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Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu Select a PR scenario from the following list: An organization is planning to introduce a new product or service in another country. An organization wants to position itself as a leader in embracing diversity in the workplace. An organization is experiencing security issues associated with operating on the Internet.


An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions. An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship (goodwill) and crisis management (ill-will) PR approaches. Select one of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR Campaign. Attain your instructor’s approval before starting this project. Prepare a 1,050- to 1,750-word detailed outline of your campaign addressing the following: • Identify the selected organization’s PR issues based on your selected scenario. • Identify your target audience for the PR Campaign. • Discuss ethical implications related to the PR issues. • Develop a market research plan to support your PR Campaign strategy development. • Analyze how the PR Campaign will affect the marketing function of the organization. • Analyze the similarities and differences between proactive and


reactive PR. Format your paper consistent with APA guidelines.


Mkt 438 week 2 team assignment public relations campaign overview paper