chosen for exhibition Art For All Competition, 2012 • Submitted paintings and won phase 1 of the competition. • Paintings to be exhibited in Khalifa Park in October, 2013. Vice President Student Council, Sharjah American International School, 2007-2008 • Planned and organized school activities.

References Mrs. Denielle Emans Assistant Professor of Graphic Design Zayed University, Dubai, UAE Office: +971 4 402 1645 Mobile” +971 50 397 6298 Mrs. Sonia Al-Hashemi Head of UAE Down Syndrome Association UAE Down Syndrome Association +971 50 444 4320

1st Place winner Sharjah American International School, 2008-2009 • Conducted a Bacterial Resistance Experiment.

Interests • Drawing / Painting • Designing • Traveling • Watching movies/ tv series

curriculum vitae

Soccer team member Sharjah American International School, 2005-2009 • Won 3rd place in the UAE Interschool Sports Association Football League, 2006, 2007, 2008.


Change your thoughts and you change your world.

- Norman Vincent Peale


Online Portfolio  

This is my online portfolio for the professional artist course.

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