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PALM, INC.

THE VISUAL STANDARDS GUIDE

COLOR YOUR FUTURE The world is a highly visual place. One aspect of any brand is not only most highly visible but also has a psychological meaning to individuals. Palm colors are as important as the logo itself. The logo is built out of two main colors, dark warm green and light blue. These colors invite the user to a confident, secure world, creating a feeling of futuristic revolution.

FUTURE GOLD

PALM GRAY

PMS | P 11-13 C

PMS | 179-15 C

CMYK | C.20 M.30 Y.80 K.5

CMYK | C.70 M.65 Y.65 K.70

RGB | R.198 G.164 B.80

RGB | R.38 G.37 B.36

HEX | #C6A44F

HEX | #262524

Palm Visual Standards Guide