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PALM VISUAL STANDARDS GUIDE


PALM, INC.

THE VISUAL STANDARDS GUIDE


THE BEGINNING OF THE END This is only the beginning of the end of the process. We are nearly close to the end. The previous book described the process one will take towards finding the perfect logo to define the brand. We sometimes need to make a whole process in one way, just to understand the answer was right in front of us. Although the first chosen logo was a hexagon, after creating the logotype, looking in the eye of the P, creating a more interesting symbol, a part which came from the whole.


PALM, INC.

THE VISUAL STANDARDS GUIDE

TABLE OF CONTENTS


BRAND OVERVIEW

01

Who Are We?

08

Looking Ahead

10

Our Mission

12

DISTINCTION

02

Palm new mark

16

Mark Assembly

18

Bits and Pieces

20

Different Versions

22

Creating Space

24

Negative

26

Please Don’t

28

Dimension Parameters

30

COMPLETION

03

Color Your Future

34

Typography

36


PALM, INC.

THE VISUAL STANDARDS GUIDE

01 BRAND OVERVIEW Who are we? Re-Branding Objective Our Mission


BRAND HISTORY | 7


PALM, INC.

THE VISUAL STANDARDS GUIDE

WHO ARE WE? Palm, inc. is an American company, founded in 1992 by Jeff Hawkins, who later hired Donna Dubinsky and Ed Colligan, all of whom guided Palm to the invention of the Palm Pilot. They produced both a portable wireless device and an operating system for portable hardware devices and desktops. Palm launched its Palm Pilot hardware device in 1996 as a personal organizer. In 1999, it released its Palm V. The Palm Treo smartphone was developed by Handspring which Palm acquired. The PDA (Personal Digital Assistant) was used mainly by business men/women, some were aimed at the medical profession’s, such as PDAs loaded with drug databases, treatment information, and medical information. It was also allowed in many classrooms for digital note-taking. Students could spell-check, modify, and amend their class notes on a PDA. Another use of PDA was by music enthusiasts to play a variety of music file formats. Many PDAs include the functionality of an MP3 player. Road rally enthusiasts can use PDAs to calculate distance, speed, and time. This information may be used for navigation, or the PDA’s GPS functions can be used for navigation. Underwater divers can use PDAs to plan breathing gas mixtures and decompression schedules using software such as “V-Planner”. Palm, one of the earliest makers of smartphones, was unable to follow up its success in the personal organizer business. Analysts pointed to the fact that the company was slow to realize that consumers wanted wireless voice and data from the same device. With Palm back in the market, it will present itself as a technological company providing an instant, fast and easy access to the business information world. A world which will revolutionize the way people experience business.


WHO ARE WE? | 9

Jeff Hawkins Ed Colligan Donna Dubinsky


PALM, INC.

THE VISUAL STANDARDS GUIDE


LOOKING AHEAD | 11

LOOKING AHEAD Palm will forever be remembered as one of the earliest creators of smartphones. They were pioneers in the field and have succeeded where other companies have not managed to. Although back in the 90’s the company was slow to realize that consumers wanted wireless voice and data from the same device, that is not the case any longer. It is Palm time to come back into life and rethink its initial soul, to expand the opportunities to connect the business world once again and give people the chance to have an easy, fast and instant access to information in the business world, where ever they go to. Palm will be once again a pioneer in the field using the most advanced, intelligent and secure technology.


PALM, INC.

THE VISUAL STANDARDS GUIDE


OUR MISSION | 13

OUR MISSION

Palm gives you the opportunity to access instantly information and have efficient business connections. The company guarantees an intelligent, fast and secure access to your needs.


PALM, INC.

THE VISUAL STANDARDS GUIDE

02 DISTINCTION Palm new mark Mark Assembly Bits and Pieces Different Versions Creating Space Negative Please Don’t Dimensions Parameters


BRAND HISTORY | 15


PALM, INC.

THE VISUAL STANDARDS GUIDE

PALM NEW MARK Palms new logo speaks to the fact that while we are keeping up with the times, we are not risking our values and standards. With the new design and once again, pioneer approach, we invite our users to spend their time and experience with us. It is our welcome back sign. The mark of the logo is build from the eye of the P, It embodies the core value of the identity, the idea that we are pioneers, explorers and believe in creating our own unique way. The notion of possibilities, not only captures the information world you are entering to but an entire lifestyle for your business world. Palm logo is the public face of the company and defines how our clients, customers, partners and competitors view the company. We are here to deliver a whole new experience, a new lifestyle.


PALM NEW MARK | 17


PALM, INC.

THE VISUAL STANDARDS GUIDE

MARK ASSEMBLY

SYMBOL

WORDMARK


MARK ASSEMBLY | 19

The psychological meaning of different shapes can have quite an impact. We are probably aware of them without even realizing it, since these meanings originate from universal associations with nature, man-made objects, icons, and symbols — basically, everything around us. The triangles that form the whole rectangle, symbolize greatness, pushing yourself, overcoming challenges, and being the best you can be. The rectangle as a whole lends a sense of stability and formality. We trust the shape because it feels dependable and safe. Literally and metaphorically, rectangular shapes are strong foundational building blocks that support overall structures.


PALM, INC.

THE VISUAL STANDARDS GUIDE

BITS AND PIECES Palms logo is an embodiment of the brand. A way to sum up Palms idea in one simple package. Therefore, the logo, must at all times, be perfectly legible, and without abstractions. It must, at all times, have a clear space that is specified on this and the next couple of pages.

50 0


BITS AND PIECES | 21


PALM, INC.

THE VISUAL STANDARDS GUIDE

DIFFERENT VERSIONS Palm symbol can be presented with or without the word mark. Whenever we create Palm’s mark or symbol, we need to use this style guide and use the versions outlined below.

VERSION ONE | SIGNATURE HORIZONTAL LOCK UP


DIFFERENT VERSIONS | 23

VERSION THREE | WORDMARK

VERSION FOUR | SYMBOL


PALM, INC.

THE VISUAL STANDARDS GUIDE

CREATING SPACE Once using Palm new mark, some restrictions must be made. We must give it the right amount of space to stand out and be flexible in its environment. The new logo will have a defined clear area which will be kept in order to give the new mark it’s appropriate to display.


CREATING SPACE | 25


PALM, INC.

THE VISUAL STANDARDS GUIDE

NEGATIVE Some uses of the new logo could be on a darker background, which makes it impossible to use the logo original colors, therefore, the logo will be presented fully in white.


NEGATIVE | 27


PALM, INC.

THE VISUAL STANDARDS GUIDE

PLEASE DON’T To ensure immediate recognition, the mark should always be displayed in its originally designed form with the specific parameters imposed to it. All these restrictions need to be followed to maintain a cohesive visual system despite the wide number of usages the mark will encounter. It is of extreme importance to avoid using the mark improperly which could damage the image of the company and create noise and confusion.

Do not stretch the symbol

Do not switch the colors

Do not use other colors

Do not use gradient

Do not alter the perspective

Do not render it in 3-D


PLEASE DON’T | 29

Do not use drop shadows

Do not outline it

Do not blur it

Do not change the proportions

Don’t rotate the MARK

Don’t create a pattern with the mark

Don’t place on pattern background

Don’t scale it or crop it


PALM, INC.

THE VISUAL STANDARDS GUIDE

DIMENSIONS PARAMETERS

HORIZONTAL LOCK UP

1CM

5CM

10CM

15CM

20CM


DIMENSIONS PARAMETERS | 31

SYMBOL

WORDMARK


PALM, INC.

THE VISUAL STANDARDS GUIDE

03 COMPLETION Color Your Future Typography


BRAND HISTORY | 33


PALM, INC.

THE VISUAL STANDARDS GUIDE

COLOR YOUR FUTURE The world is a highly visual place. One aspect of any brand is not only most highly visible but also has a psychological meaning to individuals. Palm colors are as important as the logo itself. The logo is built out of two main colors, dark warm green and light blue. These colors invite the user to a confident, secure world, creating a feeling of futuristic revolution.

FUTURE GOLD

PALM GRAY

PMS | P 11-13 C

PMS | 179-15 C

CMYK | C.20 M.30 Y.80 K.5

CMYK | C.70 M.65 Y.65 K.70

RGB | R.198 G.164 B.80

RGB | R.38 G.37 B.36

HEX | #C6A44F

HEX | #262524


COLOR YOUR FUTURE | 35

IRON CURTAIN

MAGIC WHITE

PMS | 172-11 C

PMS | 179-2 C

CMYK | C.60 M.50 Y.50 K.25

CMYK | C.10 M.5 Y.5 K.0

RGB | R.96 G.99 B.99

RGB | R.226 G.231 B.234

HEX | #606363

HEX | #E2E7EA


PALM, INC.

THE VISUAL STANDARDS GUIDE

TYPOGRAPHY

PP

Aabg/38+ FUTURA

Futura is a geometric sans-serif typeface designed in 1927[1] by Paul Renner. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes that became representative of visual elements of the Bauhaus design style. Futura remains an important typeface family and is used on a daily basis for print and digital purposes as both a headline and body font. The font is also used extensively in advertisements and logos and was used by HP in their print ads.


TYPOGRAPHY | 37

LIGHT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 !$#%&*?@() {} [] | /\ <> -;:

BOOK Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 !$#%&*?@() {} [] | /\ <> -;:

HEAVY Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 !$#%&*?@() {} [] | /\ <> -;:


PALM, INC.

THE VISUAL STANDARDS GUIDE

P P P

Aabg/38+ CENTURY SCHOOLBOOK

Century is a family of serif type faces particularly intended for body text. The family originates from a first design, Century Roman cut by American Type Founders designer Linn Boyd Benton in 1894 for master printer Theodore Low De Vinne, for use in his Century magazine.


TYPOGRAPHY | 39

LIGHT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 !$#%&*?@() {} [] | /\ <> -;:

BOOK Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 !$#%&*?@() {} [] | /\ <> -;:


PALM, INC.

THE VISUAL STANDARDS GUIDE


“THE OBJECT OF ART IS TO GIVE LIFE A SHAPE”

–William Shakespeare


PALM, INC.

THE VISUAL STANDARDS GUIDE

All content for Palm Visual Standards Guide was collected, conceived, written and designed by Ravit Ben Zion. www. ravitbenzion.com www.behance.net/ravitbz ravitbz25@gmail.com Design Consultation Hunter Wimmer, GR 604 Nature of Identity Academy of Art University Copyright

C

2016 Ravit Ben Zion

This book is a non-commercial work produced as a student project for educational purposes, and as such is considered a derivative work under the Fair Use of U.S. Copyright law.



Palm Visual Standards Guide