THE BEGINNING OF THE END This is only the beginning of the end of the process. We are nearly close to the end. The previous book described the process one will take towards finding the perfect logo to define the brand. We sometimes need to make a whole process in one way, just to understand the answer was right in front of us. Although the first chosen logo was a hexagon, after creating the logotype, looking in the eye of the P, creating a more interesting symbol, a part which came from the whole.