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PALM VISUAL DEVELOPMENT GUIDE


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE


THE MIDDLE After understanding who Palm really is, who is its audience and who are their competitors, it is now time to take Palm to next level. Understand what Palm would and could look like. As a company decides to reinvent itself, it needs to create a logo which will identify the company’s products and services. This process takes time, effort, creative thinking, investment, understanding and much love. When creating a brand, we must appreciate the process and create something to symbolize the brand as it really is.


PALM, INC. PALM, INC.

THE VISUAL VISUAL DEVELOPMENT DEVELOPMENTGUIDE GUIDE

TABLE OF CONTENTS


CONCEPTUALIZATION

01

Former Identity

08

Our Mission

10

DEVELOPMENT

02

Round One Sketches

14

Round Two Sketches

28

Digital Sketches

30

FINAL LOGO PROCESS

03

Final Options

34

Look Alike Logos

36

Palm Logo Mark (1)

38

Bits and Pieces

40

Logo Type

42

Over Again (2 and final)

44


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

01 CONCEPTUALIZATION Former Identity Our Mission


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

FORMER IDENTITY Before starting sketching, it was important to understand the soul, the mindset of the previous logo, focusing on both conceptual and visual part. The former mark was simply the name of the company, lower case, in gray colors.


FORMER IDENTITY | 9


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE


OUR MISSION | 11

OUR MISSION Palm gives you the opportunity to access instantly information and have efficient business connections. The company guarantees an intelligent, fast and secure access to your needs.


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

02 DEVELOPMENT Round One Sketches Round Two Sketches Digital Sketches


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

ROUND ONE SKETCHES Symbol: Instant-On the spot


ROUND ONE SKETCHES | 15

This process included coming up with visuals which connect with things that happen in a certain moment. Time, lightning, arrows, touch, thinking how can all these relate to Palm as a brand and what it should represent.


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

ROUND ONE SKETCHES Symbol: Instant-On the spot


ROUND ONE SKETCHES | 17

After several sketches, the main focus was on time and how things can happen in an instant, in a brief moment. How things can connect and be one at a split of a moment.


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

ROUND ONE SKETCHES Symbol: Pioneer and Explorer


ROUND ONE SKETCHES | 19

The second batch of sketches was all about what Palm was from the beginning, a pioneer in its field. Being an explorer is all about building things, having a structure, create geometric elements which will connect with one another.


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

ROUND ONE SKETCHES Symbol: Pioneer and Explorer


ROUND ONE SKETCHES | 21

ROUND ONE SKETCHES Symbol: Revolutionize Business Future Solutions


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE


ROUND ONE SKETCHES | 23

Third and final batch for round one sketches, was about Revolutionize Business Future Solutions. How Palm will be in the future. How structure and connection can become something else. Something that will create and build a whole new identity. Bring to life something that has lost its way. Coming to the end of round one, and still no specific idea in mind on how to continue. So many direction to go about, however, what will actually contain the spirit and life of Palm?


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

ROUND ONE SKETCHES Final Round One Logos


ROUND ONE SKETCHES | 25


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE


BRAND HISTORY | 27


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

ROUND TWO SKETCHES Symbol: Information, Business, Access, Instant


ROUND TWO SKETCHES | 29

Coming into the second round of sketches, the focus has changed a bit and narrowed down to all of Palms main keywords which symbolize its spirit: information, business, access, and instant.


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

DIGITAL SKETCHES With ‘Information, Business, Access and Instant’ in mind, This round of sketches focused on refining the options to a more polished, unique and interesting symbol creation in mind.


DIGITAL SKETCHES | 31

DIGITAL SKETCHES The beginning of the final logo


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

03 FINAL LOGO PROCESS Final Options Look A Like Logos Palm Logo Mark Bits and Pieces Logo Type Over Again


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

FINAL OPTIONS Once narrowing down all the options and coming closer to the final stage, several more explorations have been made in reaching the final goal. Creating Palm logo.


FINAL OPTIONS | 35


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

LOOK ALIKE Different logos can sometimes remind us of something else we have seen somewhere, but cannot always recall where. This part is here to make it easy on you. It may look like, but it is not. Palm new logo was well thought of, created after hours of sketching with one clear goal in mind, to create a unique, functional, different logo which symbolizes the company’s heart and soul.


LOOK ALIKE | 37


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

PALM LOGO MARK


PALM LOGO MARK | 39


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

BITS AND PIECES Palms logo is an embodiment of the brand. A way to sum up Palms idea in one simple package. Therefore, the logo, must at all times, be perfectly legible, and without abstractions. It must, at all times, have a clear space that is specified on this and the next couple of pages.


BITS AND PIECES | 41

30 0 X=

The New ‘P’


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

LOGOTYPE In order to create consistency, the logotype was created from the same grid used to design the mark. Once the right typeface was chosen, it was modified by adding a 30 0 angle to resemble the same treatment given to the logo.

30 0

Hexagon Length


LOGOTYPE | 43


PALM, INC. PALM, INC.

THE VISUAL VISUAL DEVELOPMENT DEVELOPMENTGUIDE GUIDE

OVER AGAIN Due to similarities of the new symbol created to another symbol already existed, some sketches and alterations had to be made. With that in mind, and having the logotype already reflecting what Palm is, the process was now being reversed. Creating a symbol from the logotype.

50 0


OVER AGAIN | 45


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE


“SOMETIMES THINGS HAVE TO GO WRONG IN ORDER TO GO RIGHT”

–Sherrilyn Kenyon


PALM, INC.

THE VISUAL DEVELOPMENT GUIDE

All content for Palm Visual Development Guide was collected, conceived, written and designed by Ravit Ben Zion. www. ravitbenzion.com www.behance.net/ravitbz ravitbz25@gmail.com Design Consultation Hunter Wimmer, GR 604 Nature of Identity Academy of Art University Copyright

C

2016 Ravit Ben Zion

This book is a non-commercial work produced as a student project for educational purposes, and as such is considered a derivative work under the Fair Use of U.S. Copyright law.


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