Proposal for a logo of Sumy City and application of identity
Ascetic version of logo This version is supposed to be used for official communication.
Banknote times of the Ukrainian People’s Republic (1920-1917), when Ukraine was an independent state.
The letter У of the font Sumy is the most recognizable, visually stressed letter of the type, the attention anchor. The construction of У reproduces the traditional Ukrainian forms.
Street map Sumy, 1786
By her construction the letter ĐŁ also resembles the place, where the history of Sumy started â&#x20AC;&#x201C; the Cossack fortress, situated on the crossing of the river Suma and the river Sumka.
SUMY СУМИ АБВГҐДЕЄЖЗИІЇЙКЛМНО ПРСТУ�ФХЦЧШЩЬЮЯЁЪ абвгґдеєжзиіїйклмнопрс ту�фхцчшщьюяёэъы � � ABCDEFGHIJKLMNOP QRSTUVWXY�Z abcdefghijklmnopqrstu vwxy�z /01234567890. Sumy Identity Font For branding and identification of the city the special font Sumy was designed. It is the geometrical grotesque with the Ukrainian touch. This font could be used for commercial, official news, city navigation and so on. It fits all the visual and multimedia Sumy communications. Yellow color is used to indicate the alternative signs that are set up by small size of type or that could be used for navigation. Grаy color is used to indicate the compensational ligatures for the Ukrainian language.
Sumy, exclusively for the Sumy City
Arial, The Monotype Corporation
Helvetica, Linotype-Hell AG
Futura, Adobe Systems Inc.
Times New Roman Bold, The Monotype Corporation big gap (lack of kerning)
sticking (overlay) dots of dieresis
Different height of the diacritics
Latin breve instead Cyrillic breve
The comparison of the text composing in Ukrainian using the font Sumy (with the ligatures) and the widespread foreign fonts.
Sumy Identity Colors The color set of the style replicates the city coat-of-arms colors.
Coat of arms of the city of Sumy: the three black bags with the golden buttons on the silver escutcheon.
Flag of the Sumy Hussar (light cavalry) regiment, a sample of the 1786
Logo with bag-mascot This version can be used as a tourist logo, souvenirs, informal communication. The proposed logotype of Sumy city is the image of the yellow smiling bag, which catches on the letter M of the title SUMY.
Bag Fountain in the Voskresenska St in Sumy The name of the city ’Sumy’ can be interpreted as ’bags’. According to the legend, the bag with golden coins was found once upon a time on the banks of the rivers Sumka (’Bag’) and Suma (’Big Bag’). Money was used to build a fortress. Around it Sumy city arose. This legend is displayed on the coat of arms of the city.
Arranging of logotype, mascot and slogan The smiling bag puts the viewer in the informal communicational tone. The dynamic orientation of the image to the right and upwards, according to the emotions matrix, communicates the positive and progress in the future.
Mascot The smiling bag could be used without the title СУМИ / SUMY
Logo in the context of the official city symbology: near the coat of arms and flag
The example of the Sumy city council sub-units and municipal institutions branding Coding by color and identification by font
Example of city navigation now
Nameboards to be put on the buildings of housing estates
Nameboards to be put in the historic city center
Example of city navigation with city identity
Sumy promo-site sketch
oF HeAveNLY HUNdred
PUSS iN BooTS
Souvenir magnets or postcards with the sights of Sumy City
Souvenir bags and cups
Souvenir T-shirts without images of the sights of Sumy City
of Heavenly hundred
Puss in Boots