The proposed new identity of the shop is to create a space where people can experience the circulation through the product itself and to attract their visual attention. The combination of old and new ideas is to maintain the identity. Eventhough, the new ideas is spacious than before, and people can experience to go through the shop by entering it,creating more safety for secure, all the display are locked and the distance between the shopowner is nearer tohim. The choice of color scheme is based on the combiantion of old and new style. The red color is to add contrast to the grayscale colors like black, grey and white. Meanwhile, yelloe anad brown are represent as natural color. The identity is the combined message through the brand name, logo, styke and visuals. Through the identity design that a product and space strives to communicate clearly the important brand message and value to the target audiences.
Site Study: Group Assignment - Chosen Trader: Individual Assignment - Semester 4 Interior Architecture Design Project 2018