“Emily Tan was my publicist (for my DJ project with Aero) and she works really hard!!! We’re still good friends to this day. Emily’s got a sick drive and energy and she just won’t quit! She’s great to have around!” ~TOMMY LEE (Motley Crue) Raver Magazine had an opportunity to catch up with Emily Tan for an exclusive interview. She gave us the inside scoop into the inner circle of the EDM hierarchy and what it takes to make it in this ultra-competitive and often unforgiving industry. RaverMag: When did you know that you wanted to become a publicist and why? EMILY TAN: I get asked this question a lot. I’ve long worked in Public Relations and Communications; first the fashion industry and then for the last decadeand-a-half, in the entertainment industry. All told, 2016 was my twenty-sixth consecutive year working in PR. During that time, I was also on the flip-side of the media working as air-talent on SiriusXM Radio, as a print journalist for DJ Times Magazine, and as a TV host on bpm:tv. I earned a Business degree from Parsons School of Design and I suppose that was my earliest formal indoctrination into the business side of the creative industries. RaverMag: You represent and have represented some of the biggest names in the world of dance music today, including: Armin van Buuren, Andrew Rayel, MaRLo, Giuseppe Ottaviani, RedOne, Markus Schulz, Ferry Corsten, Aly&Fila, Cosmic Gate, Thomas Gold, John Dahlback, Dash Berlin, Alex M.O.R.P.H., Cedric Gervais, and many, many more. You’ve even represented rock icon Tommy Lee (of Motley Crue, in his DJ side project), superclubs Marquee Nightclub & Dayclub in Las Vegas and Marquee New York, and manufacturers and super-brands like Pioneer DJ (for their Art Mix project) and iZotope Inc. You’ve even worked with hip-hop and rap stars, and we hear you just did a deal with Eastside Boyz (formerly with Lil Jon) for their EDM career! We also know Akon and his team were in talks with you recently. Armin van Buuren went on-the-record about you, saying, “Emily Tan is extremely passionate about life and she gives total dedication to her work. Emily’s always so full of positive energy! It’s a joy having her on my team. She’s like a lion when she’s fighting for you. Most importantly, Emily remains a close friend.” Record labels like Ultra Records and Big Beat/Atlantic and fashion lines like Oscar de la Renta, Giorgio Armani Corp. and Estee Lauder Corp. at one point or another have employed Emily Tan. Is there nothing you haven’t done? Is there no mountain that you haven’t yet conquered? EMILY TAN: I’m always on-the-hunt for talented new artists to work with and great companies to work for. I always have multiple projects and clients happening at once. As soon as one project wraps, I’m already on to the next. From the moment I wake ‘til the moment I fall asleep, my days are literally a race against time because there’s so much to be done. I have this burning drive and a constant desire to get - shit - done. I still have lots I want to do! I’m not yet even at the halfway point in my working life. RaverMag: You seem to have two homes, one in New York and the other on an airplane traveling the world working with artists either in the U.S. or on some distant continent. Is there ever a down week for Emily Tan? And when you do have a moment to yourself, what is the one thing that you enjoy doing the most?
Published on Dec 1, 2016
RAVER MAGAZINE 016 (November) Read this month's issue of Raver Magazine featuring interviews with Seven Lions, Emily Tan, Ephwurd, MaRLo, C...