Page 1

RHODODENDRON

Lookbook Spr ing Sum m er 2 01 7

Rh o do d en d ro n

Lo o k bo o k

S S 201 7

1


RHODODENDRON

Sp r ing Sum m er 2 01 7


Paper-white linen covered under transparent plastic, brightly colored embroidered print, long tie sleeves and sculpturesque lines of the jacket. The collection is devoted to biophobia—phenomenon of being afraid of nature or natural habitat. Striking as it is, some humans, natural beings that co-evolved with plants and animals, lose this bond, and start perceiving nature as unpredictable, hostile, and dangerous. In face of urbanization this mental disease becomes increasingly common and thus officially recognized. Rhododendron is a genus of woody plants in the heath family, gorgeous in its bloom, and universally admired. Startlingly beautiful, some of its species are invasive as they replace all other plants around the area they grow in, other are poisonous to animals and humans. In the Victorian language of flowers, the Rhododendron symbolizes danger.


Rh o do d en d ro n

Lo o k bo o k

S S 201 7 4


Rh o do d en d ro n

Lo o k bo o k

S S 201 7

5


Rh o do d en d ro n

Lo o k bo o k

S S 201 7 6


Rh o do d en d ro n

Lo o k bo o k

S S 201 7

7


Rh o do d en d ro n

Lo o k bo o k

S S 201 7 8


Rh o do d en d ro n

Lo o k bo o k

S S 201 7

9


Rh o do d en d ro n

Lo o k bo o k

S S 201 7 10


Rh o do d en d ro n

Lo o k bo o k

S S 201 7

11


Rh o do d en d ro n

Lo o k bo o k

S S 201 7 12


Rh o do d en d ro n

Lo o k bo o k

S S 201 7

13


Rh o do d en d ro n

Lo o k bo o k

S S 201 7 14


Rh o do d en d ro n

Lo o k bo o k

S S 201 7

15

Design Model Photo Layout

Natalia Petrakova Dasha Buben Polina Gilburd Eugene Waszkielewicz

Rhododendron Lookbook  

Rhododendron collection by Impugn is devoted to biophobia—a phenomenon of being afraid of nature or natural habitat. Striking as it is, so...

Rhododendron Lookbook  

Rhododendron collection by Impugn is devoted to biophobia—a phenomenon of being afraid of nature or natural habitat. Striking as it is, so...

Advertisement