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portfolio


Client: GOODLIFE ORGANIC Brief: Create a series of eye catching label designs & trade presenters that would act as unifying elements to create stronger brand image. Concept: Utilising organic shapes in a modern & simplified way.

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Client: econtain Brief: Create a logo & identity for a small business that creates & supplies eco friendly food packaging, as well as take-away cups & on the go container solutions. Concept: To create an identity that was fresh, simple & eye catching by playing on the idea of trees growing.

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Client: Glenn Bowden Brief: Create a fresh new logo & brand identity for him. Concept: Playing on a graphically simplified lens to create an iconic type logo. Incorporating RGB colour bars to add vibrance

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Client: CROMPTON HEALTH CENTRE Brief: Conceptualise & build a brand identity for a health practice that was inclusive & holistic. Concept: Using the idea that traditionally some medicines are derived from plants, as the starting point. We looked at the ALLOE as both medicinal as well as being common to the area. The shape and colour of these plants is graphically exciting. Using this we Created a fresh, cool & modern identity, that supports the idea of health and well being.

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Client: The Accountables Limited Brief: Create a corporate identity for a small accounting firm based in Auckland New Zealand. Concept: The Accountables wanted to inject an element of the solid old fashioned way of doing things. Giving it a more personal touch. Using old leather & stiching etc. Logo created to look like label/plaque on an old fashioned filing cabinet drawer.

Tracey Connell mobile: 027 813 1009 tracey@theaccount-ables.com Tel: +64 9 813 1009 Fax: +64 9 813 1009 www.theaccount-ables.com PO Box 20110 Glen Eden Auckland 0641 Professional where it counts

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Client: LegenDairy Ice Cream Brief: Create a complete identity for a small artisinal ice cream maker. Concept: Legendairy Hand Made Ice Cream wanted something that felt & looked traditional & wholesome. The idea was to create an old Ice-Cream shop look & feel. From logo to the labels & rubber stamps, the business cards, as well as the web site. Trying to keep the experience “REAL�.

welcome

ALL FRESH ALL LOCAL ALWAYS

Have you hugged a farmer today ?

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ALL FRESH ALL LOCAL ALWAYS


Logo: One of the services we provide is logo design. This forms part of Brand Building & Corporate Identity. logos become ICONIC SYMBOLS that represent the companies or brands they were created for. This however is only one of the elements needed to create an effective brand identity.

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Russell Roth portfolio 2014