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RAW MATERIAL WE TAKE NEW THINGS AND WE MAKE THEM COOL


WHAT WE DO • WE TAKE NEW THINGS AND WE MAKE THEM COOL. • WE TAKE ESTABLISHED BRANDS INTO A NEW DIMENSION. • WE WORK WITH YOUR BRAND TO ENSURE THAT PUBLICITY IS INTERTWINED WITH COMMERCIALITY. • WE ONLY WORK WITH BRANDS WE BELIEVE IN AND WE OFTEN INTEGRATE OUR CLIENT BASE. • WE TELL THINGS IN BLACK AND WHITE. • WE HAVE AN OPEN DOOR POLICY FOR CLIENTS AND MEDIA. • WE ARE PROUD OF OUR WORK. Raw Material 2010


We work with MUSIC

Raw Material 2010


DANNY HOWELLS • When Top 100 DJ Danny Howells wanted to give something back to his fans we helped him create his most intimate gigs in ten years... Danny: ‘I think the main attraction of this night for me is the fact I'm really able to delve into the deeper side of things which, sadly, is not always possible at regular gigs. Quite often the role of headline DJ is influenced, to a certain extent, by whether the opening DJ is doing an appropriate job or not. By doing the opening myself I get to really create my own vibe...’ (Resident Advisor)

Raw Material 2010


WAY OUT WEST • When Way Out West wanted to become the first dance music act to sell their album direct to fans they came to us and we worked together with their management to create a media strategy that supported this...

Raw Material 2010


DJ SAM YOUNG • •

DJ Sam Young was best known for entertaining royals at Boujis. We made him edgier. We helped him create his Nod Factor brand: launch his record label, launch a series of Nod Factor nights (with guest DJs like Jag Skills, Yoda and Hot Chip), promoted his global tour, negotiated sponsorship deals... After 6 months of our work Sam became the first European DJ to sign to the US agency SKAM, to win the Club and Bar Awards Best DJ twice and to get club classic ‘Closer than Close’ by Rosie Gaines remixed over 30 times... Listen out for him on Ministry of Sound radio too...

Raw Material 2010


TRUE TIGER • • •

True Tiger got in touch with us via Twitter and asked us to take a chance on working with them. We liked what we heard. We made things happen. They are now the biggest new name in UK grime and dubstep scene, have just signed to Virgin and Fabric, are daytime hosts on R1Xtra, have endorsement deals with Void Audio, Adidas, Red Bull and Raybans, have produced Tinie Tempah’s #1 single, Wiley’s album, remixed the likes of Macy Gray, Pro Green, De La Soul, Emili Sande and Blue. They raised over 10K in one night for Haiti and they have a launched line of merchandise with Boxfresh. Welcome to the jungle...

Raw Material 2010


VICTORIA HART • •

Victoria Hart got busted by The Sun for stripping in an Essex bar (whilst she was dating one of Diversity...) Dark times. She called us – and yes, you’ve guessed it – we made her cool again.

Raw Material 2010


We work with SPORT

Raw Material 2010


EVANDER HOLYFIELD • •

Real Deal Poker signed up Evander Holyfield to make them cool We ended up making them cool by getting practically every major news outlet down to have a chat with the 5-time champ – and then we got some more on top of that – all in the space of a week. The Sun, The Star, The Mirror, The Telegraph, The Guardian, The Mail, the Press Association, Hayters-Teamwork, Live at Studio Five, BBC, Liberty Radio, Boxing News, Sky Sports, CNN (twice), The Evening Standard – not to mention the pick-up from everywhere else We couldn’t beat him at Snap though…

Raw Material 2010


We work with VENUES

Raw Material 2010


AQUUM We hate pitching. New Clapham based club Aquum asked us to show them what we could do – so rather than write a weighty proposal, with 24 hours to play with we did this: (And rather than show them the pitch, we showed them the coverage)

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VIEW HERE: http://www.zoegriffin.co.uk/2009/12/04/my-fabulous-aquumchristmas-party-video/

Raw Material 2010


MARVEL • Marvel is a bar with an East End vibe run by West End boys. • We told all our friends about it. Dragged them (lovingly) to Fulham. • We sourced original artwork for their walls, we hosted a speed dating night for media creatives, we introduced drinks sponsors to the venue and used it for press conferences and photoshoots.

Raw Material 2010


KARAOKE BOX • • •

Karaoke Box is a venue that does what it says on the tin. Hen nights, murdering 80s classics and dressing up*... The venue wanted to do something less soul-destroying on a Wednesday night. We helped them create a new bands’ night, sponsored by Jack Daniels and Guitar Hero – integrating live music and karaoke (and their pizza menu!) and broadening their reach to a more discerning crowd.

*We’d like to point out that on occasion we do actually love a bit of this...

Raw Material 2010


VILLAGE UNDERGROUND Our offices are in the converted tube carriages on the roof of this 750 capacity venue and so we were proud to be asked to represent this venue to the media.

Raw Material 2010


INTERNATIONAL •

PAPAYA: Croatia’s most exciting beach club asked us to work with them on their Summer event calendar: with acts such as Deadmau5, Paul Van Dyk, Tiesto, Calvin Harris and brands such as Godskitchen, Nokia and Tuborg involved.

VITAMINBERLIN: these holiday apartments provide a showroom for bespoke furniture as well as quirky places to sleep.

Raw Material 2010


We work with FASHION

Raw Material 2010


UDESHI • • • •

Oscar Udeshi is the Chairman of the British Menswear Guild – with stores in Mayfair and Milan. We have secured him coverage in newspapers, glossies, fashion trade press, in flight magazines, fashion blogs... We got him over 4000 hits (and counting!) on Trendhunter and the global ‘Best of the Best’ accolade on Thrillist. We also got him on Ready Steady Cook.

Raw Material 2010


CLOSETBOX • • • •

Closetbox is an online market place for people who love fashion. We launched the brand and helped them source new designers for the site’s Boutique section. Before the site even fully launched we had the likes of Kelis and Perez Hilton shopping there. We also provide content for the site’s newsfeed.

Raw Material 2010


We work with ART

Raw Material 2010


MUTATE BRITAIN • •

• •

In 2008, we launched a show that saw the infamous Mutate Collective return to the UK after a decade in exile. With over 100,000 people attending the first show at Cordy House in Shoreditch over 8 weeks we secured a breadth of coverage ranging from the Telegraph to the tabloids, from bloggers to BBC News to Sunday Times Style to the Wall St Journal. We worked with the collective and the curators to make this exhibition commercially viable. We worked with sympathetic brands like Red Bull, Asahi and the Arts Council. In 2009 we did it all over again in Portobello.

Raw Material 2010


We work with MEDIA

Raw Material 2010


JACK TV •

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Who’s Jack magazine was a regional freesheet, run by a group of Camden creatives who did it for love. (We helped them relaunch the magazine into a nationally distributed, glossy, paid for, A4 publication) We helped them launch JACK TV – an integrated online retail TV platform to amplify their magazine brand. We worked in tandem to create JACK TV’s bespoke retail model, source relevant content and talent (including Jeff Leach, Stuart Semple and Zoe Griffin) and create programming. Watch it at www.thisisjack.tv

Raw Material 2010


FCC BOOK CLUB • First Capital Connect asked us to help them launch a book club – giving away free titles on commuter trains.

Raw Material 2010


WHAT WE DON’T DO • WE DON’T TIE YOU INTO HEFTY CONTRACTS. • WE DON’T BLANK YOUR CALLS OR SLAG OFF YOUR BRAND IN THE PUB. • WE DON’T SELL YOUR PROMO STOCK ON EBAY. • WE DON’T WRITE STATUS REPORTS – WE WRITE ON OUR BLOG. READ MORE: http://therawmaterials.wordpress.com PS All the images on the message slides of this presentation are courtesy of photographer and client Rich Hendry.

Raw Material 2010


Raw Material Creds  

Raw Material PR

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