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F/W  2013  

BREAD  &  BUTTER  recap  

   

15/01/13  


F/W  2013  

 

BREAD  &  BUTTER  recap  

 

15/01/13  

GENERAL  FEEDBACK     • Total  visitors  1737  to  LVC  booth,  last  year  it  was    2573   • Top  3  countries:  Germany,  Italy,  UK   • Mostly  exisIng  clients,  very  liKle  interesIng  potenIal  new  accounts   • InteresIng  stores  from  emerging  markets,  established  new  contacts     • For  the  Nordic  market,  showing  LMC  instead  LVC  would’ve  been  more  interesIng     • For  Italy,  showing  LVC  only  made  a  stronger  statement   • Lots  of  compliments  on  the  look  of  the  booth     • Conclusion:  BBB  is  our  most  expensive  tradeshow,  but  we  brought  down  total  costs  to  50%         compared  to  last  year’s  spending.  Despite  the  lack  of  opportuniIes,  BBB  was  good  for  expanding   in  emerging  markets  and  showing  the  industry  we’re  back  at  BBB.  Keeping  the  bigger  picture  in   mind,  another  gain  is  our  relaIonship  with  Karl-­‐Heinz.  Maintaining  this  relaIonship  should  help   us  get  LMC  women’s  into  14oz.’s  new  store  and  have  14oz.  as  a  strong  partner  for  Von  Franco  and   RED.  

 

 


F/W  2013  

BREAD  &  BUTTER  recap  

 

ORANGE  TAB       • Very  posiIve,  especially  on  the  shirts  and  boKoms   • People  really  liked  the  price  point,  considering  it’s  made  in  USA     • A  good,  clean,  slim  look  for  the  Nordic  countries   • Less  enthusiasIc  on  the  printed  tees  due  to  the  big  logo’s    

15/01/13  


F/W  2013  

 

BREAD  &  BUTTER  recap  

 

15/01/13  

BOOMTOWN     • Great  response  on  the  concept     • Some  clients  weren’t  sure  about  where  the  products  would  fit  in  their  store  as  most  shops  either   do  work  wear  or  fashion     • Core  line  was  well  received   • People  liked  the  new  colors  of  the  sweaters,  striped  tees,  chambray  fabric  in  the  Sunset   • Mixed  opinions  on  embroidery   • New  Bedfords  well  received,  Sta  Prest  less   • Favorites:  Climate  Sealed  Bomber,  Sheep  Skin  Leather  Jacket,  1930’s  Reversible  Leather  Jacket    


F/W  2013    

BREAD  &  BUTTER  recap  

 

15/01/13  

PRESS   The  amount  of  press  seems  to  increase  every  season.  It’s  a  good  thing,  however,  most  of  the   Itles  aren’t  the  key  Itles  we’re  aaer.  A  lot  of  press     from  emerging  markets.  Even  with  the  efforts   of  our  PR  agency,  most  of  the  high  fashion  Itles  try  to  come  by,  but  due  to  the  busy  schedule   during  this  week,  it’s  a  challenge  for  them  to  come  by.  The  fashion  shows  have  a  bigger  priority.       DE:BUG,  Le  Monde,  Glamour,  Highsnobiety,  Jeans  Cult,  JNC,  Lodown,  Men’s  Health,  Qvest,   Stylesight,  TexIlwirtschaa,  The  Heritage  Post,  WAD,  WeAr,  ZEITmagazine,  ZOO  magazine,  ZM.     • Impressed  by  the  booth   • Shown  a  lot  of  interest  in  Orange  Tab,  but  aaer  hearing  the  story.  Not  a  lot  of  press  knew  it  from   back  in  the  days.  They  like  it’s  unisex,  compliments  of  the  denim  finishes.     • Motown  concept  was  ok  received.  It  would’ve  been  very  helpful  to  have  the  look  books  there  to   bring  it  more  to  life  as  the  presentaIon  wasn t  as  strong  as  Orange  Tab’s.   • Favorites:  Reversible  Leather  Jacket,  Fringed  Jacket,  Bomber  Jacket,  Mushroom  Sawtooth      


BBB Recap