Robert Thorn III: To establish a community-based label
creative. The music industry is 90% strategy and about
that works with Atlanta talent and to grow the brands
10% talent. Learn to understand algorithms, trends, data,
and distribute their products globally through digital retail
platforms. Our motto is to support Atlanta area businesses focused on building up people, giving back, sponsoring
Raver Mag: Last question. What’s the best EDM festival
events, and empowering voices to impact our community.
you have ever attended and why?
We support and sponsor events by Ryan Seacrest, The Voice and we do all we can for the Atlanta Children’s
Robert Thorn III: Hands down I would say Imagine
Hospital. We also support the Callenwolde School of the
Festival. Glenn Goodhand of Iris Promotions and the
Arts that is owned by Charles Howard Candler, the eldest
creator of Imagine Festival is not only my business
son of Coca-Cola founder Asa Candler.
partner, he is also a mentor and friend. Watching him develop this festival from a few thousand to close to a
Raver Mag: So many artists are trying to get signed on
hundred thousand in 2016 was incredible. Glenn has
with a label, go on tour, live the dream of becoming a rock
been influential in promoting the EDM Music and Rave
star and play in front of the masses. Your experience is
culture in the Atlanta market. His influence goes beyond
endless and many look to you for advice. What advice can
the city as many travel to Atlanta for the festival each
you offer on what you feel are the keys to success?
year - both artists and consumers. Iris Promotions and Nimbus Universal Records have a partnership where we
Robert Thorn III: List the top three things that you love
co-manage artists and distribute them via Empire and/
and focus on those three things and not just on one
or Sony Red Distribution. Glenn manages live shows and
thing. That way you won’t put all your eggs in one basket.
does brand promotion. Steve Garza of iHeart Radio is
Diversify your outlook on life and don’t close your mind
also an influential voice and mentor because he consults,
off to change. Keep your options open and leave room
guides, and advises me on artist projects. •
for your passion and dreams to expand. Bear in mind that this is a business and it is not only about passion. You have to learn the business. It is not only about being