Nobody does it like
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Nobody can bring a brand to life the way Maxim can. Our editors have the uncanny ability to throw themselves into the content (at their own risk) in order to better relate to our massive audience of over 21.5 million. The Maxim events experience is the living, breathing version of all that our editorial team has worked so hard to deliver. When it comes to parties, it’s go big or go home here at Maxim. Our goal is always to outdo the competition (and ourselves) through our larger than life creative concepts. With live Alist performances, beautiful girls, creative activations, celebrities and more, Maxim continues to over drive 10 billion media impressions per year for ourselves and our partners. At this point there’s no stopping us. Maxim does our best to be not only on top of the game, but 10 steps ahead of it.
The biggest events of the year…
Where EVERYONE is a
THE MAXIM PARTY SUPER BOWL WEEKEND
PRESS: 800 Million Media Impressions ATTENDANCE: 500 Celebrity Guests 1,500 VIPs, Industry Insiders and Tastemakers EVENT DATE: February 2013 MARKET: New Orleans, LA COMMITMENT DEADLINE: 12 weeks prior to events “Stars Get Pumped at the Maxim Super Bowl Party What’s the next best thing if you can’t score a ticket to the Super Bowl? The preparties, of course! Stars came out to celebrate the big game at the Maxim Party Powered by Motorola Xoom in Dallas on Saturday night.”
MAXIM LATE NIGHT
OSCARS PARTY 2012 PRESS: 300 Million+ Media Impressions ATTENDANCE: 750 Celebrity Guests & Tastemakers EVENT DATE: February 2013 MARKET: Los Angeles, CA COMMITMENT DEADLINE: 12 weeks prior to event
“We hear… …That Madonna’s post Oscars bash has competition — Maxim and Ford Mustang are teaming to host a latenight party at a private Hollywood Hills home . . . “
MAXIM HOT 100 PRESS: 500 Million Media Impressions ATTENDANCE: 500 Celebrity Guests 1,500 VIPs, Industry Insiders and Tastemakers DATE: May/June 2012 MARKET: Las Vegas, NV COMMITMENT DEADLINE: March 26, 2012
“MOVING TO NIGHTCLUB, ‘MAXIM’ HOT 100 PARTY KEEPS EMPHASIS ON SPONSORS Maxim’s Hot 100 issue party changed its format somewhat this year—moving from venues like a hangar or a studio lot to a Hollywood nightclub—but its dedication to showcasing sponsors stayed true to form. Miller Lite, New Era, Dentyne Ice, Silver Jeans, and 2(x)ist prominently marked the event, with eyecatching activations.
COMICCON PRESS: 400 Million Media Impressions ATTENDANCE: 350 Celebrity Guests & Tastemakers DATE: July 2012 MARKET: San Diego, CA COMMITMENT DEADLINE: 12 weeks prior to event
Danny DeVito could be your ticket to the next big bash. A source at the Maxim fete on Friday at Hotel Solamar’s rooftop tells us the pintsize actor saved one sorry soul trying to get into the packed party held by FX and Twentieth Century Fox Entertainment at ComicCon in San Diego. When DeVito was exiting the hotel, he handed his entry bracelet to a person waiting in line.
MAXIM AT THE DERBY
KENTUCKY DERBY PRESS: 120 Million+ Media Impressions ATTENDANCE: 500+ Celebrities & Tastemakers DATE: May 2012 MARKET: Louisville, KY COMMITMENT DEADLINE: April 2, 2012 “Over 500 beautiful people, including athletes, celebrities, and a bunch of twenty somethings, rocked the red carpet at the Mellwood Arts Center Friday night at the first Maxim party at The Derby. The guest list included the “Most Interesting Man in the World” Jonathan Goldsmith of Dos Equis fame, Super Bowl MVP Aaron Rodgers, ESPN’s Erin Andrews, celebrity chef Bobby Flay, Wildcat basketball alumni DeMarcus Cousins and John Wall, party animal (and Olympic skier) Bode Miller, Nick Lachey and country superstar Travis Tritt, among others.”
MAXIM FOOD AWARDS PRESS: 10 Million Media Impressions LOCATIONS: 3 markets TBD dependent on winners ATTENDANCE: 350 Industry Insiders, Consumers and Culinary VIPs MEDIA: Fullyintegrated program within Maxim, Maxim.com and Maxim Social Media including editorial exposure, celebratory event and more
MAXIM E3 The Maxim E3 afterparty offers the perfect opportunity to get products into the hands of hundreds of executives and, tastemakers throughout the gaming industry, while emphasizing all of the Maxim staples that make our events the hottest ticket in town. PRESS: 75 Million Media Impressions ATTENDANCE: 400 VIPs, Girls, and Gaming Industry Tastemakers DATE: June 7, 2012 MARKET: Los Angeles, CA COMMITMENT DEADLINE: April 5, 2012
Every year, Maxim seeks out America’s hottest real girls. Once we narrow it down to our top 10, we fly these girlsnext door out for an amazing two weeks full of parties, photo shoots, and pure sexy fun! PRESS: 40 Million Media Impressions ATTENDANCE: 3 parties, 2 days 6,200 VIPs and consumers DATE: September 2012 MARKET: Las Vegas, NV COMMITMENT DEADLINE: 12 weeks prior to event
MAXIM HALLOWEEN We’re blowing the lid off of the hottest clubs across the country with a series of costume parties Maxim style. This second annual multi media program is sure to be the ultimate partymonster of the season. PRESS: 10 Million Media Impressions ATTENDANCE: 20,000+ consumers and VIPs EVENT DATE: October 2012 MARKET: Multiple COMMITMENT DEADLINE: 12 weeks prior to event
THE MAXIM PARTY: TAILGATE The Maxim party kicks it off. the pregame tailgate shuts it down. We’re all over this. Maxim will blow the lid off football during the Big Game weekend with nonstop events, wrapping with the ultimate pre game tailgate bash! PRESS: 150 Million Media Impressions ATTENDANCE: 250 VIPs, celebrities and tastemakers EVENT DATE: February 2013 MARKET: New Orleans, LA COMMITMENT DEADLINE: 12 weeks prior to event
MAXIM MARDI GRAS During Mardi Gras 2013, Maxim will make its presence known with a blowout party at the Maxim Mardi Gras Mansion. Maxim will setup shop in the middle of all the madness to provide guests with a memorable Mardi Gras experience, complete with a celebrity host, Maxim models, topname DJ and a surprise musical performance.
PRESS: 50 Million Media Impressions ATTENDEES: 1.5 Million Mardi Gras party goers + 6,500 private party guests DATE: February 2013 MARKET: New Orleans, LA COMMITMENT DEADLINE: 10 weeks prior to event
MAXIM AT SXSW The SXSW music and film festival is the biggest and most anticipated convergence of the hottest indie flicks and performers. Maxim will generate buzz for its partners by hosting a blowout event for industry VIPs, models, fans and tastemakers. PRESS: 200 million+ media impressions ATTENDANCE: 700 VIPs, celebrities and tastemakers EVENT DATE: March 2013 MARKET: Austin, TX COMMITMENT DEADLINE: 10 weeks prior to event
MAXIM SPRING BREAK Get ready for Maxim’s biggest Spring Break bash yet! Thousands of students from across the country will be letting loose while Maxim hosts a threeweek takeover of Panama City Beach. We’ll be dominating a high traffic area on the beach—just outside the largest nightclub in the country, LaVela. Maxim will make sure the party keeps rockin’ on the sand and the dance floor!
PRESS: 87 million+ media impressions ATTENDANCE: 210,000 college students EVENT DATE: March 2013 MARKET: Panama City Beach, FL COMMITMENT DEADLINE: 12 weeks prior to event
OPPORTUNITIES FOR RED BULL Red Bull brand exposure at all Maxim events for 1 year including:*
Red Bull coolers prominently displayed on all bars Maxim will utilize Red Bull DJ Network for all events Red Bull branding on DJ booth (Red Bull to provide
assets) Ticket allocation to all events Maxim servers passing trays of Red Bull inspired cocktails (girls can wear Red Bull attire upon request) Guests who order a Red Bull cocktail will be served a Red Bull can to accompany and refill their drink National/ local PR
All Maxim events are contingent upon a commitment from multiple sponsors; Red Bull participation in specialty cocktails/ bar service will be contingent on the approval of participating spirits/ beer sponsors; All details are subject to change and approval of Maxim/ event partners; Red Bull responsible for providing and shipping all product