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Proposal for a logo of Sumy City and application of identity


Ascetic version of logo This version is supposed to be used for official communication.


Banknote times of the Ukrainian People’s Republic (1920-1917), when Ukraine was an independent state.

The letter У of the font Sumy is the most recognizable, visually stressed letter of the type, the attention anchor. The construction of У reproduces the traditional Ukrainian forms.


Street map Sumy, 1786

By her construction the letter У also resembles the place, where the history of Sumy started – the Cossack fortress, situated on the crossing of the river Suma and the river Sumka.


SUMY СУМИ АБВГҐДЕЄЖЗИІЇЙКЛМНО ПРСТУ�ФХЦЧШЩЬЮЯЁЪ абвгґдеєжзиіїйклмнопрс ту�фхцчшщьюяёэъы � � ABCDEFGHIJKLMNOP QRSTUVWXY�Z abcdefghijklmnopqrstu vwxy�z /01234567890. Sumy Identity Font For branding and identification of the city the special font Sumy was designed. It is the geometrical grotesque with the Ukrainian touch. This font could be used for commercial, official news, city navigation and so on. It fits all the visual and multimedia Sumy communications. Yellow color is used to indicate the alternative signs that are set up by small size of type or that could be used for navigation. Grаy color is used to indicate the compensational ligatures for the Ukrainian language.


Sumy, exclusively for the Sumy City

Arial, The Monotype Corporation

Helvetica, Linotype-Hell AG

Futura, Adobe Systems Inc.

Times New Roman Bold, The Monotype Corporation big gap (lack of kerning)

sticking (overlay) dots of dieresis

Different height of the diacritics

Latin breve instead Cyrillic breve

The comparison of the text composing in Ukrainian using the font Sumy (with the ligatures) and the widespread foreign fonts.


Sumy Identity Colors The color set of the style replicates the city coat-of-arms colors.


Coat of arms of the city of Sumy: the three black bags with the golden buttons on the silver escutcheon.

Flag of the Sumy Hussar (light cavalry) regiment, a sample of the 1786


Logo with bag-mascot This version can be used as a tourist logo, souvenirs, informal communication. The proposed logotype of Sumy city is the image of the yellow smiling bag, which catches on the letter M of the title SUMY.


Bag Fountain in the Voskresenska St in Sumy The name of the city ’Sumy’ can be interpreted as ’bags’. According to the legend, the bag with golden coins was found once upon a time on the banks of the rivers Sumka (’Bag’) and Suma (’Big Bag’). Money was used to build a fortress. Around it Sumy city arose. This legend is displayed on the coat of arms of the city.


Arranging of logotype, mascot and slogan The smiling bag puts the viewer in the informal communicational tone. The dynamic orientation of the image to the right and upwards, according to the emotions matrix, communicates the positive and progress in the future.


Mascot The smiling bag could be used without the title СУМИ / SUMY


Logo in the context of the official city symbology: near the coat of arms and flag


The example of the Sumy city council sub-units and municipal institutions branding Coding by color and identification by font


Example of city navigation now


Nameboards to be put on the buildings of housing estates

Nameboards to be put in the historic city center

Transport nameboards

Example of city navigation with city identity


Sumy promo-site sketch


SUMY

АВС

A

C

B

ALTANKA

G

L

LiNdeN

M

MANUFACTorY

N

O OAK

P PSeL

Q

R RoSeS

S SUGAr

T

U

V

W

X

Y

Z

X-MAS

Tree

YUviLeYNY

HeroeS

NiNTH

TArAS

STAdiUM

oF HeAveNLY HUNdred

diSTriCT

SHevCHeNKo

Zorro)

iLLiNSKA

CHUrCH

UMBreLLA

J

pYSANKA

FoUNTAiN

KoNdrATYev

i

EGG

Dove

F

GArASYM

H

E

D

CAdeTS

BAG

JoYFUL

SUMY CiTizeN

VoSKreSeNSKY

Take along!

PUSS iN BooTS

Souvenir magnets or postcards with the sights of Sumy City

K

KHArYToNeNKo

QUArTeT

WriTer

CHeKHov


A

ALTANK A


Souvenir bags and cups


Souvenir T-shirts without images of the sights of Sumy City


SUMY

АВС


A

ALTANKA


B BAG


C

Cadets


D Dove


E EGG

pysanka


F

Fountain


G

Garasym

Kondratyev


H Heroes

of Heavenly hundred


I

Illinska

church


J

Joyful

Sumy Citizen


K

Kharytonenko


L

Linden


M

Manufactory


N ninth

district


O OAK


P Psel


Q

Quartet


R Roses


S Sugar


T Taras

ShEvchenko


U

Umbrella


V

Voskresensky


W Writer

Chekhov


X X-mas

tree


Y

Yuvileyny

Stadium


Z

Zorro)

Puss in Boots


Take along!

Dr sumy identity abc  

Entry on the development of a logo and corporate style Sumy, the city in North-East of Ukraine

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